1. Consumer-driven innovationin businessAlvaro del PozoVice President MarketingConsumer, Small and Medium Business, Dell Asia Pacific & Japan Power to do more

2. Power to do more2 Confidential CeBit, Australia, 2011

3. 3 Confidential CeBit, Australia, 2011

4. Disruptions in Cloud Virtualisation # Web 2.0 # Wireless broadband # Data Micro- processing explosion # Profusion power # of devices Variousecosystems # # # 4 Confidential CeBit, Hannover, 2011 CeBit, Australia,

5. The virtual era5 Confidential CeBit, Hannover, 2011 CeBit, Australia,

6. Consumerisation of IT isinevitable Rise of social Blurring The Changingmedia and new of work emergence employee tech-focused and home of new expectationsbusiness models mobile devices of IT Greater worker choice More mobility More devices with fewer restrictions Enablement of new applications Blending of work and personal devices Cultural enablement through technology enablement6 Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011

7. Result: User-driven IT experience Desktop Virtualisation Security Management Services Seamless Better design and IT based on connections and functionality end-user needs collaboration7 Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011

8. Preventing the Consumerisation Catch-22 Analysis Security BYOD Cost sharing The power to do more8 Confidential CeBit, Hannover, 2011 CeBit, Australia,

9. Analyse youremployee population and technology9 Confidential philosophy CeBit, Hannover, 2011 CeBit, Australia,

10. 1. What are the demographics or your user population and what type of work do your user segments do? 2. Where are your employees doing their work? 3. How strongly is your company moving towards flexible working arrangements? 4. Are business executives advocating for expanded device usage or trying to prevent it? 5. What regulations and security concerns limit your options? 6. In your organisation, how important are the Internet and social media to driving customer engagement?10 Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011

11. Look at your security policies11 Confidential CeBit, Hannover, 2011 CeBit, Australia,

12. Bring your own device12 Confidential CeBit, Hannover, 2011 CeBit, Australia,

13. Clear point of view on cost sharing13 Confidential CeBit, Hannover, 2011 CeBit, Australia,

14. Devices forwork and home More dynamic, flexible and intuitive Sophisticated new form factors Socially optimised and solution-ready14 Confidential CeBit, Australia, 2011

15. Facilitating changewith Dell enterprise solutions Open, capable and affordable solutions Employee-driven IT Lets continue the conversation Hall 2, Stand # C2515 Confidential CeBit, Hannover, 2011 CeBIT Australia, 2011

16. Thank you