Extended Extended ProjectProject

Jake Kemp

The ProposalThe ProposalFor my extended project I set out to create an advertising campaign for the shoe company Vans. Bringing together one or a couple of print based adverts that will be seen across the media sector. To create these print based advertisements I need to do some research on advertising itself and the different elements of it. As well as analyzing previous print based adverts not necessarily by Vans but a company that has the same concept and a theme of skateboarding.I will then plan my photoshoot and then go forward with the shoot. I intended to use no models to keep the campaign on a low budget. After my shoot and any other needed shoots have been done I will take the photos onto Photoshop and edit and enhance the image as well as, inserting computer graphics e.g. logo and borders. After these things have been done and then the finished adverts have been printed, I will look into potential costs of putting my advert into the ideal magazines so it can appeal to the right target audience.

ResearchResearch• Advertising is the promotion of a company's products and services carried

out primarily to drive up sales of the products and services. It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allocate a considerable amount of resources towards their advertising budget. There are several reasons for advertising.

• From the research I learnt a lot from different ways of advertising to techniques and methods in print based advertising.

• I also researched and analysed similar shoe adverts from two different brands. This broadened my knowledge for advertising and it also gave me ideas towards my production.

PlanningPlanning• So I started to plan my advertising campaign, drawing out

designs and getting feedback from it to then adapt the designs again.

• I also wrote out a location shot list and a risk assessment towards my photoshoot making sure it was all safe and able to do.

• I then went to the location choosing the backdrops I wanted to use and planning the shots I wanted to capture.

PhotoshootPhotoshoot• My photoshoot went really well. I captured the

best photos for what I wanted and I was lucky to capture a couple of good pictures allowing me to have then more than one advert. That then extended my project a lot more to outdoor advertisement. So I then went back and researched into outdoor advertisement looking at the advantages and disadvantages.

Final ProductFinal Product• These two print based images are my final two adverts that

I edited and enhanced through Photoshop. Changing the colour filter over the shot and then adding and editing copyright free graphics off the internet.

• The editing stage for me went quite smoothly but I did have the decision over other photos. I thought that these two especially worked out well and really sold the shoes.

EvaluationEvaluation• What would I change?

• If I was to do this project again I would use my time wisely and not leave it to the last minute because that’s exactly what I did. Leaving the photoshoot till last minute and then not showing my stages of production and editing either.

• I would also broaden my advertising campaign by going into more types of advertising. Creating a moving image advert or even a jingle.

• What I thought went well?

• I feel that my final products came out really well and my editing and when I did my photoshoot it went all really well and I was happy with what I had produced.