Exclusively Dedicated to the Process Automation Marketplace · 2017 MARKETING GUIDE Exclusively...

www.controlglobal.com

2017 MARKETING GUIDE Exclusively Dedicated to the Process Automation Marketplace

The Process Automation Marketplace .............................................. 2

Supplier Marketing Challenges ......................................................... 3

Control’s Value Proposition for Marketers ........................................ 4

The Control Platform & Audience Overview ..................................... 5 Magazine Subscribers ............................................................... 6 Website Audience ..................................................................... 7

Print Advertising ................................................................................ 8 Who advertises in Control Magazine? ...................................... 9 2017 Editorial Calendar & Closing Dates ............................... 10 Print Options & Rates .............................................................. 12

Website Advertising ......................................................................... 13 Units, Rates and Specifications ............................................... 14 Welcome Ads ........................................................................... 15

Email Advertising/Marketing ........................................................... 17 ControlGlobal E-Newsletter .................................................... 18 Custom, Single Sponsor, E-Newsletters ................................. 19

Inbound Marketing/Content Distribution ....................................... 20 Advanced Lead Services Program .......................................... 22 Premium Content Alerts .......................................................... 23 Process Automation Essentials ............................................... 24 Technology Reports ................................................................. 25 Control Webinar Series ........................................................... 26 Market Insight Research Program ........................................... 27

Contact Information ......................................................................... 28

CHEMICAL PROCESS ING • CONTROL • CONTROL DES IGN • FOOD PROCESS ING • PLANT SERV ICES • PHARMACEUT ICAL MANUFACTUR ING • SMART INDUSTRY

2017 MARKETING GUIDE

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The end-use market Control serves includes the classically defined process industries—chemicals, oil and gas, food, paper, plastics, metals, and textiles—as well as power generation and water/wastewater treatment utilities. Engineering design firms and systems integrators, which play an increasingly important role in the process industries’ capital spending decisions, also are represented. Our stated editorial mission is to serve the information needs of engineering, operations and management personnel whose job it is to design, commission, maintain and optimize the process industries’ significant and growing investment in automation technology.

Key product categories include instrumentation for measuring “the big four” primary process variables—flow, level, temperature and pressure—as well as devices for measuring and transmitting other physical properties such as vibration, density and weight. Process analyzers designed to infer the chemical composition of process streams or ambient gas analyzers for detecting the presence of noxious gases also play a primary role in many process industries.

Control valves play a key role because controlling the flow of liquids and gases is central to many process operations. Electric motors and drives, for controlling pump speed or coordinating roller speeds in web applications, also are used extensively.

At the control level, the process industries employ a wide variety of microprocessor-based devices and systems. Purpose-built loop controllers, logic controllers, recorders, graphical displays and other panel instruments for smaller, stand-alone applications complement systems based increasingly on commercial computer and software technology for larger, networked applications.

Software applications for aggregating, visualizing, archiving and integrating process data flows play a central role in managing increasingly complex and interconnected manufacturing and business processes.

Beyond these fundamental process automation functions, a wide variety of infrastructure and peripheral devices are essential. These include housings and enclosures for sheltering electronic devices in often harsh industrial environments, input/output and networking systems for reliable translation and communication of process information, and calibration devices for ensuring accurate, consistent instrument performance. Miles of wire, cable and tubing, together with termination systems and instrument fittings, work to bring everything together.

Process vs. Discrete Manufacturing

Because of the fundamental differences in what they produce, there are fundamental differences between process plants and discrete manu-facturing factories. And these differences are reflected in the types of instruments and control systems each requires.

• The Process Industries convert raw materials such as crude petroleum, wood chips and iron ore into finished materials such as gasoline, paper and steel. The emphasis is on continuous or batch mixing, reaction and separation of materials to produce other materials of higher value. Chemical reactions often are involved, and the materials often are changed on a fundamental level.

• The Discrete Manufacturing Industries, on the other hand, assemble finished components such as transistors, tires and sheet metal into more valuable configurations such as cell phones, cars and file cabinets. The emphasis is on physical manipulation of discrete entities, and the compo-nents themselves typically remain unchanged on a fundamental level.

THE PROCESS AUTOMATION MARKET

THE PROCESS MEASUREMENT FUNCTION

Level, temperature and pressure sensors/transmitters, flowmeters, process analyzers

THE PROCESS CONTROL FUNCTION

Distributed control systems, loop controllers, programmable

automation controllers, human-machine interfaces

THE PROCESS ACTUATOR FUNCTION Control valves, actuators,

drives and motors

The Process Control Loop



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SUPPLIER MARKETING CHALLENGES

The role of marketing in an effective sales process is more critical than everA corporate executive board study of more than 1,400 B2B customers across industries revealed that 57% of a typical purchase decision is made before the customer even talks to a supplier. Enabled by ease of information search, availability and access to peer and expert resources – buyers are able to hold off sales interaction until they are ready to issue an RFP. This new reality creates a greater burden on marketing to influence decision-makers throughout the buyer’s journey.

Your prospects and customers utilize a broader range of informa-tion resources than ever beforeThe proliferation of communication channels has created seemingly endless opportunities for prospects to research, learn and develop buying criteria. Digital content created and shared grows enormously every day. And, marketers no longer control the flow of information.

Suppliers find it increasingly difficult to cut through the information chaos, and resort to more content development as a mindshare strategy. This just adds to the problem.

Prospects and customers are increasingly inoculating themselves against marketing content and advertising messagesAd blockers, antispam laws, and opting out of email are just a few of the ways your prospects are pushing back against marketer tactics. It is essential that marketers find ways to create a dialogue that prospects want to participate in. It is this new reality that prompted Chris Vollmer, Partner at Strategy& to claim “There is one overriding, simple, but powerful message for all twenty-first-century marketing, media, and advertising executives: insight about consumers is the currency that trumps all others.” Prospect priority initiative understanding, content engagement metrics, buyer persona development, media consumption patterns and other data driven insights are basic tools of the marketer trade today.

