Evolving Mobile Data Application Services With SDN

1 Copyright 2012 Openwave Mobility

Evolving Mobile

Data Application

Services With SDN

Fierce Wireless Webinar

July 17th


Today’s Presenters

Matthew Palmer,

Partner, SDNCentral

and Wiretap Ventures

Scott Yow, VP,

Cisco Systems

Indranil Chatterjee,

VP of Product Management

Openwave Mobility


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Evolving Mobile

Data Application

Services With SDN


July 17th

5 Copyright 2012 Openwave Mobility 5 Fierce Wireless Webinar – July 17th 2013

SDN is a New Way to Enable Network

Orchestration and Automation

SDN Definition

1. Separates the network’s control (brains) and forwarding (muscle) planes

2. Provides a centralized view of the overall network

3. Utilizes programmatic application interfaces (APIs)

4. Enables efficient orchestration and automation of network services

SDN Controller/ Network Operating System

App App App App

OpenFlow

Packet-Forwarding

Hardware

OpenFlow

compliant OS

Packet-Forwarding

Hardware

OpenFlow

compliant OS

Packet-Forwarding

Hardware

OpenFlow

compliant OS

Well-defined

Open API


NFV Virtualizes Network Services That

Are Inserted into the Network

Example: Managed Router Service Using NFV

NFV Definition

1. Decouples network functions (DNS, DHCP, Cache, L4-L7, etc services) from proprietary hardware appliances into software

2. Provides the ability to virtualize network functions

3. Utilizes standard IT virtualization technologies that run on high volume service, switch, and storage hardware

3. Applicable to any data plane processing and control plane function in fixed (wired) and mobile (wireless) network infrastructures


Most Impactful SDN / NFV Use Cases

Service

Provider

Mission

Critical Use

Case

Data

Center

Non-Mission

Critical Use

Case

DC Network

Virtualization

DDOS

Virtual CPE

Dynamic

Metro

Ethernet

Wireless /

WIFI

Key Service Provider Use Cases • Data Center Network Virtualization

– Multi-tenant data center (ala AWS)

• Dynamic Metro Ethernet

– Business

– Mobile Operators

• DDOS / Visibility

– Traffic shunting, filtering, offload

• Wireless / WIFI

– WIFI offload – mobile

– MSO WIFI offerings

• Virtual CPE

– Business and Residential

• Virtual CMTS

– Eliminate Proprietary CMTS units

• Gi-LAN VAS

– Replace VAS Appliances w/ith Software

Gi-LAN

VAS

Telco’s are experimenting with SDN,

NFV, and NV today for ‘14 and ‘15

business impact

DC –to DC

WAN

Interconnect

NFV based Value Add Services can enable new

revenue streams participate in multiple use cases


a) 2013

b) 2014

c) 2015

d) 2016 onwards

When do you see operators deploying virtualized

Gi-LAN solutions?

Audience Polling Question


Evolving Mobile

Data Application

Services With SDN


July 17th


Industry Trends

NfV SDN

Virtualization

Automation Orchestration

Programmability

APIs Dev Ops

Cloud


Software Defined Networking (SDN)

• SDN was initiated in Academia with initial focus on Data Center

• Focus: Separation of Control Plane and Data Plane

• Centralized Controller and Network View

• Programmability of Network by External Applications

NfV = SDN? NfV + SDN?

• NfV not technically related to classic SDN

• But may utilize SDN technology – APIs, Controllers, Orchestrators

• For functions with no physical requirements, SDN provides connectivity “fabric”


What Problems Need to be Addressed?

POLICY ANALYTICS

Orchestration

Network

POLICY ANALYTICS

Orchestration

Network

POLICY ANALYTICS

Orchestration

Network

Expand and contract

the number of

instances of a single

function or service

Orchestrate the

infrastructure and

connectivity for the

virtualized

environment

dynamically

Based on Policy and

intelligence program

the network or

functions needed

dynamically

Elasticity Programmability

Automation/

Orchestration


High Level Mobility Architecture

MOBILE CLOUD SERVICES

WIDE AREA NETWORK

RADIO ACCESS NETWORK

Unified Data Center

Macro Radio (2G, 3G, LTE)

Netw

ork M

anagem

ent Service Fu

lfillmen

t Suite

IP/MPLS Backbone Mobile Backhaul

CORE NETWORK

Packet Core

Unlicensed Small Cells (SP Wi-Fi)

