IOWA STATE UNIVERSITY COLLEGE OF HUMAN SCIENCES

Apparel, Events, and Hospitality Management Department

EVENT 271 – Fall 2015 1

EVENT 271 – INTRODUCTION TO EVENT MANAGEMENT Mondays, Wednesdays, & Fridays: 12:10pm – 1:00pm

Classroom: ROSS H 0124

Fall 2015

CONTACT INFORMATION

Instructor: Dr. Eric D. Olson

Office: 6A MacKay Hall

Office Hours: By appointment

Phone: 515-294-0699

Email: olsoned@iastate.edu (response typically within 24 hours)

COURSE SPECIFICS

Department Mission Statement: Create, share, and apply knowledge to develop leaders for the event

management industry.

Catalog Description: Overview of the event management industries. Techniques and procedures required

for producing successful and sustainable events. Prereq: HFI 101. Credits: 3.0

AESHM Department Learning Outcomes: All graduates from the AHESM Department should be able

to demonstrate:

1. Communication: Our students will utilize electronic, oral, verbal, and written communication skills to

demonstrate their professionalism in hospitality and tourism environments.

2. Self-assessment/self-reflection: Our students will incorporate regular analysis of their knowledge,

skills, and abilities in comparison to professional standards of the hospitality and tourism industry, and

where appropriate, seek professional development opportunities.

3. Critical thinking: Our students will possess an understanding of the hospitality and tourism industry

and operations and will apply creative and scientific decision making in problem solving situations; and

4. Ethics, diversity, & social responsibility: Our students will conduct themselves in an ethical manner at

all times, and will demonstrate responsible behavior in the hospitality and tourism environment.

Class Learning Objectives: Furthermore, based upon these learning outcomes with regular class

attendance, full class participation, successful completion of course readings, materials, activities, and

assignments, by the end completion of this course, students will be able to:

1. Describe the major characteristics of the major organizers of MEEC gatherings (corporations,

associations, and the government) in terms of organization, type, decision makers, attendees, and

marketing efforts;

2. Differentiate destination marketing organizations and destination management companies by purpose,

ownership, services for planners, and organization;

3. Compare and contrast the advantages and disadvantages of major MEEC venues of hotels, convention

centers, conference centers, cruise ships, and unusual venues;

4. Identify the key players of exhibition planning;

5. Summarize the major characteristics of event planning in the areas of needs analysis, site selection,

housing, food and beverage, legal, and green meeting/social responsibility;

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6. Create a video advertisement of Ames, Iowa that includes concepts of MEEC (meetings, exhibition,

event, and convention) organizations and sponsors, destination marketing organizations, destination

management companies, and MEEC venues;

7. Construct a mock exhibition floorplan that includes mock service contractors; and

8. Choose appropriate MEEC suppliers of venue, food and beverage, legal characteristics, and green

meetings/social responsibility considerations in an Event Specification Guide.

Course Activities and Design: Activities will vary by course content and may include the following:

lectures, class discussions, guest speakers, supplementary films and videos, out-of-class assignments, case

studies, problems and discussion questions, written projects, and/or oral presentations.

TEXTBOOKS

Fenich, G. G. (2015). Meetings, expositions, events, and conventions: An introduction to the industry. 4th

edition. Boston, MA: Prentice Hall. ISBN: 978-0-13-381524-5.

TEAM-BASED LEARNING

The Team-Based Learning (TBL) approach will be used in this class as TBL advocates self-directed

learning of course content and application of knowledge in small collaborative teams. TBL requires you

to be prepared. Your participation will provide you with the opportunity to learn from your peers as well

as work and negotiate within the context of a team. As this is a course in event management, you will be

provided with multiple opportunities to apply your knowledge to real-life scenarios and situations during

the semester. TBL is not just group work as this will be very different than any other group-based work or

projects that you have experienced in the past.

EVENT 271 has been divided into three chronological modules consisting of five sections. Information

about what to read, where you can find it, and when to read it is listed below and posted in Blackboard.

