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Omijm`d G`jkrse`

Jmrkater Rkskgrao &

M`smdots, Qgpmk`t@mtre

Grim`dte`

Omijm`d ms jmrkater el tok

Qgpmk`t@mtre Rkskgrao

M`stmtutk, womao agtgiyzks

toeudot ikgjkrsomp wmtom`

tok gdk`ay, g`j gjvmser te

diebgi aimk`ts e` kckrdm`d

jmdmtgi trk`js g`j tok

aog`dm`d ae`suckr.

Rkbkaag Xrkttycg`

Qk`mer Gsseamgtk Rkskgrao

& M`smdots, Qgpmk`t@mtre

Aomagde

Rkbkaag ms g ae`suckr g`j

m`justry rkskgraokr woe

ogs g pgrtmauigr m`tkrkst

m` oew ae`suckrs tom`n,

bkogvk g`j m`tkrgat, g`j

oew te bkst aeccu`magtk

wmto tokc.

K\GI[GZM@D RKGI-TERIJ

K_XKRMK@AK6 G QZ[J] EL

IKGJM@D BRG@JQ

XREXRMKZGR] RKQKGRAO

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Qtery ogs ie`d bkk` g nky tk`kt el brg`j cgrnktm`d. But sgvvy brg`js ogvk

jmsaevkrkj togt ae`suckrs `e ie`dkr fust wg`t te bk teij g stery> toky wg`t te

pgrtmampgtk m` mt.

Ae`skquk`tiy, stery cust kveivk m`te g` mcckrsmvk kxpkrmk`ak sogrkj bktwkk` ae`suckr g`j brg`j.

Lertu`gtkiy, tejgys tkao`eiedy prevmjks cyrmgj wgys ler brg`js te m`vmtk ae`suckrs m`te g sogrkj stery

g`j te arkgtk g sogrkj kxpkrmk`ak. But tokrk ms eltk` g dgp m` oew aecpg`mks g`j tokmr ae`suckrs gsskss

tok austeckr kxpkrmk`ak.

E`k rkak`t stujy lrec Bgm` & Ae. kxgcm`kj tok dgp

bktwkk` oew aecpg`mks g`j tokmr austeckrs gsskss

kxpkrmk`ak. Zoky leu`j togt womik ?8 pkrak`t el lmrcs

sgy toky jkimvkr g supkrmer kxpkrmk`ak ler tokmr

austeckrs, fust ? pkrak`t el austeckrs gdrkkj toky

jkimvkr g supkrmer kxpkrmk`ak.7

Ze mjk`tmly wogt cgnks drkgt austeckr kxpkrmk`aks

drkgt, wk gssksskj 24 aecpg`mks togt grk rkaed`mzkj

gs austeckr kxpkrmk`ak ikgjkrs.2 Tk uskj gs eur

bgrecktkr lmvk jmck`sme`s el kxpkrmk`ak6 Qk`sk,

Ae`trei, Ae`tm`umty, Lmt, g`j Gaakss (rkgj e` ler cerk

jktgmi gbeut toesk jmck`sme`s). Tk jmsaevkrkj togt tok

qugimty el tok kxpkrmk`ak vgrmks smd`mlmag`tiy bktwkk`

ikgjkrs g`j leiiewkrs. G`j, wk gise jmsaevkrkj twe

el tok jmck`sme`s Qk`sk g`j Gaakss grk tok nky

jmllkrk`tmgters bktwkk` omdo-pkrlercm`d kxpkrmk`ak

brg`js g`j tok gise-rg`s.

Cgrnktkrs woe wg`t te eptmcmzk drkgt kxpkrmk`aks

soeuij jkvkiep stermks togt arkgtk jkkp kcetme`gi

rkse`g`ak ler tok ae`suckr g`j bumij g wmjk skt

el teeis togt giiew austeckrs te brm`d tok brg`j m`te

tokmr imvks.

7 Aiesm`d tok Jkimvkry Dgp, stujy el 1

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K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ

Eur rkskgrao suddksts smx nky mcpkrgtmvks ler cgrnktkrs6

7. Zok Ae`suckr Ms @kvkr K`tmrkiy Xgssmvk

Brg`js ag` e ie`dkr rkiy upe` ae`suckrs te fust smt bgan g`j gbserb tokmr ckssgdks.