“ The notion of a customer

decision journey (CDJ)

around which marketing

and sales collaborate has

become embedded in

many leading sales

organizations ”

McKinsey &Co.

“ Relevance is the

new communications

imperative. ”

Andrea Coville

“ A wealth of

information

creates a poverty

of attention. ”

Herbert Simon



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CONTROL’S VALUE PROPOSITION FOR MARKETERS

We at Control help companies that sell instrumentation and automation products and services to the process industries improve their mar-keting effectiveness. If you want to maximize your marketing investment and create more sales opportunities, we can help.

Control has always been a trusted source of informed content for those that design, build, operate and maintain the process industries’ production assets.

Our transformation from “paper to platform”, serving our audience now in print, online, through email, and in-person – was only the beginning of the real innovation process. Today, alongside our traditional methods of identifying our audience’s information needs, we embrace analytics and real time data capture to help us measure editorial effectiveness and content engagement.

Our editors and content creators are tightly linked to audience retention and growth, once the exclusive domain of “circulation managers.” The daily content strategies and tactics that makes Control successful are aligned more closely than ever with both the internal and external investments made by our client marketing organizations. We now share many of the same technology tools in attracting and converting prospects, and there is more common ground to launch productive marketing initiatives from.

Our business success has always been completely dependent on how well we satisfy the continuing education needs of our audience. In exchange for being relevant, independent, insightful, timely and actionable; we earn preference, loyalty and time spent with our brand.

Our audience – your audience of prospects and customers – continues to rely on Control for that important role in their professional development activities, regardless of the format or distribution method of our information. And our diligence in meeting and exceeding their expectations translates to increasingly productive relationships with our marketing clients. The following pages in our 2017 Marketing Guide cover a wide scope of solutions and capabilities, but cannot communicate the creativity and strategies that develop out of productive discussions.

Keith LarsonGroup Publisher, VP-Content

Tony D’AvinoVP, Publishing Director

“ The truly successful managers and leaders of the next century will…be characterized not by how they can access information, but by how they can

access the most relevant information and differentiate it from exponentially multiplying masses of non-relevant information ”

Strategy + Business Redefining Management Education



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PLATFORM & AUDIENCE REACHEach and every day, thousands process automation professionals trust Control to provide the information, context and resources they need to make the best decisions possible:

ControlGlobal.com – daily availability and our first source for news and business intelligence

Control Magazine – published monthly (12x) in print and accompanied with a digital replica

Control Global E-news – distributed 3x weekly on Monday, Wednesday and Friday

Technology Reports – Topic specific E-books published 9x each year

Social Media – real time updates and sharing of high-value filtered information and insights

Domestic vs. International Reach

Domestic (U.S.) 57,013 International 3,007 Total 60,020

Control Magazine

ControlGlobal E-News



ControlGlobal.com

Magazine

E-Newsletter

Website

Social Media

Reach by Platform

10,000 20,000 30,000 40,000 50,000 60,000 70,000

60,020 monthly recipients

34,659 daily recipients

55,976 monthly sessions

18,879 regular consumers *

* Sum of Facebook “Total Impressions” metric (3,115 monthly), Twitter followers (8,644), and LinkedIn group members (2,040) as of 8/23/2016.



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CIRCULATION/SUBSCRIBERS

Each month, thousands of subscribers turn to Control magazine for need-to-know information on making their plants and processes run more safely and efficiently through the application of instrumentation, control and automation technologies. And because Control focuses exclusively on the process industries, it offers unrivaled access to the buying teams within this market. In fact, Control delivers double the numbers of subscribers in the process industries, utilities and related engineering services firms of its nearest competitor.

While our print magazine’s circulation roots are primarily in the North American market (download latest BPA Worldwide audit statement), a portion of our domestic and international audience subscribes to the digital version of the magazine.

CONTROL SUBSCRIBERS BY INDUSTRY AND JOB TITLE

Industry Total Engineering Administration Operations R&D

Food & Kindred Products 12,824 1,316 5,297 5,038 1,173

Chemicals & Allied Products 10,797 2,974 2,289 4,477 1,057

Integrators & Engineering Firms 8,103 3,445 2,708 1,696 254

Primary Metals Production 4,290 1,183 1,134 1,819 154

Rubber & Misc. Plastics 3,380 889 861 1,427 203

Pharmaceuticals 4,405 971 1,092 1,404 938

Paper & Allied Products 2,874 618 633 1,529 94

Oil & Gas, Petroleum Refining 4,198 1,598 828 1,601 171

Stone, Clay, Glass & Concrete 1,604 280 551 728 45

Electric, Gas & Sanitary 3,451 1,173 572 1,580 126

Textile Mill Products 803 161 224 376 42

Tobacco Products 120 18 52 42 8

Other Manufacturers/Allied to Field 3,171 681 1,166 1,118 206

Total Subscribers 60,020 15,307 17,407 22,835 4,471

Source: December 2015 BPA Worldwide audit statement

DEPTH OF CIRCULATION TO KEY PROCESS COMPANIES

Industry Company Quantity

Chemicals Dow/Dupont 150

Paper Products International Paper 107

Food & Beverage Tyson Foods 140

Stone, Clay & Glass Corning 35

Oil & Gas, Petroleum Refining Chevron 122

Primary Metals Alcoa 52

Rubber & Plastics Goodyear Tire 24

Textiles Shaw Industries 11

Tobacco Products R.J. Reynolds 7

Power & Sanitary Services Duke Energy 37

Sources: Publisher’s analysis

http://www.putmanmedia.com/assets/ct_bpa.pdf

http://www.controlglobal.com/issues/2013/august/



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CONTROLGLOBAL.com

Control’s digital marketing offering centers on its website, ControlGlobal.com, where each day thousands of process automation professionals turn to read feature articles, news stories and blog posts; watch and listen to tutorial videos, interviews and podcasts; find information on thousands of control and instrumentation products; and access our comprehensive library of nearly 1,000 white papers.

