European Football Club 4th edition | #SportInsight

EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media

DEC 2017

LAST UPDATE @2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,

PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

@2018 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

DEC 2017

LAST UPDATE #SPORTINSIGHT 2 / 1 5SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB

IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies.

In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience.

Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be” , a multinational company which is quoted on the Italian stock exchange.

We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation.

We are Digital Enablers

https://goo.gl/KR1ogs

https://goo.gl/pzxVEK


DEC 2017

LAST UPDATE #SPORTINSIGHTSPORT.IQUII.COM 3 / 1 5EUROPEAN FOOTBALL CLUB

Our long-standing expertise on rugby, tennis, football, superbike and on every sport level led us to structure the new “Innovation Hub”, thought to deepen different areas related to sports.

A data-driven project focused on sport: this is

OUR CLIENTS



DEC 2017

LAST UPDATE #SPORTINSIGHTSPORT.IQUII.COM 4 / 1 5EUROPEAN FOOTBALL CLUB

We understand the strategies of leading international clubs and anticipate industry trends for teams, players, and brands

SPORT MARKETING

We outline the relationship between sport and new technologies, deepen the development of CRM and membership platform by studying technologies for teams, associations and sporting events

INNOVATION TECHNOLOGY

Involving the fan in and out of the stadiums with membership, loyalty, proximity and retail strategies

FAN ENGAGEMENT

We collect data and analysis, produce reports and infographics on clubs, players, events and eSport international platforms

INSIGHTS & REPORTS

We do



DEC 2017


Countries included in this overview

E N G L A N D

I T A L Y

G E R M A N Y

E U R O P E

E N G L A N DF R A N C EG E R M A N YI T A LYS P A I N

2 L E A G U E S4 4 C L U B S



S P A I N2 L E A G U E S4 2 C L U B S

F R A N C E2 L E A G U E S4 0 C L U B S



DEC 2017


EUROPE SnapShot / General

BRANDS

34CLUBS

204FANS

1.1 BCOUNTRIES

5

Total COUNTRIES analyzed: England, France, Germany,

Italy, Spain

Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1,

Bundesliga, Serie A, La Liga, Championship, Ligue 2,

2.Bundesliga, Serie B e La Liga2

Total TECH BRANDS on jerseys analyzed in Premier League,

Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2,

2.Bundesliga, Serie B e La Liga2

Total Facebook, Twitter, Instagram FANS of the

Football Clubs analyzed

+0,89%*

*[since November 22, 2017 to December 22, 2017]



DEC 2017


106.2 M 103.4 M

73.7 M

47.8 M43.7 M

37.9 M32.6 M 30.6 M 30.4 M 28.6 M

713.5 MTOTAL FAN BASE

EUROPE Facebook

27.5

00.0

000

82.5

00.0

0055

.000

.000

110.

000.

000

Ranking of the TOP 20 most followed European Football Clubs on Facebook

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC BAYERN MÜNCHENFC ARSENALFC PARIS S. GERMAINJUVENTUS FCFC LIVERPOOLMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDAS ROMATOTTENHAM HOTSPURFC INTERNAZIONALELEICESTER CITYAS MONACOOLYMPIQUE DE M.SSC NAPOLI

0102030405060708091011121314151617181920

106.2 M103.4 M

73.7 M47.8 M43.7 M37.9 M32.6 M30.6 M30.4 M28.6 M24.8 M15.4 M13.8 M

8.8 M8.6 M7.2 M6.6 M5.0 M4.8 M4.0 M

+0,24-0,13-0,07-0,03

+0,12-0,08

+1,22+0,77+0,24+2,43-0,14-0,11

+0,03-0,14

+0,11+7,09-0,24

+0,11-0,06

+0,29

CLUBS FANS % VAR*




DEC 2017


28.1 M26.4 M

16.5 M

12.6 M11.2 M

9.3 M

6.3 M 6.0 M5.7 M 5.5 M

6.25

0.00

00

18.7

50.0

0012

.500

.000

25.0

00.0

00


EUROPE Twitter

Ranking of the TOP 20 most followed European Football Clubs on Twitter

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC ARSENALCHELSEA FCFC LIVERPOOLAC MILANFC PARIS S. GERMAINJUVENTUS FCMANCHESTER CITYFC BAYERN MÜNCHENATLÉTICO DE MADRIDBORUSSIA DORTMUNDOLYMPIQUE DE M.TOTTENHAM HOTSPURAS MONACOAS ROMAFC INTERNAZIONALEOLYMPIQUE LYONNAISFC EVERTON

0102030405060708091011121314151617181920

28.1 M26.4 M16.5 M12.6 M11.2 M

9.3 M6.3 M6.0 M5.7 M5.5 M4.2 M3.8 M3.1 M2.8 M2.6 M2.0 M1.5 M1.5 M1.4 M1.4 M

+1,83+2,92+3,38+2,47+3,25+2,54+2,55+3,11+2,71+4,06+1,67+2,10+0,96+3,60+2,83+1,95+1,29+2,40+2,89+1,96

