Listing Presentation. EXCLUSIVE PROPOSAL FOR (Insert client’s name and property address)
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Transcript of Listing Presentation. EXCLUSIVE PROPOSAL FOR (Insert client’s name and property address)
EXCLUSIVE PROPOSALEXCLUSIVE PROPOSALFORFOR
(Insert client’s name (Insert client’s name and property address)and property address)
Carmen Gabriel Carmen Gabriel Realty Experts IncRealty Experts Inc
REALTOR®REALTOR® GRIGRI SERVING: PHOENIX, SERVING: PHOENIX,
GLENDALE, PEORIA.GLENDALE, PEORIA.
OUR MUTUAL OBJECTIVE IS SELLING OUR MUTUAL OBJECTIVE IS SELLING YOUR HOME…YOUR HOME…
AT THE HIGHEST POSSIBLE PRICEAT THE HIGHEST POSSIBLE PRICEIN THE SHORTEST AMOUNT OF TIMEIN THE SHORTEST AMOUNT OF TIMEWITH THE MOST FAVORABLE TERMSWITH THE MOST FAVORABLE TERMS
Communication and cooperation Communication and cooperation ensures a successful sale.ensures a successful sale.
My ObjectivesMy Objectives
Listen carefully so I understand your objectivesListen carefully so I understand your objectives
Explain the Home Selling and Marketing Process-my Explain the Home Selling and Marketing Process-my responsibility, your responsibilityresponsibility, your responsibility
Thoroughly review your homeThoroughly review your home
Help you price your homeHelp you price your home
Advise you how to prepare your home for showingAdvise you how to prepare your home for showing
Review what happens from time of contract through Review what happens from time of contract through close of escrow/closing. Ask for your commitment to close of escrow/closing. Ask for your commitment to begin marketing your homebegin marketing your home
MY COMPANY: MY COMPANY:
REALTY EXPERTS INCREALTY EXPERTS INC
30 YEARS OF EXPERIENCE30 YEARS OF EXPERIENCE
REALTY SALES ASSOCIATESREALTY SALES ASSOCIATES
Make a personal financial investment in every listingMake a personal financial investment in every listing
Control a customized marketing plan for each home we sellControl a customized marketing plan for each home we sell
Realtor high standard commissioner rulesRealtor high standard commissioner rules
Member of Phoenix Association of RealtorsMember of Phoenix Association of Realtors
High standard code of ethics. = honesty + professionalism High standard code of ethics. = honesty + professionalism
Where Do Buyers Come From?Where Do Buyers Come From?
Realtor® Contact Realtor® Contact 40% 40%
For Sale SignFor Sale Sign 20%20%
Responded to AdResponded to Ad 18%18%
Referral by Relocation ServiceReferral by Relocation Service 7%7%
Bought Advertised PropertyBought Advertised Property 3%3%
Bought for combination of reasonsBought for combination of reasons 3%3%
Bought Open House they sawBought Open House they saw 1%1%
Standard Marketing PlanStandard Marketing Plan
Marketing to Potential BuyersMarketing to Potential Buyers
Yard SignsYard Signs
Direct Mail CampaignDirect Mail Campaign
Enter Internet InformationEnter Internet Information
Write and Place Print AdsWrite and Place Print Ads
Show Home to ProspectsShow Home to Prospects
Prepare Flyers and BrochuresPrepare Flyers and Brochures
Marketing to Other RealtorsMarketing to Other Realtors
Set up Property into MLSSet up Property into MLS
Agent Tours and Open HousesAgent Tours and Open Houses
Standard Marketing PlanStandard Marketing Plan
The Home Selling ProcessThe Home Selling Process
Initial MeetingInitial Meeting Discuss CMADiscuss CMA Review Your HomeReview Your Home Prepare ListingPrepare Listing Set up Warranties (if applicable)Set up Warranties (if applicable) Prepare/distribute all paperworkPrepare/distribute all paperwork Follow up on ShowingsFollow up on Showings Qualify BuyersQualify Buyers
Standard Marketing PlanStandard Marketing Plan
The Home Selling ProcessThe Home Selling Process
Renegotiate All Counter OffersRenegotiate All Counter OffersDeposit All Earnest ChecksDeposit All Earnest ChecksHandle Title WorkHandle Title WorkFollow Up on InspectionsFollow Up on InspectionsConfirm Appraisal OrderedConfirm Appraisal OrderedFinal Documents to ClosingFinal Documents to ClosingPost-Closing Follow UpPost-Closing Follow UpPresent All OffersPresent All Offers
Customized Marketing PlanCustomized Marketing Plan(insert customer’s name here)(insert customer’s name here)
Handle Own Sign and Ad CallsHandle Own Sign and Ad CallsReverse Prospect MatchReverse Prospect MatchRealtor® to Realtor® Marketing to Top Area Realtor® to Realtor® Marketing to Top Area AssociatesAssociatesMultiple Home Photos on Realtor.com and Virtual Multiple Home Photos on Realtor.com and Virtual TourTourCustomized Internet ListingCustomized Internet ListingFollow Up on Every Showing for FeedbackFollow Up on Every Showing for FeedbackDirect Mail Campaign Targeted to Your NeighborhoodDirect Mail Campaign Targeted to Your NeighborhoodE-mail Marketing of Your HomeE-mail Marketing of Your Home
Marketing Marketing Home Warranty PlanHome Warranty Plan
Homes sell faster and for a higher price than homes without a Homes sell faster and for a higher price than homes without a home warranty…according to a study by the National Home home warranty…according to a study by the National Home
Warranty Association. In addition, a home warranty plan Warranty Association. In addition, a home warranty plan “reduces your liability after the sale.”“reduces your liability after the sale.”
