Deadline May 31, 2019

2018/19 ATA

Local Public

Relations Award

PR-54 2018 07

Fort McMurray Local No 48 received a Local Public Relations Award of Excellence for its Mullets and Music event. Featuring a performance by local musician Dan Tulk, the project’s first goal was to raise local funds for mental health in the community and aid those directly impacted by the Fort McMurray fire. “Although it was a relatively small PR program compared to the comprehensive programs some locals submitted, it has significant importance and impact,” commented one of the award judges.

Recognizing ATA locals for excellence

in public relations

Check out the 2017 winner

Excellence in PR recognizedATA local honoured for excellence in public relations

Competition Entry Form

Please include an entry form with every submission.

Project Title

Project Leader

Local President

Local

Project Leader’s Address

Postal Code

Telephone

Fax

Entries must be submitted by May 31, 2019 to

Shelley Magnussonshelley.magnusson@ata.ab.ca, orThe Alberta Teachers’ Association 11010 142 Street NW, Edmonton, AB T5N 2R1

Blueprint for Success

Reread your submission to ensure that it answers the following questions:

• What problem or need was addressed?

• What was the goal of your program?

• What actions were taken?

• How did you evaluate its success?

• What is creative or unique about this project?

Award Details and Recognition

1. This competition is open to all ATA locals and student locals.

2. To be considered, applications must be received on or before June 1, 2018.

3. Locals applying for the award must provide the name of the local president and identify a project leader who has agreed to serve as a contact for the purposes of the application.

4. Submissions should be presented on 8½-by-11-inch paper and include support materials. Every entry should include a competition entry form as well as a summary that describes the problems or needs addressed, the goals and objectives, actions taken, samples of support materials, and a program or project evaluation.

5. The ATA reserves the right to reproduce and publish copies of project materials submitted in support of an application.

6. Entries are judged by an independent panel of communications professionals who base their decisions on the following criteria: research (20 per cent), planning (25 per cent), communication (20 per cent), evaluation (25 per cent) and innovation (10 per cent). Specific scoring criteria can be found on the Association website (www.teachers.ab.ca) under My ATA>Programs and Services> Grants, Awards and Scholarships>Local Public Relations Awards.

7. Award of Excellence will be presented to representatives of the award-winning locals at the 2019 ATA Summer Conference.

2018/19 ATA Local Public Relations Awards

Competition Details

Award of Excellence: This award goes to the ATA local that planned and implemented the most comprehensive public relations program for the 2018/19 school year. Applications should demonstrate a well-researched communications plan for the year containing multiple tactics targeting a variety of audiences and an evaluation of the program’s effectiveness. The winning local in this category will receive a trophy at the ATA Summer Conference.