Event Industry Panel: Things We Learned About Mobile Event Apps
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Transcript of Event Industry Panel: Things We Learned About Mobile Event Apps
#QMExperts @QuickMobile
LESSONS FROM THE SHOW FLOOR, PART II: INDUSTRY EXPERTS
SPEAK OUT
Adoption
Analytics
VendorSelection
Integration
Christopher Perrins
Director, Business Services – IMEX Group
Jason Paganessi, CAE Vice President, Business Innovation – PCMA
Hosted by:
Trevor Roald
Manager, Industry Relations – QuickMobile
#QMExperts @QuickMobile
Trevor RoaldManager, Industry Relations – QuickMobile
@trevorroald
Christopher PerrinsDirector, Business ServicesIMEX Group
Jason Paganessi, CAEVice President, Business InnovationPCMA
Webinar host:
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
IMPACT YOUR EVENT PLANNING PROCESS?
JP:
- during planning session: how can we engage more with mobile?
- get the right information at the right place
- crowdsourced ideas from attendees using their EduCon app
CP:
- integrate development of app early on in event planning process
- what is app for? what does it need to do?
- have internal user group, clients, anecdotal feedback for app brainstorming
- development of their website also has to integrate with app
- app store approval timing
JP:
- also plan together as a team whatever will go into mobile strategy
Resource: POST Method for Event App Strategy
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CHANGE THE WAY YOU ENGAGE AND INTERACT WITH YOUR AUDIENCE?
CP:
- hosted buyer sched in app gives everyone immediate info in their hands
- be mindful of culture differences: diary vs. schedule (naming app features)
- creates personalization = better sense of belonging onsite, draws them closer to the tradeshow
TR:
- it’s all about the individual
JP:
- networking and education are key
- app is important for connecting
- use it for Q&A onsite - attendee sends question to instructor and those questions can be aggregated
- polling engages audiences
- enables mid course corrections and attendees can give their input
Resources: 5 Reasons Event Planners Should Be Using Real-time Response Technology
5 Reasons Real-time Interaction Matters to Event Attendees
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?
CP:
- app is now a communication tool that covers both web and mobile
- have an IMEX container app
- used as a year-round communication tool
- content management system lets them generate event apps within container app
JP:
- deep integration between registration system and mobile app reduces staff time and increases accuracy
- when you register for a meeting, it automatically syncs with app
CP:
- integration means one system with less errors
- participants expect to have two-way sync between all your sources of information
- start with your current vendor (ex. reg system) to see if they already have an API component for mobile integration
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY:
CONNECT TO OTHEREVENT AND BUSINESS SYSTEMS?
CP:
- how do you encourage app use? make app cache info for offline use, promote advantages of
having everything on your device (less to carry, less paper)
- For download encouragement: QR codes, emails
- Onsite cards with download QR codes
JP:
- encourage presenters to engage with app to help them feel more connected to audience
- don’t have printed guides anymore thanks to app
Resource: Going Mobile: A Planner’s Guide to Enterprise Meetings & Events
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY HELP WITH:
COST CONTROL ANDREVENUE GENERATION?
JP:
- advertisers are always looking for new ways to get the word out
- people can engage with sponsors more through mobile
CP:
- what value does the app bring to our clients? And how do we integrate that into our business plan?
- Can’t afford to have an app is like saying I can’t afford to have a website
- primary driver is to increase value to participants
- give people positive experiences of any app - not just your event app
- do app demos, webinars and seminars
- next time they come, you have a better chance to get them to download and use app
JP:
- added engagement (polls, Q&A) gets attendees to utilize app more
- found that people are now downloading on multiple devices - huge win for PCMA
#QMExperts @QuickMobile
HOW DOES MOBILE TECHNOLOGY HELP WITH:
COST CONTROL ANDREVENUE GENERATION?
JP:
- you can go through conference without using the app, but you will miss out on parts of it that really
enhance your experience
CP:
- mobile can do things that a piece of paper can’t (voting, take part in surveys, feedback on education)-
how do you encourage app use? make app cache info for offline use, promote advantages of having
everything on your device (less to carry, less paper)
- For download encouragement: QR codes, emails
- Onsite cards with download QR codes
JP:
- encourage presenters to engage with app to help them feel more connected to audience
- don’t have printed guides anymore thanks to app
Resource: 10 Ways to Monetize Your Event App
#QMExperts @QuickMobile
DEFINING AND MEASURING SUCCESS
JP:
- look at how many people download the app
- but also look at how much people are using and engaging with the app (looking at sched,
connecting with others, participating in polls, etc)
- look at individual sessions to gauge how people are using it and how much they are engaging
with education
- strong analytics tool helps them do all this
CP:
- analytics important tool
- can see how many appointments are created and moved around
- adoption across lots of different people (by age, device, etc) is important
- audience is looking for a business enterprise tool and IMEX app reflects this
- other entertaining features can go in app as long as it isn’t distraction
- sponsorship: analytics proves ROI (value vs. cost)
Resource: Top 10 Insights Revealed by Event App Analytics
#QMExperts @QuickMobile
WHAT ARE YOUR FAVORITE APP FEATURES?
JP:
- crowdsourcing: put everyone in a hall with different stations with industry experts tailoring the
education around questions being asked in the app
- likes Interactive Map, Location-based services (ex. iBeacon)
CP:
- Agenda: schedule keeps him on track, can make and show appointments with it
- What’s On Now: view of everything happening in next 60 mins (helpful for last-minute scheduling
or if you change your mind about a session)
Resource: Matching App Features to Your Attendee’s Goals
#QMExperts @QuickMobile
WHAT WOULD YOU LIKE TO SEE NEXT?
CP:
- looking at more integration with registration systems and web database
- more transparency about data privacy and security
- adding health features to IMEX app to be more mindful of how you’re doing at event and while travelling
- way to show offsetting of waste
#QMExperts @QuickMobile
“IF I WERE YOU I WOULD...”
CP:
- start with these questions: what is the app for and what does it need to do? who is going to use it
and do they know how to?
- can’t just have an app, need to think about business and client needs first
- put user group of key stakeholders together
- work with a good company that can hand hold you through process and take care of technical details
- could bring in mobile tech consultant/specialist part-time or full-time
Resource: Finding Your Dream Event App Vendor
#QMExperts @QuickMobile
QUICKMOBILE AT A GLANCE
Founded in 2006
Native apps for all mobile platforms
190+Employees
800+ clients34 countries12 languages
Millions of apps downloaded
Serving majority of the Fortune 100
#QMExperts @QuickMobile
OUR SOLUTIONS
The world’s most popular mobile event app platform.
www.quickmobile.com/mobile-event-apps
Collaboration and communication made easy for enterprise planning teams.
www.quickmobile.com/mobileplanner
Raising the bar on guest experience and on-site meeting services.
www.quickmobile.com/mobilevenue
#QMExperts @QuickMobile
THANK YOU!
Contact use: [email protected]: +1 604 875 0403 w: www.quickmobile.com