European Communication Summit Brochure 2013

R e g i s t e R N o w

+ + + V a l u e - a d d e d C o m m u n i C a t i o n s + + +

R e g i s t e R n o w ! COMMUNICATIONE U R O P E A N

S U M M I T

T h e I N T e R N A T I O N A L C O N F e R e N C e F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

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I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I am not a member of the european Association of Communication Directors and do not wish to apply for membership this time. Conference fee: 1,920 Euro*

I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I would like to become a full member of the european Association of Communication Directors (membership fee 140 euro** per year) and hereby officially apply for full membership. Conference fee: 960 Euro*

I am a full member of the european Association of Communication Directors. Conference fee: 960 Euro*

I will not be able to attend the european Communication Summit 2013.

I will not be able to attend the european Communication Summit 2013 but I would like tobecome a full member of the european Association of Communication Directors (annualmembership fee: 140 euro**) and hereby officially apply for membership.

I would like to attend the European Communication Summit on June 27th and June 28th, 2013 in Brussels.

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b i l l i n g a d d r e s s o f f i c e h o m e

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* Included in the participant’s fee is access to all parts of the conference Programmee as well as to the evening reception “european Communication Award”. Prices do not include VAT.** excl. VAT; please see conditions of membership on www.eacd-online.eu; please note that the annual membership fee of 140 euro is not included in the conference fee of 920 euro.*** All fields are mandatory

COMMUNICATIONE U R O P E A N

S U M M I T 2 0 1 3I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

Tore prangAirbus

Xavier rousseldole Fresh Fruit Europe

Alex AikenUK government

Catherine Alexandredelhaize

Susan SheehanNokia

Lisa Boch-AndersenMicrosoft

philippe Borremans Van Marcke group

Jackie Brock-DoylelOcOg

Melissa FlemingUNhcR

Connie HedegaardEuropean commission

Ian McNairnIBM

Marc pfitzerFSg

Marie-Gabrielly CajolyAddax Pertroleum

Laurent FreixeNestlé

pierre GoadhSBc Bank

Judith MagyarSAP

Inge Wallagegreenpeace

Hans KoelemanKPN Royal dutch Telecom

Bernard Kuitenworld Trade Organisation

Stacey Mintoncelgene International

Thierry NicoletSchneider Electric France

Marie Terese LetorneyAsk your Voice

Melissa Lamsonlamson consulting llc

Annabelle AtchisonMicrosoft

Anthony Gooch Galvez OEcd

Herbert HeitmannEAcd

Gunhild A. StordalengreeNudge

Aurelie Valtatcouncil of the European Union

Thomas Schultz-JagowAmnesty International

Ulf SantjerPuma

Christoph rusthonda Motor Europe ltd

Mireille Van pollaertFlemish Infoline

Mark Arisdiageo

Dejan VercicUniversity of ljubljana

Anne Villemoesdanish crown

Andrea poloImmobiliare.it

Stefanie WettbergBASF SE

regine Coqueran-GelinAlcatel-lucent

Dr. piet VerhoevenAScoR

Olga podoinitsynaVTB capital

Katharina Jungedeutsche Bahn group

Klaus FridorfNordea

Michele GalenNovartis

Tracy Corriganwall Street Journal Europe

Frank HilgenfeldEmmvee Photovoltaics

Ansgar ZerfaßUniversität leipzig

Harald Händelcity of Eberswalde

Betteke Van rulerUniversity of Amsterdam

marc kloostermanVIM

Andre ManningPhilips

Margaret O’DonnellBritish Red cross

Tom WatsonBournemouth University

– INTErNAL COMMUNICATION– SOCIAL MEDIA & ONLINE COMMUNICATION– CrISIS COMMUNICATION

– MEDIA rELATIONS & CAMpAIGNS– CHANGE COMMUNICATION

– COMMUNICATION STrATEGy– pUBLIC AFFAIrS & pOLITICAL COMMUNICATIONS

– rEpUTATION MANAGEMENT

topics include

T h E E U R O P E A N C O M M U N I C A T I O N S U M M I T 2 0 1 3 I S h O S T E D B y

CommuniCation DireCtorM a g a z i n e f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

Mark LangendorfSiemens Ag

JUNe 27 & 28, 2013 · BRUsseLsUPDAte

WWW.COMMUNICATION-SUMMIT.EUWWW.COMMUNICATION-SUMMIT.EU

“ t h e s t a t e o f t h e a r t i n C o m m u n i C a t i o n s a n d l e a d e r s h i p ”

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Table of Contents

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3PAge

6PAge

18PAge

20PAge

36PAge

38Speakers

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42Service NetworkingProgramme

OverviewReview

PAge

22European

CommunicationAward

Participant Structure

Welcomefrom

EACDPresident Herbert

Heitmann

MorningOpening Keynote 25

Main Session II 26

Best Cases & Workshops 27

Peer-to-peer Sessions 29

Programme | Day Two

AfternoonSkills Lab 30

Best Cases 31

EACD General Assembly 33

MorningWelcome & Opening Keynote 9

Best Cases 11

Interactive Session: Voice Enhancement 13

Peer-to-Peer Sessions 14

Programme | Day One

AfternoonBest Cases 15

Main Session I 17

Gala European Communication Award 22

MAIN SESSIONS

KEyNOTES BEST CASES & WOrKSHOpS

pEEr-TO-pEEr SESSIONS

I N T e R N A T I O N A L C O N F e R e N C e F O R C O R P O R A T e C O M M U N I C A T I O N A N D P U B L I C R e L A T I O N S 4 44 3 T h e e U R O P e A N C O M M U N I C A T I O N S U M M I T

Partners

ApCO Worldwide47 Rue Montoyer 5th Floor1000 Brussels BelgiumTel.: +32 (0) 2 645 9811www.apcoworldwide.com

Headquarters Worldwide: Washington, DCHeadquarters Europe: BrusselsEuropean CEO: Brad StaplesEuropean Locations: Berlin, Bonn, Brussels, Istanbul, London, Moscow, Paris, Rome, Warsaw

Headquarters: New York, United StatesCEO and President, Europe: Robert PhillipsLocations: Abu Dhabi, Amsterdam, Barcelona, Berlin, Brussels, Dubai, Dublin, Frankfurt, Hamburg, London,Madrid, Milan, Munich, Moscow, Paris, Rome, Stock-holm, Warsaw, Zürich

Headquarters: London, United KingdomCEO: Pete PedersenEuropean Locations: Amsterdam, Astana, Baku, Bar-celona, Belgrade, Berlin, Birmingham, Bratislava, Bris-tol, Brussels, Bucharest, Budapest, Cardiff, Dublin,Düsseldorf, Edinburgh, Frankfurt, Geneva, Gothen-burg, Hamburg, Istanbul, Kyiv, Leeds, Lisbon, Ljublja-na, London (Soho / Victoria) Madrid, Malmö, Milan, Minsk, Moscow, Munich, Paris, Prague, Riga, Rome, Sarajevo, Seville, Sofia, Southampton, Stockholm, Tal-linn, Vienna, Vilnius, Warsaw, Zagreb, Zurich

EdelmanSouthside, 105 Victoria StreetLondon SW1E 6QTUnited KingdomTel.: +44 (0) 20 3047 2000www.edelman.com

GraylingPortland HouseBressenden PlaceSW1E 5BH LondonUnited KingdomTel.: +44 (0) 207 932 1850www.grayling.com

Headquarters: London, United KingdomChief Executive: Tom Vesey

CArMA International LtdRoyal Victoria Patriotic BuildingJohn Archer WayLondon, SW18 3SXUnited KingdomTel: +44 (0) 20 8877 3314www.carma.com

Reputation CentreHeadquarters: London, United KingdomManaging Director: Milorad Ajder

Ipsos MOrI79–81 Borough RoadLondon, SE1 1FYUnited KingdomTel.: +44 (0) 207 347 3000www.ipsos-mori.com/reputation

The European Communication Summit 2013 is hosted by the European Association of Communication Directors (EACD) and Communication Director Magazine. The hosts gratefully thank the following partners for their support:

Kantar Media60 avenue du Général de GaullePuteaux92046 Paris La DéfenseFranceTel.: +33 (0) 147 671 700www.kantarmedia.com

Headquarters: Paris, FranceCEO: Jean-Michel PortierLocations: Dublin, Hamburg, London, Madrid, Mos-cow, Paris, Boston, Shanghai

Headquarters: Lugano, SwitzerlandManaging Director: Regina Pinna-Marfurt, Communication Management l Executive Education

Headquarters Worldwide/Europe: London, United KingdomCEO: Marc CloostermanEuropean Locations: London, Amsterdam, Hamburg, Copenhagen, Madrid

USI Università della Svizzera italiana Communication Management l Executive EducationVia Giuseppe Buffi 13CH-6900 Lugano / SwitzerlandTel.: +41 58 666 42 80www.mscom.usi.ch

VIM Group Brand Implementation7-10 Adam StreetThe StrandLondon WC2N 6AAUnited KingdomTel.: +44 (0) 20 36 08 61 70www.vim-group.com

Headquarters : London, United KingdomEuropean CEO: Carl RadleyEuropean Location: Birmingham, United Kingdom

radley yeldar24 Charlotte RoadLondon, EC2A 3PB United KingdomTel: +44 (0) 20 7033 0700www.ry.com

Headquarters: Berlin, GermanyPresident: Prof. Peter Voß

Quadriga Universityof Applied SciencesWerderscher Markt 1310117 BerlinGermanyTel: +49 (0) 30 4472 9400www.quadriga.eu

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The political, social and economic turmoil of the past few years have given rise to a multifaceted discussion about values, ethics and the corresponding responsibilities of the communicator. As the European As-sociation of Communication Directors we have engaged in this discourse on ethics in the communication landscape and the challenge of defining standards for our profession. For this year’s European Com-munication Summit, we are excited to be continuing this journey and will focus on exploring the theme of value-added com-munications.

For us as modern communicators, the question of value and values presents us with both challenge and opportunity. Organisations increasingly recognise that societal challenges and corporate competitiveness are interlinked, and they understand that responsible business has a greater scope in society. Defining and communicating the corporate character is an important task in creating additional value for our organisations and for our profession. Our first Main Session will explore how communications can drive the authentic enterprise to create shared value and deliver real societal impact.

However, the new realities we face in the current economic climate pose further

Creating Value through Communication

Herbert Heitmann President European Association of Communication Directors

InvitationInvitation

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

challenges to our endeavour. With most European countries expecting little or no economic growth once again this year, numbers and financial results are pivotal. Sometimes dismissed as a ‘soft’ discipline, PR and communications are usually the first to face budget cuts. Our second Main Session will debate how our work can be measured and evaluated and thus strategi-cally be positioned at the forefront of an organisation’s structure.

Moreover, we will discover the value inher-ent in our peers, with over 60 speakers delivering insight into the state-of-the-art of our profession to over 600 expected participants. We envision the 7th European Communication Summit as a platform for exchange, debate and networking, as well as reflection on how modern communica-tors can strive for excellence in activating the corporate character to create and deliver value and public good. I am look-ing forward to welcoming you on June 27th and 28th in Brussels.

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The seventh edition of the European Com-munication Summit will be moderated again by Karin Helmstaedt and will offer participants different formats to debate strategies, tools, methods and best practice within the field of communications. The highlights of day one will be our first keyno-te by Connie Hedegaard, a main session on “Translating Ethical Values into Economic Value”, and an interactive session on voice enhancement for all participants.

