How To Increase

Your Event’s Chances Of Media

Publicity

Getting the media to talk about

your event is one way you can

amplify your reach to a following

you’ve yet to gain.

But before you eye having your

event on the media, you’ll first need to get a foot in the door

with a solid pitch.

Here are six ways you can

increase your chances of the

media taking it on as part of

their next publication.

PLAN AHEAD

Think about event publicity from

the get-go of event organizing.

Most media typically require

sufficient lead-time of at least two

weeks for it to be worth any

editorial effort.

The more time the advertorial

receives exposure, the merrier it’ll make the editors and you!

KNOW

YOUR

MEDIA

You can’t expect the media to publicize your event if you don’t know anything about the media

itself.

For example, if you

want to be in the

newspapers, then read

your choice newspapers

early and often.

If you want to be on TV, figure out

which shows would highlight your

event and check out their

previous episodes and fanbase.

You’ll have a better chance if it sounds like you’re pitching directly to a medium you know

much about, instead of pleading

to anyone who’ll listen.

You’re more likely to get your desired media to publicize your

event if you pitch to a member of

the press team who already is

interested in these issues.

Do your research and find out

what they’re invested in or keen on covering.

MAKE IT

TIMELY

People in media are more likely to

publicize your event if it ties in

with other relevant topics their

audiences are also tuning into.

If your event is connected to other

issues that eyeballs are trained on

at the moment, make it clear off

the bat.

It won’t just be your event that sounds relevant; the media will

seem all the more current for

picking up your pitch.

BUNDLE THE

SCOOP

Instead of pitching for your event

and your event alone, take a look

around at the scene you’re in.

Pitch the bigger picture to the

media of your choice.

If your event is environmentally

conscious, find other similarly

responsible efforts in your

community and pitch it to the media

as an article on eco-awareness!

It doesn’t always have to be a competition. A mention in a listicle

or round-up is publicity as good

as any.

GIVE THE

GIFT (that keeps on giving)

Offer tickets, media passes, or

bundle it with other goodies

to the Instagram-famous.

Even the media bows down to the

potential virality of Instagram

influencers’ every move.

Since they both share and want

each other’s audiences, strategically spreading word of your event on

Instagram first could make them

more open to publicising it too.

RESPECT

THEM

Remember that all forms of

publicity is essentially free

advertising.

You’ll certainly need to demonstrate some respect for the work they’ve already done, so that you can be

part of the work they’re about to do.

Event marketing - How To Increase Your Event’s Chances Of Media Publicity

Lastly, show your appreciation by

thanking them and sharing the

article! Who knows, you might get

another feature in future.

Event marketing - How To Increase Your Event’s Chances Of Media Publicity

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by

Claire Ding

Original article by

Liyana Dizzy

Event marketing - How To Increase Your Event’s Chances Of Media Publicity

Share this if you liked it!

Share on Twitter Share on Facebook

Event marketing - How To Increase Your Event’s Chances Of Media Publicity