MARKET ING L IST ING CONSULTAT ION

PROFESS IONAL PROF ILECindy Luoma Realtor Keller Williams Realty

An Active Real Estate Investor since 2001, Cindy resides in the beautiful Wildewood community of NE Columbia. There she enjoys ten months of mild weather and incredible Carolina blue skies with her husband Tony and three children. Focusing on the premier communities in the Northeast Columbia, she is particularly proficient in New Home Construction, Resale Listing, Spring Valley Community, and first time homebuyers. "When my clients put their property on the market, they want it sold, and they don't want it to take forever. My clients want a real estate professional who will get results...timely results. I understand the real estate market, and I've mastered the art of showing and marketing a home. Give me a call, and let me put my experience to work for you. “No worries, I will guide you through the entire process.”

Specialization New Home Construction, Buyers Agent, Resale Listing, First time buyers. South Carolina Real Estate License BS Business Administration/Marketing Completed extensive training required to become a member of the National Association of Realtors. SRES designation, Senior Real Estate Specialist

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MARKETING STRATEGY:M A R K E T I N G S T R AT E G Y

I N T E R N E T M A R K E T I N G

W h e n y o u l i s t w i t h m e , w e ’ l l h a v e a c c e s s t o t h e K e l l e r W i l l i a m s L i s t i n g S y s t e m , o r K W L S . T h i s p r o p r i e t a r y , e x c l u s i v e s y s t e m e n s u r e s y o u r p r o p e r t y i s m a r k e t e d o n l i n e 2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f t h e m o s t p o p u l a r s e a r c h W e b s i t e s .

EXTENDED MARKET REACH

P R O F E S S I O N A L P H O T O G R A P H Y

P R O P E R T Y F LY E R S

EXTENDED MARKET REACH

T E C H N O L O G Y D R I V E N M A R K E T I N G

• Put on All Marketing Materials

• Designed to Direct User to another Destination

Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

P O S T C A R D M A I L I N G S

W E B S I T E E X P O S U R E

• www.yourwebsite.com

S O C I A L M E D I A

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W H Y K E L L E R W I L L I A M STechnology • Leading-edge tech tools and training give me the edge in effectively

marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

  Teamwork • Keller Williams Realty was designed to reward agents for working together.

Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. 

Knowledge • Keller Williams Realty helps me stay ahead of trends in the real estate

industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service. 

Reliability • Founded on the principles of trust and honesty, Keller Williams Realty

emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record • I’m proud to work for the fastest -growing real estate company in North

W H Y K E L L E R W I L L I A M S

• Keller Williams Realty is has offices across the country and worldwide.

W H Y K E L L E R W I L L I A M S

• Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.

C O N S U M E R - C E N T R I C K W. C O M

K E L L E R W I L L I A M S AWA R D S & H O N O R S

M A R K E T S TAT I S T I C S

S O U R C E S U S E D I N H O M E S E A R C H

2012 2013

INTERNET

REAL ESTATE AGENT

YARD SIGN

OPEN HOUSE

PRINT NEWSPAPER AD

HOME BOOK OR MAGAZINE

HOME BUILDER

RELOCATION COMPANY

TELEVISION

BILLBOARD

90% 94%

87% 90%

53% 52%

45% 47%

27% 23%

18% 16%

17% 16%

4% 3%

5% 4%

5% 4%

VA L U E O F W E B S I T E S

VERYUSEFUL

PHOTOS 83%

SOMEWHATUSEFUL

NOTUSEFUL

DID NOT USE /

NOT AVAIL

15% * *

DETAILED INFO ABOUTPROPERTIES FOR SALE

VIRTUAL TOURS

REAL ESTATE AGENTCONTACT INFORMATIONINTERACTIVE MAPS

NEIGHBORHOOD INFO

PENDING SALES/CONTRACT STATUSDETAILED INFO ABOUT RECENTLY SOLD PROPERTIESINFORMATION ABOUT UPCOMING OPEN HOUSESVIDEOS

REAL ESTATE ARTICLES

79% 19% * *

43% 34% 11% 13%

39% 34% 14% 13%

40% 36% 12% 13%

34% 45% 12% 10%

31% 36% 19% 15%

33% 34% 14% 10%

21% 33% 23% 24%

19% 33% 20% 28%

6% 25% 29% 40%

W H AT B U Y E R S WA N T M O S T F R O M A G E N T S

53%

11%12%

7%

8%

3%

3%

1%2%

H O W B U Y E R S F O U N D T H E I R A G E N T

2011 2012 201346% 45% 42%

9% 11% 12%

9% 10% 12%

7% 6% 6%

6% 6% 6%

3%3%4%

4% 4% 4%

3%4%3%

1% * 1%

* 1% 1%

10 11% 1%

P R I C I N G

P R I C E R I G H T – AT T R A C T B U Y E R S

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

P R I C E D A H E A D O F T H E M A R K E T

P R I C E D A H E A D O F T H E M A R K E T

P R I C E R I G H T – T I M E O N T H E M A R K E T W O R K S A G A I N S T Y O U

W H AT S E L L S – R I G H T P R I C E

• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

P R I C E C O M P E T I T I V E L Y – T H E F I R S T 3 0 D A Y S A R E C R I T I C A L