Compared to the original video of Tulisa’s video the scenes differ due to our scenes are all done in black and white which is the same as the dresses she has on which fits a theme in contrast to the original which have lots of bright colours and lighting.We have followed the convention of using different outfits throughout the video to show a contrast in the black and white dresses.Andrew Goodwin believes there needs to be lots of close ups which will make a connection with the audience if they’re looking directly into the camera and also we develop the motif of the artist giggling and just enjoying herself throughout the video.

Music video

We used a green screen background and chose not to put a background on this so the artist stands out more and there is more focus on her which contrasts to the original which has 3 different settings which follow the storyline of the video.Andrew Goodwin explains there needs to be genre characteristics and our video fits this by having sections where the artist is on their own singing the lyrics of the song and also the artist dancing when the music speeds up which fits this genre.

Our media video follows the convention of using multiple settings throughout the entire video, the settings were showing a relation to the lyrics as these were all places where people go to have fun and enjoy themselves. In contrast Tulisa’s video shows them misbehaving and getting into trouble whereas ours were things people of all ages were able to do.

Music video

The video tells a story of friends out having fun and enjoying themselves which is portrayed through the use of different settings and the different activities used but also through the green screen shots of the artist who is carrying out the story of having fun by the way she acts and her mannerisms throughout.

DigipakMy digipak is similar to every other album

in this genre as stereotypically the main image on the front cover is a close up of

the artist along with the album name and artist name.

My media text contrasts with

others in this genre as the

image is in black and white with

red lips matching in the rest of the

digipak images and the text.

In contrast to most digipaksthe images used for the settings are overly edited and brightened a lot to gain the attention of the audience and also to fit in the bright lips on the cover.

Digipak

All digipaks have a recurring theme throughout the album. My theme fits in with the single that has been released from

the album and its portrayed through the digipak and the music video linking them all together producing a theme for

the artist to be known and recognised by. The recurring theme is the outside and ice skating from the setting of the music video which differs slightly as usually digipaks of this

genre don’t use settings but have a coloured background with a pattern and text or with shots of the artist.

Andrew goodwin says women are portrayed to influence the male gaze which my digipakgoes against showing the audience in a role model light and fitting the target audience as she is fully covered up and portrayed in a more playful manner than a sexual manner.

Poster

My poster uses conventions of this genre by showing a close up of the artist and this being the key image of the poster. It is very simplistic and the information is limited to the name of the album, the date its out and the artist name.

The font is carried out from the digipak to the poster giving the artist a brand which many artists do so they are known by certain texts and colours creating a link between all the artists media products.