June 27th, 2013Summit Day One

GalaEuropean Communication Award

The EACD board will once again present the European Communication Award during a gala ceremony in the evening of the first day of the Summit. All conference participants are invited to join the award presentation and celebrations that bring a festive conclusion to a busy day. The Award ceremony is going to take place at Albert Hall Complex, Chaussée de Wavre 649-651, Brussels.

The Summit Overview

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S �

June 28th, 2013Summit Day Two

EACDGeneral Assembly 2013

The second day of the Summit begins with a keynote speech, followed by a main sessi-on which explores value creation through communication. Strategies, best practice and skills in communications will once again be explored in best cases, peer-to-peer sessions and other hands-on formats. Our programme will be concluded with a final keynote on the future of journalism.

After the conference has ended, mem-bers of the EACD are invited to attend the association’s annual General Assembly, du-ring which they will review the activities of the network and its Regional and Working Groups over the past year. We invite mem-bers to join and discuss the policies and plans of the EACD over the coming year.


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Every year, the European Communication Summit gathers a broad range of mid- to senior-level in-house communicators from over 30 different coun-tries. Our participants represent some of Europe’s most renowned companies, associations, institutions and organisations.

The Summit

Head of Communications/ Director of Communications ___________28.3%

Head of Public Relations _______________9.2% Public Affairs Director/Manager __________6.8% Managing Director/CEO ________________9.4% Communication Manager ______________27.6% Head of Internnal Communiactions _______8.7% PR-Manager ________________________7.3% Press Officer/Spokesperson ____________2.7% Other _____________________________22.9%

Companies ________________________62.6% Politics & Institutions _________________12.6% Media/Other ________________________6.9% Consultancies _______________________8.7% Interest Groups, NGOs, Associations ______9.1%

Women ___________________________53.5% Men _____________________________46.5%

Members by Countries

0,2%

2,5%

17,9%

1,1%

1,1%

0,4%

1,8%

0,2%

3,7%

6,1%

0,2%

8,1%

0,4%

1,1%

0,4%

0,2%

2,3%

0,5%

0,2%

1,1%

11,6%

3,3%

0,2%

1,2%

0,7%

1,9%

0,9%

0,5%

0,2%

2,5%

2,8%

8,1%

1,6%

0,7%

0,2%

13,5%

0,9%

Members by Positions

Albania

Austria

Belgium

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Finland

France

Georgia

Germany

Greece

Iceland

Ireland

Israel

Italy

Latvia

Lithuania

Luxembourg

Netherlands

Norway

Oman

Poland

Por tugal

Romania

Russian Federation

Serbia

Slovakia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Arab Emirates

United Kingdom

United States

Members by Organisations

Gender


COMMUNICATION DIRECTOR

COMMUNICATION DIRECTOR 04/2011

Communication Director is the magazine for corporate communica-tions and public relations in Europe. Published quarterly in English, the magazine documents opinions on important strategic questions in communication, discovers transnatio-nal developments and discusses their relevance from a European perspec-tive. In addition, Communication Director presents current studies and news from the world of PR, as well as introducing communication experts who represent the internationalisati-on of their profession.

Hosts

The European Association of Communication Directors (EACD) was founded in Brussels in 2006 and now has over 2,000 members. It is the network for communication profes-sionals from all fields across Europe. The Association meets the needs of communication professionals working internationally, and provides them with support in the face of the exciting new challenges they deal with in the global arena. The EACD offers training, events, meetings and networking opportunities for its members on both a regional and a continental basis, as well as providing online services and publications to assist its members in their professio-nal lives.









– Addax Petroleum Corporation– AkzoNobel N.V.– Alcatel-Lucent– Algemene Pensioen Groep– Amnesty International– Anheuser-Busch InBev– Arman Ltd.– Atlas Copco Airpower N.V.– Banco Santander Totta S.A.– Bank of England– BASF SE– Bayer MaterialScience AG– Boehringer Ingelheim GmbH– Bournemouth University– British Red Cross– Bundesamt für Statistik– Cargill Europe BVBA– Celanese Deutschland Holding

GmbH– Celgene International Sárl– Clean Sky Joint Undertaking– Coca-Cola Enterprises Ltd.– Council of the European Union– Danish Crown A/S– Danone Place Schiphol– Danske Bank A/S– Delhaize Belgium– Det Norske Veritas– Deutsche Welle TV– DIAGEO Hellas– Diaverum– Dole Fresh Fruit Europe OHG– Dow AgroSciences SAS– Dow Europe GmbH– Durham University– EADS Sogerma Services– Emmvee Photovoltaics GmbH– Eramet France– Ernst & Young– Erste Group Bank AG– ESB Energy Solutions– ESK Ceramics GmbH & Co. KG– Eurocities– European Association for the

Study of the Liver– European Association of Public

Banks– European Banking Federation– European Centre for the Develop-

ment of Vocational Training– European Commission– European Food Information

Council– European Industrial Research

– European Investment Fund– European Medical Devices

Industry Association– European Ombudsman– European Parliament– Eurosport S.A.S.– Federation of Austrian Industries– Finnish Safety and Communica-

tions Agency– Flemish Government– FSG– General Electric Oil & Gas– Getinge Infection Control AB– GlaxoSmithKline– Goodman Group– Government of Romania - NACS

/ European Commission– Greenpeace International– GreeNudge– Heineken Nederland– Honda Motor Europe Limited– HSBC Bank plc– IBM (United Kingdom) Ltd– ICF Habitat Novedis– Immobiliare.it srl– ING Bank N.V.– International Diabetes Federation– Inter-Wire communications– Kaspersky Labs GmbH– KS (Local Goverment Assoiation

Norway)– Lamson Consulting– Liberty Global Europe BV– Luxembourg for Finance– M.video management– Mazars– McCormick France S.A.S.– MED-EL– MERIAL SAS– MERIDIAN TUR TURIZM TIC A.S– Microsoft Corporation– Ministery of Defence– Ministry of Social Affairs and

Employment– Mölnlycke Health Care AB– Monsanto Company– Mubadala Development

Company– Münchener Rückversicherungs-

Gesellschaft– Nationwide Building Society– Nelt Co d.o.o - Baograd– Nestlé France– Nestlé S.A.

– Nokia Oyj– Nordea Invest Fund Manage-

ment A/S– Novartis International AG– Nyrstar Belgium– Organisation for Economic

Cooperation and Development– PlasticsEurope– PSP Group Services AG– PUBLIGroupe S.A.– PUMA SE– Royal Dutch Shell– Royal KPN N.V.– Royal Philips Electronics N.V.– Sage France– Sandvik Coromant AB– SANOFI– SAP AG– Sappi Europe SA– Schneider Electric France– Siemens AG– Siemens Nederland N.V.– Sirris– Smartum Ltd.– Sopharma AD– SOS Kinderdorf International– SSPA Sweden AB– TAQA Bratani Ltd– Taylor Bennett– Terre des Hommes - child relief– The Finnish Real Estate Federa-

tion– The Fund of cultural communi-

cations\– The Ministry of the Environment– TNO– TU Delft– Turner Broadcasting System

International– Unilever N.V.– United Nations High Commis-

sioner for Refugees– Universität Leipzig– University of Amsterdam– University of Ljubljana– Van Marcke Group– VIM Group– VISA Europe– Volvo AB– Wall Street Journal Europe– World Steel Associaton– World Trade Organization– Yakult Europe B.V– Zurich Insurance Group Ltd

Organisations Represented at the Summit

Over 250 people have already registered for this year’s European Communication Summit. We are delighted to welcome participants from some of Europe’s foremost organisations including:

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S U M M I T 2 0 1 3

ProgrammeDay one MorningWelcome & Opening Keynote 9

Best Cases 11


Peer-to-Peer Session 14


Main Session I 17


The European Communication Summit is pleased to announce our 2013 programme, which will feature some new and exciting formats and will of course include our past favourites.

PEEr-TO-PEEr

Use this chance to bounce ideas with like-minded people, create quality relationships and strong connec-tions. The sessions will be kicked-off by a short case introduction before you get the chance to discuss the latest controversial topics with your peers. The moderator will first introduce the topic before guiding through the ses-sions.

KEyNOTES

The European Com-munication Summit will feature various keynotes on this year’s most interest-ing topics and trends. Confirmed for this year’s Sum-mit is Tracy Corri-gan, Editor-in-Chief of the Wallstreet Journal Europe, who will explore the challenges and opportunities for quality journalism in the changing media landscape.

MAIN SESSIONS

During the Summit’s Main Sessions, a group of high-profile inspirational keynote speakers will engage in an interactive discussion with short impulse speeches, aided by several multimedia formats and facilitated by Summit moderator Karin Helmstaedt.

SKIllS lAbS

Communicating successfully takes a lot more than a nice powerpoint, a suit or a good logo. We all know that to get our messages across takes a little finesse. Through four personal skills work-shops, participants can investigate the way they communi-cate with the world, and can learn some tips for presenting, speech, negotiation, and your career.

WOrKSHOPS

Participants are invited to take part in special summit workshops, given at the same time as the best case slots, but which will last for a full hour. Join some of the top-level commu-nications experts in the field to learn practical hands-on tools and lessons for opitimising your communication strategy.

bEST CASES

Through a series of best cases from top-level com-municators from various industries and organisations from across Europe, participants will be provided with a wide and informative view on the relevant issues in com-munications today. Best case slots will be featured twice on each day of the programme – giving you the option to mix and match sessions.


Welcome and Introduction

The 2013 European Communication Summit will be opened by Herbert Heitmann, President of the European Association of Communication Directors. In his welcome speech, he will invite all of the congress participants to explore the current state of the communications industry, and set the tone for another exciting conference featuring top-class speakers from the worlds of business, the media, politics, NGOs and academia.

We are delighted to once again welcome Karin Helmstaedt as the moderator of this year’s European Communication Summit. Karin began participating in the Summit through the European Communication Award, and will be return-ing to the Summit main stage for a third time as the full programme moderator. Karin will guide us through this year’s most interesting discussions, keynotes, main sessions and new formats.

Herbert Heitmann President, European Association of Communication Directors

10.00–11.00 | Introduction & KeynoteThursday, June 27, 2013

Karin Helmstaedt Moderator

Communicating Sustainability as driver for change

What role for companies and public institutions in communicating climate and sustainability? Sustainable communications are sitting high up on the business agenda, sustainability is no longer only of interest to niche stakeholders. For European companies and institutions, that poses an intriguing opportunity of communicating sustainability to a large audience and a thorny problem of how to do that in an engaging, compelling manner. Communicating sustainability: what next?

Connie Hedegaard European Commission

Born in 1960, Connie Hedegaard had already been working with climate issues for several years by the time she began her appointment as the EU’s first ever Commissioner for Climate Action in February 2010. In August 2004 she was appointed as Danish Minister for the Environment. In 2007 she was in charge of setting up the Danish Ministry of Climate and Energy, where one of the main tasks was to prepare the UN Climate Conference in Copenhagen in December 2009.

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Opening Keynote 10.15–11.00

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Best Cases | 11.30–12.30 Thursday, June 27, 2013Best Cases | 11.30–12.30

The European Association of Communication directors is delighted to present its latest research project, in coopera-tion with the University of Amsterdam and russell reynolds Associates: The Chief Communication Officer and the C-Suite. This ambitious research project discusses the role of chief communication officers in executive committees. On the one hand, the questions of how many global companies reserve a seat in the C-Suite for a communication profes-sional is examined, and on the other hand, it explores what

a chief communication officer needs to master to obtain a seat in the executive committee according to chief executi-ve officers.

