Evaluation Question One: In what ways does your media product use, develop or challenge

forms and conventions of real media products?

MUSIC VIDEO

Mise En Scene my music video is part narrative, part cutaway to the ‘artist’ lip syncing. I have seen this done in music videos such as: Lorde Royals. After further research into music videos prior to my first attempt at filming not fitting the look I wanted for my music video, I found I enjoyed the style of Ed Sheeran’s and Ben Howards videos, they inspired me as they were simplistic it terms of having a neutral colour palette throughout. They had a background narrative for example mine being, a young couple who are first starting to get to know one another. But the narrative didn’t overcomplicate the video and distract from the song. I also found they used a number of overlays and different shot types, something I reflected in my final product.

As the artist I chose fits into multiple genres I combined the elements from the more ‘indie’ videos with more ‘pop’, ‘mainstream’ singers such as Katy Perry and Rihanna who mainly focus on having a couple in there narratives :For Example ‘Teenage dream, by Katy Perry’ and ‘What’s my Name, By Rihanna’

CostumeThe costume I decided was that of the teenage audience, as well as being warm to compliment the location, time of year and ultimately the colour scheme. Black was a colour I wanted to use in both outfits to make the characters stand out although I did want to add neutral colours t to the outfits to tie in with the surroundings e.g. greys, dark greens and browns. When researching similar videos I noticed trainers were a shoe often worn by the males in the music videos so I included these in order to steer away from it being perceived as ‘indie

Props The props were kept to a minimal due to the change of location reoccurring throughout to match the beat of the music kept simple as to not overcomplicate it, like many music videos these days location change Is used as a prop rather than actual ‘props’.

Camera TechniquesI have used a variety of shot types in order to represent the couple as equal, I had a lot of centered shots- and then varied whether it was a close up shot, long shot, mid shot etc. Although I did experiment with off centered shots as a I feel the variety and contrast worked really well. I liked the used of over the shoulder shots and shots that began as establishing a location but the couple walked into to establish the location change as well. I kept the lip synching shots mid shot so it was clear and simplistic, juxtaposing the actors outdoor scenes against his studio ones.

High angle long shot

Low angle close up

Establishing shot

Long shot Off centered shot

Low angled mid shot

Low angle long shot

NarrativeMy narrative was about ‘new love’ discovering each other and essentially falling in love. I wanted to reflect the naiveity of young love by keeping it simplistic and having small gestures included: for example holding hands laughing with one another, smiling ect. My storyline is not linear and has includes intercutting shots of the ’artist’ lip synching.

Some music videos don’t hold a clear storyline to them. The original music video for my chosen song ’Won’t Go Quietly’ was purely a live show, this is something I wanted to steer away from when recreating the video. Although I don’t like the idea of the lyrics of the song reflecting the narrative as it looks too cliche I took certain shots to tie in with the lyrics for example : ’Should of closed that door’ and having them leave the pub with the door closing.

Lip Synching When preparing my lip synching scenes with Chris I sent him the lyrics and the track to go with them well in advanced. It took a long time to

get him to co-operate due to his nerves but in the end we got there. A recent example of a music video with good lip synching is: Wrecking Ball By Miley Cyrus

Miley is a good example to use as she also reflects good use of lip synching in her other new video ‘ We can’t Stop’

Organising Lip Sychning

Cutaway to Lip SynchingThe lipsynching is separate and is formed by cutting away to a mid shot of the singer. This was inspired by the video Royals by Lorde as she does similar. It estblises the singer separate to the actors a technique I really liked and was truly inspired by.

Acting On the filming days there wasn’t much need for acting. As a couple Jenny and Ronnie enjoyed each others company and the smiles, laughs and conversation were genuine. This was perfect as it looked really natural for us. Again the couple part of the video was inspired by the likes of Katy Perry and Rihanna although I kept a more low key naïve look to my music video.

Lighting I decided to film mainly outside as I liked the autumnal colour scheme although I wanted to create juxtaposition in terms of lighting with the indoor warm artificial lighting and the cold harsh outdoor natural lighting.

AnomoliesThe weather on filming days was a major setback in terms of shooting outdoors, rain was the main problem and certain clips had to be disgarded due to water droplets on the lense. I wanted it to be bright in order to create natural overlays with the camera but due to the weather this was something that had to be put in after.

My main problem was my first set of filming, although at first I filmed a whole 2 days with separate actors and separate storyboards. The majority of the filming was shot out of focus, due to them refusing to take 2 days off to re-film there was a lot of pressure to organise co operative actors quickly. Although this gave me the time to recreate a much better narrative and essentially a much better video.

DIGIPAK

The front of the digipakThe front of digipaks are usually filled with the artist. This is to promote the star to sell the record and for the audience to feel connected with the song and the star. A lot of the time the artists on the front of digipaks are presented to grab the audience's eye. As well as this it contains the album name and artist, which is conventional!

Back of the digipak.Usually in most digipaks they consist of the album tracks (tracklist) and bar code which has the digipak theme running through. The lettering of the tracks fits in with the genre. The production company logo,copyright symbol are provided as well as sometimes showing contact information such as the email.

Annalysing Real Digipak Forms Conventions

Cd compartmentThe CD compartment also continues the theme . The black back drop is really effective.This cover will behind the CD holder, the CD holder is common in digipaks as it keeps the Cd secure, and yet is still lightweight. The CD's themselves usually carry on with the theme although this compartment doesn't follow many conventions, in fact this part is down to preference.

Side of the digipakThe side picture of the digipak contains the album name and artist as well as the reference number a 7 digit code for example FOJ002.

Magazine Advert

title of album

name of band,

cover design

track list

barcode

copyright info

website

legal info

disc

Inside image

title of album

name of band, title of album

Reference number

Forms and Conventions

my final digipak where I met all the conventions when creating it from what I have researched

Printed Finished Digipak

Magazine AdvertWhen researching magazine adverts I learnt the more simplistic ones worked best, I decided to keep it simplistic although include all the forms and conventions. I discovered lots of different types, the ones that fitted my artists genre which is heavily hip hop inspired although it also covers genres such as pop and indie in some cases as his genre is very versatile. I discovered it came in two types full page spread and eighth of a page landscape. Two I recreated. Myartist would fit best into the music magazine 'Q' as they contain a range of artists as well as digipak advertisements unlike NME.

Here is my full page spread one

Magazine Advert

Here is my 1/8th page spread one- inspired by the screenshot above

Forms and Conventions

Album digipak cover

Album title

How it is available

Sponsors

Single Promotion

Website

Album release date

Artist name

Annalysing Real Magazine Advert Forms Conventions

Album digipak cover

Album title

How it is available

SponsorsWebsite

Album release date

Artist name

Single Promotion