1. How effective is the combination of your main product with ancillary texts?When considering ancillary texts in relation to our main product, the musicvideo, I decided it was important to try and create some sort of brand image,while still complying with feedback from the audience in reference to design. Itis important to create a brand image and have intertextuality between theproducts to ensure the audience recognise the products as being related to theband. I looked at the advert for The Best Of The Vines as an example:The strong link between these two products help create a brand image andinstantly let the audience know that the advert is promoting the CD.After filming our music video for the band And The Winner Is... I created thisdigipak using photographs taken on the day of filming at one of the locationsused in the video:

2. I intended to use this design to create a recognisable link to the bands video forthe song Here Again and therefore some sort of brand image. However, I thencame up with this design using a doodle style bored at school theme:And in the audience feedback, members of the target audience gave a morepositive response to the doodle style design and some thought that they couldreally relate to, so I decided to use it instead as I thought that it was importantto adhere to the demands of the audience.When creating the digipak advertisment, I triedto create intertextuality and a cohesive brandimage for the audience to recognise. I did this byusing the image of the digipak on the advert. Idecided not to use the doodles from the digipakon the design of the advert as I wanted to usedifferent styles to show the bands many sides.With the picture of the bear eating records I wastrying to show the importance of the music to theband and how they need to consume it tosurvive. The band can be quite serious whenrehearsing and performing, but they also knowhow to enjoy themselves the day of filming the video with the band was reallygood fun and I wanted to be able to put this across with the doodles on thedigipak, which I feel relate to messing around in lessons at school. This alsorelates to the target audience for the band. So I decided that the best way tocreate a brand image, but still retaining the different aspects of the bandspersonalities was to include the image of the digipak on the advert.Another way in which I created intertextuality between the advert and digipakwas by using the same font on both ( N o t h i n g Y o u C o u l d S a y ) . This has theeffect of strengthening the already apparent link between the two products.