ControlGlobal.com is designed to accommodate a range of high-impact, cost-effective advertising formats, from banners and run-of-site buttons to welcome interstitials. Site traffic reporting by Google Analytics.

1. Bangalore, India2. Mumbai, India3. New Delhi, India4. Calgary, Canada 5. London, United Kingdom6. Chennai, India7. Singapore8. Dubai, UAE9. Pune, India10. Kuala Lumpur, Malaysia11. Hong Kong12. Sydney, Australia13. Riyadh, Saudi Arabia

14. Abu Dhabi, UAE15. Seoul, South Korea 16. Perth, Australia17. Bangkok, Thailand18. Toronto, Canada19. Hyderbad, India20. Jakarta, Indonesia21. Melbourn, Australia22. Kuwait City, Kuwait23. Bogota, Columbia24. Tehran, Iran25. Brisbane, Australia26. Mexico City, Mexico

ControlGlobal.com – Typical Monthly Traffic

Metric June 2016

Total visits/user sessions 54,335

Page views 97,538

Visits originating from search engines 24,577 (45.2%)

International visits 32,210 (59.3%)

Top International Metropolitan Areas

Visitors by World Region

AmericasUnited States 40.7%Rest of Americas 10.0%

Europe, Middle East 26.6%& AfricaAsia-Pacific 22.7%



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PRINT ADVERTISING

While digital media has evolved into an extremely powerful tool for connecting with prospects in the process automation marketplace, print advertising remains a mainstay of the industry’s leading suppliers. These marketing-savvy organizations realize that the vast majority of their potential customers are not actively seeking information on their companies’ products and services at any given time. But they are open to marketing messages when they “lean back” to read a magazine, when they’re open to being informed of what’s new without a specific agenda in mind. Digital media, on the other hand, typically excels when a prospect is further along the marketing funnel—they’re “leaning forward” to find a solution to a particular problem, responding to a resonant white paper offer or searching the web. And if they’re not familiar with your company and what it has to offer, the chances of a successful engagement plummet as well. Indeed, print advertising remains unequalled in its ability to cost-effectively deliver marketing messages to a large universe of potential customers who, at the moment, might not yet be ready to buy.

WHICH INFORMATION RESOURCES DO YOU RELY ON FOR EACH TASK?

MagazinesIndustry

Websites

Search

EnginesSupplierWebsites

SupplierReps

SocialMedia

Directories

Keep current with industry trends 86% 57% 39% 38% 31% 9% 5%

Keep current with new products, technologies 84% 54% 39% 45% 36% 7% 5%

Solutions/ideas for current problems/projects 43% 51% 67% 44% 43% 8% 6%

Learn about new vendors 60% 42% 58% 32% 21% 10% 14%

Look for suppliers/products 42% 38% 70% 50% 33% 5% 20%

Research a vendor under consideration 25% 42% 64% 46% 27% 9% 14%

Effective strategy in these areas greatly increases the odds of being included in the consideration set.

Source: 2014 Media Consumption Study



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WHO ADVERTISES IN CONTROL MAGAZINE?

[9]



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2017 EDITORIAL CALENDAR & CLOSING DATESJANUARY FEBRUARY MARCH APRIL MAY JUNE

Ad Close,Materials Due

12/12, 12/19 1/11, 1/18 2/12, 2/19 3/13, 3/20 4/11, 4/18 5/11, 5/18

Connect & Control Process Automation Systems Industrial Ethernet Product Roundup: PLCs, PACs, PCs Process Automation Systems I/O Systems & Terminal Blocks Field Networks

Manage & Visualize Operator Interface & HMI Advanced Control, Simulation & Modeling Enterprise Integration Plant-floor HMI & Enclosures Asset Management &

Condition Monitoring Procedural Automation

Measure & Manipulate

Flow Level Temperature & Pressure Product Roundup: Flow

Product Roundup: Level Weighing Systems


Product Roundup: Drives & Motors Process Analyzers Valves, Actuators & Positioners Process Analyzers Drives & Motors Product Roundup:

Control Valves & Accessories

Support & Protect Calibration Product Roundup: Enclosures, Workstations, Purge Systems Power Supplies Intrinsic Safety Safety Instrumented Systems Cybersecurity

Topical Feature Readers’ Choice Awards Mastering Energy Efficiency TBA Process Automation Hall of Fame TBA TBA

Market Intelligence Report Valves & Drives Flow, Level,Temperature, Pressure Process Automation Systems

Webinar Series Flow, Level,Temperature, Pressure Process Automation Systems

Technology Report Workstations & EnclosuresIndustrial Networks

(including Connectors/ Cordsets)

Flow Measurement Temperature & Pressure Measurement

Industry Events ARC ForumOrlando, 2/6-9

ABB Automation & PowerWorld - Houston, 3/13-16

InterphexNew York, 3/21-23

Hannover MesseHannover, 4/24-28

Offshore TechnologyConference - Houston, 5/1-4

NIWeekAustin, 5/22-25

Schneider CONNECTSan Antonio, 5/22-25

Honeywell Users GroupDetails TBA

Rockwell Automation TechEDOrlando, 6/11-16

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2017 EDITORIAL CALENDAR & CLOSING DATESJULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Ad Close,Materials Due

6/12, 6/19 7/11, 7/18 8/11, 8/18 9/11, 9/18 10/11, 10/18 11/13, 11/20

Connect & Control Process Automation Systems Industrial Ethernet PLCs, PACs & Industrial Computers Process Automation Systems Product Roundup:

I/O & Terminal Blocks Field Networks

Manage & Visualize Operator Interface & HMI Advanced Control, Simulation & Modeling Enterprise Integration Asset Performance

Management SCADA Batch Management


Flow Level Temperature & Pressure Flow Level Product Roundup: Temperature & Pressure


Drives & Motors Product Roundup: Wiring, Cable & Connectors

Valves, Actuators & Positioners

Product Roundup: Process Analyzers Drives & Motors Valves, Actuators

& Positioners

Support & Protect Product Roundup: Calibration Enclosures & Workstations Product Roundup:

