Evaluation

AudienceBy Adam Wilton

Questions

• Who would be the audience for your media product?

• How did you attract/address your niche audience?

• We are answering these in one slideshow.

Answer

• Our audience was identified through our use of focus groups and surveys, through this we have a reliable outlook on the audience that will be most attracted to our production. The audience that we identified to be our largest base is male young to middle aged (19-60) and we would also gain around just under half of females in the same bracket according to our focus group activities. The class of our audience is working to middle class, and we have we have no ethnicity that we have tailored our production for.

Answer

• We’ve attracted our audience by appealing to all that they look for in this kind of film. We have ensured that the mix of humour, violence, language and style have all been mixed in the correct way that entices the audience we made this for.

Answer

• In terms of mise en scene we made sure the props and scenery were typical of British crime films, so quite run down areas with common cars that you’d see everyday, the clothing was also very ‘normal’ of a British crime film so the mise en scene was familiar to people who regularly indulge in such films.

Answer• In terms of preferred reading, everything adds up. The whole set up has

been tailored to show exactly what’s going on with as little chance of the audience seeing something different to what’s meant. This means that the whole story itself isn’t too complicated, the characters are relatively straight forward and so is the narration. This means that the chance of misinterpretation is lowered and our preferred meaning will be met whilst also keeping the audience enticed. The way our characters are perceived are also well presented, again tailored so how we want them to be seen can’t be misconstrued into something different. For example, The ‘boss’ is in a dark room and the build and look of him show exactly what he is. Then this is immediately backed up by his speech, his speech gives him the power complex you expect him to have. When he calls Irish Tommy an ‘idiot’ etc. he shows how higher and more knowledgeable he is than him.

Answer

• However, our portrayal of the characters was rather brief. We could have put in more detail into the characters as a whole rather than a quick introduction. This means that there is a chance of our preferred reading to be misconstrued by the audience. For example Irish Tommy doesn’t have enough time on screen to properly get across the image that he’s stupid. You only get that impression when he is on the phone to the boss and by then the audience should already know what he means. There is also no prior explanation to what the starting scene is about, so it could be interpreted as either a hit, punishment, or a robbery. If we had any prior scenes we could have used them to build up the present situation.

Answer

• The product also conforms well to the codes and conventions on the genre of the film. Because of this we will gain more viewers as the film will conform to exactly what they would be expecting of a film of that genre.

Answer

• Our characters are also quite simple, offering little in depth showing, again in order to more captivate the audience we could have made each character that little bit more detailed and explained to offer more context and complexity.

• With our audience range that we got a good idea from using our focus group we saw that we weren’t picking up a large viewing from the female audience. This may have been increased by the introduction of a female character which we have failed to do, had we done this then we may have increased the amount of people in our audience as we’d have taken a larger share of female viewers. But we’ve lost then due to the lack of a female character.