Evolving in a new Data economy
-
Upload
acxiom-corporation -
Category
Marketing
-
view
81 -
download
1
Transcript of Evolving in a new Data economy
©2016 Acxiom Corp. Confidential1
EVOLVING in the new data economy
©2016 Acxiom Corp. Confidential
Old sources Telephone directories Property data Transaction RFM Segmentation system
2
Today’s sources
©2016 Acxiom Corp. Confidential
Data Proliferation
3
©2016 Acxiom Corp. Confidential
PII Cookie Community Device
Creating the Problem of Identification
4
©2016 Acxiom Corp. Confidential
Add slide showing the who (25-29, single, no children, wearables, travel, etc.)
5
PII Cookie Community Device Age:25-29
Acquire insights
International traveler
Fitness tracker
Home Owne
r
©2016 Acxiom Corp. Confidential
Connect to an individual
PII Cookie Community Device
EntityResolution
MatchNetwork
Online PublishersAddressable TV
PartnerNetwork
6
©2016 Acxiom Corp. Confidential
Data Governance
Data Onboardin
g
Data Ingestion
Data Partnershi
p
Ethical &Privacy
Compliant
7
©2016 Acxiom Corp. Confidential
Activate Data in Marketing Ecosystem
CRM & DATA PROVIDERS
DATA MANAGEMENT PLATFORMS
MEASUREMENT
VIDEO
MOBILE
WEBSITE OPTIMIZATIO
N
MEDIA PLATFORMS
SEARCH
ADDRESSABLE TV
PREMIUM PUBLISHERS
8
©2016 Acxiom Corp. Confidential
Acxiom History
• Leader in Data- 200mm US consumer
profiles- 1900 attributes - 4000+ modeled data
points • Leader in security, safety, privacy
- Industry’s first Privacy Officer• Leader in connectivity
- Live Ramp- Acxiom TV
Founded in 1969, Acxiom is an enterprise data, analytics and SaaS company.
Acxiom leverages the power of data to strengthen connections between people, businesses and their partners.
9
©2016 Acxiom Corp. Confidential
The Company We Keep
*All logos listed herein are the property of their respective owners.
Automotive / Distribution
Retail
Travel /Entertainment
Media / Communications
FinancialServices
Technology
Insurance /Healthcare
Investments
10
©2016 Acxiom Corp. Confidential
Acxiom’s 3rd Party Data StackProprietary Methods & Tools
EXTERNAL VALIDATIONMeasured against Campaign Performance, Quality Studies, Multiple Client Feedback, etc.
DATA DECISION LAYERRecency. Precision. Contributor Niche. Compilation Method (Purchase vs. Self Reported)
ABILITEC®
Data Integration, Data Quality & Linking, Recognition
100’s of RAW DATA SOURCESMulti-Vendor Sourced, County/State Records, Surveys, Purchase Data, Subscriptions, Partner Community, etc. (Fragmented, Dirty, Incomplete)
INFOBASE®
1,500+ Elements for 260MM Individuals in US
AUDIENCE PROPENSITIES™
5,000+ Models for Retail, Financial Services, Auto, Entertainment, Technology, etc.
LEARN
ANALYZE
ENHANCE
BUILD
RECOGNIZE
SOURCE
PERSONICX LIFESTAGE®
70 Predefined Segments of Similar Households and Behaviors for 162MM Households in US. GROUP
11
©2016 Acxiom Corp. Confidential
New World of Data
12
The interactions between these entities are creating new types of smart
applications and services.SENSORS + CONNECTIVITY+PEOPLE+
PROCESSES
Smart Home products Activity trackersConnected cars Smart outlets Parking sensors
©2016 Acxiom Corp. Confidential
Lighting Up the World’s Data
13
©2016 Acxiom Corp. Confidential 14
Future of a Persistent Identifier
Secure Key Exchange
Supply chain managemen
tHealthcare
MarketingGovernment
©2016 Acxiom Corp. Confidential
Data as a Service (DaaS)All about predictive data
Locating and curating thousands of data sources
Recognizing, validating, authenticating every particle of data
Ability to port audiences anywhere in the ecosystem instantly and securely
A secure marketplace where all data can be evaluated, combined with permission, traded against a common audience
currency
15
©2016 Acxiom Corp. Confidential
Analytics, Measurement and Modeling
Explore evolving data and nimbly adapt to changing requirements
16
©2016 Acxiom Corp. Confidential
Audience Cloud
Self-serve tool to search, size and distribute validated
audiences17
©2016 Acxiom Corp. Confidential
Data is the logical bridge from TV to online
Even if execution is not addressable, granular data can enhance planning and measurement
Reach extensions from TV->online and online-> TV are possible today
Addressable TV
18
©2016 Acxiom Corp. Confidential
Europe, MiddleEast, Africa
Americas Asia Pacific
Data for 50+ countries Touchpoints:
• Mobile• Media consumption• Offline
Acxiom Global Footprint
19
©2016 Acxiom Corp. Confidential 20
Acxiom Partnership Vision
Curated data from
AcxiomBetter identification/recognition with AbiliTec
Measurement, analytics and modeling with
Partner Analytic File
Addressable TV
Targeting and digital
distribution with Audience Cloud
©2016 Acxiom Corp. Confidential
Any questions?Thank You!
21