Evan Fournier 2014 Pitch Deck

Overview

Five Hype and Sound Hype intend to help Comsport further Evan Fournier’s brand,

career, and income. Building your brand campaigns, we also offer key insights into

driving more leads for you.


Charities

We recommend working with charities tied in with fashion and / or clothing. A small sampling is above and below:

■ Goodwill Industries – In addition to its neighborhood thrift stores, Goodwill Denver offers welfare-to-work programs, high school career development and work opportunities for the disabled. www.GoodwillDenver.org

■ Girls Inc. – Girls Incorporated of Metro Denver inspires all girls to be “strong, smart, and bold.” Girls Inc. encourages girls to be themselves and resist gender-stereotypes, to express enthusiasm, to take risks, to strive freely, to take pride in success, to accept and appreciate their bodies, to have confidence in themselves, to be safe in the world and to be prepared for interesting work and economic independence. www.girlsincdenver.org

■ Ronald McDonald House Charities – families needing to be near their seriously ill or injured children while they’re being treated at metropolitan area hospitals find a loving home away from home www.RonaldHouse.org


http://www.goodwilldenver.org/

http://www.goodwilldenver.org/

http://www.girlsincdenver.org/home.html

http://www.girlsincdenver.org/home.html

http://www.ronaldhouse.org/

http://www.ronaldhouse.org/

Revenue Opportunities

It’s our understanding that Evan Fournier is currently with one American endorsement with Nike. Other vertical markets, consumer products, technologies, and opportunies are available.

• The assets that will need to be built for Evan include:Web site (we can build this for $650)

• Sponsorship Pitch Deck (we will need analytics and probably logins to his social media)

• Facebook fan page Management Access• Social Engagement plays a big role in our ability to capture paying opportunities• Events and Experiences (2 events per month)• Media and Press• Personal connections with targeted fans• Fan chant / song (can get this played at games by DJ Bedz)

Five Hype will pursue alignment with other complimentary brands and pitch them with a very specific set of numbers and consumer insight on Evan’s fan base.

Some examples of major brands we work with below include:


Services -Analytics

Five Hype will need to run analytics in order to compile into a personalized report. Social Media now incorporates powerful data analytics that help our clients optimize reach for posts, what content works when, and demographical data. (see below)

Data models also can tell us where traffic spends time on websites, where we are losing people, and where conversions are being made.

Through comprehensive recurring analytical campaigns we can hone in traffic sources, webpage flow, advertising efforts, and more. This approach lets clients maximize their investments and focus on desired actions for key demographic groups


Associations


Casey VeggiesLouis Aoda

Carissa Rossi

Our client base includes other professional athletes in the NFL, boxing, MLB, and more. In addition we have music clients some of which may be a good fit to work with your client including artists in France, Germany, Russia, Japan, and more.

Overview


MUSIC

Five Hype also represents, books, manages, and markets musicians,

concerts, artists, DJs, and music producers.

BRANDS

Targeted marketing plans and campaigns for corporate products,

services, fashion lines, and more.

DEMOGRAPHICS

Five Hype reaches the following:

18-24 year olds 34%25-34 year olds 45%35-54 year olds 21%$30,000 & Up Yearly

Income.

COMMUNITY

Five Hype has its finger on the pulse of what is hot, trending, and what the

community is supporting. Align with key influencers

NON-PROFIT

Causes that are near and dear to Evan’s heart we

support with experiential marketing, public and community relations.

SPORTS

Reach over 30,000 athletes, sports fans,

enthusiasts, recreational athletes, sports leagues,

tournaments, and professional athletes.

Case Studies


ROCK THE VOTE!

Planned, marketed, and coordinated a concert for MTV Rock the Vote and Floyd’s 99 Barbershop during the Democratic National Convention.

DEXTER FOWLER

The former Olympian and current Colorado Rockies standout Center Fielder relies on Five Hype for

community relations, PR, Web design, marketing, and booking services.