Zejgy, brg`js cust k`dgdk ae`suckrs by bumijm`d werijs m` womao mcckrsmvk

kxpkrmk`aks k`gbik tokc te kxpierk g`j m`tkrgat wmto tok brg`j. Jem`d se arkgtks g

wmijiy jmllkrk`t eutaeck gs aecpgrkj te leausm`d e` pgssmvk gjs, womao ae`suckrs

tk`j te snmp.

2. Ikt tok Xigykrs Zkii tok Qtery

Zok brg`j ms tok teei g`j werij bumijkr. But tok pigykrs ogvk smd`mlmag`t pewkr m`

jktkrcm`m`d oew tok stery u`leijs g`j eltk` ae-arkgtk wmto tok brg`j.

1. Rkjklm`k Togt Mt Ckg`s te Bk tok GutoerGutoersomp ms e ie`dkr gbeut g e`k-wgy tkiim`d el stery> rgtokr, tok brg`js reik ms kveivm`d

te prevmjk tok aecpe`k`ts ler g stery togt ms gutoerkj by austeckrs. Aecpe`k`ts ag`

bk cebmik gpps, jmdmtgi pigtlercs, sk`sers togt aeiikat ae`suckr jgtg, seamgi ckjmg,

g`j se e`.

:. Xrevmjk Mcckrsmvk Kxpkrmk`aks ler Gii Qnmii Ikvkis

Zok jksmd` el tok kxpkrmk`ak prevmjkj by tok brg`j

soeuij bk kgsy k`eudo ler g bkdm``kr but gise

aogiik`dm`d k`eudo ler g` kxpkrt. Zoms bgig`ak

ag` bk gaomkvkj by bumijm`d g likxmbik e`-rgcp te

tok kxpkrmk`ak, woktokr mt ms g pkrse`gi lm`g`amgi

cg`gdkck`t pigtlerc (k.d., [QGG) er g jmdmtgiiy

k`og`akj lgcmiy vgagtme` (k.d., Jms`ky Rkserts).

;. Xig` ler g Imlktmck

Kxpkat g cuitmykgr m`vkstck`t. Zoksk grk ie`d-imvm`d

austeckr pigtlercs, jkimvkrm`d ie`d-tkrc vgiuk.

Zokyrk `et agcpgmd`s.

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K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ

M@QZR[CK@ZM@D K_XKRMK@AK6 GBE[Z ZOK QZ[J]

M` toms stujy, wk ogj torkk cgfer rkskgrao degis.

7. Mjk`tmly ikgjm d kxgcpiks el drkgt sterytkiim`d m`

tok jmdmtgi gdk.

2. Rkskgrao tok ae`stmtuk`t kikck`ts el toesk

kxpkrmk`aks6 Togt grk tok kssk`tmgi kikck`ts,

wogt wern je toky je ler austeckrs5

1. Rkskgrao tok bgan stery6 Togt grk tok

erdg`mzgtme`gi, ikgjkrsomp, tkao`eiedy, g`j

busm`kss aecpe`k`ts womao cgnk tok

kxpkrmk`ak pessmbik5

Ze mjk`tmly tok 24 brg`js wk stujmkj, wk stgrtkj wmto

tok imst el aecpg`mks lkgturkj m` Lerrkstkr Rkskgraos

Austeckr Kxpkrmk`ak E`im`k Qurvky (lrec tok leurto

qugrtkr el 2872). Lrec togt imst, wk skikatkj e`iy toesk

brg`js togt rkakmvkj tok tep austeckr kxpkrmk`ak

saerk m` tokmr m`justry. Tk tok` gjjkj 78 lgst-drewm`d

stgrtups lrec Lgst Aecpg`ys 2871 Cest M``evgtmvk

Aecpg`mks. Lm`giiy, wk ae`juatkj cerk tog` 7; kxpkrt

rkvmkws te jktkrcm`k womao aecpg`mks te kvgiugtk g`j

kxpierk tokmr bgan stery.

Tk tok` ae`juatkj vmsmts garess vgrmeus jmdmtgi g`j

cg`y poysmagi teuaopem`ts ler tok brg`js gssksskj,

m`aiujm`d Rkj Buii Grk`g, Tgit Jms`ky Terij,

@GQAGRs Rmaoce`j M`tkr`gtme`gi Rgakwgy, g`j

Cgrsogiis Aomagde sterk. Tk gujmtkj tokmr vgrmeus

e`im`k, tgbikt, cebmik, g`j poysmagi prepkrtmks g`j

saerkj tokc m` kgao el lmvk kxpkrmk`ak jmck`sme`s.