Power Supplies Intrinsic Safety Safety Instrumented Systems Cybersecurity

Topical Feature Salary & Benefits Survey TBA TBA The Control Top 50 Supplier Rankings TBA TBA

Market Intelligence Report I/O Systems & Terminal Blocks Operator Interface & HMI PLCs, PACs & Industrial PCs

Webinar Series I/O Systems & Terminal Blocks Operator Interface & HMI PLCs, PACs & Industrial PCs

Technology Report Control Systems(including PLCs & PACs) Level Measurement

I/O Systems (including Terminal Blocks,

Power Supplies)Oil & Gas Automation HMI & Industrial PCs

Industry Events Smart IndustryChicago, 9/18-20

Emerson ExchangeMinneaspolis, 10/2-6

Automation FairHouston, 11/15-17

Power-Gen InternationalLas Vegas, 12/5-7



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PRINT OPTIONS & RATES

In addition to print advertising , Control offers a range of other print-based solutions to your marketing needs:

• Inserts, whether tipped into the magazine itself or riding along in a poly bag with the magazine, can take a wide variety of forms. From promotional DVDs to simple bounce-back postcards, rising postage costs often make our insert programs quite cost-competitive with direct-mail distribution. Inserts can be supplied, or we can produce them on your behalf. Distribution can be to our full circulation, or to a select demographic subset based on subscriber industry or title (see latest BPA Worldwide statement for full range of demographic selection criteria).

• Belly bands wrap the entire outside of the magazine with a 6-inch-tall version of your marketing message. Gross rate for a belly band to Control’s full circulation, including production, is $16,000; download belly band specifications. Distribution to a demographic audience, or around trade-show copies to boost booth traffic, is available.

• Custom editorial and design services are available to develop and execute unique marketing campaigns—including custom inserts and advertorial supplements. Two recent examples include these turnkey supplements created on behalf of ABB and the FieldComm Group. For more details on our full range of custom content services, click here. For further details or to discuss how we can help with your unique campaign requirements, contact your sales representative.

FOUR-COLOR PRINT ADVERTISING RATES *

Open 6x 12xAd Dimensions **

(WxD, inches)

Full page $9,600 $9,200 $8,700 7 x 10

One-half page island $6,600 $6,200 $5,700 4-9/16 x 7-1/2

One-half page vertical $6,000 $5,600 $5,100 3-1/4 x 10

One-half page horizontal $6,000 $5,600 $5,100 7 x 4-7/8

One-third page vertical $5,100 $4,700 $4,300 2-3/16 x 10

One-third page square $5,100 $4,700 $4,300 4-9/16 x 4-7/8

One-quarter page $4,400 $4,000 $3,600 3-1/4 x 4-7/8

* 5% premium for fifth color or PMS. All rates gross.

** Non-bleed space units. 7-7/8” x 10-1/2” trim; 7” x 10” page size.

Full-page plate size: 8-1/8” x 10-3/4”; bleed spread for each plate: 8-1/8” x 10-3/4”.

contact your sales representative for new advertiser discountsNortheast & Mid-AtlanticDavid Fisher Regional Manager508.543.5172 [email protected]

Midwest & SoutheastGreg ZaminRegional Manager [email protected]

Western & MountainTony D’Avino VP, Sales 630.467.1300 x [email protected]

Tony D’Avino, VP, Sales and Publishing Director630.467.1300 x [email protected]

Keith Larson, Group Publisher andVP [email protected]

mailto:[email protected]





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WEBSITE DISPLAY ADVERTISING

Website advertising is an effective way to accomplish two distinct missions with your target audience: creating brand awareness and developing measurable engagement. Control offers a wide range of online advertising units to meet your goals, including leaderboards, boomboxes, buttons and other high-impact options. You choose which unit works best for you, where you’d like it to appear and for how long.

Why Use Website Ads?• Branding and awareness• Flexibility• Engagement with Control’s website audience of more than 50,000 visitors each month

How Do Website Ads Work?First, decide which ad unit you’d like to purchase. Each is a different size and commands varying amounts of attention on a page. Next, determine how many thousand impressions you’d like to purchase. Then decide how long you’d like your ad to run on our site. Once that’s all been determined, simply provide us with the creative for your ad and we’ll post it for you and provide reports on ad performance.

Website Advertising - Additional FAQsHow are your ads served?All digital marketing campaigns on ControlGlobal.com are managed using the Helios system, which helps to eliminate spiders and other false, impression-inflating effects.

Do you accept third-party tags?Yes.

What about rich media?Yes. Video and audio are acceptable with limitations (see specifications)

What can you tell me about the reports I’ll receive?Control prides itself on its extensive self-service reporting and analysis tools, which give you all the key data you need on impressions served over what period and click-through rates on your ad.

What kind of click-through rates can I expect for my ad?It’s hard to predict click-through rates for an ad, because so much is dependent upon the ad creative you use. Our experience shows that ads that use provocative text that aligns with a related and compelling image (not just ordinary stock art) are very effective. Ads that understand how to utilize space and how to create an effective ‘call to action’ also generate much better response from our audience.

