EXCLUSIVE PROPOSALfor

Mr. Homer Sellers

1234 Charming Lane

Hometown, Ga.

Town & Country

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Lorrie Thomas

Why Hire A Realtor…

• Less Hassle• Expertise• More Exposure• Safety• Qualified Buyers• Financing Assistance• Negotiate – Saving & Pricing• Value added, Service & Marketing• Professional Staging

Lorrie Thomas

We Have A Mutual Objective. To Sell Your Home...

- At the highest possible price.- In the shortest amount of time. - With the most favorable terms.

We will be working together as a team to get your home sold.

Cooperation and communication will ensure successful achievement of the objective.

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RE/MAX

Lorrie Thomas

My Objectives Listen carefully so I understand your objectives. Explain the Home Selling and Marketing Process -

my responsibility, your responsibility. Thoroughly review your home. Help you price your home. Advise you how to prepare your home for showing. Review what happens from time of contract through close of

escrow/closing. Ask for your commitment to begin marketing your home.

Frequently, a real estate agent will tell a seller what they want to hear just to get the listing. I would like to speak with you very candidly and tell you the truth about what is needed to get your home sold.

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RE/MAX

Lorrie Thomas

RE/MAX stands for Real Estate MAXimums Maximum Experience

Maximum Market Exposure

Maximum Service

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RE/MAX

RE/MAX Sales Associates make a personal financial investment in every listing.

RE/MAX Sales Associates create a customized marketing plan for each home we sell.

RE/MAX Sales Associates average more sales per agent than other real estate companies.

Things you should know about us

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RE/MAX

RE/MAX is a world leader in residential real estate with over 3,400 full-service offices.

Over 70% of RE/MAX Sales Associates’ business comes from repeat business or referrals from past customers and friends - more than twice the industry average.

RE/MAX Sales Associates proudly number over 60,000 full-time, professional agents, worldwide.

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Things you should know about us

RE/MAX

Lorrie Thomas

678-908-SOLD

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MARKETING

Where Do Buyers Come From?

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REALTOR® Contact 40%

For Sale Sign 20% Responded to Ad 18% Responded to Open House 8% Referral by Relocation Service 7% Bought Advertised Property 3% Bought for Combination of Reasons 3% Bought Open House They Saw 1%

MARKETING

Standard Marketing Plan

Marketing to Potential Buyers Yard Signs Direct Mail Campaign Enter Internet Information Write and Place Print Ads Show Home to Prospects Prepare Flyers and Brochures

Marketing to Other REALTORS®

Set up Property into MLS Agent Tours and Open Houses

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MARKETING

Renegotiate All Counter Offers Deposit All Earnest Checks Handle Title Work Follow Up on Inspections Confirm Appraisal Ordered Final Documents to Closing Post-Closing Follow Up Present All Offers

Initial Meeting Discuss CMA Review Your Home Prepare Listing Set Up Warranties (if applicable) Prepare/Distribute All Paperwork Follow Up on Showings Qualify Buyers

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Standard Marketing Plan

The Home Selling Process

MARKETING

Customized Marketing Plan

Handle Own Sign and Ad Calls Hold “OPEN HOUSE” Create Custom “Virtual Tour” REALTOR® -to- REALTOR® Marketing to Top Area Associates Multiple Home Photos on FMLS and Virtual Tour Customized Internet Listing Follow Up on Every Showing for Feedback Direct Mail Campaign Targeted to Your Neighborhood Telemarketing in Your Neighborhood for Potential Buyers E-Mail Marketing of Your Home

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MARKETING

http://www.realtor.com

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MARKETING

Home Warranty Plan

Homes sell 50% faster and for a higher price than homes without a home warranty...according to a study by the National Home Warranty Association. In addition, a home warranty plan “reduces your liability after the sale.”

You can provide the buyer up to one year of coverage on selected items...

Central Heating System Electric Central Air System Interior Plumbing Built-in Appliances

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MARKETING

The Role of a Real Estate Agent in Pricing

The Market determines value.

I will show you a range of prices being paid for homes in your area.

Together, we determine the listing price.

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PRICING

Regression

Regression: The value of a larger home is reduced by the influence of smaller surrounding homes.