Zok lmvk jmck`sme`s gsskss oew wkii g pgrtmauigr

agcpgmd`, jksmd`, m`tkrgatme`, er k`vmre`ck`t

pkrlercs m` tkrcs el kxpkrmk`ak. Kgao brg`j rkakmvkj

g saerk lrec zkre te leur m` kgao jmck`sme`. Tk

mjk`tmlmkj toksk jmck`sme`s te cerk kllkatmvkiy

gjjrkss g wmjkr gpkrturk el kxpkrmk`ak, g`j toky bumij

e` m`smdotlui gagjkcma tom`nm`d gbeut jksmd`m`d ler g

cerk aecpiktk kxpkrmk`ak.

Zok lmvk kxpkrmk`ak jmck`sme`s grk6

7. Qk`sk6 Zok kxtk`t te womao g pkrse` jmsakr`s g

ckg`m`dlui, kcetme`giiy rkikvg`t stery. Oew cuao jeks

tok kxpkrmk`ak ikgvk g` mcprkssme` er kxprkssme`5 Oew

wkii jeks tok brg`j ae``kat te tok tgrdkt austeckrs

purpesk, aerk, bkimkl, imlkstyik5

2. Ae`trei6Zok kxtk`t te womao g pkrse` ms kcpewkrkj te

gaaecpimso tok tom`ds toky wg`t er `kkj te je. Oew wkii

jeks tok stery suppert uskr degis er tgsns5 Oew cuao

rgtme`gi er lu`atme`gi vgiuk jeks tok kxpkrmk`ak prevmjk5

1. Ae`tm`umty6Zok kxtk`t te womao e`k m`tkrgatme` er

kxpkrmk`ak bumijs upe` tok `kxt. Ms mt pkrvgsmvk> jeks

mt kxmst m` tok rmdot aog``kis5 Ag` g` kxpkrmk`ak m`

e`k aog``ki bk ae``katkj te g`etokr aog``ki5 Grk

toky im`nkj5

:. Lmt16Zok kxtk`t te womao g pkrse` rkakmvks tok rmdot

ae`tk`t g`j lu`atme`gimty gt tok rmdot tmck.

;. Gaakss6Oew kgsmiy ag` tok kxpkrmk`ak bk ae``katkj

te er sogrkj wmto etokrs5 Oew kgsmiy ag` tok ae`suckr

bkaeck pgrt el, er gllkat tok stery5

Gppiym`d tok Kxpkrmk`ak Jmck`sme`s

Tomik m`tk`jkj gs g jmgd`estma, wk rkaed`mzk togt seck

brg`js ler kxgcpik g B2B cg`ulgaturkr grk et dem`d

te ogvk tok sgck tgrdkt ler Qk`sk (kcetme`gi rkikvg`ak)

gs weuij ae`suckr brg`js imnk @mnk er Jms`ky. Gppiym`d

toksk jmck`sme`s soeuij bk je`k rkigtmvk te g bgskim`k

tgrdkt ler g brg`js m`justry, agtkdery g`j aecpktmtme`.

Ler toms stujy, wk rg`nkj tokc aeiikatmvkiy gs g dreup

smcpiy te cgnk tok pem`t togt tokrk kxmsts g rg`dk

el eptme`s ler busm`kssks m` jkimvkrm`d g pewkrlui

kxpkrmk`ak. @et kvkrye`k ag` bk @mnk, [QGG er Jms`ky

g`j sperts dkgr ms vgstiy jmllkrk`t tog` m`surg`ak. Zok

jmgd`estma bk`klmts grk uskj te qug`tmly kxpkrmk`ak g`j

okip brg`js eptmcmzk togt kxpkrmk`ak.

1 M` eur kvgiugtme`, toms agtkdery m`aiujks Brg`j Ae`smstk`ay6 Jeks tok stery jkce`strgtk vmsugi & brg`j ae`smstk`ay5 Ag` tok kxpkrmk`ak bk fem`kj gt g`y pem`t g`j stmii ae`vky

tok brg`j ckssgdk aikgriy5 Zoms bregjk`s tok trgjmtme`gi sk`sk el lmt typmagiiy jmsausskj gce`d kxpkrmk`ak prelkssme`gis.

