EVALUATION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Bauer Media• Bauer Media is a conglomerate that covers not only magazine but Radio, TV as well this would

prove to show that they have been very successfully being able to reach such a large variety of media platforms. But keeping to magazines, they sell 300+ magazines in 16 countries covering 4 continents. With this there would be already a wide scope to publish a magazine like my own.

• Given that Bauer media also publish to different platforms would help with the use of synergy of my own magazine if that ever came to it. Using advertisement from both sides to benefit gaining a much larger audience. However Bauer media hasn’t shown to have similar magazines to compare to mine and might me they would not have the experience right there and then to support my audience, this would mean there is not guarantee that the magazine would get off the a fully successful start if to be given to this media institution.

• However a similar service from Bauer media that could possibly relate to my magazine is The Box, a TV service, given that this is not a magazine service the described audience could match up to my magazine “Our audience are 16-24 year olds, forward-facing music fans who love being up-to-speed on what’s breaking” – Bauer Media - The Box , Even though it doesn’t 100% match up it is somewhat similar to what my audience would be. This could prove that Synergy could become an availability when coming to have a EDM genre Magazine on board.

• To Finish I would say Bauer Media is a good Media Institution to have my magazine in however they shows to be a lack of knowledge or experience when it come to the my Magazine Genre on a magazine. However given this I would have a large scope of an audience to gain if the magazine take-off in Bauer Media was to be successful. Given that the magazine would be distributed in the best way possible

Time Inc• Time Inc is another successful company having 50 global offices covering over 17

countries and could prove as another media institution that would make my magazine successful. Time Inc is home to NME and Uncut, two successful music magazine. NME being a very strong influence in UK Music Magazines. With this that could be used to the advantage to help support my own if it was to be part of Time Inc.

• Once again even though they have two successful music magazine there NME is the closest it would get to have somewhat similar content to my own magazine and not even close at that. This would mean once again Time Inc would also have not that much experience when it come to a Music Magazine of my genre and shows little chance for Synergy even though the NME Audience is similar to NME but they have different key interests.

• To conclude, Again Time Inc is another successful Publishing Company but has lacked to show any support to my genre of music. This may be of the Audience they target in general or the support through other services would not help support my genre. With this, this might show that EDM Genres in these larger Media Institution might not work with them and may mean I would take on other mean to distribute my magazine.

Self Distributing on Digital Focus Platforms

• MixMag and Performer as what have shown to be Semi – Successful and they run on having on a more Digital Platform than Print, with Performer having distributed to small stores MixMag support delivery directly to your house. This would goto prove how successful they are even in they are on their own.

• By taking on this methods would show some risks, If I was to run out of money in failure to get a good revenue they would be no fall back plan and also getting my name promoted would also be a struggle. There are many drawback to doing this with out the support of a large distribution media but would mean I could get greater control on what to do. I could have more flexibility and able to adapt to changes in order to try maintain my self distributing service.

• To finish, having a self distribution on would allow me to have a much larger amount of control and flexibility however would mean I would not have to Financial or Promotional support from these large distribution institutions.