Eval 3
-
Upload
tinahartnell -
Category
Education
-
view
135 -
download
0
Transcript of Eval 3
Evaluation Question threeWhat have you learned from your
audience feedback?
Areas which used audience feedback…
• Colour scheme
• Title
• Logo
• Pop-up
• Evaluation
My Colour Scheme• In order to decide on a colour scheme for my
campaign I used audience feedback as this meant that the colour scheme would attract my intended audience of 18 – 25 year olds.
• I created an online question directly asking the intended audience which colours they think best suit what I am trying to achieve with the campaign.
• From my feedback I found that the colours they chose were red and black due to the negative connotations associated with these colours.
My campaign title• In order to decide on a campaign title I posed a
question to my intended audience stating the possible campaign titles.
• They then voted and I tallied up the results.
• The title with the most votes then became my campaign title.
My Logo • I created a post on Facebook, Twitter and
the Blog showing the five different logo designs.
• I asked the intended audience to decide on their favorite and post their vote.
• The logo with the highest votes then became the one I used for my campaign logo.
My Pop-up • I created three skeleton
layouts for my ancillary pop-up which I then uploaded to sites which reach my intended audience.
• The audience then voted for their favorite colour scheme for the pop-up.
• This then became the design for my actual pop up.
The Evaluation…• I used a printed survey
in order to get feedback from my intended audience.
• I chose to directly ask those who my campaign is aimed at as I feel that their opinion is the most important and relevant.
• Here is the feedback…
How effective do you feel that the television
adverts were?
Alfie, 18
“On one hand I feel that the adverts would have been really effective due to there realistic
setting and characters, however I also felt that they had a
comical undertone which would have made the audience take the message less seriously.”
“As I acted in this advert I found it hard to look at it in a critical way. I do however feel that if someone else was to play the character that I played, then
this advert would be clever and effective in the way it appealed
to the audience.”
Amelia, 18
Austin, 18
“As I work in a nightclub I see this sort of thing quite a lot therefore think this advert
would be really effective and meet the target audience.”
Charlotte, 18
“As I often go on nights out I feel that these adverts would
make me more aware of what is going on around me and be
wary of people.”
Aston, 18
“These adverts really make me think about the issue at hand”
Helena, 19
“I think these would be really effective adverts as they are quite graphic and illustrate a
scene that is common on night outs.”
Kieran, 20
“As I go to university I think these adverts would be
effective as they give students a wake up call. They also use
young and fashionable characters which the audience
can relate to.”
Sophie, 18
“The adverts would be effective at meeting the aim and would
reach the target audience”
Tyrone, 19
“I think that the characters being young would help the
audience to relate and connect with the advert.”
Taylor, 18
“I feel these adverts would be effective because they feature
an issue I haven’t really thought about before.”
From this feedback…
• After receiving this feedback I am confident that the target audience feel that the adverts would be really effective in their aim and would be very relatable for the majority of teenagers.
How effective do you feel that the Radio advert and internet
pop-up were?
Alfie, 18
“The radio advert would definitely reach the intended
audience because all people our age listen to the radio, especially in the car.”
“Although not as affective as the television advert I still feel that the radio advert would be effective as it means that even people who don’t see it on the TV would hear it on the radio. The pop-up is less likely to be
effective as people usually cross them off without looking at
them. ”
Amelia, 18
Kieran, 20
“I think the image on the pop-up is likely to catch the
audiences eye as its quite powerful. I think the radio
advert is good because people in the car are likely to hear it.”
Taylor, 18
“The radio advert would be effective as it has a voice of
authority which would make the audience question there
actions and the situations that they put themselves in.”
Tyrone, 19
“The radio advert wouldn’treally work as there is no visual
representation of what is happening in the scene. The
pop-up is likely to be ignored by most people in this age group.”
Sophie, 18
“The radio advert means that the campaign is likely to reach a
wide audience making it effective in meeting its aim.”
Aston, 18
“Despite not being as affective as television due to the lack of anything visual I still found that the radio advert would be very
effective.”
Charlotte, 18
“I really liked the radio advert I think it was really clever how it
created a scene without showing it. I also think the pop
up would work really well especially if it came up on a
clothing website as this would reach many of the intended
audience”
Austin, 18
“The colours in the pop up work really well as it makes me think of danger which sort of fits with
the aim of the campaign.”