MEMORY TREES

For $10,000 and 10% commission Five Hype managed all of Memory

Trees PR, Marketing, Direct Mail campaigns, strategic

plans, and Sales.

WESLEY WOODYARD

Denver Broncos linebacker has relied on Five Hype

for two years to help with Marketing and PR

including his annual toy drive, MVP dinner, and

football camps.

DENVER NUGGETS

Kroenke Sports Enterprises hired Five Hype to conduct street team, marketing, PR, and halftime coordination

for key events such as Noche Latina 2013.

CITY CHASE

When Mitsubishi Motors and T Mobile wanted a

scavenger hunt adventure race in Denver they turned to Five Hype for marketing

and logistics support.

Case Studies

Five Hype has organized special events with Keybank, Comcast, GQ Magazine, 944 Magazine and many more. We can organize Web site launch events, food and toy drives, autograph signings, and more.


Marketing Solutions

VIRAL MARKETINGWe believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered.

PERSONALIZED SALES OUTREACHSound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns.

GUERRILLA MARKETINGOur street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.)

CROSS PROMOTIONSound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business.

PERSONALIZED EMAILSSound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet.


Marketing Assets

EMAIL MARKETINGNational campaigns can only be accomplished by incorporating the power of email. We build opt-in lists of music fans segmented by genre. Email blasts include concert info, sponsor brands, and interactive components. Emails are also sent out through networks of local promoters and hosts hired in each of 20 markets.

GRASS ROOTSTargeted word of mouth communication, Scavenger Hunt, Stories, Silent Discos, Flash Mobs. One example is a Beats by Dre Silent Disco, music is broadcast via FM transmitter with the signal being picked up by wireless headphone receivers worn by the participants. Those without the headphones hear no music, giving the effect of a room full of people dancing to nothing, its fun! Social media platforms, photo booths, and representatives at colleges campuses and event goers are tapped as well.

KEY INFLUENCERSWith the incredible power of incentive based instant communication, the Five Hype / Sound Hype AMBASSADOR PROGRAM can reach a mass media level of exposure by targeting well connected people and turning them into promoters and marketers through a program where they earn rewards and money. The most effective and valuable advertising tool is effective word of mouth conversations between consumers and the people they look up to and listen to.

This is essentially an extension of your sales team and our sales team. These advocates include Promoters, Event Coordinators, Artists, Venues, Entertainment Professionals, Super Fans, Sub Promoters, Family Friends, Classmates, and CoWorkers of our Clients. By using the power of social sharing we can create feedback response loops engaging more user interaction. These shares are a powerful tool to reach an audience outside of both the artist and five hype’s network.

TARGETED MEDIA CONNECTIONSSound Hype will release a targeted media advisory to our network with a specially crafted message. We have close, personal relationships with the media and will work with them to help get desirable press and media coverage.


Marketing Assets


Marketing Assets

AMBASSADOR PROGRAMWe believe this is the most important form of marketing in which we focus on what we can do face to face, personal phone calls, personal emails, personal text messages, personal social media posts / tags, contests, giveaways, and feedback response loops. We ensure the Message: Who, What, Where, When, Why, and How is covered.

PERSONALIZED SALES OUTREACHSound Hype makes personalized outbound calls, emails, and direct social media message outreach with a sales minded focus on the client and how your brand meets their needs. We conduct a Situation, Problem, Implication, and Needs Analysis and present your solution. In addition we have executed successful targeted Direct Mail Campaigns.

GUERRILLA MARKETINGOur street team marketing includes talking to businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each city.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc. (2-4 per week.)

CROSS PROMOTIONSound Hype specializes in pairing you with complimentary brands, increasing your exposure, network, and business.

PERSONALIZED EMAILSSound Hype has the ability to send email blasts to over 100,000+ relevant opt-in emails. All emails have been collected from active 21-45 year-olds who regularly attend concerts, bar, sports, and nightlife events. We collect the data through multiple Web sites and through in person opt-in forms on an iPad or sign up sheet.