With this research project, the EACd joins an on-going de-bate about the growing role and influence of the communi-cator within modern organisations. The EACd invites you to discuss our findings and its implications on the future role of chief communication officers with the following experts:

C-Suite Study

The EACD presents a joint research piece on the role and influence of CCOs

11.30–12.30

Herbert Heitmann Executive Vice President External CommunicationsRoyal Dutch Shell Plc

Ingmar de Gooijer Director CommunicationsMedTech Europe, Eucomed, EDMA

Piet verhoevenSenior Lecturer & ResearcherUniversity of Amsterdam

young communicators from the digital native generation bring fresh ideas and new voices to the profession. The EACd aims to support young Pr professio-nals by recognising innovative and creative projects in the field of communica-tions. during the European Communication Summit, three shortlisted nomine-es will present their projects to an audience of senior communicators. Partici-pants will then vote for the winner who will receive the award at the evening gala ceremony.

Learning from the next generation of communicators

EACD Young Communicator’s Award

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Social Media & Online Communication

A few years ago, the British Red Cross recognised that, while they had a well recognised brand as an international humanitarian charity, many people didn’t know about all the services they provide in the UK. So they set out to correct that impression with an integrated brand campaign. A television advert wasn’t a traditional charity ad, provoking strong reactions online. Margaret O’Donnell will explore how the campaign succeeded in the ambition of increasing recall and relevance.

I am a crisis: a surprising cam-paign with surprising results

Margaret O’donnellHead of Digital British Red Cross

It‘s an age-old quarrel between PR and marketing: who owns the company’s communications? The truth is, in the age of social media, it belongs to all, right down to every employee. Through that arises the need for a new kind of communication manage-ment. Will PR rise to the challenge? Or “die”, as a mere function within marketing? Microsoft Germa-ny’s Social Media Manager Annabelle Atchison, whose roots are in PR, shows the steps Microsoft has taken to professionalise social media, and is looking for open discussion on where PR needs to move to survive.

The future of PR – it’s life or death for us

Annabelle AtchisonSocial Media Manager Microsoft

11.30–12.30 | Best CasesThursday, June 27, 2013

The Working Group Finance and Insurance headed by Miriam Roemers, Direc-tor of Communications and Public Relations at the European Association of Public Banks is going to debate the topic “Communication and Multilingual-ism in Financial Services – Paradigm shift and consensuses to make”. Prof. Hannelore Lee-Jahnke, Director of the multilingual Department at the School of Translation and Interpretation of the University of Geneva joins Daniel Funk, senior financial copywriter at CLS Communication AG, who has spent more than 17 years as a communication specialist in different Swiss banks, to debate the importance of multilingualism. Prof. Lee-Jahnke is going to analyse the dominance of English as a lingua franca and the importance of multilingualism in politics, media and culture, science and business while Daniel Funk will highlight particularly the role of multilingualism with regard to client com-munication and stakeholder relations. The session will be followed by an Q&A moderated by Hans Van den Boer, Area Business Development Manager at CLS. The Working Group session will be followed by an internal Working Group Meeting between 12h.45 and 13h.00 in the same room.

Communication and Multilingualism in financial Services

Working Group Finance and Insurance

daniel FunkCLS Communication AG

Hannelore lee-Jahnke School of Translation and Interpretation of the University of Geneva

Hans van den boerCLS Communication AG

Miriam roemersEuropean Association of Public Banks

Internal Communication

BASF’s “We create chemistry” strategy was launched at the end of 2011. The successful initial communication included an information package in 19 languages for the more than 110,000 employees of BASF Group. In 2012 and 2013, communica-tions kept the momentum going: At events around the world and in a new magazine, employees, customers and experts are discussing how innova-tion can contribute to a sustainable future. Stefanie Wettberg will present how communications helps to create chemistry – and supports the success of the company’s strategy.

Creating Chemistry – Communicating BASF’s Corporate Strategy

dr. Stefanie WettbergVice President Corporate CommunicationsBASF SE

Vision and values are a critical component of any organisation. What steps has the international re-tailer the Delhaize Group (present in three continents and 11 countries) taken over the past three years to ensure all employees understand the group’s vision and values, and how they can support it at work or in the community? This is a fantastic opportunity to learn about the cultures and personalities in this global group.

Bringing Delhaize Group’s vision and values to life

Catherine AlexandreVice President Internal & Sustainability Communication Delhaize Group

11.30 –13.00


Best Cases | 11.30–12.30 Thursday, June 27, 2013

Innovation cycles in the aviation industry are long….very long. As the world’s leading com-mercial aircraft manufacturer, it is critical for Airbus to be seen at the leading edge of global innovation in the sector. Tore Prang Vice President Com-munication Strategy and Strategic Programmes at Airbus will give an overview of the strategy behind the global success of “The Future by Airbus”. A strategic communications platform designed to both demonstrate and create multi stakeholder discussion around the future of aviation in 2050 and beyond. By leading the discussion about the future, “The future by Airbus” has shown significant impact on the company’s brand, its customer relationship and employee engagement. “The Future by Airbus” has won a European Sabre Award for business to business communications and Stevie gold global communication award.

The best of all communication strategies: Owning the future

Tore PrangVice President Communication Strategy and Strategic ProgrammesAirbus

Crisis Communication

Nokia has faced a number of complex communica-tions situations while refocusing its business strategy. During this time of remarkable change, communica-tions has played a central role in aligning employees, partners, developers, customers and shareholders. The award-winning Nokia communications team has developed an approach for aligning stakeholders during intese moments of change and potential crisis. Susan Johannsen Sheehan, Senior Vice President of Communications, will discuss how Nokia is using communications to help naviagate through difficult moments and shift perceptions.

Navigating through change and crisis

Susan SheehanSenior Vice President of CommunicationsNokia

The increased number of communication channels has created a need for a more process driven ap-proach for branding across touch points. Increas-ingly brand promises are not met by brand proof. Marc will explore core insights he has gathered by advising multinational organisations. The session will be interactive and will demonstrate how to:• align brand promise with brand proof across

touchpoints and media• increase consistency in brand experience

across multiple touch points and senses• shorten the time to market• realise significant annual cost savings

The new normal: Brand efficiency alignment & improvement

Workshop

Marc CloostermanCEOVIM Group Brand Implementation

Communication Strategy

Jackie Brock-Doyle, Director of Communications and public affairs at London 2012, describes winning the bid to host the Olympic Games and Paralympic Games in 2012 as “the greatest buzz of my career”. Learn how she and her team delivered this hugely challenging and complex project, the result of years of planning and the culmination of countless hopes and dreams - a truly unique com-munications and public affairs opportunity.

Olympic Games London 2012

Jackie brock-doyle ObEDirector of Communications & Public AffairsLOCOG

Workshop

Milorad Ajder Managing DirectorIpsos MORI Reputation Centre

Maximising the value of reputation is clearly high on the corporate agenda and organisations are focused on developing evidence based strategies that will enable then to make the most of this strategic asset. The modern communications leader in many organisations now sits at the top table – participating in discussions and strategic planning that goes beyond the traditional realms of PR and Communications. Bringing the voice of the stakeholder into the organisation is still a critical role but understanding the implications of what they have to say on business performance as well as license to operate guarantees the attention of key people across the organisation.

Getting results by aligning reputation insights with business strategy

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S 1 �

This interactive session with Marie Terese will demonstrate why your most valuable and organic communication tools are your voice and persona. Enhance your professional impression and learn how to maximize your capacity to carry through your deliverance by sustaining a lasting and memorable impression with confidence, assertiveness, ease and impact no matter what language whether in negotiations, presentations, conference calls, meetings, interviews, webinars or telepresence.

Topics will include: — building your own presence; your

PErSONA— vOICE preparation for projection,

interpretation, language articulation

— Topics include addressing ANXIETy, control from speaking with fast tempo

— How to sustain brEATH SUPPOrT and STAMINA throughout delivery

— Interaction with audience — Q & A

Your most Valuable and Organic Communication Tools: your Voice & Persona!

What do you think about the sound of your Voice? How would other people describe your Voice & Persona? Are you optimising your Voice’and enhancing your Persona to its maximum potential to obtain effective results for yourself and for your organisation?

Marie Terese letorneyAsk Your Voice

Marie Terese Letorney, Founder/Managing Director of Ask your Voice, is an opera singer with over 20 years of experience singing in renowned European operatic and concert stages and obtained a masters in Management. With this unique combination, Marie developed her innovative method Ask your Voice for all languages which is creative, effective and of high quality to assist the professional “to optmise their Voice” and “enhance their Persona” to their fullest capacity. Numerous seminars and master classes have been presented in various international corpora-tions, institutions, universities and associations inclduing the European Commission and European Parliament receiving positive and winning results.

Interactive Session1.45–2.45

Finding your StoryWhether read in a novel, viewed in the movies or heard over a coffee with friends, the best stories engage and enlighten. Good stories not only stick in one’s mind but they address the heart. Storytelling is a powerful tool and an increasingly necessary part of leadership especially in the corporate world. Storytelling serves to form vital and lasting links between the organisation and stakeholders but also between employer and employee. This Peer-to-Peer Session will help you find your story and the best way to channel and share your story with the outside world.

11.30–12.30

Campaigning outside the box

Campaigning is the organized effort to influence decision making and shape public attitudes. It is an essential com-munications tool found in all sectors from public to private to political. Today‘s marketplace with its numerous information channels and social media networks had made campaigning both easy and inexpensive (anybody can create a blog and do it) but incredibly competitive. In order to stay ahead of the game, campaigns must seize the moment, involve key players in the debate and be supported by the Organisation’s wider communications’ strategy.

3.15–4.15

Moderator: Anthony Gooch Galvez, director Public Affairs & Communications, OECd

Having headed the the European Commission’s Media and Public diplomacy operations in the UK as well as in the United States before becoming director of Public Affairs & Communications at the OECd makes Anthony Gooch Galvez an expert when it comes to extraordinary Pr campaigs.

Moderator: Anne villemoes, Corporate Communications director, danish Crown

Changing the reputation of one of denmark’s largest companies made her an expert, both in moderating and storytelling. discuss with her how to bond with stakeholders in the long run.

+ + + l E A r N I N G F r O M yO U r P E E r S + + +

pEEr 2

pEEr Sessions

+ + + l E A r N I N G F r O M yO U r P E E r S + + +


3.15–4.15 | Best CasesThursday, June 27, 2013

Change Communication

public Affairs & political Communication

The dynamics of organisational change and the successful acceptance of change by employees are deeply rooted in the recognition given to a set of cultural features: mainly language, personal and collective attitudes, behaviours, and values. The past decades have witnessed an explosion of M&As and subsequent growing interest in integration manage-ment strategies. In this presentation, Ms. Cajoly offers insights into a cross-cultural management programme implemented at Addax Petroleum Corporation after its acquisition by giant Sinopec - Chinese state-owned company and world‘s second largest oil refiner in or-der to transform itself and revamp its business culture by capitalising on its culturally diverse profile.

Change & cross-cultural communication: two sides of the same coin

Marie-Gabrielle CajolyCorporate Head of Communications & CSR Addax Petroleum

The motoring industry is a very diverse and dynamic industry. This applies to the respective legislation, the product development as well as the customer requirements. Rigid communication patterns have long been replaced by continuously evolving mes-sage creation and usage of new communication channels. Communication has to adapt to changes – does it also drive changes?

Communication changes

More than wo years of violence in Syria has driven millions of citizens from their homes both inside Syria and into neighbouring countries. It is the role of the United Nations High Commissioner for Refugees to offer these people life-saving assist-ance and basic shelter and care. In this talk, Melissa Fleming will reveal how the UNHCR uses strategic communications to drive global public sympathy and engage donors.

