Evaluation Activity 1In what ways does your media product

use, develop or challenge forms and conventions of real media products (i.e.

music videos)A. Within our music videoB. Within other music videos

By Jessica Ball and Jack Kite

1. A shot that shows a link between lyrics and/or music and visuals

This image (taken in the local park) shows our main character having an argument with his girlfriend. At this point the lyrics are “my three words have two meanings”. This links with the visuals as this is the aftermath of them three words, and the girlfriend taking it the wrong way. This does not happen very often in our music video, as our narrative does not always relate specifically to the lyrics.

2. A shot that typifies the way a record company would want their artist to be

represented

This image typifies the way the record company would want their artist to be presented as it depicts the artist to be fashionable and edgy. This shot in particular shows his entire outfit, which was picked out to show the artist to be fashionable and up to date.

3. A shot that illustrates how your video uses music genre

This shot is of the main male holding his girlfriends hand. This is typical of a pop song that has an element of romance, as a close of them holding hands portrays the relationship between the two. This also links with the song as the main line is “I’m gonna pick up the pieces and build a legohouse” which this shot shows he has done.

4. A shot that shows an intertextual reference

The supermarket scene is very common within a music video of this nature. The male resorting to alcohol as a form of comfort. This type of shot shows a large amount of alcohol and him searching to find the one with the highest alcohol percentage.

5. A shot that demonstrates your use of camera

The camera styles we mainly use are pan or tracking shots. This shot here is an example of a tracking shot. Here we wanted to make the shot as smooth as possible whilst still keeping up with the male artist. This shots show the effectiveness of natural lighting

6. A shot that demonstrates your use of lighting

This shot is a good example of where lighting has been used and is very effective. This shot has the natural light of the sun reflecting on the lake and onto the artists face. We felt that this reflected the narrative better than artificial light as it relates to him reflecting on his life.

7. A shot that demonstrates your use of mise-en-scene

This shot clearly shows the location of the main artist to be in the comfort of his own home. Not only does it show this is also shoes his clothing, as well a him drinking vodka. This shows that he is drinking away him problems behind closed doors.

8. Two shots which you feel demonstrate something which shows you have watched other music videos

In other music videos they tend to start off with an establishing shot o the main location. Our establishing shot shows the forest where the artist spends the majority of his time in the video, and shows that this is the place where he feels he can think.

It has also appeared the be common that they main artist in other pop genres music videos always looks out at his location, and over the shoulder shots are a good way to do this. This shot shows the main artist looking over the lake that forms the basis of the video and reminiscing.

1. A shot that shows a link between lyrics and/or music and visuals

This shot is from Ed Sheeran’s ‘A Team’ music video. This links the lyrics with visuals as when this shot happens, the lyrics are ‘white lips, pale face’ of which the actress fits well with.

2. A shot that typifies the way a record company would want their artist to be

represented

This shot is taken from Coolios ‘Gangstas Paradise’ music video. From the name of the song it is clear that the song is about gangstas. The record label portray the artist as this by shooting him smoking, wearing dark glasses and having him in dark lighting to highlight the nature of him.

3. A shot that illustrates how a video uses music genre

This shot is from My Chemical Romance’s video of ‘I’m Not Alone’. This music video is very emo, and heavy. To illustrate this genre the use of dark make up around the eyes, along with dark long hair on a male and black clothing is used, as this is the emo fashion.

4. A shot that shows an intertextual reference

This shot shows an intertextual reference, as the song ‘Drunk’ by Ed Sheeranis all about memories, of which this shot of photographs on the wall links with. This shot shows the man to be lonely as he is sat alone with a cat, and looking at pictures from his past,

5. A shot that demonstrates use of camera

One Direction’s ‘Night Changes’ is based around the boys going on dates, therefore the camera movement is all done to make them look like they are with someone. This is a good example of a shot showing this and throughout the cameras movement needs to be smooth to show a ‘go pro’ effect.

6. A shot that demonstrates use of lighting

This shot is taken from Taylor Swift’s music video for ‘Shake It Off’. This demonstrates the use of lighting, as they are all wearing shiny outfits which benefit from the lighting which is being used. The glasses also look a lot better with the bright white lighting and by having a blacl background the artist and dancers stand out.

7. A shot that demonstrates use of mise-en-scene

This is taken from A Day to Remembers ‘A Day to Remember’. The use of mise-en-scene clearly establishes the location from the offset, which later links with the bands clothing and hair styles, due to the lighting and style of the mise-en-scene.

8. Two shots which you feel demonstrate something which shows you have watched other music videos

This shot is taken from Ed Sheeran’s ‘Small Bump’ music video and shows the main artist sitting down lip syncing. This is something that show that we have watched other music videos as it links with the lip syncing moments when our main artist is sat on the bench singing, to show the emotion through minimal movement.

This shot is taken from Beyonce’s ‘Listen’ music video. This proves that we have watched other music videos, as an establishing shot is present in our music video. With this song this is the venue where the majority of the music video takes place. For our music video the establishing shot is of the lake and trees which is the main place our music video takes place.