Conventions of the CD DigiPak

Evaluation Task 1

Front CoverHaving the artist’s image on the front

cover creates a recognition factor.

As well as presenting Sasha is a red light

which further builds her star image of a sexy

temptress.

It is a convention to have the album title on the front cover, to

clearly label the product and create a clear communication,

through media language with the

audience.The dotted font I used, is subtle making Sasha’s name the main point of focus. It also creates an intertextual ink to the 1920s and burlesque shows, as I find that the dot remind of the iconic light bulb letters. This benefits Sasha’s image as burlesque shows were about the tempting element

and talent, it makes Sasha a classy, skilled, temptress/star.

I adhered to the conventions

through displaying Sasha’s name/ logo on the front cover.

As it is presented in the biggest font I

also adhered to the conventions of a

solo artist to market the artist as a brand, having all attention on her.

Incorporating the cyrillic letter, draws a link to her Russian

heritage. It is conventional to

draw attention to the artist’s USP on the front cover, in this case Sasha’s

seductive look (image& red) and her Russian/exotic

roots (logo)

Conventional use of Red

Artists such as Christina Aguilera, Madonna and Rhianna who all have

similar USP of sex appeal and an empowered image, have frequently used

red in their campaign to promote their desirable image.

Therefor the use red to promote Sasha’s star image is conventional, as it is a

socially accepted fact that red is a colour of passion.

And scientifically proven that red increases one’s blood pressure, tricking the viewer

into excitement about the content they are viewing.

Back cover A CD connection is to have the track list on the back cover of

the CD.

As it clearly tells the audience what value

they buy with the product, through

listing the content.

It is conventional for the CD format to have a barcode on the back

cover, often in the bottom right corner.

I decided to adhere to the convention to

simulate a professional look.

I also applied the conventional use of the production information; as it

is vital for the copyright and star image presenting

Sasha as an industry

professional.

To reinforce Sasha’s idolised but classy

Star image. However I

increased the image’s

trjsnperancy to prevent it from

distracting from the track list. As the track list is the most important

information on the back cover,

promising the audience value for

their purchase.

Research into CD conventions

Looking at existing content, I realised that the back cover’s of CD DigiPak’s are often are more abstracted, as the track list is the central point of focus, to clearly communicate the value of

the product to the audience.

Close Look at Track Lists

The two Christina Aguilera CD back covers , influenced my design. As the track list is used to emphasise the shape of her body reinforcing her sex appeal star image and on he other back

cover a close up of only half of the artist’S fare suggests an element of mystery.

decided to utilise the unconventional presentation of the track list, to compliment the negative space of Sasha’s image and emphasise the sense of mystery.

Water imageI created an intertextual link

to Kylie Minogue’s album cover ‘Kiss me Once.’ The

water droplets create a seductive image as water is

a sensual element.

I used the water image to tie Sasha’s DigiPak together, through having the theme run through the inlay, disc

and back cover of the DigiPak.

Inlay Image

For the inlay image I decided to create a mirror effect, appealing to the intertextual link to mirrors in art, suggesting both Vanity and self-knowledge, supporting Sasha’s powerful, independent but beautiful/ sexy image.

I used the image transformation tool, to inverse the image and increase it’s transparency.

Disc I added a

microphone to clearly labels that

Sasha is a singe, and appeal to her talent.

The conventions of a microphone,

immediately connote performance and

vocal skills.