EVERYTHING YOU NEED TO MOVE FORWARD...modern furniture. LOBBY • The newly designed lobby lounge...

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Courtyard Tampa Northwest Veterans Expressway EVERYTHING YOU NEED TO MOVE FORWARD Marriott’s largest brand by distribution, Courtyard ® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings. Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market more than 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category. Courtyard has introduced elevated amenities like the Bistro Bar (a fast casual restaurant) and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs, the Inspired Classic decor package and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future. 2019 FRANCHISE HOTEL PERFORMANCE * Average Occupancy Rate 72.3% Average RevPAR $101.30 Loyal Customer Base Average Percentage of Loyalty Program Contribution to Occupancy at Courtyard is 57.0% Lower Cost Bookings Marriott’s channels generate 74.4% of Courtyard’s reservations Note: These results reflect the performance of system hotels before the emergence of the COVID-19 outbreak, which has impacted consumer and business travel and caused declines in key operating metrics. See our news page (https://news.marriott.com/) for the latest information. COMPETITIVE FEE STRUCTURE * Application Fee The greater of $90,000 plus $500 per guestroom in excess of 150 guestrooms Royalty Fee 6.0% of Gross Room Sales Program Services Contribution 3.35% of gross room sales (which includes a contribution to the Marketing Fund of 2% of gross room sales); plus $10,000 per year; plus $220 per guestroom per year OPTIMIZED COST PLAN Estimated Cost Per Key (for select costs) ** 80 – 110 KEYS $128,000–$207,000 120 – 150 KEYS $117,000–$185,000 U.S. & CANADA Units Rooms Open 1,056 146,962 Pipeline 153 20,305 DISTRIBUTION (Q1 2020) Courtyard currently has over 1,200 hotels with locations in all 50 U.S. states and 56 countries and territories as well as a robust pipeline of nearly 300 hotels. * 2020 Courtyard by Marriott Franchise Disclosure Document. Additional details included on the back. For all other costs and fees, refer to the FDD. ** The “Estimated Cost Per Key” includes select building construction, kitchen and laundry equipment, FF&E, start-up costs, and certain additional funds. You will incur additional costs. Please refer to our 2020 Courtyard by Marriott Franchise Disclosure Document for complete details. KEY COMPETITORS Hilton Garden Inn, Hyatt Place, Holiday Inn GLOBAL Units Rooms Open 1,247 185,600 Pipeline 294 50,517 Average Daily Room Rate $140.17 Average RevPAR Index 109.5 RECENT OPENINGS Courtyard South Padre Island, TX Courtyard Seattle Northgate, WA

Transcript of EVERYTHING YOU NEED TO MOVE FORWARD...modern furniture. LOBBY • The newly designed lobby lounge...

Page 1: EVERYTHING YOU NEED TO MOVE FORWARD...modern furniture. LOBBY • The newly designed lobby lounge focuses on an elevated evening experience with special seating options to work or

Courtyard Tampa Northwest Veterans Expressway

EVERYTHING YOU NEED TO MOVE FORWARD

Marriott’s largest brand by distribution, Courtyard® has a legacy of impressive performance that includes consistent delivery of high returns and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s robust demand generation engine that drives top-line revenue while maximizing bottom-line savings.

Courtyard has long led the industry when it comes to meeting the needs of the modern business traveler. Since breaking into the market more than 35 years ago as a brand built for business, Courtyard has continuously evolved, pushing the boundaries of design, style and service in the upscale category.

Courtyard has introduced elevated amenities like the Bistro Bar (a fast casual restaurant) and collaborative lobby spaces. With a new, more flexible prototype that fits a wide range of site needs, the Inspired Classic decor package and the largest global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver owners even greater success in the future.

2019 FRANCHISE HOTEL PERFORMANCE*

Average Occupancy Rate 72.3%

Average RevPAR $101.30

Loyal Customer Base Average Percentage of Loyalty Program Contribution to Occupancy at Courtyard is 57.0%

Lower Cost Bookings Marriott’s channels generate 74.4% of Courtyard’s reservations

Note: These results reflect the performance of system hotels before the emergence of the COVID-19 outbreak, which has impacted consumer and business travel and caused declines in key operating metrics. See our news page (https://news.marriott.com/) for the latest information.

