Example three kubus
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Transcript of Example three kubus
![Page 1: Example three kubus](https://reader034.fdocuments.in/reader034/viewer/2022051211/555e3930d8b42aad058b4b77/html5/thumbnails/1.jpg)
KUBUSC. Juice
15th May 2013
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PRESENTATION OUTLINE
About the brand 4Ps: Product 4Ps: Price 4Ps: Place 4Ps: Promotion Market Segmentation: Demographic
and Geographical Questions and Answers time
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KUBUS [Q-BUSH]
Carrots and fruits thick juices Produced by Maspex company Wide brand offering other products:
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PRODUCT
Apple, banana and carrot juice (0,9l plastic bottle)
High quality No added preservatives Pasteurization method used
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PRICE
0,33l bottle – £0,65; 0,9l bottle - £1,20 Price proper to quality Competitive products:
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PLACE
Mainly sold in Poland Export: Great Britain, USA, Germany,
Czech Republic, Russia, Lithuania
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PROMOTION
Targeting children Represented by an image of a friendly bear Very attractive website www.kubus.pl
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MARKET SEGMENTATION:
DEMOGRAPHIC: School age children Young, medium sized families from higher
and medium class
GEOGRAPHICAL: Big cities Small villages
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THANK YOU,ENJOY YOUR JUICE!
Sources:www.kubus.plwww.sciaga.pl/tekst/34905-35-analiza_sprzedazy_sokow_kubuswww.notesdesk.com/notes/marketing/marketing-segmentation