WEBSITE DISPLAY ADSPROGRAM PRICING:$140 per thousand impressions (gross)



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WEBSITE UNITS, RATES & SPECIFICATIONSStandard Ad Units (gross rates per thousand impressions)

Medium Rectangle: $140 Super Leaderboard: $140 Half Page: $140 Welcome Ad: $3,176/week

Dimensions (WxH in pixels) 300x250 970x90 300x600 640x480

Maximum Expanded Dimensions Expansion not allowed for these units

Max File Load Size 40 KB 40 KB 40 KB 80 KB

Max Polite File Load Size Not allowed for these units

Max User Initiated File Load Size Not allowed for these units

Max User Initiated Additional Streaming File Size Not allowed for these units

Max Video & Animation Frame Rate 24 fps 24 fps 24 fps 24 fps

Maximum Animation Length 15 fps 15 fps 15 fps 15 fps

Maximum Video Length Video not allowed for these units

Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted

Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range 0-4,999 0-4,999 0-4,999 0-4,999

Formats JPG, GIF, HTML5 JPG, GIF, HTML5 JPG, GIF, HTML5 JPG, GIF, PNG

*Putman Rising Star Ad Units (gross rates per thousand impressions)

Pushdown: $140 Sidekick: $140 Slider: $140

Initial Dimensions (WxH in pixels) 970x90 (example) 300x600 (example) 970x90 (example)

Maximum Expanded Dimensions 970x415 850x600 970x550 behind slider bar

Max File Load Size 60 KB 60 KB 60 KB

Max Polite File Load Size 110 KB 110 KB 110 KB for user-initiated slider content

Max User Initiated File Load Size 2.2 MB 2.2 MB 2.2 MB afer slider content initiated

Max User Initiated Additional Streaming File Size Unlimited Unlimited Unlimited

Max Video & Animation Frame Rate 24 fps 24 fps 24 fps

Maximum Animation Length 15-sec 15-sec 30-sec

Maximum Video Length Unlimited (user initiated only)

Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted

Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range 0-4,999 5,000-1,999,999 5,000-1,999,999

Formats HTML5 HTML5 HTML5

Click here for guidelines on HTML5 ad development* Additional style guidelines available upon request

http://www.iab.net/risingstars#4



http://www.putmanmedia.com/assets/HTML5forDigitalAdvertising2.0PublicCommentDraft.pdf



[ 15 ][ 15 ]

PROGRAM COST:$3,176 gross ($2,700 net) for one week

WELCOME ADVERTISEMENTS

The Welcome Ad, sometimes called a Splash Ad or Interstitial, is the most prominent ad position we’ve ever offered on our site. This exclusive position appears upon entry to the site, before the actual destination page is served (whether the visitor first arrives via a bookmark, an e-newsletter link, Google referral or any other method). The Welcome Ad is a 640 x 480 pixel unit that sits in the middle of screen, covering the entire page for up to eight seconds, with your branding and message the only thing visible. Users can, however, close the ad at any time and proceed to their destination.

Why Sponsor a Welcome Ad?Because it’s the only thing visible on the screen for up to eight seconds, the Welcome Ad offers an unrivaled blend of features. It’s the most exclusive branding and awareness opportunity of any ad position on our site. Because the ad doesn’t compete for any share of voice on the page, when our clients focus on using the ad to feature a simple and compelling message, it’s our strongest performing ad unit, as well. Because Welcome Ads occupy a privileged position on the Control website, this position is reserved for particularly time-sensitive or important announcements, such as an upcoming event or new product launch. As such, all Welcome Ad placements are subject to publisher’s review and approval.

How Does a Welcome Ad Work?• Welcome Ads are served just the same as any other ad unit on our site, except the Welcome Ad is served

exclusively before any page is loaded for a visitor. While the Welcome Ad appears, no other items on the page are visible.

• The browsers of site visitors are ‘cookied’ when they view a Welcome Ad, so we know they’ve seen it. Because of that, we can limit how often they view it in a subsequent period, making sure they won’t find your message too intrusive.

• The ad appears for eight seconds, then fades to a visitor’s requested page. There is a buttons on the ad, however, that allow the visitors to continue on to their destination page at any time.

How Much Can I Expect to Pay?Welcome Ads are priced based on a simple, flat fee on a weekly basis. For a weekly fee of $2,700 net, clients can expect to deliver a Welcome Ad impression to approximately 7,000 unique site visitors.



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WELCOME ADVERTISEMENT FAQs

What are the specs of the Welcome Ad?The Welcome Ad is 640 x 480 pixels. File format is HTML5, in addition to a static jpg or gif for a placement holder. 50k file size limit. Any animation or sound must be user initiated. We reserve the right to approve all ad copy for the unit to conform to Putman Media standards.

Can a Welcome Ad be purchased by impressions?No. The Welcome Ad is available only in week-long increments.

What information is included in reports on Welcome Ad performance?We report the same information as for our other ads—total number of impressions, total number of clicks and click-through rate.

How do ‘cookies’ work?Cookies allow us to know who’s seen your ad already, so we can be sure not to serve it to them again in too short a period of time. This allows us to be sure your ad is not seen as intrusive.

Is more than one Welcome Ad visible at a time?No, your ad will be the only Welcome ad shown during any particular time period.

What advice can you provide on how to design a Welcome Ad?Our experience tells us that simpler is better. By that, we mean users don’t often respond to Welcome Ads that feature things like complicated animations or video. They respond best to static messages that combine a compelling image with brief but intriguing and powerful text. As with other online ad formats, heightening the reader’s sense of curiosity is a strong motivator to click. Can users close the Welcome Ad and, if so, how?Our ad server automatically includes an “exit” option for Welcome Ads.

PROGRAM COST:$3,176 gross ($2,700 net) for one week

Click here for guidelines on HTML5 ad development





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EMAIL ADVERTISING/MARKETING

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ControlGlobal E-NewsControlGlobal.com E-News is distributed several times each week to 35,000 specifiers of process instrumentation and control systems.

Why Sponsor an E-Newsletter?E-Newsletter sponsorships deliver a unique combination of branding and awareness, and are effective in driving desired click-through activity. Further, they provide the ability to associate your name with a specific brand message.

How Do E-Newsletters Work?Just select the ad unit you’d like to use (see graphic). Supply us with creative for your ad, and we’ll schedule your placement and desired timing against available inventory. We take care of making sure the newsletter is delivered at the optimum time to maximize open rates, and we provide you with a report on how your ad performed.

Single Sponsor E-NewslettersControl’s Single Sponsor eNewsletters allow you to combine our award-winning editorial with your own content to create an exclusive branding and thought-leadership marketing opportunity. You have exclusive rights to all sponsorship positions for your marketing messages, allowing you to drive users to your site and build prospects.

