European football jersey report 2014 2015
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© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 1 EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 Expertise by Repucom Your contact persons: Andre Haberla | Kaj Owen
description
The European Football Jersey Report 2014 / 2015 demonstrates the current landscape and development of jersey sponsorship in the six top European football leagues. The Premier League (England), Primera División (Spain), Ligue 1 (France), Bundesliga (Germany), Serie A (Italy) and the Eredivisie (Netherlands) are analysed in this report. Apart from an in-depth analysis of each league‘s jersey sponsorship deals, there is a number of general data on their development in time line comparisons over the past 10 to 15 years. Furthermore, the monetary value of advertising spaces that are available in the individual leagues is illustrated – also including the respective rules and regulations applying to them. Selected case studies of innovative jersey sponsorship agreements give an idea of how stakeholders can learn from different sports and countries to increase revenues and awareness.
Transcript of European football jersey report 2014 2015
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 1
EUROPEAN FOOTBALL
JERSEY REPORT
2014 / 2015
Expertise by Repucom
Your contact persons: Andre Haberla | Kaj Owen
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 2
» INTRODUCTION 3
» EXECUTIVE SUMMARY 5
» PRESENTATION OF THE RESULTS 6
» General results across all leagues 6
» Specific results for individual leagues 12
» Jersey sponsorship trends and developments 25
» Appendix 32
» TERMS & CONDITIONS 41
» CONTACT DETAILS 42
CONTENTS
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 3
GENERAL RESULTS ACROSS ALL LEAGUES INDUSTRIES’ INVESTMENT IN JERSEY SPONSORSHIP
Top 6 industry sectors by jersey sponsorship volume per year
05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15
Travel / Tourism / Accommodation Automobile
Banking / Financial Services / Insurance X
Energy Supplier Xin million EUR
Top industry sectors of sponsors – European overview per league
Note: Please see the graph above for a definition of colours used in this map
Note: Refers to the 6 key football leagues analysed in this report
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 4
SPECIFIC RESULTS FOR INDIVIDUAL LEAGUES PREMIER LEAGUE – ANALYSIS OF JERSEY SPONSORSHIP LANDSCAPE
Total expenditure of the top 5
industry sectors
0 20 40 60 80
X
X
Travel / Tourism /Accommodation
Automobile
Banking / FinancialServices / Insurance
2013/14 2014/15
Total expenditure of the 5 highest
investing countries
0 20 40 60
X
X
UAE
UK
USA
Sponsorship deals and spend
(domestic vs. international)
Trend Graph 2001/02 – 2014/15:
Jersey sponsorship
40%
25%
60%
75%
Inter-
national
Domestic
# of
Sponsorship
Deals
Sponsorship
Spend
01/02 03/04 05/06 07/08 09/10 11/12 13/14
01/02 03/04 05/06 07/08 09/10 11/12 13/14
Total volume per league
Average revenue per club
20
Note: Figures in million Euro p.a.
Note: Figures in million Euro p.a.
CAGR:
9.2%
Note: Compound annual growth rate across the relevant seasons
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 5
TERMS & CONDITIONS
TERMS AND CONDITIONS OF USE
Please note that this report is subject to copyright agreements. All rights are reserved by
Repucom.
No part of this report may be reproduced, processed or further distributed in any fashion
whatsoever without the author’s prior written consent. In this case Repucom.
As a condition of publication of any contents of this study, as above, written consent must be given
by Repucom.
Please note that the images and logos in this report are intended for internal use only.
Whilst proper due care and diligence has been taken in the preparation of this document, Repucom
cannot guarantee the accuracy of the information contained and does not accept any liability for
any loss or damage caused as a result of using information or recommendations contained within
this document.
Apart from that our General Terms and Conditions, status as of August 2014 shall apply. Available
at http://repucom.net/agb
© REPUCOM | EUROPEAN FOOTBALL JERSEY REPORT 2014 / 2015 | DECEMBER 2014 6
CONTACT DETAILS
REPUCOM
LUXEMBURGER STR. 299
50939 COLOGNE
GERMANY
WWW.REPUCOM.NET
Phone +49 (0)221 43 073 784
Email [email protected]
ANDRE HABERLA
Head of Market Intelligence
Phone +49 (0)221 43 073 146
Email [email protected]
KAJ OWEN
Project Manager Market Intelligence
© pictures by AFP