Communicating on a humanitarian catastrophe

Christoph rustManager European Product PRHonda Motor Europe Ltd.

Melissa FlemingHead of Communications & Chief SpokespersonUNHCR

Organised by the Flemish Government, the Flemish Infoline provides citizens with a toll free telephone number to call for any government information they seek. Ensuring this efficient and effective service is no simple task, as a high quality service on a broad range of topics needs to be ensured, while at the same time achieving cost-effective gains.

Mireille van PollaertManagerFlemish Infoline

Achieving efficient, reliable and value-added customer relationships as government

Going local: communication and information as essential parts of good governance

Preparing the Strategic guidelines for 2030 in the city of Eberswalde (located 50 km north of Berlin) the challenges, projects and timetable are being discussed between the mayor and his adminis-tration, members of the city parliament and the citizens. Participation and dialog should guarantee a high acceptance and identification. What role does communication play in this context and which tools and networks can make the process work?

The German city of Eberswalde is getting ready for the challenges of 2030

Harald Händel Head of Press & Communications City of Eberswalde


With the sustained economic crisis, two trends are on collision course:• The demand by management that communica-

tions align with the enterprise-wide demand to demonstrate a dollar value for their work – at its core sustaining reputation

• The lack of an academically valid and reliable methodology for deriving a dollar value enterprise reputation

Together with its sister firm, Risk 2 Reputation, CARMA International will present a methodology which enables enterprises to monitor the impact on value of the fluctuations in reputation.

At last: A clear dollar value for reputation

Tom veseyEuropean Chief ExecutiveCARMA International

Workshop

1 6 t h e e u r o p e a n c o m m u n i c a t i o n s u m m i t

Best Cases | 3.15–4.15 Thursday, June 27, 2013

Reputation Management

Alex Aiken will set out how corporate reputation can be managed and enhanced in a world of 24/7 media, digital debate and multiple stakeholders. He will focus on how effective communications can guide an organisation and how communicators need to change, and will also set out how communica-tion teams need to develop to meet the challenge of open public debate.

Reputation management in a digital world

Alex AikenExecutive Director of Government Communications UK Government

In a world where stakeholder audiences are sophis-ticated and information flows are multi-directional building a reputation strategy that works is hugely challenging. Pierre Goad will share what HSBC has learned about the limits and opportunities confront-ing communicators in managing reputation.

How to build a reputation strategy that works

Pierrie GoadGlobal Co-Head of CommunicationsHSBC Bank

Media Relations & Campaigns

Thierry Nicolet will be sharing his experience conducting a yearly campaign aimed at increasing the efficiency of PR agencies through measurement, motivation and best practice sharing. In this session, the latest developments in the field of evalua-tion at Schneider Electric, such as KPIs and other measurement tools, will be discussed (say good bye to “equivalent advertising”). We will also look at the different marcom demand drivers which result in a purchasing decision and then focus and analyse PR’s contribution to sales with actual numbers.

“Schneider Electric Best PR Agency Award” campaign for PR efficiency and effectiveness

Thierry NicoletSenior Vice President Press RelationsSchneider Electric France

In 2011 Immobiliare.it wanted to increase its brand awareness and bring new traffic to the site through a powerful media relation strategy. To reach the goal thinking out of the box had to be the rule. Halloween was the solution, and this was not a trick!

Creating a good PR campaign is not ... a trick

Andrea PoloCommunication DirectorImobiliare.it

The complexities of managing crises in a globally connected world have increased in recent years. Po-litical and economic interdependencies are forcing organisations to engage with ever more stakeholders to manage risk. Moreover, 24-hour instant news and social media are exerting a level of pressure and scrutiny previously unseen.This workshop, led by Caroline Sapriel, will arm participants with strategies for fast track stakeholder mapping, pro-active scenario planning and social media communication via a dynamic custom-de-signed scenario played out on the ICONSnet on-line simulation platform.

Steering your way through a crisis: A Workshop by CS&A

Pre-Summit Workshop / Wednesday 26.6.2013

Caroline SaprielFounder & Managing DirectorCS&A International Risk & Crisis Management

How do we optimise the value of PR in a converging media world? What is the real value of Big Data, and what are the practical and commercial benefits to PR practitioners? How do data insights drive better communications decisions and competitiveness?In this in-depth workshop, Philip Lynch will investi-gate the forces which are shaping today‘s media and the management of communication. The session will be based around practical demonstrations of insight techniques and case studies to prove the value of PR in the communications mix.

Convergence, Big Data and Doing The Job Better

Workshop

Philip LynchDirector, Media Evaluation Kantar Media



Marc PfitzerManaging directorFSG

Gunhild A. StordalenFounder & CEOGreeNudge

laurent FreixeExecutive vice PresidentNestlé Europe

Marc Pfitzer, Managing director of social impact consultants FSG, will talk about the practices that allow companies to innovate for shared value.

Gunhild A. Stordalen is the CEO and Founder of the environmental organisation GreeNudge, which aims to initiate, fund and promote research into behavioural change as a climate measure.

laurent Freixe, CEO of Nestlé Europe, plays a decisive role in leading the Nestlé Nutrition Health & Wellness mission and making Nestlé Europe a profitable growth zone for the Group.

Translating Ethical Values into Economic Value

As the business landscape is evolving, ethics obtains market value. Successful business strategy is not solely concerned with numbers and profit, but must know and emphasise the enterprise’s value and authenticity; ethical principles are at the core of the corporate character. From compliance to internal communication, this fact cannot be neglected. Indeed, strengthening the link between business strategies and social practices has gained importance in modern management. And so has the practice of responding to an increasing recognition that societal challenges and corporate competitiveness are interlinked. This three-part session will explore how businesses can understand their purpose in society and shape their capabilities to deliver vast social impact and behavioural change creating shared value for the organisation and its stakeholders.

Main Session One 4.45–6.00


T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T

Philippe borremanss, van Marke 2011

Christof Ehrhart, deutsche Post dHl 2011

dani Meyer, danone2011

Javier Moreno, El Pais2011

Thomas Sevcik, Arthesia2011

leandro Herrero 2012

Jon Iwata, IbM2012

Jörg Asmussen, European Central bank2012

Hu Shuli, Ciaxin Media2012

R e v i e w 2 0 0 7 – 2 0 1 2

viviane reding, European Commission2010


S U M M I T 2 0 1 3


WHERE EuROPE’S COMMuniCATiOn COMMuniTy COMES TOgETHER

Join more than 600 senior-level communicators to learn and discuss about the latest developments in communications

Markus Siegler, Fifa2007

Eva vieleborg Hald, danske bank2011

Martin Hiller, WWF 2009

Caroline Guillaumin, Société Générale2009

Anne villemoes, danish Crown2010

Mark bolland, Marks & Spencer2012

James Appathurai, Spokesman, NATO2009

Alastair Campbell. Former Spokesperson, british labour Party2010

Micael dahlén, Stockholm School of Economics2011

Marc bolland, CEO, Marks & Spencer2012


Achieving a pro-fessional, efficient, reliable, value-added customer relationship as governmentMireille van Pollaert Flemish Infoline Harald Händel City of Eberswalde

best cases11.30–12.30

Lunch12.30–1.45

your Most valuable and Organic Communication Tools: your voice & Persona! 1.45–2.45


Gala european communication awardFrOM 8.00

cof fee break11.00–11.30

10.15–11.00

weLcome and introduction10.00–10.15

doors open9.30–10.00

THuRSdAy, JunE 27, 2013

Keynote I

Communicating Sustainability as driver for change – Opening KeynoteThe Summit keynotes are unique opportunities to listen to special personalities and fresh outtakes and perspectives on current events, future trends and political and economical developments. This year’s opening keynote will be announced on our website soon. In a year in which the fast-paced nature of global change has become clearer than ever, the Summit is an opportunity to look at what has changed, who are the new key players, what will the future look like and how these changes affect our profession.

Interactive Session

4.45–6.00 Main Session I

laurent FreixeNestlé Europe

Karin HelmstaedtModerator

room change2.45–3.15

room change & cof fee break4.15–4.45

programme


Herbert HeitmannEACd


Social Media & Online Communication

Internal Communication Crisis Communication Peer-to-Peer Session C-Suite

Olympic Games london 2012Jackie brock-doyle ObE lOCOG

The Future of Pr – It’s life or death for usAnnabelle Atchison Microsoft

I am a crisis: a surprising campaign with surprising resultsMargaret O’donnell british red Cross

bringing delhaize Group’s vision and values to lifeCatherine Alexandre delhaize Group

Navigating Through Change and CrisisSusan Sheehan Nokia

Finding your StoryAnne villemoes danish Crown

The Chief Communication Officer and the C-SuiteIngmar de GrooijerMedTech Europe, Eucomed, EdMAPiet verhoeven University of Amsterdam Herbert Heitmann EACd President russell reynolds Associates

reputation Management Media relations & Campaigns

Change Communication Public Affairs & Political Comms

How to build a reputation strategy that worksPierre Goad HSbC bank

reputation Management in a digital WorldAlex Aiken UK Government

“Schneider Electric best Pr Agency Award” campaign for Pr efficiency and effectivenessThierry Nicolet Schneider Electric France

Creating a good Pr campaign is not...a trickAndrea Polo Immobiliare.it

Change Communication & Cross-Cultural Communication: two sides of the same coinMarie Gabrielle Cajoly Addax Petroleum

Communication ChangesChristoph rust Honda Motor Europe ltd.

Communicating on a Humanitarian CatastropheMelissa Fleming UNHCr

Translating Ethical values into Economic valueGunhild A. StordalenGreeNudge

Marc Pfitzer FSG

Peer-to-Peer Session

Campaigning Out of the boxAnthony Gooch Galvez OECd

defining Social Media KPIsPhilippe borremans van Marcke Group

Skills lab

Creating Chemistry - Communicating bASFs corporate strategydr. Stefanie Wettberg bASF SE

workshops

Marie Terese letorney Ask your voice

workshops

research

Communication and Multilingualism in Financial ServicesMiriam roemers European Association of Public banks Prof. Hannelore lee-Jahnke School of Translation and Interpretation of the University of Geneva daniel Funk ClS Communication AG Hans van den boer ClS Communication AG

EACd Working group meeting 11.30-1.00

The best of all communication strategies: Owning the futureTore Prang Airbus

Partner Workshop

The new normal: brand efficiency alignment & improvementMarc Cloosterman vIM Group brand Implementation

Getting results by aligning reputation insightsMilorad Ajder Ipsos MOrI reputation Center

Partner Workshop

At last: A clear dollar value for reputationTom vesey CArMA International

Connie HedegaardEuropean Commission

I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S 2 1

Insights and Future Challenges for Communication directorsAnsgar ZerfaßUniversität leipzigdejan vercicUniversity of ljubljana

doors open9.00–9.30

weLcome and introduction Karin Helmstaedt, Moderator9.30–9.45

9.45–10.15

FRidAy, JunE 28, 2013

Quality Journalism in a changing media landscape

10.15–11.30

room change & cof fee break11.30–12.00


Lunch1.00–2.00


room change3.00–3.15

3.15-4.00 Keynote III

Current trends in communications

cof fee break4.00–4.15

eacd Genera l assembly4.15–5.45

Keynote II

Main Session II

Creating value through Communication

Communication Strategy Social Media & Online Communication

Internal Communication Peer-to-peer Session

The secret to great leadership is great Communications Judith MagyarSAP

delivering transparency: A digital journey Xavier rousseldole Fresh Fruit

How we inspire collaboration and knowledge sharing in a large global organisationIan McNiarnIbM

