EVAULATION Q3What kind of media institution might distribute

your media product and why?

FILM INSTITUTIONS – Throughout my research I created a post about film institutions and below I have screenshotted the mind map I produced on ExamTime. This information is vital and will help me answer and development this question.

FILM INSTUTIONSWithin the post ‘Film Institutions’ that I created throughout my research, I had analysed four film institution companies including information on their parent ownership, when the film institution was established and famous films the company had produced or distributed. This helped me gain an understanding of what different elements that these institutions were apart of and that they are all well known for creating certain genre films.

When researching into the big 6 institutions, out of the four I had analysed, I found that Warner Bros was the only film institution out of the four that numerous experience with distributing Sci-Fi Thriller films. To make the decision as a group of who would be most appropriate in distributing our own opening title sequence, we had to look at more Hollywood and independent distributors as I had only looked at the four Hollywood institutions.

CONVERGENCE

Convergence in technology is technology that allows an audience to consume more than one type of media from a single platform. Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent. Their answer needs to be linked into the media area they are talking about (Film, Music, Magazines, Newspapers, Radio, Video Games). Digital projection is convergent technology because films that are produced digitally have moved away from the physical film medium and can be supplied to theatres in digital format. As the film is in digital format there are also cost savings as potentially less work needs to be done on the film to get it onto Blu-Ray, DVD, internet trailers etc. As no physical conversion needs to take place because the film is already in digital format. Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally. 

SYNERGY

Synergy means working together to achieve an objective that couldn't be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged.

Disney is an obvious example of a synergistic company from the top down from Film Studio to Kid's TV Channel to the Disney Store where children will pester parents to buy all the merchandise and DVD/CD's from their favourite films and TV shows.

So in summary, synergy is where two or more compatible products help to sell each other and can include a film selling a computer game or vice versa or a film selling a soundtrack. Examples include the James Bond film, Skyfall and Adele's soundtrack.

HOLLYWOOD DISTRUBUTIONWhen researching I began to look further into the 'Big Six' distribution companies to find which of them produced the most Thriller movies. As I had previously mentioned that our OTS was linked in with sci-fi and a superhero character, Warner Bros was an appropriate distributor. However with the genre of thriller as a whole, I found that Universal Studios from the Big Six had distributed some of the most famous thriller films, such as Jurassic Park, Jaws and The Borne Identity. It was evident that these films were targeted at teenagers and some rated a 12, which is the same to our OTS. Most of these movies have well known actors and directors making them have large budgets, however we are looking at a low budget film to distribute our opening title sequence.

INDEPENDENT DISTRUBTION

I also looked into the distribution of Independent films, which are mostly low budget films with British Actors and British companies. I researched into British independent film distributors and  I found that the most common film distribution was Film4, which create low budget films that distribute all kinds of different genre films. Film4 is also owned by the network Channel 4.

In relation to this, BBC Films, is another British independent film distributor that is owned by the parent company The BBC. On scale to Film4 they haven’t produced as many films

but are defiantly well recognised in the British independent institutions.

PRODUCTION AND DISTRIBUTION

For our own opening title sequence we felt it was best if we created our own production company, KLS Picture-House Productions, we choose a template similar to Universals as it represents the global diverse of its company. ‘HAGE Studios’ is our distributor company, HAGE is a acronym which we created representing the first initials of all of our names in our media group (Heidi, Amy, Gemma and Erin). We choose this specific template of iMovie because it's a mountain peak, to represent our distribution company as a global film distributor targeting no specific audience or country and implying it's varied mass audience. If we had to choose out of the Big Six I feel that universal would be the best suited distribution company which would distribute our media product due to the fact they distribute a wide range of film genres. Our film's target audience appeals to both Male and Female making it a suitable  film for Universal to relate to our media product.