1. Q1. In what ways does your medis use, develop or challenge forms and conventions of real media?

2. In order to create an conventional music video i had to do research into the genre of the song i chose which is pop. I also decided to incorporate the theme of the song i chose which is love and heartbreak. I did this by doing case studies of music videos and CD digipaks. The case studies I did were Beyonce- Irreplaceable and Miley Cyrus- Stay. These music videos allowed me to see the conventions of a music video in the same genre i chose to do. I feel that i have created a conventional music video due to the fact that it has similarities to the case studies i looked at. For example in the video Irreplaceable, Beyonce was going through a break up- this was evident in the beginning of the video as you saw her throwing her boyfriend out. The inspiration i took from this is i made it clear from the beginning that the couple were breaking up through the silent argument in the park in the first scene. Another example is the Stay video, Miley Cyrus has flashbacks of the happy times in her relationship with her boyfriend throughout the video. In my video this is also done but illustrated in a different way as the flashbacks in my video are in black and white which connotes that it is in the past. The artist i chose, Miley Cyrus, is typically quite sexual. She uses her body to sell her music now as opposed to in the past when she used to act on her age and vulnerability and use her emotions to sell her music. I decided to do what the old miley use to do as i feel that my initial target audience would relate better to this Miley. 3. As you can see the left image is miley circa 2006 and the right miley is circa 2013. Miley now is extremely revealing and certainly a risk taker. The left Miley is sweet and can be quite vulnerable. The reason i chose to play on the past Miley is because i feel that my target audience (teenagers) can realte more as the Miley on the right is now an adult. 4. As mentioned before the beginning of my music video has a break up scene. I decided to not use dialogue as the case studies i looked at didnt have any apart from the actual song. Throughout the video there are flashbacks which means that my music video does not have a chronological order. It has a beginning and an end but not a structured middle. I feel that i had to make the beginning and end make sense to the target audience in order for the storyline to be clear on what was going on. The beginning scene is like a prologue without dialogue as it gives an introduction to what is about to happen. 5. Lighting The lighting used in the location scenes were natural lighting. On the day of filming it was raining and very dreary. I felt that this was the perfect weather to film my music video as it was the perfect setting of winter for what i planned as my theme is supposed to be dark and sad i think the only way i could reflect that well is with the weather and that worked out pefectly as i started out with a shot of the clouds which set the tone for the whole music video. For the studio shoot, i used artificial lighting. This created a cool effect as some parts were dark which created a good ambient for the video. 6. Lip Syncing Lis syncing was essential for this music video because working with sound is very time consuming when editing. Also when editing i had to sync the audio to the clips. I found this difficult as i have never done it before. Lip syncing made the video look professional and realsitic as it is a pop music video convention which makes my product look like a real media product. 7. Mise-en-scene The costumes i chose to use were researched very carefully (presentations were made) as i had to make sure the costumes reflected the settings, themes and overall atmosphere of the video and print products. The setting of the majority of the video is in a park as i felt i would get alot of footage there around the trees and scenery, also this location was free and accessible to film in as i had problems with other locations. The studio location is used for all the performance based scenes as this a convention of music videos so i followed it. The props i used were appropriate for the scenes. The umbrella was there to connote the bad weather as it was raining and the mobile phone is there to show that she was waiting. 8. Camera I started the video with a pan down from the sky to an establishing shot of the park and its scenery to the first scene which is the break up scene. Throughout making my media products i have used a variety of camera shots and angles (close ups, midshots, longshots) in order to keep it professional and like other real media products. I kept most of the shots upclose in order for the emotions to be evident in the artists face. 9. Print Products When making my CD digipak and advert, i took into consideration the layout, fonts, colours, imagery and themes. I looked at a number of case studies to ensure i knew what the conventions of a print product are. I looked at Gwen Stefani, Jessie J, beyonce and Katy perry. These were good examples of all font, imagery and layout as there were a variety. 10. When producing my print products i wanted to make sure that the CD, magazine advert and music video would all link together and have the same housetyle. The imagery used for the front cover is a midshot of the artist on a bench. I chose this image because i felt the background of it worked well with my colour scheme and also the artist was looking at the audience which is essential for a pop music videoas i have gathered from the case studies. This is alos shows a sense of personalisation as if the audience is being spoken to by the artist as the name of the song is 'adore you'. I also linked the media products by taking the location shots at the same location as i filmed the music video.