More than Just Words: Internal Communications as a tool for EngagementStacey MintonCelgene

Transforming Internal Communications: From News Pipeline To Collaborativeregine Coqueran-GelinAlcatel-lucent

Employees as brand EmbassadorsHans KoelemanKPN royal dutch Telecom

ECM

developing Global Mindset for business Success: Intercultural Skills for Communicators Melissa lamsonlamsom Consulting llC

Media relations & Campaigns

Change Communication Public Affairs & Political Comms

Peer-to-peer Session

building a corporate digital strategy: the EU Council exampleAurelie valtatCouncil of the European Union

Keep Walking Greece: The campaign that inspired an entire nation in its time of need.Mark Arisdiageo Greece

Change Happens Frank HilgenfeldEmmvee Photovoltaics

How Sportlifestyle company PUMA manages its TransformationUlf SantjerPuma

Speaking on behalf of the voicelessFrank Schultz-JagowAmnesty International

digital communications: a strategic asset in creating a valuable story lisa boch-AndersenMicrosoft

Skills lab

Tom Watsonbournemouth University



Inge WallageGreenpeace

workshops

workshops

research

Communicating trade: how to keep your coolbernard KuitenWorld Trade Organization

The role of strategic communications in supporting international expansion Olga PodoinitsynavTb Capital


Crisis communication instead of communication crisisProf. dr. Marc langendorfSiemens AG

Online crisis communication of deutsche bahnKathatina Jungedeutsche bahn Group

Partner Workshop

Putting values into action at berendsenbirgitte Jespersen Skadeberendsen Textile ServiceIsabel Collinsradley yeldar

How to build a champion brandbryan dumontAPCO Worldwide

Career Workshopreputation Management

Trending topics in the communication fieldregina Pinna-Marfurt USI Università della Svizzera italianaCommunication Management Executive Educationbetteke van rulerUniversity of Amsterdam

Winning confidence back in the financial sectorKlaus FridorfNordea

The thrills & chills of building & protecting global reputation in healthcareMichele GalenNovartis

Tracy Corrigan Wall Street Journal Europe


E U R O P E A N

AW A R DCOMMUNIC ATION

T H u R S d A y, J u n E 2 7 , 2 0 1 3 • 8 . 0 0 P MA l b E R T H A l l C O M P l E x • C H A u S é E d E W A V R E 6 4 9 - 6 5 1

b - 1 0 4 0 b R u S S E l S

T H E g A l A

The euroPean associaTion of com-

municaTion DirecTors (eacD) will

gather about 500 leading personalities from

business, media, politics and society for a fun,

glamorous and fascinating networking evening

on June27th, 2013. The eacD will honour the

individual or institution that has demonstrated

communciations excellence in europe in the past

year with the euroPean communicaTion

aWarD.

2 � T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T


S U M M I T 2 0 1 3

ProgrammeDay TWo MorningOpening Keynote 25

Main Session II 26

Best Cases 27


AfternoonSkills Labs 30

Best Cases 31

Host: The EACD 33

The European Communication Summit is pleased to announce our 2013 programme, which will feature some new and exciting formats and will of course include our past favourites.

PEEr-TO-PEEr

Use this chance to bounce ideas with like-minded people, create quality relationships and strong connec-tions. The sessions will be kicked-off by a short case introduction before you get the chance to discuss the latest controversial topics with your peers. The moderator will first introduce the topic before guiding through the ses-sions.

KEyNOTES

The European Com-munication Summit will feature various keynotes on this year’s most interest-ing topics and trends. Confirmed for this year’s Sum-mit is Tracy Corri-gan, Editor-in-Chief of the Wallstreet Journal Europe, who will explore the challenges and opportunities for quality journalism in the changing media landscape.

MAIN SESSIONS

During the Summit’s Main Sessions, a group of high-profile inspirational keynote speakers will engage in an interactive discussion with short impulse speeches, aided by several multimedia formats and facilitated by Summit moderator Karin Helmstaedt.

SKIllS lAbS

Communicating successfully takes a lot more than a nice powerpoint, a suit or a good logo. We all know that to get our messages across takes a little finesse. Through four personal skills work-shops, participants can investigate the way they communi-cate with the world, and can learn some tips for presenting, speech, negotiation, and your career.

WOrKSHOPS

Participants are invited to take part in special summit workshops, given at the same time as the best case slots, but which will last for a full hour. Join some of the top-level commu-nications experts in the field to learn practical hands-on tools and lessons for opitimising your communication strategy.

bEST CASES

Through a series of best cases from top-level com-municators from various industries and organisations from across Europe, participants will be provided with a wide and informative view on the relevant issues in com-munications today. Best case slots will be featured twice on each day of the programme – giving you the option to mix and match sessions.

Quality Journalism in a Changing Media Landscape

loss of advertising revenue and competition from social media are just two critical factors that have made the state of the media so precarious in recent years. Quality journalism needs resources, time and freedom from commercial interests, yet these are all under threat in the new media landscape. This session will explore the challenges and opportunities for journalism and the wider media. Tracy Corrigan will contribute to this session with 18 years of experience at the FT.

Tracy CorriganEditor-in-ChiefWall Street Journal Europe

Tracy Corrigan is a business journalist with 20 years‘ experience of reporting and financial commentary in both London and New York. She is editor of the Wall Street Journal Europe and former assistant editor of the Daily Telegraph. She has also worked at Dow Jones newswires and the Financial Times where she worked as a reporter, New York correspondent, Lex writer, editor of FT.com, news editor and ultimately head of Lex.

Keynote Two

2 � T H E E U R O P E A N C O M M U N I C A T I O N S U M M I T

Creating value through communication

With most business textbooks still granting the communications department no more than a sidekick role in the realm of marketing, it is not surprising that Pr is often among the first targets of budget cuts. Communication is still dismissed by many as a soft discipline. yet most organisations would agree that communication and dialogue with stakeholders is now more crucial than ever, given that we are living in a networked society. This three-part session will present insight into the power relations of the corporate structure and debate how an authentic communication enterprise can be positioned at the forefront of an organisation, with a focus on value creation through communication.


Andre Manningvice President & Global Head of External CommunicationsPhilips

Inge WallageCommunications directorGreenpeace

Tom WatsonProfessorBournemouth University

Andre Manning, vice President and Global Head of External Communications at royal Philips Electronics, will share insights into using a measurement system for royal Philips to assess the value of public relations and how to move the needle from output towards outcome.

Speaking on communications evaluation and strategy within Greenpeace, Inge Wallage, Communication director at Greenpeace International, will highlight the value creation through communication.

Tom Watson, Professor of Public relations in the Media School at bournemouth University, will highlight the value of communications in the form of rOI and KPI from an academic point of view.

Main Session Two 10.15–11.30



12.00–1.00 | Best Casesfriday, June 28, 2013

Social Media & Online CommunicationInternal Communication

Engaging employees in a free exchange of ideas, soliciting opinions and facilitating relationship building not only ties employees to the mission of the business but drives emotional ownership of the results. This has become the evolved role of internal communications at Alcatel-Lucent. More than pushing information, Alcatel-Lucent plants the seeds of discussion and guides the dialogue. Regine Coqueran-Gelin, Vice President Corporate Com-munications for Alcatel-Lucent, will discuss how, by using a multi-channel approach and staying close to the conversations, internal communicators at Alcatel-Lucent are moving from top-down presenters to collaborative provocateurs.

Transforming internal commu-nications: From news pipeline to collaborative platform

regine Coqueran-GelinVice President Corporate Communications and CRSAlcatel-Lucent

IBM is arguably the most socially advanced global technology company with a legacy stretching back over 100 years. But how did it transition from a traditional company to one where the norm is an expectation of being able to instantaneously team up around the clock with global experts, as well as locally experienced partners, at a moments notice? It isn‘t just a question of technology, but rather the adoption and utilisation philosophy which stretches from a top-down as well as a bottom-up approach. Ian Mcnairn will discuss the tips, techniques, tricks and problems associated with getting a 400,000+ organisation to become a social business.

How we inspire collaboration and knowledge sharing in a large global organisation

Ian McNiarnInnovation & Social Collaboration Program Director IBM

There are direct links between good communica-tions with employees and the engagement levels that employees have with their employers. How can communications foster meaningful engagement that has a tangible impact on the business? What are the requirements for good communications that supports the business and meets the needs of employees? This presentation will look at examples of commu-nications that have worked and lessons where new approaches are needed.

More than just words: internal communications as engagement tool

In a climate of consumer mistrust surrounding food and growing concerns on environmental and social issues fuelled by the recurrent crisis across Europe, Dole Fresh Fruit Europe’s Marketing and Communi-cation Director Xavier Roussel presents the approach developed by Dole within the European fresh fruit industry to reposition its brand and communicate about its corporate responsibility and sustainability programs. This best-case award-winning project engages consumers through an innovative digital journey to the origin of their fruit.

Delivering transparency: A digital journey

Stacey MintonPublic Relations DirectorCelgene

Xavier rousselMarketing & Communication DirectorDole Fresh Fruits Europe

Workshop

Putting values into action at Berendsen

birgitte Jespersen SkadeDirector, Group Marketing Berendsen Textile Service (Berendsen plc)

Isabel CollinsHead of Employee Engagement Radley Yeldar

An international business which had grown through acquisition, Berendsen was localised and fragmented. Bir-gitte Jespersen Skade of Berendsen and Isabel Collins of Radley Yeldar will look at how they met the challenge with a programme to create unity, involving all employees to reinforce what the company stands for and work collaboratively to put those values into action.



Best Cases | 12.00–1.00 Friday, June 28, 2013Friday, June 28, 2013


Immediately after BenQ, the former Siemens mobile phone division, filed for insolvency at the end of 2006 the Public Prosecutor’s Office of Munich started to investigate in one of the biggest corrup-tion scandals in recent history. The consequences were payments of several billion Euros to the SEC (Security Exchange Commission), the German state and a lot of lawyers. Today Siemens is in a better business position than ever. The reputation is restored. The last few years have been a challenge for communications. Prof. Dr. Marc Langendorf, Head of Strategic Planning of Communications at Siemens, dares to look “back and beyond“.

Crisis communication instead of communication crisis: Ob-jectives and necessity of com-munication in times of crisis

Prof. Dr. Marc Langendorf Head of Strategic Planning Department of Corporate CommunicationsSiemens AG

Social Media provides many opportunities, but also involves risks. Nevertheless, the DB Group has decided to engage in a dialogue with its customers and other stakeholders via the social web. A com-prehensive digital crisis strategy is the foundation for this endeavor. Deutsche Bahn has successfully managed critical situations through proactiveness, quick decision-making and humor as well as a fair degree of self-mockery to appeal to users. Katharina Junge will present some best practices of how DB converted critical discussions on the social web into positive topics.

Online crisis communication of Deutsche Bahn: Digital crisis strategy and best practice cases

Katharina JungeDeputy Head of Social MediaDeutsche Bahn Group

According to the European Communication Monitor 2012, 84 per cent of specialists surveyed believe top management lacks understanding of communi-cations. The good news about this sad state of affairs is the opportunity for communication profession-als to move towards a new, strategic management function which includes responsibility for educating management to communicate better and thereby become better leaders. Judith Magyar explains how leaders at the global software giant SAP are learning to use powerful tools such as storytelling, design thinking and social media to communicate more effectively about the company’s revolutionary innovations in mobility, big data and the cloud.

