EUT 123:BUSINESS COMMUNICATION

En. Mohammad Rezal Hamzah En. Mohammad Rezal Hamzah

Deputy Director, Centre for Corporate DevelopmentEmail: rezal.unimap@gmail.com Tel: 04 – 979 3659 (Off.) / 017 – 602 4406 (Mobile)

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Pn. Nor’izah AhmadPn. Nor’izah AhmadChairman Programme, Center for Communication technology and human development Email: izah@unimap.edu.myTel: 04 – 979 8159 (off.) / 019 – 497 0233 (mobile)

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ADMINISTRATION

Ice Breaking Appoint class monitor Breaking into groups (class activities

& coursework Appointing a leader/head in each

group

INTRODUCTION

Course code : EUT123 Course title : KOMUNIKASI

PERNIAGAAN /BUSINESS COMMUNICATION

Number of unit : 3 ( 3 + 0) Course type : Teras/Core Prerequisite : Tiada/Nil

Weekly schedule

DAY/TIME 8.00 - 10.00 AM 10.30 - 12.00 AM 12.00 - 2.00 PM

MON

8 - 9.30 am 21A 21B DKKA1 (130)

10.30 - 12 pm 21C

BKKA2 (65)

TUE

10.30 - 12 pm21A + 21B

DKKA1

12.00 pm - 1.30 pm 21C

BKKA 2

TEXT BOOKS & REFERENCES Reference Books :

John V. Thill, Courtland L. Bovee. Excellence in Business Communication. 9th ed. Pearson.

Krizan, Merrier, Logan, Williams. Business Communication. Thomson - South Western.

EVALUATION

Individual Task 10%

I. Public Speaking (topic for public speaking.doc)II. Report writing (Due Date : 20 March 2012)

Group Assignment 20%I. Report : 10%II. Presentation : 10%

Mid Semester Examination 20%

 Final Examination 50% TOTAL 100%

COURSEWORK & REPORT SUBMISSION FORMAT:

1. Font: Times New Roman2. Size: 12 points3. Double Spacing4. A4 Paper

REFERENCES (if any):1. Minimum of 5 references (books, journal, article,

academic writing)2. APA style citation

**PLAGIARISM WILL NOT BE **PLAGIARISM WILL NOT BE TOLERATED**TOLERATED**

E.g. for APA Style Citation

BooksBooksB.Aubrey Fisher, Small Group Decision Making: Communication and the Group Process, 2nd ed. (New York: McGraw-Hill, 1980), 145-149.

JournalsJournalsBrown, J. F. (2006). Developing Communicative

Competencies for a Learning Organization. Journal of Management Development. Vol. 25 No.3 , 201-212.

ArticlesArticlesCraig S. Smith, “Beware of Green Hats in China and Other Cross Cultural Faux Pas,” The New York Times, 30 April 2002, C11.

InternetInternetLynn Gaertner-Johnston, “Found in Translation,” Business Writing Blog, 25 November 2005 [accessed 18 August 2008] www.businesswritingblog.com.

E.g. for APA Style Citation

WEEKLY SCHEDULEWEEKLY SCHEDULE

Study Week

Course Content

120-21 feb

1. Introduction to business communication - definition of communication - Importance of communication in global business - Types of business communication

Rezal

2

27-28 Feb

2. Purpose of business communication - information sharing - relationship development and maintenance - business networking - managing purposes

Rezal

3 & 45-6/2/2012

12-13/3/2012

3. Interpersonal communication in business - superior subordinate communication, - social relationships in business

Norizah

5 & 6

19-20/3/26-27

4. Intercultural communication in business - understanding of intercultural context in business - communicating across culture - challenges in global business communication

DUE DATE INDIVIDUAL ASSIGNMENT = 20 MARCH 2012

Rezal

72-3

/4/2012

5. Small group communication - small group formation in business - group dynamics and non-verbal communication - problem solving and decision making - conflict management in groups

MID TERM TEST 4 APRIL 2012 – DKG 4 & DKG 5

Rezal

8 Semester break ( 7-15 April 2012)

9 &10

16-17/4/2012

24-24/2012

6. Communication skills in business communication- Listening- speaking- memo -presentation-discussions, -negotiations

Norizah

11 & 1230/4 – 1/5/

7. Advertising And Public Relation In Business - Definition of advertising and public relation - Types of advertising and public relation - Strategies of advertising and public relation in business Contexts

Norizah

137-8/5/2012

8. Information Communication Technology In Business Communication

- Internet - Intranet - Email - Business Websites

rezal

1414-15/5/2012

PRESENTATION Assignment

Individual assignment- Public Speaking Topics For Public Speaking:1. 1Malaysia – Political Statement Or Call For

Unity2. Flood In Perlis . Who Will Be Responsible?3. What Will Happen to Students With CGPA

Below 2.5? What should they Do?4. Rempit Among Universities Student5. How do i look?6. First-class Mentality Among Students: How

Should We Go About ?

7. Negotiation Skills8. How To Convince Student To Study At

UniMAP9. Social Network site – Friends Or Enemy10. What Will I Do If I Am The Prime

Minister Of Malaysia For One Day11. Sex Among Youth – Where I Stand12. My lovely idol

13. Perlis As Agro-Tourism State14. Political Parties In Malaysia From My

Perspective 15. Reality Programme – Are Malaysians That

Desperate? / Quality Or Quantity16. Mahathir vs Najib 17. How Do PPIPT Achieve Its Vision To Become

Top Business School – Role Of Students And Lecturers

18. My best friend forever19. Sex Education : Are We Ready For It ?

EUT 123: GROUP ASSIGNMENT

The roles of communication in business / organisation:

You are required to interview the Manager/executive and investigate the functions of communication in the organisation. The investigation should assist you to discover the contribution made by the said department in increasing the sales for the organisation as well as projecting good image and reputation. This project should be based on the context of communication roles in business.

Questions to be asked

The profile of the company/organization To what extent communication in organization

contribute to the company’s performance What are the channels of communication

being used in the company How frequent the manager/executive use

communication as part and partial of organization behavior

What are the challenges of implementing communication in organization.

The followings are the requirement upon submission of the report:

Biography of the Manager Business Card of the Manager Group photo with the Manager Record of the interview session (burn in the CD) Verbatim transcribes of the interview (attach it as

appendix) Deadline: 4 April 2012 (Wednesday) – During Test Number of pages: Minimum of 8 pages; Maximum of 10 pages

(not include the appendixes) . **PLEASE CONSULT YOUR GROUP LECTURER FOR FURTHER

INFORMATION**

THANK YOU