EUSA Term Time Media Pack 2015

Term Timemedia pack

EDINBURGH UNIVERSITY STUDENTS’ ASSOCIATION

Tommy McCormick | Advertising and Sponsorship Sales Executive | [email protected] | 0131 651 4569 | eusa.ed.ac.uk/advertising

1WHO WE ARE

Edinburgh University Students’ Association (EUSA) represents all University of Edinburgh students.

Our services range from bustling cafés, busy retail outlets, popular bars and premier club nights, to the representation of student interests and activities.

WHO WE ARE


2WHAT WE CAN DO FOR YOU

EUSA offers the ideal locations and means for you to engage with our diverse market of over 32,000 students.

The student market is a highly lucrative one. Students in the UK form a combined spending power of almost £20 billion and have an average individual spend of over £11,000* each year. Many of our students are living away from home for the first time, independently deciding which brands to buy, use, trust and talk about.

With an annual turnover of fresh new students, now is the time to make a great first impression.

*Figures taken from 2014, Experian ‘Marketing and Consumer Insight’ £11,000 a year? How much are students worth to the economy?. Available at: http://www.experian.co.uk/blogs/latest-thinking/students-local-economies/. **Local companies include businesses and organisations whose product or service is only available in Edinburgh. National companies based locally are not eligible for a local company rate. Charities must provide registration number. Healthcare rates are available only to doctors, dentists and medical centres.

WHAT WE CAN DO FOR YOU

At a glance Over 32,000 students

Aged between 18 and 24

Local business, charity and healthcare providers discount**

Tailored advertising packages to suit

your needs


3OUR SPACES

Located in central Edinburgh, EUSA’s thriving University campus spaces attract over 20,000 visitors each day.

We run our services across four iconic venues:

KING’S BUILDINGS HOUSETHE PLEASANCEPOTTERROWTEVIOT ROW HOUSE

Our buildings are popular for socialising, studying, grabbing a snack or relaxing in between lectures.

With each building comes different advertising opportunities.

OUR SPACES At a glance

Situated in heart of Edinburgh

Four unique venues

Over 20,000 daily visitors across all venues

14 Bars, 7 Cafés, 5 Shops

300+ Activities groups


4KING’S BUILDINGS HOUSE

King’s Buildings House (KBH) is located just south of the city centre at the King’s Buildings campus, which is home to most of the 8,000 science and engineering students from the University of Edinburgh. There are a number of catering and bars outlets at KBH as well as retail units, a gym and squash and badminton courts.

King’s Buildings House


5THE PLEASANCE

The Pleasance is most commonly used by over 300 EUSA Activities groups for meetings and rehearsal space. The Pleasance plays host to the majority of EUSA’s annual entertainments and events programme, including our award-winning live music and popular food and drink festivals.

The Pleasance is ideally located next door to the University’s Sport & Exercise facility.

The Pleasance


6POTTERROW

Potterrow is located on the iconic, Bristo Square in Edinburgh city centre. It boasts a high level of footfall during the day, thanks to the varied catering and retail facilities located inside. It also hosts our weekly Saturday club night, ‘Big Cheese’, in our 1,200 capacity venue upstairs.

Potterrow


7TEVIOT ROW HOUSE

Teviot Row HouseTeviot Row House neighbours Potterrow in the heart of the University campus. Surrounded by historic lecture halls and offices, it is also on the main thoroughfare between the University and city centre. Teviot Row House is one of the most picturesque buildings in Edinburgh and is popular with students for its cafés and bars.

As the world’s oldest purpose built student union, Teviot Row House has six bars; The Loft Bar ,The Lounge Bar, The Library Bar, The Sports Bar, The Underground and The New Amphion Bar.


8TEVIOT ROW HOUSE

Teviot Row House offers a superb range of food from the cafe style New Amphion with coffee, home made cakes and a variety of foods to sharing options in the Sports Bar and seasonal menu’s in the Library Bar.

All of our bars serve a varied drink selection and serve fairtrade tea and coffee.

The Loft Bar has its own private roof top terrace.

The Lounge Bar is a unique, relaxed space with a great reputation for live music.

The Library Bar is a split level bar with an outdoor patio area, situated on the ground floor of Teviot.

The Sports Bar has a great atmosphere and shows all major sporting events on its big screen.

The Underground is the only bar in Teviot that is also a performance space, with its own seperate entrance.

The New Amphion Bar focuses on the gins of the world.


9ONLINE

WEBSITE BANNERSeusa.ed.ac.uk is the official website for Edinburgh University Students’ Association (EUSA). Our homepage received over 135,000 page views in academic year 2014/15. You could be one of four banner ads on rotation in two dedicated spaces on every page throughout our website.

• 1 week £175

• 2 weeks £300

• 1 month £500

• Full semester £1,000

940px (w) x 150px (h), 72dpi full colour jpeg of gif.

Remember to send us a link along with your artwork to make sure students are only one click away from your website.

ALL STUDENT ENEWSLETTEREach week we send out a segmented HTML email to over 32,000 students which includes featured banner advertising.