Progression

Progression : The value of a smaller home is increased by the influence of larger surrounding homes. HOMEHOME

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PRICING

Buyers Determine Value by Comparison Shopping

Just like when you bought your home, buyers still determine the value of a

home by comparison shopping.

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PRICING

The Advantages of Proper Pricing

Higher Net Sales

Attract Better Offers

Better Response from Advertising and Sign Calls

Faster Sale

Increased Agent Response

Avoid Your Home from Becoming “Shopworn”

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PRICING

The Disadvantages of Overpricing

If You Overprice …

The right buyers won’t see it.

The higher priced buyers won’t want it.

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PRICING

Search Homes to Show by Price Range

Buyers shop by price ranges… if your home is priced even $1 higher than their targeted price range, it won’t be on the show list.

Search ActiveAddress District Price

1234 Hometown Dr. 601 $140,0002957 Diamond 601 $140,500612 E. Oxford 601 $141,000189Terrace Dr. 601 $142,3003345 Donover 601 $144,1004690 Adams St. 601 $145,2007778 Walnut 601 $146,3005467 Brock Ave. 601 $147,5001112 Acorn Dr. 601 $147,5002351 Liberty St. 601 $148,0003478 Ninth St. 601 $149,500

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PRICING

Preparing Your Home To Sell

I promise to...

Conduct a thorough evaluation of your home and provide valuable input.

Help you to stage your home for the showing process.

Provide a list of reliable contractors to assist with improving areas of your home if necessary.

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SHOWING

1. Always keep beds made 2. No dirty dishes 3. Open All Drapes, Shades and Blinds 4. Keep toys put away 5. Heat & Cool - Comfortable 6. Pets crated or put up 7. Secure Valuables 8. Clean Closets 9. Turn on all lights10. Organize Basement, Attic and Garage

Top Ten Tips for Showing Your Home

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SHOWING

To Prepare a Home For Sale(Inside)

• DECLUTTER• DEPERSONALIZING• Neutral colors – paint & wallpaper• Odor – smoking/pets• Carpet & floor (condition)• Ceilings- cracks, water stains, etc.• Bath- grout & caulk, clean tubs, sinks, & showers• Clean fixtures & air vents• Obvious repairs continued…

To Prepare a Home For Sale (Inside)

• No cob webs or dead bugs• Clean & Organize storage areas• Closets- declutter & box up what is not needed• Minimize furniture• Clean appliances• Clean fireplace• Window blinds/sills clean & operable• Mechanical things need to work right

To Prepare a Home For Sale (Outside)

• Curb Appeal• Door bell works• Grass is mowed and alive• Sidewalks clean• Porch & deck clean, new door mats• Front door – Looks good• Outside light fixtures clean• Garage – clean/paint• Siding – paint issues, rot & mildew continued…

To Prepare a Home For Sale (Outside)

• Clean windows, screens, & shutters• Power wash cement• Freshen pine straw/ mulch• Clean up yard debris• Clean gutters• Clean jacuzzi & pool• Obvious repairs

When the Offer is Made Present All Offers

Explain Your Options

Evaluate Buyer’s Qualifications

Provide Constant Communication on Contract Status

Deliver Contract

Finalize All Conditions

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NEGOTIATING

I guarantee to prepare a Comparative Market Analysis for your home. I guarantee I will distribute Property Profile Information concerning

your home. I guarantee I will place your home on the Internet. I guarantee to place your home in my print advertising. I guarantee to place your home in the Multiple Listing Service, allowing

thousands of other REALTORS® to see your property and show to prospective buyers.

I guarantee to place a yard sign within three days after we sign an agreement to sell your home.

I guarantee to explain various ways to improve your property to effect a quicker sale.

I guarantee to propose financing alternatives to allow your home to appeal to the broadest marketplace.

I guarantee to keep you updated on the progress of the sale of your home.HOMEHOME

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My Personal Guarantee

CLOSING

Your responsibilities: Keep your home in showcase condition and provide easy access

for potential buyers. Make yourself available from the time a contract is signed to the

closing day. Keep your home accessible for the appraisal and inspections. Openly share all information about your home and its condition. For your security, refer all potential buyers to your REALTOR®.

Teamwork Is EssentialYour Teamwork is Necessary for a Successful Sale

We’re a Team - Let’s Work Together!HOMEHOME

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CLOSING

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“Working Smarter"

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®