Evaluate the opportunities and threats offered to media producers by the

internet

Opportunities

• Advertising opportunities • Proliferation of platforms, allows companies to broadcast

their material on a wide range of platforms to allow easy access for consumers. For example, online TV

• Can target appropriate audience through social networks• Can spread news to a large amount of people quickly and

easily (Twitter) • Celebrities can promote products through Twitter• Easy sharing through social networks, YouTube and blogs

Threats

• Wider range of sources available, more competition for consumers

• Prosumers also provide competition for large companies (Gilmore – we create the media)

• Illegal downloading has impacted on the music industry – Napster (If you can get something for free, why pay? – Kelly)

• Power elites can be overthrown through social networking• Film industry declined due to illegal downloading