Why Use Single Sponsor eNewsletters?Our Single Sponsor eNewsletters offer all the branding opportunities of our editorial eNewsletters, but in an exclusive format that allows you to amplify your marketing message. Among the key features and benefits:

• Thought-leadership: blend your own content with ours to add credibility

• Branding: own every ad position• Reach our full, 35,000-strong e-newsletter list

How Do Single Sponsor eNewsletters Work?Start by selecting a topic or focus, such as level instrumentation or calibration management. Once we’ve settled on the eNewsletter’s focus, we’ll work with you to combined content from our own library with content of yours to feature along with your ad creative.

EMAIL LIST RENTAL HTML/Text = $415/M | Text only = $300/M

Minimum order – 5,000

Available selects (additional costs apply) - Industry, Title, Employee Size, Geo



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Super Sponsor

Sponsored Content

Sponsored Link

CONTROLGLOBAL E-NEWSCONTROLGLOBAL.COM E-NEWS RATES AND SPECIFICATIONS *

Position Creative 1X 6X 12X

Super

Sponsor

240x200 pixel

non-animated

image plus 40-character

headline and 70 words

text including up to 4

URL links.

$2,530 $2,400 $2,100

Sponsored

Content

120x60 pixel

non-animated image,

plus 70 words additional

text and URL link.

$1,530 $1,330 $1,100

Sponsored

Link

Up to 40-character

headline, plus 80

characters additional

text and URL link.

$470 $400 $330

* All character counts include spaces. All rates gross.

Check with advertising representative for schedule and availability.

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What size are the ad units for a Single Sponsor eNewsletter and what are the specs for each unit?We feature the same ad units as our editorial newsletters (see table).

Can I blast my eNewsletter to my own list, as well?Absolutely. If you provide us with the contact information for your recipients, we’ll add them to our distribution to widen your reach even further.

What kind of performance can I expect from my Single Sponsor E-Newsletter?Performance always varies, but the great thing about a our Single Sponsor eNewsletter is that, by featuring Control content and using our design template, open rates and click-through rates are routinely very strong.

What kind of reporting is provided for my Single Sponsor E-Newsletter?Our summary report includes metrics for delivery rates, open rates and click-through rates.

What’s the process for determining the topic for our Single Sponsor E-Newsletter? You’ll work with our editorial team to determine a suitable topic. Our editors are keenly aware which topics resonate with your audience and which topics are too narrow to draw enough attention. They’ll share their expertise to help you find a topic that suits your message and reaches the widest possible audience.

SINGLE SPONSOR E-NEWSLETTER

Single Sponsor eNewsletterProgram Cost: From $6,470 gross ($5,500 net) per issue

CUSTOM E-NEWSLETTER AD SPECIFICATIONS *

Position Creative

Super

Sponsor

240x200 pixel non-animated image plus

40-character headline and 70 words text

including up to 4 URL links.

Sponsored

Content

120x60 pixel non-animated image, plus 70

words additional text

Sponsored LinksUp to 40-character headline, plus 80 charac-

ters additional text

* All character counts include spaces.

Click here to view a sample of a Single Sponsor eNewsletter

http://tinyurl.com/pgo8cln



[ 20 ][ 20 ]

INBOUND MARKETING/CONTENT DISTRIBUTION

Inbound describes the emerging method of marketing that pulls prospects in by sharing information-of-value

• Successful marketers move beyond product describing and strive to provide relevant, useful and generally helpful information.

• This is an important approach given the new buyers journey; where more than half a typical purchase decision journey is travelled before the customer even talks to a supplier.

• By establishing your company as thought leaders and experts. You’ll build an audience of prospects that dial in to your communications.

• Used in combination with traditional outbound marketing efforts, inbound strategies play a critical role in advancing the sales process in your organization.

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PRODUCT DESCRIPTION EXAMPLE LINK EXPECTATION COST

Premium Content Alert Program

A simple but effective way to generate sales/marketing leads, our Premium Content Alert Program promotes your high information-value assets to our audience through a combina-tion of targeted email alerts and in our white paper library.

Click here for standard form*Click here for custom form

Custom forms allow sponsors to gather additional data fields and can be built at an additional cost.

Approximately 100 leads over two months

$4,705 gross ($4,000 net)

EssentialsCreated by the editors of Control, each of these interactive PDFs available for exclusive sponsorship is intended to provide process industry professionals with an up-to-date, top-level understanding of a range of key process automation topics.

Click here 150+ leads over one year $9,412 gross ($8,000 net)

Technology ReportsEach multi-sponsor Technology Report consists of approxi-mately 30 pages of the most useful and timely articles on a giv-en process automation topic from the Control archive, together with full page advertisements from each of the sponsors.

Click here Approximately 150 leads over a two-month period

$3,176 gross ($2,700 net)

Webinar Series

A step up from white papers in terms of user engagement, our webinar programs offer an opportunity to directly advance thought leadership with sales prospects. Sponsor one of our scheduled webinars on a range of process automation topics, or propose a custom one. Control’s editors will moderate a compelling online presentation and discussion, including live Q&A with attendees.

Approximately 200 leads $11,176 gross ($9,500 net)

Knowledge Centers

Like a supercharged white paper or webinar campaign, ControlGlobal.com Knowledge Centers bring together a range of essential decision-making resources on a given topic—white papers, webinars, video clips, articles, application notes, etc.—in a dedicated microsite on ControlGlobal.com.

Click here Programs can be modified to achieve targeted lead levels.

Contact your sales rep-resentative to discuss custom programs.

Traffic Generation Programs

If your company already has a registration process for permis-sion marketing assets in place on your website, use Control to promote your assets to our audience and drive traffic directly to the relevant landing page on your site. Custom traffic-gener-ation programs are available on a cost-per-click (CPC) basis.

Because Traffic Generating Programs are sold on a cost-per-click (CPC) basis, we can tailor lead generation volumes to your needs and budget.

Contact your sales rep-resentative to discuss custom programs.