Each module will follow this sequence:

ABSENCES

In the real world, when someone is absence from work, the rest of the team has to pick up the slack, but

the absent member still benefits from the entire work that the team or group has produced. Thus, if you

will be absent or tardy from class, tell the group the reason you will be gone. If you have a good reason

for being gone, explain the reason to your group, and do you best to make amends. However, if members

have doubts about the number and reasons for the absences, then the absences are likely to be a “black

mark” that may not be forgotten when peer evaluations come around. For a Team Readiness Assurance

Quiz (TRAQ) or some other graded activity, you will receive the team score if you are absent. For an

individual readiness assurance quiz (IRAQ), the following procedures apply. If you have a University

permitted excuse or religious conflict, you must provide appropriate document and/or notification prior to

the IRAQ at least one week before the IRAQ. Otherwise, the only acceptable reasons for missing IRAQs

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are the following: (a) severe personal illness or accident which must be verified by an attending physician;

(b) severe illness or death in the immediate family if the student is required to be at home during the time

of the IRAQ. This must be verified by documentation acceptable to me. If you have to miss an exam for

either of these two reasons, you must inform me within 48 hours after the IRAQ. Makeup IRAQ will only

be proctored on the makeup day, 12/9. There will be no makeup exams.

COURSE SCHEDULE

METHODS OF EVALUATION

Grades will be distributed as follows:

A 93.00 – 100.00% C+ 77.00 – 79.99%

A- 90.00 – 92.99% C 73.00 – 76.99%

B+ 87.00 – 89.99% C- 70.00 – 72.99%

B 83.00 – 86.99% D+ 67.00 – 69.99%

B- 80.00 – 82.99% D 60.00 – 66.99%

F 59.99% or less

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Note. Round-ups do not apply; no incompletes will be granted. All grades will be posed via Blackboard.

Performance Evaluation: The final course grade is calculated from the combined course assessments:

Component Points Per

Assessment

How

Completed

Assessment

Number

Total Points Grade

Percentage

Individual Readiness

Quiz

TBD Individual 5 200 17.70%

Team Readiness

Quiz

TBD Team 5

Team Evaluations TBD Individual 3

Team Contracts 15 Team 3 45 3.98%

Annotation 25 Individual 5 125 11.06%

Case Study 20 Team 3 60 5.31%

Exams 100 Individual 3 300 26.55%

Project 1-2 100 Team 2 200 17.70%

Project 3 Report 150 Team 1 150 13.27%

Project 3

Presentations

50 Team 1 50 4.42%

Total Course Points 1130

*Will be decided first week of class by teams. Each level of assessment--IRAQ, TRAQ, and Team

Evaluations must be a minimal of 15%.

There will be one extra credit opportunity this semester worth 85 points. Please see the Extra Credit

document posted in Blackboard. In order to receive any of the points, the student must complete the

following: sign up for the event, submit an event waiver form, attend an in-class seminar, participate in

the CommUNITY dinner/neighborhood tour, and complete the reflection component.

ASSESSMENT DEADLINES

All assessments must be submitted via Blackboard by the due date and time as announced. There will be

absolutely no late assessments accepted. In our industry, late assessments and deadlines are not

acceptable. For example, if you need to submit a proposal to a client by a specific day/time, it is

imperative that you do so; if not, the client has then gone to your competitor. Thus, no late assessments

for this class will be acceptable. Please plan accordingly by ensuring proper time management.

In this class, all scheduled assessment due dates will have been announced by the first week via this

syllabus as well as in Blackboard. Thus, please plan your semester schedule accordingly, so your outside

activities—sports, events, career development activities, interviews, vacations, clubs, jobs, internships,

traffic challenges, forgetting the assignment, alarm challenges, and other activities—do not conflict with

the due dates of this class. Additionally, challenges regarding submission regarding Blackboard will not

be acceptable as excuses for late submissions. This includes connection challenges, slow Internet uploads,

incorrect file submission, and other technical difficulties. It is strongly recommended that you upload

your assessment in advance to ensure proper submission. If an assessment is submitted event one minute

late, it will be considered late and will not be accepted. As in real life, there will be no extra credit

opportunities in this class.

Additionally, another challenge that students often face is the correct format of submitted assignments.

Please ensure your submitted assessments are in acceptable formats that can be easily opened on a work-

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related computer in an approved format of Microsoft Word or PDF that can be opened on a Windows-

based computer (the standard in our field). If a student uploads a file to Blackboard, but does not click

“Submit” it is not submitted. If a student uploads a file and clicks “Save Draft,” it is not submitted.

Saved DRAFT:

Fully SUBMITTED:

In the student’s My Grades section, the difference between a Submitted assignment and a Saved one looks

like this: (and an untouched one has a dash, showing no icon).

Ultimately, it is each student’s responsibility to ensure their assignment is submitted successfully at the

time of doing so. Blackboard helps by displaying the green highlighted success message immediately

AND by listing it in My Grades. Please ensure the proper draft has been uploaded for team and individual

assignments.