The secret to great leadership is great communications


Judith MagyarCommunications DirectorSAP

Few organizations face the international com-munications challenges seen by Russian invest-ment banks working in emerging markets. A complex web of political, economic & financial factors impact perceptions across the world. Olga Podoinitsyna will share her experiences of taking a newly launched investment bank to the position of being a globally recognized force in Emerging Market investment. Overcoming media skepticism & launching a hugely successful international invest-ment forum, VTB Capital has brought in over 400 ECM and DCM deals, which were instrumental in attracting more than USD 162.7bn worth of invest-ments to Russia and CIS since 2008.

The role of strategic communications

Olga PodoinitsynaGlobald Head of Communications & MarketingVTB Capital

Workshop

Bryan Dumont President, APCO Insight®

APCO Worldwide recently launched its Champion Brand Index, a ground-breaking global study that measures the brand strength of nearly 600 of the world‘s largest public and private companies. Conducted by APCO Insight®, our Champion Brand study surveyed more than 70,000 people across 15 countries. Learn how the Champion Brand model offers a 21st-century framework for building corporate brands and provides a branding blueprint for your organisation.

How to Build a Champion Brand

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xx–xx | WorkshopsFriday, June 28, 2013

Employees as Brand Ambassadors

The last decades produced manifold changes transforming the communication landscape in yet-untold ways. These changes touch all areas of our communication work, one being the coordination of internal communications. Social media is, for example, a crucial influence opening the communication arena so that literally everyone acts as ambassador and communica-tor. One essential question is how we can empower our staff to be effective communicators telling the company’s story and promoting our vision to the wider community and stakeholders.

12.00–01.00

Digital communications: a strategic asset in creating a valuable story

2.00–3.00

Moderator: Lisa Boch-Andersen,Senior Director of Communications, Microsoft

As Senior Director for Communications Europe, Lisa Boch-Andersen has lead various projects on integrated communications and can perfectly lead through this session on implementing an integrated education programme.

Moderator: Hans Koeleman, Director Corporate Communications, KPN Royal Dutch Telecom

Having held various key positions in corporate communications for various industries as transport, finance and retails before joining the becoming Director Corporate Communications makes him the ideal moderator on current repuation issues.

What are the challenges of creating & communicating a valuable story for a company? The story needs to be rel-evant across different geographies; content must be adapted to diverse audiences; & company milestones should be integrated with the broader story & positioning. Lisa Boch-Andersen will share how digital & online communications in Microsoft is a key backbone for creating a connected story, and an important amplifier of the company’s positioning and rebranding. Use this session to discuss thoughts on how to create a digital strategy that is relevant, integrating and which connects the dots for some of the company’s key – yet different – targets.

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Skills Labs Both Days

Communicating successfully takes a lot more than a nice presentation, a good image or an eye-catch-ing logo. We all know that to get our message across takes a little finesse. Through these personal skills workshops, participants can investigate the way they communicate with the world, and can learn valuable tips for presentencing, speech, negotiating.

Philippe Borremans

Defining Social Media KPIs

Melissa Lamson

Intercultural Skills for Communicators

Philippe borremansChief Social Media OfficerVan Marcke Group

Social media measurement starts with the definition of your key performance indicators. This workshop will look at several trends in social media measurement and apply different techniques so you can get a better understanding of possible KPIs for your organisation. Although not an exact science set in definite rules, creating clear social media KPIs is a crucial skill for every modern day commu-nicator. The workshop will also look at your specific challenges and give you the tools and techniques to develop your own realistic KPIs.

Melissa lamsonFounderLamson Consulting LLC

Think Global, Act Global is a new twist on the old adage. According to a new study by Ernst & Young, developing global mindset is the number one prior-ity for corporate business leaders today. As communication professionals, the responsibility lies with you to help the organisation navigate through global at-titudes and behaviours, appeal to highly qualified global talent, present a globally savvy corporate image, and ensure the company communicates its messages successfully across cultures. In this highly interactive and practice-oriented Skill Lab, participants will learn how to develop a global mindset and to apply best practices, behaviours and strategies.

3.15–4.15 • 27.6.2013 2.00–3.00 • 28.6.2013

SurveyEuropean Communication Monitor 201�An exclusive, first-hand presentation of this year’s European Communication Monitor, the largest transnational survey on strategic communication worldwide. The study is conducted in more than 40 countries within the framework of the European Public Relations Education and Research Associa-tion, together with the EACD and Communication Director magazine. Lead researchers Professor Dr, Ansgar Zerfass and Dejan Vercic will present results and discuss topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of the communication function.

12.00–1.00 • 28.6.2013

Ansgar ZerfassUniversity of Leipzig

ralph TenchLeeds Metropolitain University

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2.00–3.00 | Best Casesfriday, June 28, 2013

After being at the verge of bankruptcy in 1993, the sporting goods company became an unprecedented success story by repositioning itself as a sport lifestyle brand mixing influences between sport, lifestyle and fashion. Part of this was an increase in stock exchange value by 4000 percent. Ulf Santjer will describe the corporate and brand transformation at PUMA and how they were covered and commu-nicated to various stakeholders within the scope of change communication.

How the sport lifestyle company PUMA managed its transformation

Building a corporate digital strategy: the EU Council example

Keep Walking Greece: The campaign that inspired an en-tire nation in its time of need

Changes challenge communicative efforts. Com-munication, internally, externally, especially on the international level, has to be bespoken without becoming victim to fashion. Change can happen everywhere: outside the markets keep on changing, whereas stakeholders, policies, suppliers or internal factors can change, too. Change demands ever changing communicationbang on time with the right instruments and for the right people. That is it. Or is it? Working for a company in a market that resembles a rough crossing with changing winds at shortest warning, Frank Hilgenfeld will discuss effective ways to communicate change internally and externally with a focus on extreme cultural differences, rapid changes in technology, market demands, product portfolio and politicians, too.

Change happens

Thomas Schultz-Jagow is the Senior Director of Campaigns and Communications at Amnesty Inter-national. He leads on an integrated strategy for the movement’s global campaigns and communications including responsibilities for editorial, media and digital communication. In this session, he will share the bold and brilliant communication campaigns that help Amnesty deliver its global message of human rights and political engagement.

Frank HilgenfeldHead of Communications & SpokesmanEmmvee Photovoltaics

Thomas Schultz-JagowSenior Director Campaigns & CommunicationsAmnesty International

Ulf SantjerDirector of Corporate CommunicationsPuma

Media relations & Campaigns

Change Communication


Speaking on behalf of the voiceless

Aurelie Valtat will explore the different elements that together constitute an organisation’s digital strategy: online communications, media monitoring, brand management, campaign management, crisis com-munication and IT governance. She will use the EU Council as a case study to highlight the advantages and pitfalls of introducing such a digital strategy.

Aurelie valtatDigital Communication StrategistCouncil of the European Union

In a rapidly changing media landscape and overall declining marketing budgets, targeted media plan-ning and clever use of non-traditional mediums like social media and creative PR is becoming a critical factor. The Keep Walking Greece campaign is a great example of how to create a huge impact with a limited budget. Creative work based on consumer insight combined with an unconventional and targeted media approach managed to not only build the equity of the Johnnie Walker brand in Greece but inspire a whole nation in its time of need.

Mark ArisMarketing ManagerDiageo

Facing a diverse and often unpredictable audience has been at the heart of external communication at the World Trade Organisation. From business suits to people dressed up as turtles, everyone had a say and an opinion on international trade matters. But the tone and nature of the public discussion has changed: where it used to be wild, one-sided and polarised, it has become more technical and respect-ful. Why is that and what led to this sea change? How can we learn from this success, based on a mix of respect and trust, perseverance and patience.

Communicating trade: how to keep your cool

bernard Kuiten Head of External RelationsWorld Trade Organization


The EACD Regional Debates bring together public re-lations and communications professionals from differ-ent European regions for informative discussions and great networking opportunities. By organising debates and presentations on contemporary communication issues to its members across Europe, the EACD shares the accumulated knowledge of its members across the continent, strengthening its network in the process.

regional debates

Best Cases | 2.00–3.00

Reputation Management

Shaping reputation in today’s world using insights, strategies and lessons learned gained from real world experience leading Novartis Communications.

The thrills and chills of building and protecting global reputation in healthcare

Michele galenGlobal Head of CommunicationsNovartis

Shareholder activism is a powerful tool to create stronger and more stable long-term investment results in the global financial sector, and today, global investors together have the strength to impact companies‘ behavior. Responsible Investments approach is a key element in the fight of winning back the confidence from clients in the financial sector. At the same time the strategy screening and engagement has proven to be a strong and engaging communication tool for the biggest bank in the Nordic Region.

Winning Confidence back in the financial sector

Klaus FridorfDirector, Responsible Investments and Governance Nordea

The role of the communicator is constantly changing: Technological innova-tions present many new opportunities, organisations have new claims to excel as an authentic enterprise and of course the recent economic situation affects the organisationl structure. There is a clear need for modern communicators to rethink their professional future and to advance even further their capabilities and expertise. This workshop will help you to carefully reflect on and plan your career development, improve the way you seek out new opportunities, and gives you tips on how to ascertain any gaps in your knowledge, skills and competencies.

Trending Topics in the Communication Field

Workshop

betteke Van rulerProfessor, University of Amsterdam

The EACD regularly publishes instructional Service Brochures to provide practical solutions to a wide variety of communications concerns. Our Service Brochures are an invaluable resource for EACD members. Furthermore, our partner magazine Communica-tion Director is one of the leading resources for information and analysis on corporate communications and public relations. Pub-lished quarterly, it features news, commentary and debate on the latest issues enuring a rounded view of communications today.

pUbliCations & Knowledge

The EACD General Assembly represents the main decision-making body of the association. At the end of the European Communication Summit, mem-bers of the EACD are invited to the association’s annual General Assembly. As the EACD is now in its 7th year, with more than 2,000 members and growing, it will be discussed how to best utilise its strong network to further promote professionalism and qualification in the European communication landscape.

An invitation to the General Assembly will be sent to members of the Euro-pean Association of Communication Directors in advance.

EACD General Assembly EACD General Assembly / 4.15–5.45

regina pinna-Marfurt Managing Director, USI Università della Svizzera italiana

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Shared experience, shared visionFounded in Brussels in 2006 by over 100 in-house communica-tors from 23 countries, the European Association of Communi-cation Directors (EACD) is today the leading network for in-house communications professionals in Europe, with more than 2000 members in 39 countries. The EACD meets the needs of commu-nications professionals working internationally, providing them with support facing exciting new challenges they master daily in the global arena.

Our aimsThe EACD aims to create innovative forums for knowledge sharing and networking among communications professionals and to provi-de publications and information that reflect cutting-edge develop-ments within the communications field. In addition to the European Communication Summit, the EACD ensures hosts qualification and networking events across Europe throughout the year. www.eacd-online.eu

Qualification and Peer Networking for Europe’s In-House Communication Community

The EACD Working Groups ensure a cross-industry exchange of opinions and information. Members of the EACD convene regularly in workshops and meetings at diverse locations in order to discuss specific topics and work together on papers and guidelines for particular issues.

Coaching Days invite qualified speakers offering intensive training sessions, in the form of two- or three-hour work-shops, for EACD members interested in learning in depth about a particular aspect of communications. Further-more, the EACD organises webinars on a regular basis to connect our members who are spread over the continent. EACD Webinars provide a platform for expert knowledge exhange and informative discussion on the latest trends.