COMPETITIVE FEE STRUCTURE*

Application Fee The greater of $90,000 plus $500 per guestroom in excess of 150 guestrooms

Royalty Fee 6.0% of Gross Room Sales

Program Services Contribution 3.35% of gross room sales (which includes a contribution to the Marketing Fund of 2% of gross room sales); plus $10,000 per year; plus $220 per guestroom per year

OPTIMIZED COST PLAN Estimated Cost Per Key (for select costs)**

80 – 110 KEYS $128,000–$207,000

120 – 150 KEYS $117,000–$185,000

U.S. & CANADA Units Rooms

Open 1,056 146,962

Pipeline 153 20,305

DISTRIBUTION (Q1 2020)

Courtyard currently has over 1,200 hotels with locations in all 50 U.S. states and 56 countries and territories as well as a robust pipeline of nearly 300 hotels.

* 2020 Courtyard by Marriott Franchise Disclosure Document. Additional details included on the back. For all other costs and fees, refer to the FDD.

** The “Estimated Cost Per Key” includes select building construction, kitchen and laundry equipment, FF&E, start-up costs, and certain additional funds. You will incur additional costs. Please refer to our 2020 Courtyard by Marriott Franchise Disclosure Document for complete details.

KEY COMPETITORS

Hilton Garden Inn, Hyatt Place, Holiday Inn

GLOBAL Units Rooms

Open 1,247 185,600

Pipeline 294 50,517

Average Daily Room Rate $140.17

Average RevPAR Index 109.5

RECENT OPENINGS

Courtyard South Padre Island, TX Courtyard Seattle Northgate, WA

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Courtyard Wayne Fairfield

Courtyard Tampa Northwest Veterans Expressway

Courtyard Franchise Disclosure: As of December 31, 2019, there were 1,053 Courtyard hotels open and operating in North America (U.S. and Canada); of these, 801 were franchised. The data reflects the performance of the 717 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2019, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2019. Of the 717 Courtyard hotels, 347 (48.4%) achieved an average occupancy rate equal to or greater than 72.3%; 220 (30.7%) achieved an average daily room rate equal to or greater than $140.17; 232 (32.4%) achieved or exceeded the average RevPAR of $101.30; and 373 (52.0%) achieved an average RevPAR Index equal to or greater than 109.5. Of the 717 Courtyard hotels, 314 (43.8%) had at least 74.4% or more of their total gross room nights booked at their hotel come from all Reservation Channels and 424 (59.1%) achieved or exceeded the average percentage of loyalty program contribution to occupancy of 57.0%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2020, for additional details.

EXTERIOR• Arrival experience includes an

optional porte-cochere and enhanced lighting.

• Modern exterior offers color and material options adaptable to your location.

GUEST ROOMS• The smartly designed room features

a wide, comfortable sleeper sofa and framed headboard, a luggage drop, hospitality cabinet, and outlets where most needed.

• The spacious, upgraded bathroom features an integrated walk-in shower.

• Other guest room amenities include a 55" inch flat-panel television, in-room refrigerator and an optional microwave.

• The Inspired Classic decor package, available in two color options, features classic clean lines, solid colors and modern furniture.

LOBBY• The newly designed lobby lounge

focuses on an elevated evening experience with special seating options to work or relax.

• An extension of the lobby, the Bistro Terrace features a community fire pit and upgraded outdoor seating area.

• CRATE, Courtyard’s new signature market, offers curated retail items, premium food and beverage options, fresh Starbucks coffee, and freshly

prepared grab-and-go items to meet guests’ needs and drive additional revenue.

• The Bistro provides guests with day and night dining options through fresh, seasonal menu items for breakfast and dinner, Starbucks coffee, and premium wine, beer and cocktails.

• The Inspired Classic decor package continues the classic style and elevated spaces found in the guest room.

OTHER AMENITIES• Expansive, redesigned fitness

experience: 1,000 square feet of appropriate space for cardio, stretching and strength activities.

• Optional indoor or outdoor pool.

• Scalable meeting space options to meet the demands of your market.

BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL 301.380.3200

COURTYARD SPACES A sophisticated yet comfortable environment with an enduring, classic sensibility. From day to night, our spaces are adaptable and welcoming, allowing for conversation and interaction.