DIGIPAK AND

WEBSITEEVALUATION TASK ONE

FRONT COVERIn our digipak 'Hallucinations', we used a mid

shot of the artist striking a powerful and confident pose. Her position presents our

artist to be a synthetic image, selling her sex appeal to audiences. This is likewise seen on Mariah Carey’s album ‘The emancipation of

mimi’, who poses a similar position of dominance. However, they used a long shot to display to full figure of the artist, creating

her sex appeal.

On the other hand, Rihanna’s ‘Loud’ uses a close up of Rihanna with her eyes close. This

is a very exposing and personal technical convention, which connects her to her

audience. She is presenting herself to be ordinary and human, suggesting that the

album is very close and vulnerable to her.

We chose to combine these technical conventions as although we wanted to show off the artist’s star image for sales, we also wanted her to connect to the fans. We felt with a closer shot, she presents herself as more ordinary and intimate. This highlights

Dyer’s Star Theory Paradox that she is ordinary and extraordinary at the same time.

FRONT COVERWe used a black background against a gold tint to present our artist as mysterious and glowing. The gold tint stays truer to her skin tone than

that of Rihanna’s cover, that’s filtered with a red tint. The golden glow disguises our artist’s

blemishes to make her look more flawless. This enhances her synthetic image and displays her

star image as confident and extraordinary. These conventions are exactly seen in Mariah Carey’s album, who’s blemishes have been

removed to show perfection.

We used a golden classic font for our album title ‘Hallcuinations’. The gold texture matched the

glow of the artist, and presented her to be defying.

This is in contrast to Rihanna’s title, which is a thin and clean white font. This is a more subtle and intimate style that doesn’t overwhelm the audience. (However, we did use this font style

on our website links and text.)We wanted to use this convention of Rihanna’s

intimacy for our artist title. We used a handwritten signature of Nand.C as an illusion

that she is connected and close to her fans. This also acts as a logo so that fans immediately

identify her brand, generating more sales. (This logo can be seen on her website)

BACK COVER

Our back cover displays our artist having their back to the audience.

This presents our artist to be mysterious and mischievous. As

she is faceless, she pulls attention to her figure, enhancing her sex appeal. This is likewise seen in

Beyonce’s ‘4’, where she her back is to the audience. This convention

sparks curiosity in the audience where they want to know more

about the artist and what they are trying to communicate.

WEBSITEOur website matches the same simple

design as Kelly Rowland and Mary J Blige’s websites. This is a very comfortable design as it doesn’t overwhelm the audience with information. A simple design reflects the

R&B genre as an easy and straight-forward style.

We developed this simplisticness by sharing conventions with Kelly Rowland’s

homepage. She uses a slideshow to display what she has been getting up to for her

fans, such as her collaboration with products. Likewise, we used a dissolving

slideshow to present multiple images and sell our artist’s star image to fans.

We also shared conventions with Mary J Blige’s homepage, in which places the new album title and purchase links in the centre

of the page. The simplistic picture and white bold text placed at the very centre draws the viewers eye to it; letting them

know that there’s a new album and therefore sales are generated. We thought

this was important for our artist as she must generate sales to increase her popularity and synthetic star image.