Assets and Solutions

Sound Hype is a full service Agency that follows guidelines, tested processes, systems, and proprietary algorithms to provide marketing and public relations solutions. Sound Hype acts as an Agent, Publicist, Storyteller, Promoter, and Manager, connecting Brands, Personalities (musicians, athletes, filmmakers), Non Profits, Consumers, and Politicians through Sight, Sound, Taste, Smell, and Touch. In short, Sound Hype connects a message and an experience with an audience. We leverage connections and core competencies to become the driving force behind setting trends.

Sound Hype aligns you with authentic connections, sales, press, awareness, and distribution. We publish your brand message in order to sell tangible and intangible products, goods, tickets, and data collection. Our long list of elated and pleased clients includes professional athletes, brands, non profits, and much more. We approach every business situation confident, determined, motivated and inspired. Our events and experiences combine the best in sight, sound, lighting, taste, and live performances.

Our Pricing is simple - we custom tailor a package based on your needs and charge either a one time, monthly, or retainer fee based on your budget and hourly time needs.

STRATEGIC PLANNINGBased off extensive Market Research, we start your Marketing and Public Relations campaign a comprehensive strategic marketing plan tailored to execute your campaign to get top results. We constantly revisit this plan with you to ensure its success.

GOAL SETTINGAfter a business analysis, Sound Hype will work with you to set Short Term, Mid Term, and Long Term Goals. Then we break these goals down into Daily, Weekly, Monthly, and Yearly actions to take. We believe in Five Daily Action Steps towards your Yearly Goals.

PUBLICITYSound Hype team is at an expert level of writing and releasing custom, hand crafted written media advisory and sending. Sound Hype has thousands of personal relationships with press, magazines, radio, and news. Ability to send out Press Releases Locally and Nationally. Many success case studies.

BUSINESS MATCHMAKINGSound Hype’s emphasis is matching your brand, message, and business with buyers. We do this either with immediate sales leads, guests for launch parties, and or introductions that you can take over and close the sale. In some cases, Sound Hype will negotiate and close the sale for you as well.


Services - Sponsorship Activation

Sound Hype ensures your brand engagement comes across as what we call an ‘attachment’ meaning it engages emotion through rational associations between a person and a brand. Sound Hype can execute events for all partner brands and sponsors + post to Instagram | Twitter | Facebook and create full campaigns around any brand activation. We influence the perceptions, attitudes, beliefs, and behaviors of those with whom you engage with.

Example Client below - HEET – Placement on Revolver Golden Gods Awards Black Carpet (LA Live) + Celebrity endorsements (Butcher Babies | Pantera) *Photos +

Placement by Sound Hype.


http://en.wikipedia.org/wiki/Brand

http://en.wikipedia.org/wiki/Brand

Services - Street Team

Our street team marketing includes collaborating with businesses, citizens, managers, and employees in person. We also have Walking Billboards and the ability to distribute over 7,500 flyers and 500 posters (250 Denver, 150 Springs, 100 Boulder) placed in high traffic, pre researched and approved areas including: downtown, college campuses, suburban strip-malls, dispensaries, break-rooms, tattoo shops and salons as well as popular bar districts, restaurants and small businesses etc in each market.

We have over 100 mapped locations with public bulletin boards, mapped High Traffic Intersections, and 7,500 handbill distributed fliers in high population areas at target age demographic apartments and student housing complexes. 2 team members distribute handbill fliers at target demographic events, concerts etc.

Additionally, our street team targets our hosted or partner events to market from within. By marketing from within we are able to target a very specific demographic to build success for future events and promotions. Example: Placing Walking Billboards promoting future concerts at a large AEG outdoor festival or concert in addition to distributing handbills directly to concertgoers to increase attendance and ticket sales for future events. Walking Billboards additionally offer a GREEN alternative to marketing within concerts and events as opposed to handbills, which can create waste and costly time to clean.


