Evaluation questions twoHow effective is the combination of your main product and ancillary texts?

How and why is having a house style important when creating multiple media products.

Whilst designing my own music digi pack I first of all looked into real digi packs to look at the different house styles that the artists had. Most of the artists digi packs I looked at showed a picture of the artist on the front cover. Each and every digi pack shows a house style depending on the artist and their genre. The house style could be anything from the same colors shown throughout the digi pack to the same font. Having a house style is important as it makes the digi pack, the poster and the musician themselves.

A house style was something I was desperate to have within my own digi pack, I started off by looking at the different colours which were shown in my music video, the main colours within my music video is black and white and crushed colour.

As I went on to make my digi pack I thought It was important to keep a picture of Matt and Beth on the digi pack but I didn't’t want to to either of them on the front, so I opted to put one of Beth in the cd case and Matt on the back.

How have you created a ‘brand identity’ across your music video video, digi pack and

advert?

I kept the colours the same throughout the music video, the digi pack and the poster, the two main colours I used were black and white, and crushed colour. Keeping the colours the same gives a clear house style and brand Identity within all three.

I have also used the same shot in all three, which is the ink going into the water, I used the ink shot on my poster, the music video and the digi pack, this again ties all three products together.

How do you think your digi pack will sell the song /album to your audience

I think that the digi pack will sell the record to the target audience which is indie because It house a very clear house style which will sell to the target audience. Also the digi pack and the poster are very interesting, which will interest people and entice people to look at it.

Because the digi pack doesn’t have the same codes and conventions as normal digi packs this will also draw people towards it as it is different and ‘indie’ which is the style genre I was going for anyway.

I think that the advert will sell the digi pack for the same reasons that the digi pack will sell the song, the poster is different and challenges the normal codes and conventions which makes it interesting and people like interesting stuff.