Communicate A Narrative

Examples of Techniques

used within advertisements

Advertisements   What is advertisements "  Advertisements is a promotion of a product, service, or either an event or a a job vacancy.

Coke Print Advert

This advertisement uses the persuasive technique of respect. This advertisement prioritizes the consumer by reinsuring them that the quality they have experienced previously will be the same experience they will have with every bottle of the product; within the statement the term “trust” is used and in order to have trust with an established company is through the value of the products and Coke respect the fact that their consumers demand making the consumer feel important and prioritized

Fast Five Advert

This advertisement uses the persuasive technique of celebrity endorsement to help draw attention from an audience. Also the positioning of these celebs is significant; the main recognized characters within the series is placed in the foreground whereas those featured in previous episodes are placed further back; only fans that keep up with the series will be interested with the celebs within the background but those that are quite well known (of the most known out of the characters) are placed at the forefront

Summary of “Examples of Techniques Within Advertisements”

"   The research into advertisements was thought-provoking, challenging and interesting, I discovered that it is key for any and every advertisement regarding any media product needs persuasive techniques but its interesting what techniques are used depending on what product is being sold.

"   I feel I need to see these techniques a lot more so I plan to deconstruct more advertisements but to a further extent; analyzing all aspects of the print advertisements.