Evaluation

Audience

Who would be the audience for your media

product?

How did you attract/address your niche audience?

We are answering these in one slideshow.

Questions

- Our audience was identified through our use of

focus groups and surveys, through this we have a reliable outlook on the audience that will be most attracted to our production. The audience that we identified to be our largest base is male young to middle aged (19-60) and we would also gain around just under half of females in the same bracket according to our focus group activities. The class of our audience is working to middle class, and we have we have no ethnicity that we have tailored our production for.

Answer

We’ve attracted our audience by appealing to

all that they look for in this kind of film. We have ensured that the mix of humour, violence, language and style have all been mixed in the correct way that entices the audience we made this for.

Answer

In terms of mise en scene we made sure the

props and scenery were typical of British crime films, so quite run down areas with common cars that you’d see everyday, the clothing was also very ‘normal’ of a British crime film so the mise en scene was familiar to people who regularly indulge in such films.

Answer

In terms of preferred reading, everything adds up. The

whole set up has been tailored to show exactly what’s going on with as little chance of the audience seeing something different to what’s meant. This means that the whole story itself isn’t too complicated, the characters are relatively straight forward and so is the narration. This means that the chance of misinterpretation is lowered and our preferred meaning will be met whilst also keeping the audience is enticed. The way our characters are perceived are also well presented, again tailored so how we want them to be seen can’t be misconstrued into something different.

Answer

However, our portrayal of the characters was

rather brief. We could have put in more detail into the characters as a whole rather than a quick introduction. This means that there is a chance of our preferred reading to be misconstrued by the audience.

Answer

Our characters are also quite simple, offering little in depth

showing, again in order to more captivate the audience we could have made each character that little bit more detailed and explained to offer more context and complexity.

With our audience range that we got a good idea from using our focus group we saw that we weren’t picking up a large viewing from the female audience. This may have been increased by the introduction of a female character which we have failed to do, had we done this then we may have increased the amount of people in our audience as we’d have taken a larger share of female viewers. But we’ve lost then due to the lack of a female character.

Answer