COACHING dAyS & EACd WEbINArS

WOrKING GrOUPS

Host: The EACD

EACD General Assembly / 4.15–5.45

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Working Group Meetings

In these changing times, communicators can clearly define the need for new approaches to brand management. Our latest Working Group “Brand Management” invites communicators to face these challenges and foster the exchange among peers. The meeting will gather members and peers to gather to discuss the most relevant questions and latest trends in the area.

lars bolleHead of Corporate Communications, REWE Touristik

The EACD Work-ing Group “CSR” invites members and participants to debate the theme “Social Media and Sustainabil-ity: a happy marriage or a quick flirt?”. A remarkable number of companies are engag-ing the various social

media channels. Their goal is to reach the broadest number of stakeholders possible and to highlight their journey to sustainability. But many obstacles are encountered: not always doing it right, achieving the goal or reaching the public. What is the current scenario, the outlook and most of all the main chal-lenges and opportunities?

Pierluigi OratiDirector of CSR & Sustainability , Humanitarian Water and Food Organisation

EACD Working Group “Health” invites members and peers to join a strategy workshop on crisis management. The following questions will guide the workshop: how well are we pre-pared for today‘s major crisis in the healthcare

industry/healthcare sector from a communications point of view? Has the „crisis landscape“ changed? Which new skills needed? Think „pharma scepti-cism“ in general - and combine it with transparency efforts in critical times, online and offline. Partici-pants will gain practical knowledge and will have the chance to discuss the relevant questions with their colleagues from the industry.

Nicole GorferHead of Communications & Public Affairs, Roche Pharma AG

The Working Group „Internal Communica-tions“ will gather its members and peers from the field to a meeting exploring the state-of-the-art in the realm of Internal Com-munications. Internal

dialogue is crucial in ensuring effective informa-tion and knowledge management and in fostering the corporate character as well as a sense of unity within the company. How can an organisation best approach and engage their employees? What are suitable methods and policies? The meeting will present best cases by experts in order to jointly explore and discuss the latest trends and challenges for the internal communicator.

Stacey MintonPublic Relations Director, Celegene International

The EACD Working Group „Finance and Insurance“ will debate the topic “Communica-tion and Multilingualism in Financial Services – Paradigm shift and consensuses to make”.Prof. Lee-Jahnke is go-ing to analyse the domi-nance of English as a

lingua franca and the importance of multilingualism in politics, media and culture, science and business while Daniel Funk, will highlight particularly the role of multilingualism with regard to client communica-tion and stakeholder relations. The session will be followed by a Q&A session moderated by Hans Van den Boer

Miriam roemersDirector of Communications and Public Relations, European Association of Public Banks

bruno MottaCEO, Shell Brands International

As tradition denotes, the EACd Working Groups will host meetings and workshops on occasion of the European Communica-tion Summit. These events will assemble EACd members and communications experts to share experiences and discuss the latest trends in each area of profes-sional interest and expertise. The seminars provide a platform to illustrate the latest trends, tools and methodologies together with communications peers from across Europe.The EACd Working Groups ensure a cross-industry exchange of challenges, informa-tion and opinions. Members of the EACd regulary gather in workshops and meetings to discuss specific topics of concern, be it industry- or topic-specific, and to work on position papers and guidelines to master the most current challenges.The EACd has Working Groups in the fol-lowing fields: brand Management, CSr, European Institution, Evaluation, Energy, Future of the Media, Health, Internal Com-munication, Professional Services, risk and Crisis, Social Media and Transport

Corporate Social responsibility

Finance & Insurance Health Internal

Communication

Brand Management


Working Group Meetings

The EACD Working Group “Energy” meets to delve into the theme “Managing Crisis Communications in the Energy Industry - a Case History“. The energy sector faces complex challenges and it is the communicators’ crucial role to outline benefits

to society but also to address uncertainties and explain measures and policies put in place. In order to master this complex environment, the modern communicator in the energy sector needs broad proficiency – Crisis Communication is an important tool and this workshop provides different case stud-ies and discussion among peers.

Andrew HoggVice President Communications, Exploration & Production, Total

The EACD Working Group „Professional Services“ hosts a meeting gathering all members and inter-ested peers to debate the latest trends in the field. Furthermore, the meeting will welcome the new Head of the

Working Group: Dionisio Uría Ronsmans. The Working Group offers support and expertise for communicators working in professional services such as law, audit, and accountancy firms etc. Communicating a service is very different than Product PR and hence communicators in this field require specialised tools and methods to master their challenges.

dionisio Uría ronsmansDirector of Communications, Uría Menédez Abogados S.L.P

The Working Groups “EU Institutions” and “Future of the Media” will discuss the theme “Threats and challenges to a free and independent media landscape in Europe”. The media landscape has changed dramatically in recent years. Questions have arisen about guarantees of an independent and pluralist media, its conduct and the role of the State.

Neil CorlettHead of Press and Communications Unit, The Group of the Alliance of Liberals and Democrats in the European Parliament

The Working Group “Evaluation” will dis-cuss ways to assess the efficiency and effective-ness of communication initiatives. The scope of the Working Group entails the techniques of measurement and

the argumentation standing behind any measure-ment. It looks at long term trends in consumer attitudes and the short term impact of communica-tion actions. In an age with data overflow, how can we gain an optimal insight into relevant information and keep control? How do we define and select key indicators? And with the multitude of systems and providers, online and offline, how can we select a proper process?

louis de SchorlemerCommunications Manager, Cargil Europe

After the crisis, rebuild-ing public confidence in the business is the foremost objective, but there are countless pitfalls, perspectives and prescriptions to consider. When a crisis breaks, the public,

media and authorities search for someone to blame. How do organisations manage the inevitable fall-out and address consumer confidence. What is the best approach: Duck, deflect, defend or diffuse? The meeting of EACD Working Group “Risk and Crisis” will present relevant case studies and invite mem-bers and participants to discuss the presentations in a roundtable discussion.

Philip SpringuelDirector of Communications & Business Development

Our Working Group “Social Media” will gather on occasion of the European Com-munication Summit” to discuss together with expert and peers the topic “Enterprise Grade Online Monitoring”.

The meeting will present an overview of case studies from companies who are using enterprise grade online monitoring for customer support, crisis preparedness and online media relations. Further-more, a live hands-on demo will present participants with the possibility to try the tool out and we‘ll show results of a predefined topic (search). Moreover, the results of a European wide survey on the topic will be discussed as well.

Philippe borremansChief Social Media Officer, Van Marcke Group

Oliver HerrgesellSenior Vice President Communications, Turner Broadcasting

Energy European Institutions & Future of the Media Evaluation

professional Service riskCrisis Social Media

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The European Communication Summit is a great opportunity to connect with over 600 senior-level European communications professionals from various industries and interests. but navigating through that many colleagues in just two days can be difficult! This year the Summit will feature a few new networking opportunities for participants to make the most valuable and interesting connections possible over the Summit programme.

Networking Opportunities at the Summit

SPEEd nETWORkingTaken from the idea of speed dating, speed network-ing gives participants a chance to have quick, informal chats with various other professionals. Participants will take part in a series of 3-minute ‘get-to-know-you’ sessions, and then move on to the new colleague in a game of networking ‘musical chairs.’ Speed networking is the perfect opportunity to exchange cards, and get to know others fast!

buSinESS lOungEThis year, we will offer a business lounge for those of you who need to work. A separate area will be provided, allowing you to sit down with your compu-ter or tablet and to work without being disturbed.

SuMMiT APPThis year, we will introduce the Summit App to the ECS. With the App you will be able to check the programme, create your own agenda of chosen presentations, learn more about the speakers and most important, to connect with your peers. You will be able to register via various online-platforms, see other participants and can directly connect with them via the App.

»A great networking opportunity, as always, with a lively Awards Celebration night. The dance floor showed that we‘re getting closer as a group - literally and metaphorically!«Médard Schoenmaeckers, HSBC

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TWiTTER lOungE In 2013 the Summit will introduce the Twitter Lounge, enabling participants to sit and tweet to-gether, to exchange ideas and thoughts on the Sum-mit and of course to connect. (@commssummit)

COnTACT POinTTo provide everyone with the opportunity to use the Summit App and to connect with his peers we will set up some iPads which you can use at any time. For those of you who will not bring their smartphone or tablet the Contact Point will be the place to check the latest programme and speakers as well as to search for and connect with fellow participants.

PARTiCiPAnT PROFilES The participant profiles that can be accessed online for the first time this year will allow you to connect with fellow participants and e.g. to inform yourself whom you were working with in the EACD working groups. These will bring you together with other professionals from your industry and keep you up to date on current trending discussion topics.

»Great networking event that gathers the Communication leaders of Europe and brings you up to speed with the latest and greatest in Corporate Comms and PR - an inspiring 2 days.«Bjorn Teuwsen, Director of Communications, Philips

»It’s a great event, it‘s truly a perfect platform to return energized to one‘s working desk. A very useful opportunity to network internationally and ex-change views on corporate communication issues.«Claudia Hammerich, Head of Corporate Communications, Sappi Europe

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Alex AikenExecutive Director of Government CommunicationsUK GovernmentAlex Aiken is the Executive Director of Gov-ernment Communications. Based in Down-ing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. He was Director of Com-munications and Strategy at Westminster City Council between 2000-13. At Westmin-ster he built a team that was recognised to be the best in local government and created a successful consultancy operation provid-ing services to other organisations. Before joining Westminster he held senior posts at Conservative Central Office, leading the Party’s Campaigns Unit from 1999-2000 and the Press Office between 1995 and 1999. He has trained politicians and officials in newly democratic states around the world in communications techniques.

Milorad AjederManaging DirectorIpsos Reputation CenterMilorad leads Ipsos MORI’s Reputation Centre. He has overall responsibility for strategy and innovation, as well as manage-ment of a number of key client relationships. His background encompasses both brand consultancy (Addison and Fitch) and reputa-tion research (ORC International). He is passionate about the role of research within the corporate environment, and believes it should be seen as a strategic resource that delivers both business critical insights and an action plan for change. Prior to joining Ipsos MORI, Milorad led ajder-associates, a strategic research boutique working with a range of blue-chip clients including BP, CNBC Europe and DuPont. Its focus was on delivering a blend of reputation research and corporate brand expertise that added value to the reputation management process. He is a regular speaker at international conferences for such organisations as the EACD, Conference Board and Corporate Communications Experience. Milorad has also written in a wide range of business and marketing publications and is an author of original research (Global 100) on corporate brand management.

Catherine AlexandreVP Internal & Sustainability CommunicationsDelhaize GroupCatherine Alexandre joined the Delhaize family in 2000 starting as the first woman to join the Delhaize Belgium Executive Committee. She took up her current role as Delhaize Group Vice President, Internal and Sustainability Communication in 2008. Prior to joining Delhaize she held several communication related positions including corporate, product and financial com-munication. Throughout her career, she has worked in journalism through different media: newspaper, radio and television.

Mark ArisWestern European Marketing ManagerDiageoMark Aris is the Western European Marketing Manager responsible for Johnnie Walker. Prior to his current role he held several Global, European and local marketing positions in multinational companies across Europe and was responsible for numer-ous brands both in the spirits industry (Smirnoff, Gordon’s, Jose Cuervo) but also in other categories such as Nivea, Carlsberg, Hansaplast etc.

Annabelle AtchisonSocial Media ManagerMicrosoftAnnabelle Atchison has a Bachelor’s degree in Mass Communication from Ludwig-Maxi-milians-University in Munich, making social media communications the academic focus of her studies. Since 2009 she has been working for the Microsoft Germany public relations team, where she established and is responsible for the social media strategy and structures within the department. In 2010 she took on the role of Social Media Manager for the entire German organisation. She is also a member of various groups and committees such as the BITKOM work group for Social Media and the Social Media Excellence Circle and has contributed to a variety of publucations such as industry social media guidelines.