CLUBS FANS % VAR*




DEC 2017


54.4 M 53.6 M

20.1 M

11.5 M 10.8 M 10.7 M 10.5 M8.6 M

5.9 M 5.2 M

20.0

00.0

000

40.0

00.0

0060

.000

.000


EUROPE Instagram

Ranking of the TOP 20 most followed European Football Clubs on Instagram

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC BAYERN MÜNCHENFC PARIS S. GERMAINCHELSEA FCFC ARSENALJUVENTUS FCMANCHESTER CITYFC LIVERPOOLBORUSSIA DORTMUNDATLÉTICO DE MADRIDAC MILANLEICESTER CITYFC INTERNAZIONALETOTTENHAM HOTSPURAS ROMAAS MONACOSSC NAPOLIFC EVERTON

0102030405060708091011121314151617181920

54.4 M53.6 M20.1 M11.5 M10.8 M10.7 M10.5 M

8.6 M5.9 M5.2 M4.8 M4.0 M3.9 M1.9 M1.7 M1.6 M1.3 M780 K750 K522 K

+0,92+0,74+1,51+1,64+2,98+1,58+0,66+2,14+3,60+2,85+1,41+2,07+1,45+1,04+2,40+4,95+2,01+2,00+2,99+2,10

CLUBS FANS % VAR*




DEC 2017

LAST UPDATE #SPORTINSIGHT 1 0 / 1 5SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB

188.7 M [ TOTAL FANS ]

183.3 M

110.3 M

69.7 M

61.0 M59.4 M

49.4 M 45.0 M 44.9 M 40.0 M27

.500

.000

082

.500

.000

55.0

00.0

0011

0.00

0.00

0

1.1 BTOTAL FAN BASE

EUROPE Social

Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram fanbase

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC ARSENALFC BAYERN MÜNCHENFC PARIS S. GERMAINJUVENTUS FCFC LIVERPOOLMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDTOTTENHAM HOTSPURAS ROMAFC INTERNAZIONALELEICESTER CITYOLYMPIQUE DE M.AS MONACOSSC NAPOLI

0102030405060708091011121314151617181920

188.7 M183.3 M110.3 M

69.7 M61.0 M59.4 M49.4 M45.0 M44.9 M40.0 M35.0 M23.3 M21.5 M12.8 M11.6 M10.4 M

9.6 M8.1 M7.8 M6.1 M

+0,67+0,55+0,72+0,73+0,56+0,52+1,83+1,27+1,01+2,82+0,51+0,34+0,76+1,24+0,28+5,59+0,20+1,30+0,76+0,95

CLUBS FANS % VAR*


+1-1



DEC 2017


20

5

CLUBS

COUNTRIES

EUROPE Clubs35%

10%

25%

15%

15%

ENGLAND

GERMANY

ITALY

FRANCE

SPAIN

Social Media coverage of the 5 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams

348.3 M[ TOTAL FANS ]




82.6 M [ TOTAL FANS ]



DEC 2017


478.4 M

421.5 M

103.7 M

54.1 M

14.9 M 11.7 M 11.2 M 8.6 M 7.6 M 4.4 M

1.1 BTOTAL FAN BASE

EUROPE Social Brands

125.

000.

000

037

5.00

0.00

025

0.00

0.00

050

0.00

0.00

0

Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fan base of the 204 sponsored European Football Clubs


ADIDASNIKEPUMANEW BALANCEUMBROKAPPAMACRONJOMAUNDER ARMOURLE COQ SPORTIFJAKOERREALOTTOERIMAHUMMELKELMEACERBISHS FOOTBALLUHLSPORTELEV8

0102030405060708091011121314151617181920

478.4 M421.5 M103.7 M

54.1 M14.9 M11.7 M11.2 M

8.6 M7.6 M4.4 M4.4 M3.5 M2.5 M2.2 M2.0 M835 K798 K794 K777 K680 K

+0,73+1,11+0,57+0,97+0,92+0,98+2,82+0,85+1,13+0,23+0,20+0,42+0,80+1,30-4,22

+1,63+0,76+0,83+0,60+0,38

CLUBS FANS % VAR*



DEC 2017


EUROPE Tech Brands

TECH BRANDS on jerseys coverage in relation to the 204 sponsored European Football Clubs

204

34

CLUBS

TECH BRANDS



DEC 2017


Thank you for watching

Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain.

You will find data and rankings related to Nations, Football Clubs, Players, Social (Facebook, Twitter, Instagram) and Tech Brands on jerseys of the first and second division.

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DEC 2017

LAST UPDATE #SPORTINSIGHTSPORT.IQUII.COM 1 5 / 1 5EUROPEAN FOOTBALL CLUB

Data are collected through proprietary tools and concern European Football Clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners.

The collection of the data has been carried out on December 22, 2017. The report update will be done on a monthly basis.

The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners.

Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future.

Texts and designs are made by the IQUII team.

The IQUII name and logo are registered trademarks of IQUII. ©2018 IQUII s.r.l. All rights reserved.

Methodology and Specs

V. 4.0 - 08.01.18 [first release]

Version 4.0


European Football Club 4th edition | #SportInsight

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European Football Club 4th edition | #SportInsight

Transcript of European Football Club 4th edition | #SportInsight