European Startup Scene

European Startup Scene

by @NatashaStarkell

CEO GoalEurope.com Contributor TechCrunch

[email protected]/NatashaStarkell

https://www.facebook.com/NatashaStarkellhttp://de.linkedin.com/in/natashastarkell

GoalEurope.com @NatashaStarkell

let‘s get inspired first!

so you have a startup, do you need to attend events?

GoalEurope.com @natashastarkell

all that travelling can get expensive

concept validation / networking with investors & press /potential media coverage are a big plus

I need the dollar, the dollar is all I need

local business angels / Western angels with industry expertise

VCs: know their geographical and stage focus. Can be expensive.

Runa Capital will take up to 50% of your company, 1 out of 1000 gets funded

Seed stage VCs: not many dare to go East.

Credo Ventures, RSG Capital, Speed Invest, Kima Ventures, Runa Capital, HardGamma

Western VCs follow good accelerators, will expect you to move westwards


should I to apply to an accelerator program?


accelerator issues

a selection bias. If you pick winners, you see winners. But do you add value as an accelerator?

huge choice in Europe and the US

good ones help with mentorship, fundraising, tech media

bad ones struggle to get media and investors for the DEMO day

Y-Combinator, TechStars, 500Startups, Seedcamp, HackFwd, StartupSauna supported Eastern European teams in the past


tech mediagotta have a story

personal relationships with bloggers & journalists are important

meet, link via social media, comment their posts, share and retweet to stay on radar KEEP THE CONNECTION WARM or be forgotten

warn them in advance about news coming

type of news: is it worth writing about? Think about story angles, deadlines

embargos versus exclusivity

Forget press releases, start twittering


look for these faces at the conferenceintroduce yourself, stay in touch

Mike Butcher, Editor TechCrunch EU Bobbie Johnson, GigaOm Martin Bryant, Chief Editor, The Next Web

Robin Wauters, TechCrunch Ivo Spigel, The Kernel Ben Rooney, WSJ Tech Europe

a day in a life…Morning

Read news, 22 blogs from CEE, dozen western tech news and blogs

work on a post or two

NEED TO CONCENTRATE

Afternoon

Share the story, react to the feedback

Interviews

More news coming in through email, twitter, instant messaging, RSS

REAL WORK STILL NEEDS TO BE DONE (I am an unpaid blogger!)

Unscheduled Facebook and Skype chat are distracting.

Evening

Manage social media, more stories, more reading, more actual work


names, links, lists, related reading

goaleurope.com/european-startup-scene

Follow on twitter: @NatashaStarkellGoogle+ gplus.to/NatashaStarkellFacebook facebook.com/NatashaStarkellLinkedIn de.linkedin.com/in/natashastarkell

European Startup Scene

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