Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
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5 things you can do now to prepare your brand for crisis
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The 5 steps to take now to ensure you’re ready to manage your brand’s reputation in the heat of a crisis.
Transcript of Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
5 things you can do now to prepare your brand for crisis
WHO WE ARE!
!
Word Mercenary | Storyteller | Sarcasm Artist!
2
Chad Biggs CHIEF CONTENT OFFICER (and go getter)
WHO WE ARE!
!
Planner | Problem Solver | Realist!!
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Amanda Watson SENIOR ACCOUNT EXECUTIVE (and go getter)
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Foster Strong Relationships!
MEDIA!
5
Image Source: Oxwords Blog
CUSTOMERS!
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Image Source: Snarke6ng2dot0
STAKEHOLDERS!
7 Image Source: TankOnYvTar
EMPLOYEES!
8 Image Source: Emplhees
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Embrace !PARANOIA
Image Source: www.fact.co.uk
BEGIN FORMULATING A PLAN!
10 Image Source; Talk Android
11
WHAT IF…
IMAGINE!
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> All the people! (potentially involved)!> What could go wrong?!> How could it go wrong? !> Where are the holes? !
Image Source; Love Thy Hunter
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Know Your Approach!
Image Source: sta6c.guim.co.uk
MEASURE THE RISK!
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> Severity of situation!> Likelihood of
occurrence !> Ability to mitigate
with current resources!
!
Image Source; HipBaby
COMMUNICATIONS CULTURE!
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Image Source; JorgenMiquelcs
> Open/ closed door policy!
> Liability!> Protocols for
releasing information!
!
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Image Source: Sta6c Flickr
> Set up a dark site!> Identify external
equipment needs + options !
> Plan ‘B’ location!> Outside
communication assistance !
!
CONTINGENCY PLANNING!
17 Image source: Great Basin Incident Response Team Facebook
EXAMPLE: City of Ketchum!
AND NOW, A STORY ABOUT POTATO SALAD!
Image Source: FoodNetwork.com
BUSINESS CONTINUITY!
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> How do you return to business as usual?!
> Do internal processes need to change?!
> What are the ongoing communication needs?!
!
Image Source: Gallery Hip
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Identify Your Audiences!
The IMPACT!
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> Who will this affect most?!
> What are the repercussions, if any?!
> What is your message to each group this touches?!
!
Image Source: Martyn Ballestero
YOUR TARGET MAY CHANGE!
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Image Source: Gail Force Marke6ng
YOUR STAKEHOLDERS!
Board Members!
Shareholders!
Customers!
Media!
Employees!
Hypotheticals!
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Plan to communicate !
Image Source: s3.amazonaws.com
25 Image Source: baart
IDENTIFY CHANNELS!
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Image Source; Bondy Consul6ng
MEDIA !
27 Image Source; wimbd
> Established who is cleared to talk to media!
> Have 3-4 alternatives!
SOCIAL MEDIA!
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> Don’t forget about social media!> Identify channels!
Image Source: Business to Business Community
SPEAKING TO THE MASSES!
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> Be cognizant of the perception/ preconceived notions of the audience!
> Be ready for questions !!
Image Source: Spoon Graphics
30 Image Source: Pointman Files
5 things you can do NOW to prepare your brand for crisis!
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!1 Foster Strong Relationships !2 Embrace Paranoia!3 Know Your Approach!4 Identify Your Audiences!5 Communicate!!