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71 Gckrmag` Kxprkss Lm`g`amgi Qkrvmaks 2.?8

Qeimj austeckr kxpkrmk`ak, scgii busm`kss pigtlerc teeis, but jeks`t m

austeckrs te brm`d Gckrmag` Kxprkss m`te tokmr imvks te tok sgck jkdrk

tok ikgjkrs> rksuits m` g iewkr Gaakss saerk.

7;Aeag-Aeig - Omstery el

M``evgtme` (Gtig`tg)AXD 2.48

Omdoiy mcckrsmvk e`-smtk kxpkrmk`ak womao jeks`t kxtk`j bkye`j g

sm`dik vmsmt.

7; Imbrgry el Ae`drkss @e`-Xrelmt 2.48Dreu`jbrkgnm`d pgsspert nmesns ae``kat vmsmters e`ak toky dkt oeck

tok wkbsmtk jksmd` ogs `et gdkj drgakluiiy. G` kgriy Qkae`j Qtery prefk

7; Xgtgde`mg Rktgmi 2.48Ter` Tkgr bied gatmvkiy aeiikats uskr stermks, but evkrgii wkb/cebmik

kxpkrmk`ak ms fust gbevk bgskim`k.

7? @m`tk`je (Tmm, JQ)Ae`suckr Kikatre`mas

Cg`ulgaturkrs2.

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K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ

Zep Zorkk Kxpkrmk`ak Brg`js6 Agsk Qtujmks

7. @mnk6 Kvkrye`ks g` Gtoiktk

Zoreudo kmdot ykgrs el jkvkiepck`t, tok @mnk+ Ru``kr pigtlerc ogs kgr`kj

mts `ucbkr e`k spet by prevmjm`d bkst-m`-aigss Qk`sk bumijm`d e` @mnks jkkp

kcetme`gi ae``katme` wmto ru``krs aecbm`kj wmto g tep saerk m` Gaakss (e`k el

e`iy twe brg`js te rkakmvk tok tep saerk) bgskj e` mts sk`sers, jmdmtgi pigtlerc, seamgi

m`tkdrgtme` g`j cebmik gpps.

Zoksk saerks rklikat tok strk`dto el g`giytmas g`j reutk trganm`d m` tok pigtlerc,

k`gbim`d g ru``kr te bk`aocgrn tokcskivks `et fust gdgm`st tokcskivks, but

gise gdgm`st etokrs el smcmigr gdk, dk`jkr g`j ieagtme`. Kxtk`smvk g`giytmas trgan g

ru``krs reutk rkigtmvk te oms er okr omstery g`j suddkst `kw e`ks el smcmigr ik`dto

`kgr tokmr ieagtme`. E` tok @mnk smtk, aeier-aejkj okgt cgps soew oew tok ru``krspgak vgrmks garess tok ru`. Zok aecbm`gtme` el trganm`d g`j pkrse`gimzgtme` ms aerk te

@mnks pigtlerc g`j arkgtks g vmrtueus amraik, rkm`leram`d k`dgdkck`t wmto mt.

E` mts wkbsmtk, @mnk+ Cmssme`s k`aeurgdks ru``krs te aogiik`dk tokcskivks g`j tokmr

lmt`kss ikvki, wmto cetmvgtm`d ckssgdks imnk 18 cm`utks te kgr` 288 @mnkLuki pem`ts

g`j evkraeck tok ogrso wm`js womik precetm`d tok @mnk Xre Oypkrwgrc Jrm-Lmt

Cgx Cean.

Qeamgi m`tkdrgtme` ms vkry stre`d. Zok @mnk+ Ru``kr puiis m` tok okre ru``krs,

tokmr aecpktmters g`j tokmr suppertkrs. Zoreudo Lgakbeen, aecpktmters ag` tgu`t

ru``krs, womik suppertkrs rkgao eut te k`aeurgdk. M` gjjmtme`, kcgmi g`j ckssgdm`d

ig`dugdk ms pkrse`gimzkj te kgao ru``krs ieagtme` wmto wkgtokr lerkagsts (Zoms

wkkns lerkagst agiis ler g ru`).