• 1 email £600

• 2 emails £1,000

600px (w) x 105px (h), 72dpi full colour jpeg.

Remember to send us a link along with your artwork to make sure students are only one click away from your website.

Online

At a glance11,250 monthly visits to the eusa homepage

Weekly all-student eNewsletter to 32,000

EUSA homepage advertising


10ON SITE

TILL SCREENSWe have 35 customer facing, till point screens in our busy bars and cafés throughout our four venues.

• 1 week £175

• 2 weeks £300

• 1 month £500

• Full Semester £1,000

600px wide by 694px high RGB JPEG 72dpi.

PLASMA SCREENS We 15 Plasma Screens situated in prime footfall locations throughout our four venues.

Both static and animated 10 second options available.

• 1 week £175

• 2 weeks £300

• 1 month £500

• Full semester £1,000

1,360px (w) x 768px (h), 72dpi jpeg or mp4 file supplied in full colour with 5mm safe area on all edges.

On siteAt a glance

Over 20,000 daily visitorsAnimated Till Screens and Plasma Screens throughout campus

Poster and Flyer distribution throughout

campusPromotional Stall


11ON SITE

POSTERS AND FLYERS We have various poster sites in premium areas throughout our four buildings.

We have a dedicated ‘EUSA on Campus’ distribution team to ensure all of our posters and flyers are up to date several times each week. Only approved posters and flyers are displayed.

• 1 week £30 (10 x A3 portrait posters)

• 1,000 flyers in 1 day £200 (EUSA distribution)

• 1,000 flyers in 1 day £100 (client distribution)


12FACE TO FACE

STALLS Indoor and outdoor promotional stalls and areas are available in Potterrow Dome, Teviot Row House, King’s Buildings House and Bristo Square.

• Potterrow Dome (indoor) £500 per day

• Teviot Row House (indoor) £500 per day

• King’s Building House (indoor) £400 per day

• Potterrow Dome (area indoor) from £600 per day

• Bristo Square (outdoor) £750 per day

Electrical supply and table available for indoor stall, connection fee may apply for outdoor stalls.

FAIRSIn our second semester (Jan-May), EUSA runs two student fairs; Accommodation Fair and Refreshers’ Fair.

Accommodation Fair brings together letting agents as well as insurance, utilities, storage companies and more. Refreshers’ Fair is to introduce all new students to EUSA, as well as welcoming back current students.

For our first semester (Sep-Dec), please see our Welcome Week opportunities pack, available to view at eusa.ed.ac.uk/advertising

Face to Face


13ADVERTISING & BRAND PROMOTION

THE STUDENT NEWSPAPER4,000 copies of The Student newspaper are distributed weekly, every Tuesday, during the academic year to all main University of Edinburgh and EUSA venues, as well as local businesses and student hotspots around the city centre.

• Full Wrap £3,150 (front, back and 2 inside pages) 270mm (w) x 335mm (h) x 4 pages

• Back Page £680 270mm (w) x 335mm (h)

• Inside Front Page £650 270mm (w) x 335mm (h)

• Full Page £580 270mm (w) x 335mm (h)

• Front Page Banner £330 270mm (w) x 60mm (h)

• Half Page £330 270mm (w) x 167mm (h)

• Quarter Page £180 105mm (w) x 131mm (h)

• Quarter Page Column £180 105mm (w) x 131mm (h)

• Banner £180 270mm (w) x 60mm (h)

• Eighth Page £100 270mm (w) x 60mm (h)

BOOKING DEADLINE 7 days in advance of distribution

ARTWORK DEADLINE 4 days in advance of distribution

Advertising & Brand Promotion


14ADVERTISING & BRAND PROMOTION

FRESH AIR RADIOFreshair.org.uk is the only student run radio station serving the capital and includes members from all universities and colleges in Edinburgh. It broadcasts 24 hours a day, 7 days a week to a monthly average of over 12,000 online listeners and is also played in a number of EUSA bars and cafés.

• On-air adverts (30 sec) 30 plays per week £60 / 20 plays per week £50

• Fresh Air’s creative team can create a tailor made advert to suit your business

• 20% discount for pre-recorded adverts

As an online radio station, there are also lots of opportunities to advertise on the Fresh Air website (freshair.org.uk) or Facebook page.

• Top Website Banner (1 week) £60

• Bottom Website Banner (1 week) £50

• Sponsored Web Article £50

• Social Media (1 week, 7 posts) £40

• Social Media (2 weeks, 14 posts) £70

940px (w) x 150px (h), 72dpi full colour jpeg or gif


15EVENT SPONSORSHIP

EUSA organises various events throughout the year including club nights, live music festivals, food and drink festivals, award ceremonies and balls.

We can offer various levels of sponsorship and bespoke promotional opportunities are available.

Please see our Events Sponsorship opportunities pack available to view at eusa.ed.ac.uk/advertising

Event Sponsorship

Contact usTommy McCormick

[email protected] and Sponsorship Sales Executive

eusa.ed.ac.uk/advertising0131 651 4569

CONTACT US 16

EUSA Term Time Media Pack 2015

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