Assets and Solutions

ONLINE MARKETINGIn addition to your marketing message being posted on FiveHype.com and / or SoundHype.com, Sound Hype has the ability to optimize your Web Site with Code, Plugins, Graphics, Search Engine Optimization which is a combination of writing and posting articles, event / brand postings, and analytics reports.

SOCIAL MEDIA The Sound Hype network and social following reaches over 100,000+ people. We post your message, photos, video, and / or audio to our Social pages both business pages, and personal ones.

Sound Hype can create a unique event hosted from the Sound Hype Facebook page and invite our network to the event. Sound Hype and its personnel will also post the event to their respective networks a minimum of 3 times per week throughout the campaign with a ticket link to drive traffic and ticket sales.

Ambassador Program - Sound Hype has logins from over 25 key influencer / trendsetter partner personal Facebook and twitter accounts with 2,000+ followers willing to promote and send out invites and direct messages on our behalf.

Twitter—Sound Hype has a network of over 25,000 Twitter followers and will utilize those followers to drive traffic, awareness and ticket sales for the event. Sound Hype will set up an auto-Tweet to run a minimum of four times per week leading up to the promotion.

Five Hype has ample experience, and many followers to post and syndicate web content (text, video, audio) to advanced networks such as Linkedin, Pinterest, Pheed, and many more. Mobile web sites and RSS Feeds are included.

MOBILE MARKETINGFive Hype over 2,000+ SMS Opt-in Text Contacts that we send a text message to our opt-in text message database with a specially crafted message, link, and information on your brand, promotion or campaign. *cost ranges from $500 - $2,000 per message sent.


Services - Search Engine Optimization (SEO)

Sound Hype utilized photo and text tagging strategies and hyperlinks/web posts to increase search engine results. Creatively executing ticket giveaways and promotions that increase fan photo uploads, hashtags, link-backs and sponsor cross promotions

Sound Hype submits to over 200 key blogs and event web sites, in order to increase Search Engine Optimization. Sound Hype's exceptional execution of the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved to the blogs and search engines in this process, however Sound Hype can manage paid search ads as well.


Services - Online Radio Advertising

Online Radio has skyrocketed and SoundHype is on the cutting edge of advertising on popular Web sites such as Spotify and Pandora.

Sound Hype has proven by using tried and tested solutions working with RCA Records artist Kid Ink that touring numbers can increase by sound use of emerging technologies. Let Sound Hype help you plan your online radio advertising budget and media buy.

Benefits of online radio include:

• -Online radio advertising is Inexpensive (1% of normal on air rates).• -Highly targeted based on musical taste• -Greater reach.• -Ads run only when a specific listener is listening.• -Not subjected to prime times or in drive times • -Has a captive listener. Listener is forced to listen to the entire advertisement.

We believe this one on one marketing tactic is highly effective. By using audio drops with complimentary banner ad placements you are able to increase your marketing exposure, create a call to action, and decrease your marketing costs.

These solutions include: 1x1 Impression Tracker, Animated GIF, Call To Action,Clickthrough rates (CTR), HTML5, Flash Dectection, iframes, Impressions, JavaScript, Microsite, sRGB IEC v2. color space, Standard RGB color space, Third Party Ads, ReMarketing, Message Plus Unit (MRU), and Uniform Resource Identifier (URI).


Special Services

SPECIAL SERVICES, MARKETING, & EVENTSSound Hype has ample event production experience including securing Sponsorships, Celebrity Attendance, Booking national and local talent acts, bands, and DJs, Media Placement, Text to screen, Red Carpet, Step and repeat set up, Logistics, Insurance, Gift bags, Sampling, Outdoor Advertising, Radio Advertising, Print Advertising, Staffing, and on site Video.