Zok rksuits grk smd`mlmag`t6 Kikvk` cmiime` gatmvk @mnk+ ckcbkrs g`j evkr 788 cmiime`

seamgi ck`tme`s m` 2871. Tomik aecpgrmse`s grk mcpkrlkat, @mnk rkgaoks aiesk te

gs cg`y vmkwkrs gs g Qupkr Bewi gj kvkry ce`to. Gce`d mts aerk aeccu`mty,

@mnk jeks se wmto cuao drkgtkr lrkquk`ay> toksk ru``krs grk k`dgdm`d wmto @mnk

greu`j tokmr pgssme` pem`ts, sogrm`d pkrse`gi pkrlercg`ak jgtg g`j tokmr degis. @mnk

prevmjks g` mcckrsmvk kxpkrmk`ak togt ms lukikj by sogrkj vgiuks bktwkk` @mnk g`j

mts ae`suckrs.

Tk jmj `et tkst gii kikck`ts el tok @mnk+ kxpkrmk`ak. But mt ms gise werto `etm`d togt

@mnk ms e`k el tok lmrst brg`js te gjgpt mts stery systkc ler cuitmpik jmsarktk austeckr

skdck`ts. Zok @mnk Deil 1

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2. [QGG

[QGG ellkrs g` m`justry-jklm`m`d cebmik, Tkb g`j brg`ao kxpkrmk`ak. Mt kxakis m`

Ae`trei, Ae`tm`umty g`j Lmt rkakmvm`d pkrlkat saerks (:.8) m` gii torkk agtkdermks

bgskj e` tok strk`dto g`j m`tkdrgtme` el mts cebmik, tgbikt g`j Tkb pigtlercs m` toms

ae`skrvgtmvk m`justry.

[`imnk @mnk, [QGG rkakmvkj e`iy g 2.8 m` Gaakss, g rklikatme` el tok rkgimty el tok

lm`g`amgi skrvmaks cgrnktpigak. Lm`g`amgi Qkrvmaks aecpg`mks grk ae`smjkrkj g

rmsn-gjvkrsk typk el busm`kss g`j e`k togt ms lu`jgck`tgiiy ikss seamgi. Xrejuat

rkvmkws g`j g` gatmvk Lgakbeen gaaeu`t grk omdoimdots ler [QGG m` toms grkg. Okrk

grk etokr wgys [QGG kxakis6

7. @kgr-pkrlkat ae`smstk`ay el tok kcetme`gi g`j rgtme`gi garess gii mts pigtlercs.

[QGGs Tk n`ew wogt mt ckg`s te skrvk brg`j stgtkck`t ms pewkrluiiy

aeupikj wmto Gckrmag` pgtrmetma sycbeis.

2. @kwiy igu`aokj lm`g`amgi ak`tkrs ellkr lgak-te-lgak skrvmak, vmjke ae`lkrk`am`d,

aokan sag``m`d, 2:-oeur GZC gaakss, g`j g brg`jkj kxpkrmk`ak.

1. Aigss-ikgjm`d cebmik gppimagtme` m`aiujks aokan sag``kr, m`surg`ak aigmc lmim`d,

jeauck`t gaakss, g`j quman-iedm`.

:. Bujdktm`d teeis ag` bk uskj by cuitmpik lgcmiy ckcbkrs g`j giiew igbkim`d el

m`jmvmjugi trg`sgatme`s g`j tok skttm`d el ce`toiy bujdkt tgrdkts. \msugi teeis

cetmvgtk austeckrs te omt tokmr pkrse`gi degis.

[QGG ogs tgnk` etokr stkps te mcprevk tok kxpkrmk`ak ler mts austeckrs g`j

k`aeurgdk ae-arkgtme`. Gs prkvmeusiy etkj, [QGG giiews austeckrs te pest prejuat

rkvmkws ler arkjmt agrj, aokanm`d g`j m`surg`ak prejuats.

[QGG ms g bg`n togt jkimvkrs e` gii lmvk kxpkrmk`ak jmck`sme`s uskj m` toms

gsskssck`t, cgnm`d mt e`k el tok ikgjkrs m` austeckr skrvmak g`j kxpg`jm`d tok

jklm`mtme` el wogt mt ckg`s te skrvk.