Converged Small Cells (3G/4G/WiFi)

Self Optimizing Network

WAN Orchestration

Optimization Monetization

User/Session Orchestration


Evolution of Gi-LAN We are at the 3rd Inflection Point in a Shifting Market

Wave 1

1st inflection point (2000-2010) - ad-hoc services

Access GGSN/PGW

12ABC

3DEF

4GHI

5JKL

6MNO

7

PQRS

8TUV

9

WXYZ

*0#

Signal Strength

DPI

AP

N DPIDPI DPIL7 AF DPINATFW

AP

N

DPI L7 AF FW

PCRF

Wave 2

2nd inflection point (2010-2015) services steering

Cloud orchestration

Access GGSN/PGW

12ABC

3DEF

4GHI

5JKL

6MNO

7

PQRS

8TUV

9

WXYZ

*0#

Signal Strength

AP

N

PCRF

Cla

ssif

ier C

lassifier

Wave 3

3rd inflection point (2010-2015) - virtualization


Using Virtualization to Simplify

Android

User

Video

User

IMS

User

Enterprise

GG

SN,

PG

W

WAN RAN CORE SERVICE APPLIANCES

AP

N

Web Proxy

DPI Firewall Address

Translation

Video Optimization

Firewall

A-SBC

DATA

CENTER


• NfV & SDN are not competitive: they are complementary

• NfV is virtualization of functions/services in the infrastructure

• Virtualization alone is not enough. You need Programmability,

Automation/Orchestration, Elasticity & Resiliency

• Cisco strategy is to enable NfV by tightly integrating with SDN

Key Take Aways


Audience Polling Question

a) Personalized service chaining

b) Fast time-to-market for new services

c) Resource elasticity to lower TCO

d) New license and business models

What do you think is the primary driver for SDN/NFV in Gi-LAN?


Evolving Mobile

Data Application

Services With SDN


July 17th

19 Copyright 2012 Openwave Mobility 19 Fierce Wireless Webinar – July 17th 2013 CONFIDENTIAL © 2009 Openwave Systems

Inc.

Value of SDN and NFV

Value

Creation

Resource

Orchestration

Service

Orchestration


PGWs

L7+ Apps

Packet

Core

PCRF

Policy

Data

Control

L2-L4

SDN

Controller

L2-L4 Switch

UDR

L7+

Orchestration

Intelligent Service Orchestration

Content

Filtering

Video Opt

Header

Enrichment

Metering &

BillShock FW

CGNAT

L2-4 Apps

VPN

Internet


Differences between L2-4 and L7 Appliances

Performance Intelligence

L7- Highly dynamic and contextual

• Real-time decisions based on network and business rules:

• Traffic

• User

• Network

• Analytics

L2-4 SDN limitations

• Application/payload awareness

• Steering complexity

Scalability tradeoff

• L2-4 must be highly efficient

• L7 Apps invoked intelligently


ROI for SDN/NFV leveraging L7 Applications Deliver on the topline and bottom-line

• Personalized data plans eg for video streaming, roaming, tethering …

• Promote and monetize 1st / 3rd party content Generate event driven promotions

Promotions

• Marketing & operational analytics; segment & profile subscribers, devices, content

Analytics

• Dynamic optimization of rich media for superior QOE

Web & Video Optimization

• Eg header enrichment, content filtering

Core Services

Data

Plans

Topline Revenue

Bottom-line Savings


Benefits of L7 SDN and Conclusion

• Foster Service Agility in OTT paradigm

• Analytics driven personalization of services

Service Velocity

• Add NEW monetization applications

• Providing differentiation capabilities for mobile data

L7 SDN as a Monetization Engine

• L7 SDN complements L2-4 SDN with best-of-breed approach

Comprehensive SDN architecture


Questions?

Matthew Palmer, Partner,

SDNCentral and Wiretap

Ventures

Scott Yow, VP, Cisco

Systems

Indranil Chatterjee,

VP of Product Management

Openwave Mobility

Submit questions to the presenters

via the on-screen text box

Download the whitepaper:

Evolving Layer 7 Application Services with NFV and SDN www.owmobility.com/whitepapers

http://www.owmobility.com/whitepapers


Thank you for

attending!

Evolving Mobile Data Application Services With SDN

Technology

Transcript of Evolving Mobile Data Application Services With SDN