Blockchain value cases in startup

scenescene

Dr. Tarmo Ploom, Distinguished Enterprise Architect

Agenda

• Objective

• Chrossing the chasm

• Current bitcoin ecosystem

• Some selected business cases in bitcoin ecosystem

• Potential of blockchain• Potential of blockchain

• Some selected business cases in blockchain ecosystem

• Swiss blockchain ecosystem

• Twitter example

• Blockchain killer applications

• Sustainable blockchain business models

• Q/A

Objective

• Technology is there, but how to use it?

• How to use Blockchain/Bitcoin to generate profit?

• Diffusion of innovation?

• Are there sustainable business models in Blockchain/Bitcoin?

Where is the growth?

Chrossing the chasm

WEF prediction, tipping points

http://www3.weforum.org/docs/WEF_GAC15_Technological_Tipping_Points_report_2015.pdf

Diffusion of innovation

Current bitcoin ecosystem

Follow VC money in bitcoin

investments

Some selected business cases in

bitcoin ecosystem

• Mining – high initial investment, high uncertainity, variable

cash flow

• Trading – 1% from trading volume, more predictable

• API providers – Pay as you go model

• Infrastructure providers – initial fee + annual fee• Infrastructure providers – initial fee + annual fee

• Payment processing – 1% per payment

• Wallets – advertisement

• Consulting

Potential of blockchain

Blockchain VC money flows

Swiss blockchain ecosystem

Twitter business case

• How does Twitter make money?

• It took ca 4 years for Twitter to figure out

how to make money with Twitter

• Solution was API-s

• Twitter API-s are most called API-s in the • Twitter API-s are most called API-s in the

world, more then 15E9 times ber day

• Twitter created real time mood analysis

capability for the world

What are killer apps for blockchain?

• M2M paiments for IoT?

• Ressource allocation in shared P2P economies?

• P2P facebook?

• P2P dropbox (for example StorJ)?

• P2P Twitter (for example Twister)?• P2P Twitter (for example Twister)?

• P2P Ebay (for example OpenBazaar)?

• Secure messaging (BitMessage)?

• Digital identity management (BitID)?

Sustainable blockchain business cases?

• Reengineer old business models (current focus)

– Blockchain business models are based on cannibalizing existing

business models, which are too expensive, too slow or nonexisting

– Cost of such services will converge to energy price

– Those with cheepest energy will profit

• New business models (future focus)

– Create new markets which did not exist before (like Twitter)

– P2P society?

Q/A

Appendix

Bitcoin Suisse AG

Lykke

iProtus

Xapo

MetaCo

Monetas