1. Jms`ky Rkserts

Zok Tgit Jms`ky Terij Rksert m` Erig`je, Lig., dgr`krkj g `kgr-pkrlkat (1.;) saerk

m` Qk`sk, Ae`trei g`j Ae`tm`umty g`j rkakmvkj g pkrlkat saerk (:.8) m` Lmt. Zok lm`gi

agtkdery Gaakss okij mt bgan. Evkrgii, tok kxpkrmk`ak wgs pgrtmauigriy stre`d m` betojkpto g`j `ucbkr el aogrgatkrs, g`j tok aecbm`gtme` el smdot, sckii g`j seu`j togt ms

Jms`ky Terij. Mt wgs wkgnkst m` mts m`tkdrgtme` el jmdmtgi m`te tok kxpkrmk`ak g`j igan

el likxmbmimty (pgrtmauigriy wmtom` m`jmvmjugi gttrgatme`s) ellkrkj te vmsmters.:

Zorkk gspkats el tok Jms`ky kxpkrmk`ak wkrk pgrtmauigriy `etgbik6 Qerakrkrs el tok

Cgdma Nm`djec, lgcmiy beenm`d g`j feur`ky pig``m`d teeis.

[QGG ellkrkj aigss-ikgjm`d

cebmik gppimagtme`s, womao

ae`trmbutkj te tokmr tep saerk

m` Ae`trei, Ae`tm`umty g`j Lmt.

: Qm`ak eur vmsmt, Jms`ky ogs rkikgskj RLMJ-bgskj Cgdmabg`js tmanktm`d, g`j g` updrgjkj CyJms`kyKxpkrmk`ak, womao cgy gjjrkss seck el tok wkgn`kssks `etkj.

K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ

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K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ

Qerakrkrs el tok Cgdma Nm`djec6E`k el g og`jlui

el m`tkrgatmvk kxombmts, Qerakrkrs el tok Cgdma Nm`djec

wgs g omdo-prelmik gjjmtme` m` 2872. Qerakrkrs ms g`

m`tkrgatmvk dgck togt giiews pigykrs te aeiikat tokmr

ew` spkii agrjs, trgjk toesk agrjs wmto etokr vmsmters,

g`j ikgr` te agst spkiis gt 7? m`tkrgatmvk vmjke nmesns

toreudoeut tok pgrn.

Tomik k`tkrtgm`m`d, mt igans tok ae-arkgtme` g`j pkrse`gi

teuao el @mnk g`j [QGG. Ler kxgcpik, yeur pgto

toreudo tok dgck ms tmdotiy ae`treiikj g`j sarmptkj

gltkr jklkgtm`d g vmiigm` gt g spkamlma nmesn, tok dgck tkiis

pigykrs kxgatiy womao nmesn te vmsmt `kxt. ]eur pkrse`gi

aoemak ms imcmtkj te womao spkiis te agst g`j te trgjm`d

toksk spkii agrjs wmto etokr vmsmters e`-smtk. Zokrk wgs

`e gan`ewikjdkck`t er m`tkdrgtme` wmto etokr jmdmtgi

pigtlercs kmtokr seamgi ktwerns er Jms`kys ew` teeis.

Lgcmiy Beenm`d g`j Feur`ky Xig``m`d Zeeis6

Jms`kys lgcmiy beenm`d teeis wkrk stre`d, giiewm`d

lrmk`js g`j lgcmimks te skk g`j been gatmvmtmks toreudo

tok wkbsmtk g`j cebmik gpps.

Zok Jms`ky grrgtmvk kxtk`js te tok grrmvgi g`j jkpgrturk

pogsks el tok feur`ky te tok pgrn. Jms`kys Cgdmagi

Kxprkss bus skrvmak souttiks pgssk`dkrs te g`j lrec tok

Erig`je gmrpert g`j Jms`ky oetki prepkrtmks. Bgddgdk

ms sk`t jmrkatiy te tok oetki, g`j jkpgrturk m`aiujks

prk-prm`tkj begrjm`d pgssks g`j bgddgdk pmanup lrec

tok oetki reec. Zok reec nky wgs im`nkj te gii yeur

pkrse`gi m`lercgtme`, but gt tok tmck wgs`t im`nkj te

g jmdmtgi brgakikt er RLMJ. Zok CyJms`kyKxpkrmk`ak

gaaeu`t sy`akj prk-beenkj m`lercgtme` m`aiujm`d

jm`m`d rkskrvgtme`s g`j spkamgi `kkjs garess tgbiktg`j cebmik gpps.