Custom Lead Generation & Nurturing Campaigns

Putman Media offers a series of custom lead nurturing pro-grams including those designed to target and progressively en-gage readers on behalf of our clients, distinguishing “general interest” registrants from prospects with active and imminent purchase intent.

Custom programs can be tailored to suit your sales and marketing pipeline needs.

Contact your sales rep-resentative for more information on our unique Opportunity Accelerator programs.

*Standard data fields for white papers, Technology Reports and Essentials include name, title, company, country, postal code and email.

2017 LEAD GENERATION PRODUCTS

[21]


http://info.controlglobal.com/its-150820-lp

http://info.controlglobal.com/cg-wpa-150716-emerson

http://www.putmanmedia.com/assets/Essentials_Safety_Systems.pdf

http://info.controlglobal.com/sot-150422-lp

http://www.controlglobal.com/knowledge-centers/abb/



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ADVANCED LEAD SERVICES PROGRAMOur Advanced Lead Services Program is efficient, measurable and cost-effective, offering marketers a defined content strategy with advanced behavioral analysis that will engage our readers with relevant content as they research solutions, vendors and begin their purchase journey.

Each customized program provides you with the opportunity to integrate your content in to our audience’s research or purchase cycle and associate your brand at just the right time. Our Advanced Lead Services programs provide you with strategic nurturing and real-time opportunity identification that results in a clear ROI, advanced marketing insights and improved sales efficiency.

• Advanced behavioral analysis allows us to identify prospects as soon as they enter the purchase or research cycle. • Strategic content deployment appeals to prospects at each stage of their journey and associates your brand at the

right time. • Automated marketing workflows that capture and nurture prospects into opportunities and delivers them to your

marketing and sales team. • In-depth reporting provides transparency and allows us to analyze and improve campaign results as partners in real

time.

3, 6 or 12 Month Nurture ProgramsKicks off with a campaign consultation. The objective of a 3, 6 or 12 month ALS Nurture Program is to provide you with the opportunity to attach your brand and identify & nurture prospects during their research or purchase journey. • A prospect’s journey will start with a co-branded Special Report on a topic that is relevant to your product or solution. • Prospects will then be nurtured with your related content and qualified based on that content interaction. • Throughout the program’s duration, Control will engage in both inbound and outbound strategies to attract the right

prospects to your program.

Components: • Control branded Special Report on campaign topic • Inbound program marketing including SEO optimized article on ControlGlobal.com and social promotion • Outbound program marketing including targeted alert and enewsletter placements • Development of all program components including emails, landing pages, workflows • Automated opportunity delivery with full demographic and content engagement identified • Monthly program review, proactive adjustments as needed.

Rates:3 months: ................$18,500 6 months: ............ $25,500 net 12 months: .............$40,500 net

30 Day Nurture PackageThe objective of a 30 Day Nurture Package is to provide you with the opportunity to leverage your content investment for continued prospect identification and nurturing. The 30 Day Nurture Package includes an original content piece published on ControlGlobal.com that is aligned with your content investment, a 30-day inbound and outbound marketing program and the opportunity to engage prospects with your content asset for prospect scoring.

Components: • Inbound program marketing including SEO optimized

article on ControlGlobal.com, social promotion (8xs per month)

• Outbound program marketing including targeted alert (1x) and enewsletter placements (2xs)

• Automated engagement email offering advertiser content asset

• Development of all program components • Automated opportunity delivery with full demographic

and content engagement identified

Rates:30 Day Nurture Package (initial month) $3,500 netSpecial Report, Webinar or Research Program sponsorship required

30 Day Nurture Package (each subsequent month) $2,500 netSpecial Report, Webinar or Research Program sponsorship required

Helpful Resources:• Powerpoint presentation

www.putmanmedia.com/assets/2017_PS_Advanced_Lead_Services.pptx



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PREMIUM CONTENT ALERT

Our Premium Content Alert Program consists of a mix of email, website and/or social media promotions of a supplied content asset. Premium Content Alerts provide the reward for all the hard work you’ve done to create great content. Premium content can take many forms – white papers, e-books, decision guides, infographics, research summaries, etc.

Because we’ve spent decades building a database of the industry’s most influential and important decision-makers, our white paper programs offer:

• Targeted lead generation • Thought-leadership via your association with the Control brand • Detailed reporting

How Do Premium Content Alerts Work?Once you’ve written your content there’s little else you need to do. We’ll have it evaluated by our editorial and audience development teams to ensure it meets our standards for topic relevance and non-commerciality. Then we’ll identify the right market segment to which we’ll promote it. We’ll make sure it gets in the right inboxes, and we’ll send you regular reports with all key demographic info you need on who downloaded it.

Registration fields collected include name, title, company, country, postal code and email address.

Program pricing is $4,705 gross ($4,000 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment from an expectation on the order of 100 completed registrations



[ 24 ][ 24 ]

PROCESS AUTOMATION ESSENTIALS

Process Automation Essentials is a series of digital reports by the editors of Control designed to provide process industry professionals with an up-to-date, top-level understanding of a range of key process automation topics. Our intent with these interactive PDFs is to present essential engineering and decision-making concepts in a practical, non-commercial fashion together with a review of the latest technology and marketplace drivers—all in a form factor well suited for onscreen consumption.