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DEPARTMENT & CLASS OBJECTIVES & MEASUREMENTS

AESHM Department Learning Outcomes Communication Self-

Assessment

Critical

Thinking

Ethics, Diversity,

& Responsibility

Assessment Element Time Where Obtained

A IRAQ 5x In Class X X

B TRAQ 5x In Class X X X

C Team Evaluations 5x Blackboard X

D Annotation 5x Online X X

E Case Study 3x Blackboard X X X

F Exams 3x Testing Center X X

G Project 1-2 2x Blackboard X X X

H Project 3 Report 1x Blackboard X X X

I Project 3 Presentation 1x In Class X X X

J Course Evaluation 1x Class Climate Used to re-conform above data

Class Learning Outcomes 1. MEEC

Gathering

2. DMO

/DMC

3. Venues 4. Expo 5. Planning 6. Marketing

Video

7. Expo

Project

8. ESG

Assessment

Element

Time Where Obtained

A IRAQ 5x In Class X X X X X X X X

B TRAQ 5x In Class X X X X X X X X

C Team

Evaluations

5x Blackboard X X X

D Annotation 5x Online X X X X X X X X

E Case Study 3x Blackboard X X X X X X X X

F Exams 3x Testing Center X X X X X X X X

G Project 1-2 2x Blackboard X X X X X X

H Project 3 Report 1x Blackboard X X

I Project 3

Presentation 1x In Class X X

J Course

Evaluation

1x Class Climate Used to re-conform above data

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STATEMENTS

Class Policies

Please arrive on time. Students who are continuously late will be asked to drop the class.

Disruptive behaviors will not be tolerated.

No sleeping, no use of headsets, no texting in class; please turn your cell phones off while in class.

Please be courteous and keep a respectful attitude and behavior toward the professor and your

fellow students both in and out of class.

Please include your name and course information in all email communications.

It is your responsibility to provide the record of emails to verify errors.

Please keep your meeting appointments. If you must, please notify any cancelations within 24

hours.

Academic Dishonesty

This class will follow Iowa State University’s policy on academic dishonesty. Anyone suspected of

academic dishonesty will be reported to the Dean of Students Office. The link below will take you to the

university’s policy: http://www.dso.iastate.edu/ja/academic/misconduct.html.

Disability Accommodation

Please address any special needs or special accommodations with me at the beginning of the semester or

as soon as you become aware of your needs. Those seeking accommodations based on disabilities must

obtain a Student Academic Accommodation Request (SAAR) form from the Disability Resources (DR)

office (515-294-7220). DR is located on the main floor of the Students Services Building, Room 1076.

Dead Week

For academic programs, the last week of classes is considered to be a normal week in the semester.

Harassment and Discrimination

Iowa State University strives to maintain our campus as a place of work and study for faculty, staff, and

students that is free of all forms of prohibited discrimination, and harassment based upon race, ethnicity,

sex (including sexual assault), pregnancy, color, religion, national origin, physical or mental disability,

age, marital status, sexual orientation, gender identity, genetic information, or status as a U.S. veteran.

Any student who has concerns about such behavior should contact the instructor, Student Assistance at

515-294-1020, or the Office of Equal Opportunity and Compliance at 515-294-7612.

Religious Accommodation

If an academic or work requirement conflicts with your religious practices and/or observances, you may

request reasonable accommodations. Your request must be in writing, and the instructor will review the

request. Accommodations for a change in due date must be made at least 7 days in advance.

Communication

In this class, the official mode of communication is through email. All communication between student

and instructor should be respectful and professional. Students are responsible for checking their email

regularly.

Learning Teams

This course relies heavily on teamwork and cooperation throughout the semester. Early on in the

semester, you will be assigned to various groups and will be asked to accomplish various tasks in a group

effort. Teamwork skills are essential for this class. If you have difficulties with working in groups, please

feel free to discuss this with me and whether this course is ideal for you.

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Classroom Decorum

No laptops, cell phones, texting, tablets, video cameras, or any other recording devices are allowed in

class. You must dress “business casual” for all presentations, any site visits, and guest lectures.

Schedule

The class scheduled may be modified at any time. All changes and notifications will be made through

Blackboard and announced in class.

Violence Free University At ISU, violence, threats or implied threats of violence, and intimidation (verbal or physical acts intended

to frighten or coerce) impede the goal of providing a safe environment and will not be tolerated. For more

information, refer tohttp://www.policy.iastate.edu/policy/violence.

Emergency Response

In an emergency situation, follow emergency response guide

athttp://www.ehs.iastate.edu/sites/default/files/uploads/publications/posters/EmergencyPoster.pdf . For

more information, refer to http://www.policy.iastate.edu/policy/emergencynotification .