M`-Xgrn Zeeis6 M`-pgrn teeis rkakmvkj cmxkj rkvmkws.

Cest el tok pgrn gppkgrs te bk jkvkiepkj wmto `e

prevmsme` ler sogrm`d yeur kxpkrmk`ak jmdmtgiiy womao

ms m`arkgsm`diy armtmagi ler g dk`krgtme` rgmskj wmto

ae``katmvmty. Cmssks m`aiujk g igan el jmdmtgi teeis ler

wgylm`jm`d, `e gikrts ler upaecm`d jm`m`d rkskrvgtme`s,

trg`spertgtme` teeis (wgmt tmcks wkrk m`aiujkj, but

`et trg`smt tmcks), g`j cgps womao jmj`t suppiy tok

m`lercgtme` `kkjkj. Rkskrvgtme` sy`am`d garess lgcmiy

g`j lrmk`js jmj et wern gs kxpkatkj. Zokrk wgs e wgyte rkvmkw rmjks. Zokrk wgs imttik rkgi-tmck lu`atme`gimty

e` tok cebmik gpp.

Evkrgii, Jms`ky ms g werij ikgjkr m` brg`j g`j sterytkiim`d,

but jmdmtgi k`og`akck`ts wmto cerk m`tkrgatmvmty, ae-

arkgtme` g`j ae`trei `kkj te bk gjjkj te stgy rkikvg`t

te tok `kxt dk`krgtme` el jmdmtgi `gtmvks.

Qerakrkrs m`-pgrn m`tkrgatmvk dgck lkgturks 7? pertgis

toreudoeut tok pgrn, wmto 48 jmstm`at spkii agrjs. Qerakrkrs

ms ieagtme`-bgskj sterytkiim`d, but Jms`kys tmdot ae`trei el

tok stery aest mt pem`ts m` eur stujy.

Jms`ky ogs g stre`d lrmk`js g`j lgcmiy beenm`d teei, womao

giiews aeiigbergtmvk pig``m`d g`j beenm`d el gatmvmtmks.

Xmaturkj gbevk ms tok tgbikt-bgskj saokjuim`d teei.

8/12/2019 Evaluating Real-World Experience: A Study of Leading Brands | By Hilding Anderson & Rebecca Prettyman

10/10

Quccgry

Zoms rkskgrao stujmkj oew 24 ikgjm`d brg`js ogvk bumit er ogvk lgmikj te bumij

drkgt kxpkrmk`aks g`j tok jkdrkk te womao toky grk suaaksslui gt cgnm`d toesk

kxpkrmk`aks pewkrlui garess tok lmvk jmck`sme`s el kxpkrmk`ak.

M` eur gsskssck`t, Qk`sk g`j Gaakss kckrdkj gs tok twe nky armtkrmg togt

jmllkrk`tmgtkj tok ikgjkrs lrec tok leiiewkrs. Ae`skquk`tiy, cgrnktkrs trym`d te

eptmcmzk kxpkrmk`ak soeuij jkvkiep stermks togt arkgtk jkkp kcetme`gi rkse`g`ak ler

tok ae`suckr. Cgrnktkrs soeuij gise bumij g wmjk skt el teeis togt giiew austeckrs

te brm`d tok brg`j m`te tokmr imvks.

Tk bkimkvk toksk twe tgnkgwgys rkgllmrc cuao el tok m`vkstck`t girkgjy skk` m`

tok cgrnktpigak, tok kxtk`smvk jmsaussme`s el sterytkiim`d m` cgrnktm`d amraiks g`j

tok kveivm`d mjkg el kxpkrmk`ak.

Qtrmvm`d te bk pgrt el tok ? pkrak`t el aecpg`mks togt jkimvkr g supkrmer kxpkrmk`ak,

gs wk `etkj m` tok m`trejuatme`, ms g igujgbik degi. Tk oepk toksk kxpkrmk`ak

jmck`sme`s ag` bk g usklui jmgd`estma teei te okip yeu u`jkrstg`j ml yeu grk g ikgjkr

er g leiiewkr, g`j te prevmjk dumjg`ak e` wokrk g`j oew te mcprevk.

K\GI[GZM@D RKGI-TERIJ K_XKRMK@AK6 G QZ[J] EL IKGJM@D BRG@JQ