You can provide the buyer up to one year ofYou can provide the buyer up to one year ofCoverage on selected items…Coverage on selected items…
Central Heating SystemCentral Heating SystemElectric Central Air SystemElectric Central Air SystemInterior PlumbingInterior PlumbingBuilt-in appliancesBuilt-in appliances
PRICINGPRICING
The Role of a Real Estate Agent in PricingThe Role of a Real Estate Agent in Pricing
The Market determines valueThe Market determines value
I will show you a range of prices being paid I will show you a range of prices being paid for homes in your areafor homes in your area
Together, we determine the listing price Together, we determine the listing price
PRICINGPRICING
Who’s in control?Who’s in control?
Listing priceListing price SellerSellerLocationLocation SellerSellerConditionCondition SellerSellerShowing AccessShowing Access SellerSellerFinancingFinancing MarketMarketMarketingMarketing Realtor®Realtor®
Progression: The value of a smaller home is Progression: The value of a smaller home is increased by the influence of larger surrounding increased by the influence of larger surrounding
homes.homes.
PRICINGPRICING
Regression: The value of a larger home is reduced by Regression: The value of a larger home is reduced by the influence of smaller surrounding homes.the influence of smaller surrounding homes.
PRICINGPRICING
The Advantages of Proper PricingThe Advantages of Proper Pricing
Higher Net SalesHigher Net Sales
Attract Better OffersAttract Better Offers
Better Response from Advertising and Sign Better Response from Advertising and Sign CallsCalls
Faster SaleFaster Sale
Increased Agent ResponseIncreased Agent Response
Avoid Your Home From Becoming Avoid Your Home From Becoming “Shopworn”“Shopworn”
PRICINGPRICING
The Disadvantages of OverpricingThe Disadvantages of Overpricing
If you overpriceIf you overprice
The right buyers won’t see itThe right buyers won’t see it
The higher priced buyers won’t want The higher priced buyers won’t want itit
Preparing Your Home To SellPreparing Your Home To Sell
I promise to…I promise to…
Conduct a thorough evaluation of your home and Conduct a thorough evaluation of your home and provide valuable inputprovide valuable input
Help you to stage your home for the showing Help you to stage your home for the showing processprocess
Provide a list of reliable contractors to assist with Provide a list of reliable contractors to assist with improving areas of your home if necessaryimproving areas of your home if necessary
Tips for Showing Tips for Showing Your HomeYour Home
Clean Every RoomClean Every RoomTurn on All LightsTurn on All LightsOpen All Drapes, Shades Open All Drapes, Shades and Blindsand BlindsTurn on Air Conditioner or Turn on Air Conditioner or Light FireplaceLight FireplaceTurn TV and Radio OffTurn TV and Radio OffTake the Pets for a WalkTake the Pets for a WalkMaintain a Low ProfileMaintain a Low ProfileClean ClosetsClean ClosetsClean and Repair EntranceClean and Repair EntranceOrganize Basement, Attic Organize Basement, Attic and Garageand Garage
When The Offer is MadeWhen The Offer is Made
Present All OffersPresent All Offers
Explain Your OptionsExplain Your Options
Evaluate Buyer’s QualificationsEvaluate Buyer’s Qualifications
Provide Constant Communication on Provide Constant Communication on Contract StatusContract Status
Deliver ContractDeliver Contract
Finalize All ConditionsFinalize All Conditions
Your Teamwork is Necessary for a Your Teamwork is Necessary for a Successful SaleSuccessful Sale
Keep your home in showcase condition and Keep your home in showcase condition and provide easy access for potential buyersprovide easy access for potential buyers
Make yourself available from the time a contract Make yourself available from the time a contract is signed to the closing dayis signed to the closing day
Keep your home accessible for the appraisal and Keep your home accessible for the appraisal and inspectionsinspections
Openly share all information about your home Openly share all information about your home and its conditionand its condition
For your security, refer all potential buyers to For your security, refer all potential buyers to your Realtor®your Realtor®
Give me a call!Give me a call!
Cell. 623-606-5545Cell. 623-606-5545 Fax 623-321-1943Fax 623-321-1943 E-mail [email protected] [email protected]