Alcohol and Controlled Substance Abuse

Abuse of alcohol or other controlled substances, during sponsored university events, during field studies,

or in class settings, or when it creates a hazard for the student and others in the room provides justification

for receiving a failing grade for the course or removal from the event. (See the ISU policies at

http://policy.iastate.edu/policy/alcohol/ and http://policy.iastate.edu/policy/drugs).

Professional Behavior

Professional behavior and a professional work attitude are expected of all students/staff/faculty at all

times while on campus, in class, or while representing ISU away from campus (including field trips, field

study, internships, and study tours). This includes respect and consideration of fellow students, faculty,

and TAs; maintaining classroom spaces; meeting or adhering to dress codes, where applicable; and active

participation in group and individual critiques and classroom discussions. Demonstration of respect

includes paying attention to speakers, arriving on time for class or appointments, staying in class for the

entire time and not walking out of class before it is over or returning after a few minutes, appropriate

demeanor during class (no whispering, listening to music, no cell phones ringing or being answered, no

use of electronic communication such as texting or visiting websites), etc.

Use of Electronic Devices

All usage of laptops or other similar devices must be approved by the instructor. All cell phones should be

turned off and put away, or the instructor can ask the student to leave the classroom for the rest of the

class period, in which case it will be counted as an absence.

Global Citizenship

Global citizenship involves positive interaction with and respect for other cultures and the diversity of

individuals in and out of the classroom. A good global citizen will make an effort to appreciate

differences in language, culture, customs, behaviors and means of doing business, diversity, and seek to

build new relationships. Global citizens treat everyone with respect and courtesy in and out of the

classroom. International faculty and teaching assistants are to be accorded the same attention and courtesy

as given to other faculty and TAs.

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Repeating Courses

Some courses in the AESHM Department have high demand and limited capacity. Students who drop or

withdraw or fail a course may be asked to skip a semester or year before being allowed to re-enroll in one

of these high demand courses. Students should put forth their best effort in all classes in their major so as

to avoid finding themselves in this situation.

Student Work in Repeat Classes

This policy applies to the work handed in by students who are repeating a course offered by the AESHM

Department. All coursework for the repeat attempt must be original work and cannot have been worked

on or submitted for a grade in the original or subsequent attempt(s). This coursework includes but is not

limited to papers, presentations, notebooks, portfolios, projects, and labs. Any work submitted for a

second time that had been submitted in a previous semester by that or any other student will receive an F

for that project/assignment and a new project/assignment cannot be submitted later in the semester to

remedy the F. (See the ISU policy at http://catalog.iastate.edu/academiclife/#academicdishonesty).

Standards for Student Work

All student work must adhere to the minimum standards listed below and in the course syllabus.

General: Use correct terminology; list citations for all references (use appropriate style such as APA,

MLA, or the Chicago Style Manual), including Internet sources, and quotations (class materials will

identify specific citation format to be used); apply appropriate mathematical and industry/business

concepts, and use standard English grammar and punctuation.

Teamwork: Communicate effectively with team members (attend group meetings, exchange critical

contact information (email address and phone number(s)), share written communication – including

email), work cooperatively with members, and contribute equally to project development and

written/visual materials. Students failing minimum teamwork expectations may be removed from the

team. See the syllabus for individual course policies.

Presentations, projects, assignments, and papers: These graded dimensions of a course must be

presented in the format identified in the syllabus or project/assignment description handout.

Course Assignments

Students should follow instructor’s policies on assignment submission for projects that are specific to

certain classes. Excuses for late submissions will only be accepted when the student has provided proper

documentation and has contacted the instructor prior to the deadline for submission.

Accommodation of Special Needs

A request for accommodation should be presented to the instructor at least 10 business days before the

date of the accommodation needed. Those seeking accommodations based on disabilities should obtain a

Student Academic Accommodation Request (SAAR) from the Disability Resources office

http://www.dso.iastate.edu/dr/ (515-294-7220), which is located in Room 1076 of the Student Services

Building.

Classroom or Grade Problems

If a student has a course related problem, she or he should discuss it with the course instructor first. If the

student is not satisfied, she or he should contact his/her advisor to address the situation. The advisor will

suggest possible course of actions. For more information refer to

http://catalog.iastate.edu/academiclife/#appealofacademicgrievances.