Web / Social Media Links• Web sites http://fivehype.com and http://soundhype.com • Facebook http://facebook.com/fivehype• Linkedin – http://linkedin.com/in/mikedowney • Google+ - https://plus.google.com/111911190046657140856/posts • Pinterest – http://pinterest.com/fivehype/ • Instagram - http://instagram.com/fivehype • Twitter http://Twitter.com/fivehype• Facebook http://facebook.com/fivehype/photos_albums• Tumblr http://fivehype.tumblr.com/• Flickr http://www.flickr.com/photos/leadalliance/sets• Sky Drive http://sdrv.ms/ZPz4BH• Pheed http://pheed.com/fivehype

In addition, Five Hype has it’s own sister music agency Five Hype which works with non profits, personalities, brands, public officials and the community.


http://fivehype.com/

http://fivehype.com/

http://soundhype.com/

http://soundhype.com/

http://facebook.com/fivehype

http://facebook.com/fivehype

http://linkedin.com/in/mikedowney

http://linkedin.com/in/mikedowney

https://plus.google.com/111911190046657140856/posts

https://plus.google.com/111911190046657140856/posts

http://pinterest.com/fivehype/

http://pinterest.com/fivehype/

http://instagram.com/fivehype

http://instagram.com/fivehype

http://Twitter.com/fivehype

http://Twitter.com/fivehype

http://facebook.com/fivehype/photos_albums

http://facebook.com/fivehype/photos_albums

http://fivehype.tumblr.com/

http://fivehype.tumblr.com/

http://www.flickr.com/photos/leadalliance/sets

http://www.flickr.com/photos/leadalliance/sets

http://sdrv.ms/ZPz4BH

http://sdrv.ms/ZPz4BH

http://pheed.com/fivehype

http://pheed.com/fivehype

Traffic Optimization


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http://music4unow.blogspot.com/


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http://xtremeiradio.com/unsigned


http://thestadiumlove.wordpress.com/

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http://yoraps.com/

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http://prohiphop.com/

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http://fresh-grind.com/

http://fresh-grind.com/

http://rapnewswire.com/

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http://blog.thenext2shine.com/

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http://rockthedub.com/

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http://shamelesshype.com/

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http://stereogum.com/

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http://mystagemusic.com/

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http://streetcosignor.blogspot.com/

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http://ghettofabu.blogspot.com/

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http://uptownflavor.com/

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http://theblacksocialite.blogspot.com/

http://theblacksocialite.blogspot.com/



http://urbanmagnate.com/

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http://theblackurbantimes.com/

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http://urbanmusicdaily.net/

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http://xclusiveszone.net/

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http://theillionaires.blogspot.com/

http://theillionaires.blogspot.com/







http://xxlmag.com/

http://xxlmag.com/





http://yoraps.com/

http://yoraps.com/

Distribution


Executive Team

In addition to our assistants, marketing staff, and street team, the following individuals are the executives at Five Hype.

QUINN WASHINGTON, VP OF SALES

Mr. Washington graduated from The University of Colorado with a Bachelor of Arts in Communication with a minor in Ethnic studies. Quinn has worked with many charities across Colorado helping raise thousands of dollars.

MIKE DOWNEY, CEO

Bachelor of Science in Business Communication. Mike has over 15 years of experience in management, sales, and marketing. He sold two sports entertainment businesses in 2008 and has managed hundreds of events, clients, and employees in the sports, music, and film business.

PAIGE MONTGOMERY, PUBLIC RELATIONS

Bachelor of Science in Communication with an emphasis in Media Studies, Paige has eight years experience in public relations, journalism, and marketing. She also writes for The Denver Post.

ADRIAN SMITH, BUSINESS DEVELOPMENT

Collegiate athlete with Bachelor of Science Sports Marketing and Communications. Over 10 years experience in Entertainment, Sales, Sports Marketing, PR, and music at the professional level.

MICHAEL SILVERMAN, CHARLES FREIBOTH, NICK TORRES, LYSSA

SCHROEDER, SARA DILLON, ALEXANDRIA GILES, DANA PAGE, TRESSA LILLEHOFF, ANNA LEPRY, JAKE MALMAN


Evan Fournier 2014 Pitch Deck

Business

Transcript of Evan Fournier 2014 Pitch Deck