Helena, 19
“If the pop-up was on a clothes website people would definitely
see it. I always listen to the radio in my car so an advert such as this would draw my
attention.”
From this feedback…
• After receiving this feedback I have found that the audience think the pop-up may be ignored by the potential audience however feel the radio advert would help the campaign reach a wider audience.
Do you feel that this advertisement as a
whole appeals to your age group?
Alfie, 18
“I think the use of young characters means that the
advert would appeal to our age group and the subject.”
“As most people our age go out drinking every weekend this is probably an issue or situation people will be able to relate to
meaning that it would appeal to the target age group. As I took part in making the film I feel as if I especially can relate to it.”
Amelia, 18
Kieran, 20
“I think that this advert appeals to me as it uses characters my
age and popular music.”
Taylor, 18
“Yeah, I think this appeals to me as I have definitely found wither
myself or a friend in this situation.”
Tyrone, 19
“As a nineteen year old boy I have definitely found myself in this situation a couple of times so feel it is an effective bit of
work.”
Sophie, 18
“If I were to see this on TV I think the up to date music and fashionable character would
make me pay attention meaning that it would appeal to
me.”
Aston, 18
“I think the overall adverts etc. would appeal to me.”
Charlotte, 18
“I really like the clothing worn by the main advert so this
advert is very likely to appeal to me. I also think this is an issue
very common in my age group.”
Austin, 18
“As the adverts are set in a club style setting and a home setting with ‘prinking’ the advert would
appeal to people my age.”
Helena, 19
“I feel that this advert is relatable for people of my age
and above.”
From this feedback…
• After receiving this feedback I am confident that the target audience feel that the adverts would be really effective in their aim and would be very relatable for the majority of teenagers.
Do you feel that this is an issue that is
common with your age group?
Alfie, 18
“I have found myself in a situation like that shown in
advert one many times where I am getting ready with friends and drink so much that I am
sick.”
“I have never been in the situation where I have walked off with a stranger but I have
drunk enough to be sick quite a few times.”
Amelia, 18
Kieran, 20
“I have drunk to much lots of times but hadn’t realized the vulnerable position I have put
myself in by doing it.”
Taylor, 18
“Binge drinking is most definitely an issue that all
teenagers have to deal with at some point in their lives, some
more than others.”
Tyrone, 19
“Most teenagers are affected by this issue.”
Sophie, 18
“I as well as many of my friends have been affected by binge drinking, however have not
been in the situation of being taken away by a stranger so this
has opened my eyes to this risk.”
Aston, 18
“Binge drinking is a common issue among young people and I have heard a few stories about
girls ending up going home with a stranger so this is a good issue to show this audience about.”
Charlotte, 18
“I have known people who binge drink and I hate it when
friends are sick on nights out so think this is a good advert for people our age, especially my
friends!”
Austin, 18
“In the club I work at people drink to much all the time and
rely on other people to look after and clean up after them.”
Helena, 19
“I have been in situations exactly like that depicted in
these adverts.”
How would you improve the advert?
Alfie, 18
“To improve the adverts I would use more than two characters just so that it shows the affect on different people not those
directly involved.”
“To improve I would consider using real videos from an actual
situation.”
Amelia, 18
Kieran, 20
“I would consider showing a larger range of characters in terms of race and gender.”
Taylor, 18
“Maybe use authorities such as the police in order to show the
sincerity of the situation.”
Tyrone, 19
“I wouldn’t change anything as I think it works well the way it is.”
Sophie, 18
“Maybe show the males point of view.”
Aston, 18
“Continue the advert so that the audience see what happens
to the main character.”
Charlotte, 18
“Use more female characters to make it more realistic as no one
really goes out on their own.”
Austin, 18
“Use a real club setting.”
Helena, 19
“I think the advert would be more effective if the story had
an actual conclusion.”
From this feedback…
• From looking at this feedback its clear that the main thing the audience would do to make my adverts more effective is add more characters as this would seem to make the advert more realistic.
Overall• Throughout this whole unit of work audience feedback
has allowed me to make products that are exactly as the audience would expect them to be.
• It has also helped me decide things such as colour schemes which would not have been easy to decide without feedback.
• Facebook and Twitter have been the most useful portals to get feedback as they have a direct link with the intended audience.
• I have found that the main audience feedback that I have received has been about the content of the adverts instead of the construction so this is an area I would get feedback from in future.