Why Sponsor an Essentials Report? • Generate marketing leads • Build thought leadership • Exclusive topic ownership • Minimal execution effort

How Does an Essentials Sponsorship Work for You? • Select a topic from our established schedule, or propose one of specific

interest to your company. • Once a topic has been agreed upon, our editors will develop a multi-

page interactive report complete with your sponsor message • We promote the report for download via a full range of print and digital

media platforms for a three-month period • Interested process automation professionals register to download the

Essentials PDF, and you receive registrant data automatically every week

Program Price: $9,412 gross ($8,000 net)

Helpful Links • Essentials PDF • Registration form • E-newsletter promotion • Print advertisement

SUGGESTED ESSENTIALS TOPICS FOR 2017

Safety Instrumented Systems Calibration & Device Management

Level Instrumentation Industrial Ethernet

Intrinsic Safety Operator Effectiveness

Cyber Security Alarm Management

Flow Instrumentation Process Simulation & Optimization

Wireless Networks YOUR TOPIC HERE

http://www.putmanmedia.com/assets/Essentials_Safety_Systems.pdf

http://tinyurl.com/cl9151616

http://www.putman.net/newsletter/cge/13/130703.html

http://e-ditionsbyfry.com/Olive/ODE/CNT/Default.aspx?href=CNT%2F2013%2F06%2F01&pageno=50&view=document

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TECHNOLOGY REPORT

What Is the Technology Report Series?Our Technology Reports bring together all of the latest and best Control articles on a particular process automation topic in a unique, downloadable report. Each Technology Report provides its sponsors with a cost-effective opportunity to build category thought leadership among a self-qualified audience of buyers, each of whose contact information will be shared with the Report’s sponsors. The Report consists of approximately 30 pages of content, as well as full page advertisements from each of its sponsors. How Do the Technology Reports Work?Each sponsor of a Technology Report will receive a full-page ad placement—same size and material specifications as a normal full page in Control—including live link to a landing page(s) you specify. (Half-page ad creative also accepted.) We’ll post the Report in a special library page on ControlGlobal.com, plus we’ll promote the library and the report itself to our 35,000-strong email database. Readers will have the option to request that a specific sponsor contact them about a specific need. View a sample Technology Report.

Sponsorship pricing is $3,176 gross ($2,700 net).

TOPICS PLANNED FOR 2017

March Workstations & Enclosures

August Level Measurement(including level switches, transmit-

ters, tank gauges)

April Industrial Networks (including connectors & cordsets)

September Input/Output Systems(including terminal blocks, power

supplies)

May Flow Measurement October OIl & Gas Applications (instrumentation and control solu-

tions in the oil & gas industry)

June Temperature & Pressure Measurement

November HMI & Industrial PCs

July Control Systems(including PLCs, PACs, DCSs,

RTUs)

http://www.putmanmedia.com/assets/ct_sot_level.pdf



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CONTROL WEBINAR SERIES

Our annual Control Webinar Series of live events are focused on presenting solutions to identifiable problems, emerging technologies and key topics that are relevant to today’s process automation professionals. Each event is moderated by a member of our editorial staff who will engage industry experts in a 60 minute interactive format. Webinars are our most complete lead generation product and they often generate 200 registrations. Webinars are an important source of continuing education for industry professionals. A recent survey over our 8,000+ Putman Media webinar attendees and registrants show:

• 83.2% attend 3 or more webinars per year• 93.4 % say webinars better equips and informs an upcoming purchase decision• 72.2% visit a sponsor’s website after viewing• 63.7% have downloaded a sponsor’s asset or information from our platform while

watching our live event• 70.3% have forwarded a link to the webinar they just attended to someone else in their

organization• 29.3% indicated that they contacted a sponsor directly after attending one of our events

We strive to make sponsorship as easy as possible. Our editors will work with you on your content and our webinar manager will coordinate all event details and deliverables. In addition, you can expect:

• Our platform allows download of additional sponsor assets during the webinar• Live interaction with attendees during the Q & A session• Participation during the attendee polling in the live event• An opportunity to present alongside our editorial team• Branding on all pre-event, live and post event marketing• Extremely detailed reporting that includes attendee contact information, information

about what they downloaded during the event and a summary of the polling information that was gathered during the broadcast

Choose from one of our scheduled and pre-promoted topics below, or propose an addition

to the series. Pricing is $11,176 gross ($9,500 net).

2017 Control Webinar Series Topics

February ................. Motors & DrivesApril ........................ Process MeasurementJune ........................ Automation SystemsAugust .................... Smart I/OOctober .................. Operator InterfaceDecember .............. PLCs, PACs and Industrial PCs



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MARKET INSIGHT RESEARCH PROGRAM

Direct feedback from industry managers and executive insight into market views, trends, and practices can influence business plans and jump-start the purchase decision journey.

This program deploys custom research surveys across the Control readership to create new knowledge and insight around high-interest subject areas. Examples include the current state of technology adoption or readiness to deploy key initiatives.

Base Program Outputs1. Market Insight Report PDF format featuring key findings along with an in-depth analysis article based on the results. Includes “Other Resources” section offering your relevant content such as white papers and/or your own website landing pages.

2. Feature article Authored by a Control editor and hosted on ControlGlobal.com, the article will summarize your research results, be featured on the homepage and will include a link for registration and download of the full Market Insight Report.

3. Summary infographicHighlighting key research data points and tied to your company’s expertise and solutions. Infographic will be featured in a selected issue of Putman’s magazines.

Contact your Control sales representative for further information on our Market Insight Research Program.

IndustryIntelligence

�oughtLeadership

MarketInsights

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Content Starts Here

CONTACT INFORMATION

Northeast & Mid-AtlanticDavid Fisher, Regional Manager508.543.5172 | [email protected]

Midwest & SoutheastGreg Zamin, Regional Manager 704.256.5433 | [email protected]

Western & MountainTony D’Avino, VP, Sales 630.467.1300 x 408 | [email protected]

Tony D’Avino, Publishing Director and VP, Sales630.467.1300 x 408 | [email protected]

Keith Larson, Group Publisher and VP, Content630.625.1129 | [email protected]

Sales

Paul Studebaker, Editor-in-Chief630.625.1130 | [email protected]

Jim Montague, Executive Editor847.404.6658 | [email protected]

Kyle Shamorian, Digital Editor 630.467.1301 x441 | [email protected]

Editorial

Anetta Gauthier, Production Manager630.625.1154 | [email protected]

Lori Goldberg, Operations Manager630.625.1128 | [email protected]

Jeanne Freedland, Digital Marketing Specialist212.665.3197 | [email protected]

Material, Logistics & Support

www.controlglobal.com





Exclusively Dedicated to the Process Automation Marketplace · 2017 MARKETING GUIDE Exclusively...

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