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SCHEDULE

Week Date Topic Chapter Readings Assignment/Due Dates

1 8/24 Class Welcome

1 8/26 Team Formation

1 8/28 Team Projects

2 8/31 Mock RAT Syllabus Team Contract #1 due

8/31 12:10pm

MODULE #1 – Introduction & Key Players

Section #1 - Introduction

2 9/2 RAQ #1 1. Introduction

2. Sponsors

2 9/4 Team Projects Annotation #1 due 9/4

12:10pm

3 9/7 Holiday

3 9/9 Application/YouTube Training

3 9/11 Team Projects

Section #2 – Key Players

4 9/14 RAQ #1 3. DMOs

4. Venues

7. DMCs

4 9/16 Application

4 9/18 Team Projects Annotation #2 due 9/18

12:10pm

5 9/21 Application

5 9/23 Team Projects Case Study #1 due 9/23

12:10pm

5 9/25 Team Projects

6 9/28 Application Team Project #1 due 9/28

12:10pm; Team

Evaluation #1 due 9/28

12:10pm

6 9/30 Viewing Party

6 10/2 Exam #1 Exam #1 9/30 1:00pm –

10/2 4:00pm

MODULE #2 – Exhibitions & Tradeshows

Section #3 – Exhibitions & Tradeshows

7 10/5 Guest Speaker

7 10/7 RAQ #3 5. Exhibitions

6. Contractors

7 10/9 Team Project Team Contract #2 due

10/9 12:10pm;

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Annotation #3 due 10/9

12:10pm

8 10/12 Application

8 10/14 Application Case Study #2 due 10/14

12:10pm

8 10/16 Class Training for Extra Credit Required for Extra Credit

9 10/19 Team Project

9 10/21 Application Team Project #2 due

10/21 12:10pm;

Evaluation #2 due 10/21

12:10pm

9 10/23 Exam #2 Exam #2 available 10/21

1:00pm – 10/23 4:00pm

9 10/24 Extra Credit Day Required for Extra Credit

MODULE #3 – Executing a MEEC

Section #4 – Planning MEEC

10 10/26 RAQ #4 9. Planning

10. F&B

10 10/28 Application

10 10/30 Team Project Annotation #4 due 10/30

12:10pm; Team Contract

#3 due 10/30 12:10pm

11 11/2 Application

11 11/4 Application

11 11/6 Team Project

Section #5 – Other Elements in MEEC

12 11/9 RAQ #5 11. Legal

13. Green MEEC

14. International

12 11/11 Application

12 11/13 Team Project Annotation #5 due 11/13

12:10pm

13 11/16 Application

13 11/18 Application

13 11/20 Team Project Case Study #3 due 11/20

due 12:10pm

14 11/23 Break

15 11/30 Team Project

15 12/2 Team Project

15 12/4 Team Project Team Project #3 due 12/4

12:10pm

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16 12/7 Team Project #3 Presentation Team Project #3

Presentation due 12/7

12:10pm

16 12/9 Make-Up RAT Day Team Evaluation #3 due

12/9 12:10pm

16 12/11 Consultations

17 Final Exam #3 12/11 – 1:00pm-

12/14 2:00pm Exams conducted in the Testing Center: http://www.elo.iastate.edu/online-testing-center/

Module #1 Due Dates

IRAQ/TRAQ #1 9/2

Team Contract #1 due 8/31 12:10pm

Annotation #1 due 9/4 12:10pm

IRAQ/TRAQ #2 10/9

Annotation #2 due 9/18 12:10pm

Case Study #1 due 9/23 12:10pm

Team Project #1 due 9/28 12:10pm Team Evaluation #1 due 9/28 12:10pm

Exam #1 9/30 1:00pm – 10/2 4:00pm

Module #2 Due Dates

IRAQ/TRAQ #3 10/7

Team Contract #2 due 10/9 12:10pm

Annotation #3 due 10/9 12:10pm

Case Study #2 due 10/14 12:10pm

Team Project #2 due 10/21 12:10pm

Evaluation #2 due 10/21 12:10pm

Exam #2 10/21 1:00pm – 10/23 4:00pm

Module #3 Due Dates

IRAQ/TRAQ #4 10/26

Annotation #4 due 10/30 12:10pm

Team Contract #3 due 10/30 12:10pm

IRAQ/TRAQ #5 11/9

Annotation #5 due 11/13 12:10pm

Case Study #3 due 11/20 due 12:10pm

Team Project #3 due 12/4 12:10pm

Team Project #3 Presentation Due 12/7 12:10pm

Team Evaluation #3 due 12/9 12:10pm

Exam #3 12/11 – 1:00pm - 12/14 2:00pm

Note: Several aspects of this class have been modified and utilized, with permission, from the work of Dr. Eric Mazur

mazur.harvard.edu/news.php.