Lisa Boch-AndersenSenior Director CommunicationsMicrosoftLisa is Senior Director of Communications and is resposible for digital positioning of the company throughout the European Re-gion. In her earlier role for Microsoft (which she joined in 2008) Lisa lead the European Citizenship Campaign for Microsoft Europe, underlining the contribution of ICT in solving key European societal challenges, such as healthcare, environment and education. She is the Chief Editor of www.microsoft.eu, and of the flagship magazine Futures. Prior to joining Microsoft, Lisa worked for ExxonMo-bil, where she held positions in Marketing, Communications, Media Relations and Public Affairs during her 10-year career. She was also responsible for ExxonMobil‘s policy and communications strategy for CSR & Corporate Citizenship in the European region. Lisa’s experience in Brussels also extends to a former role within the European Commission Directorate-General Enterprise, working with Industrial Policy and Competi-tiveness for 3 years.

Philippe BorremansChief Social Media OfficerVan Marcke GroupPhilippe Borremans is Chief Social Media Officer at the Van Marcke Group. Prior to his current role he held several communications related positions at IBM, including Corporate Communications and Online Communica-

tions. Throughout his career, he has worked both in-house and in agency, specialising in crisis and online communications. He is an avid blogger at www.conversationblog.com, a guest lecturer at several universities and is currently writing his first book about online monitoring and reputation manage-ment. Philippe is the Social Media Work Group Coordinator for the EACD. He lives in Bellingen, Belgium.

Jackie Brock-Doyle OBE2012 Olympics RepresentativeLOCOGJackie has worked in the communication and marketing field for over 25 years and is regarded as one of the world‘s leading communication strategists. She directed the communication strategy and implementa-tion for the world acclaimed London 2012 Olympic and Paralympic Games for seven years after leading the successful bid’s international and domestic PR and media campaign from 2003 to 2006. Jackie has lived and worked in the UK, Australia and Singapore and has run campaigns across Europe, USA, Asia Pacific, Australasia, Africa and the Middle East. She has designed and directed marketing, communication, media and sponsorship programmes for some of the world‘s biggest brands and events, including Visa International, the Sydney 2000 Olympic Games, Cadbury, the 2002 Manchester Com-monwealth Games, Coca Cola, Samsung, Mars and currently the London 2012 Olympic Games and Paralympic Games. She brings a depth of international experience having worked across a number of countries and for leading international businesses.

Marie-Gabrielle CajolyCorporate Head of Communications & CSRAddax PetroleumMarie-Gabrielle Cajoly is Addax Petroleum‘s Corporate Head of Communications & CSR. She joined the group in 2003. Her respon-sibilities include all aspects of external and internal communications, brand image and reputation management, media and public relations, and corporate social responsibil-ity. She is also Director of the Sinopec-Addax Petroleum Foundation, which includes the implementation of extensive sustainable development programmes in Africa, the Middle East and China in partnership with NGOs. Prior to joining Addax Petroleum, Marie-Gabrielle worked as a PR consultant providing advisory counselling to companies of the chemical, pharmaceutical, defence, consumer goods and IT industries, and provided advisory counselling to companies engaged in social projects and partner-ships with NGOs. She lectures in Reputation Management, Branding and Multicultural Management at Sinopec Management Insti-tute in Beijing, China.

Marc Cloosterman CEOVIM Group Brand ImplementationMarc is heading up VIM Group, specialising in brand implementation and management. The group has founded the brand implemen-tation discipline in 1991, and currently has ten offices around the world. His passion is to advise, write and speech in the area of (re)branding and brand management. Marc’s focus is on how to improve and organise brand efficiency across channels & touch-points. In 2012 Marc founded the EACD working group Brand Management.

Isabel CollinsHead of Employee EngagementRadley YeldarIsabel is Head of Employee Engagement at Radley Yeldar, a London communications agency. Over the last 20 years Isabel has helped businesses like BP, Balfour Beatty, PWC and Network Rail become more suc-cessful by strengthening culture and values. Her team research on values and ethics, ‘The Value of Values’ and ‘Commitment beats compliance’ can be downloaded fromry.com. Previously she ran her own consultancy, IC associates, for 8 years.

Régine Coqueran-GelinVP, Corporate Communications & CSRAlcatel-LucentRégine Coqueran-Gelin leads the corporate communication and CSR functions at Alca-tel-Lucent, overseeing media relations, em-ployee communications, brand, advertising, and online activities, engaging stakeholders in the transformation of the company. Prior to this role she has was the manager of corporate media relations for Alcatel-Lucent, having joined the company in 1997 and holding various positions in the corporate press office, as well as in the financial corporate team as financial controller. She started her career as Financial Auditor with Deloitte & Touch.

Tracy CorriganEditor-in-ChiefWall Street Journal EuropeTracy Corrigan is a business journalist with 20 years‘ experience of reporting and financial commentary in both London and New York. She is editor of the Wall Street Journal Europe and former assistant editor of the Daily Telegraph. She has also worked at Dow Jones newswires and the Financial Times where she worked as a reporter, New York correspondent, Lex writer, editor of FT.com, news editor and ultimately head of Lex. After 18 years at the FT, she left to write a column for The Daily Telegraph for three years, before taking up the editorship of the Wall Street Journal Europe in January 2011.

Bryan DumontPresidentAPCO InsightBryan Dumont, president of APCO Insight®, the global opinion research group at APCO Worldwide, is based in the firm‘s Brussels office. Since joining APCO in 1999, Dumont has been instrumental in developing APCO Insight into a full-service global opinion research consultancy which has guided many of the world‘s leading organisations with their communication, stakeholder engagement and business strategies, across more than 70 countries. As one of the main architects of APCO Insight‘s ground-breaking research methodologies, Bryan has shaped some of the world‘s most successful com-munication campaigns in recent years. He is in frequent demand as a speaker and author on the topic of reputation research and his unique contribution to his field has been recognized by a number of industry awards.

Melissa FlemmingHead of Communication/Chief SpokespersonUNHCRAs Head of Communications and Chief Spokesperson for the United Nations High Commissioner for Refugees (UNHCR), Melissa Fleming leads all communications

This event will assemble communications experts and authors to share, network and learn with others from across the continent. These renowned international communication experts will highlight and illustrate the latest trends, tools and methodologies in use in today’s communica-tions industry. Participants will get a chance to meet face-to-face with other communications experts to discuss the latest topics affecting the industry.

Speakers


efforts around the globe and serves as chief spokesperson. Operating in 120 countries, UNHCR provides shelter and help for over 30 million people who have fled wars and persecution. In her role, Melissa has intro-duced strategic communication planning designed to have more impact on the varied audiences, which include media, donors, governments and refugees themselves. She also directs global advocacy campaigns with a strong emphasis on social media. She joined UNHCR from the International Atomic Energy Agency (IAEA), where she served for eight years as Spokesperson and Head of Public Information during the period the organisation made headlines for its inspec-tion work in Iraq, Iran and North Korea and won the Nobel Peace Prize in 2005. Prior to IAEA, she headed the Press and Informa-tion team at the Organisation for Security and Co-operation in Europe and as a Public Affairs Specialist at Radio Free Europe/Radio Liberty.

Laurent FreixeExecutive Vice PresidentNestlé EuropeBorn in Paris, France, Laurent Freixe joined Nestlé France in 1986 in marketing. Between 1986 and 1999, he held different positions with increasing responsibilities in the field of sales and marketing. In 1999, he became the Head of Nutrition Division of Nestlé France; in 2003 he was appointed CEO of Nestlé Hungary, and in 2007 he was appointed CEO of Nestlé Iberian Region. In November 2008, Laurent joined the Nestlé Executive Board as Executive Vice President with responsibility for Zone Europe, where he plays a decisive role in leading the Nestlé Nutrition Health & Wellness mission, and making Nestlé Eu-rope a profitable growth Zone for the Group. Married with two children, he speaks French, English, Spanish and German.

Klaus FridorfDirector, Responsible Investments & GovernanceNordeaKlaus Fridorf is Director in Nordea‘s Respon-sible Investments and Governance team, working primarily with communication and strategy. Nordea aims to be among the lead-ing responsible fund providers in Europe and along with the rest of the team Klaus travels to all parts of the world to meet controversial companies in countries like Congo, Cambo-dia, India, Mexico and Brazil. Klaus joined Nordea in 2008 as Head of Communications in Nordea Funds. Previously, he has worked in the Danish Foreign Ministry and in Danske Bank Group in both Denmark and Ireland.

Michele GalenHead of Global CommunicationsNovartis AGMs. Galen leads Global Communications for Swiss-based Novartis AG. Prior to assuming her current role in 2012, she held several positions at Novartis of increasing responsi-bility across Communications and Advocacy, including Global Head, Communications & Advocacy, Pharmaceuticals Division; and Global Head, Oncology Affairs, Novartis Oncology. Ms. Galen previously served as Managing Director, Burson Marsteller. Ms. Galen is an attorney and award-win-ning journalist. She received a B.A. from George Washington University, a M.S. from the Columbia University Graduate School of Journalism, and a J.D. from New York University School of Law.

Pierre GoadGlobal Co-Head of CommunicationsHSBC BankPierre Goad has been working for HSBC Holdings plc since 2001. Having succes-sively held the positions of Head of Media Relations, Asia-Pacific, Investment Banking and Markets (from 2001 to 2002) and Head of Public Affairs, Asia-Pacific, Investment Banking and Markets (from 2002 to 2003), in Hong Kong, he moved on to London in 2003 and became Global Head of Corporate Communications, Corporate, Investment Banking and Markets. Before working for HSBC, Pierre Goad was Director of Corporate Communications at Lucent Technologies Asia-Pacific Ltd. (from 2000 to 2001). From 1989 to 2000, he worked in several positions for Dow Jones & Co., for example as Economics Correspondent and as Page One Editor for the Asian Wall Street Journal in Hong Kong, as Economics Correspondent for the Far Eastern Economic Review, and as Montreal Bureau Chief of The Wall Street Journal. Previous journalistics experiences include work for the Montreal Daily News and the Canadian Broadcasting Corp. in Montreal.

Anthony Gooch Galvez Director Public Affairs & CommunicationsOECDAnthony Gooch is Director of Public Affairs & Communications at the Organisation for Economic Co-operation and Develop-ment (OECD). As coordinator of its 50th Anniversary, he pioneered the OECD Better Life Index (www.oecdbetterlifeindex.org) launched successfully in May 2011 and led efforts to overhaul the OECD’s brand and reputation. Since joining in 2008, he has played a key role in coordinating the OECD’s major international public campaigns in response to the ongoing global economic crisis and sensitive issues such as the fight against tax havens and international bribery, in the context of the emergence of the G20.

Harald HändelHead of Press and CommunicationsCity of EberswaldeHarald Händel is heading the Press and Communications department of the German city of Eberswalde since 2012. Prior to his currentemployment he held several com-munications related positions in different institutions: He served as spokesmen for the German Green Party, for the European Commission and until the end of 2011 as the spokesman of the European Police Mission EUPOL in Afghanistan. He studied journalism and Arabic and has worked as Editor and Foreign correspondent for first German TV (ARD). Händel lives with his family in Berlin.

Connie HedegaardCommissioner for Climate ActionEuropean CommissionBorn in 1960, Connie Hedegaard had already been working with climate issues for several years by the time she began her appoint-ment as the EU’s first ever Commissioner for Climate Action in February 2010. In August 2004 she was appointed as Danish Minister for the Environment. In 2007 she was in charge of setting up the Danish Ministry of Climate and Energy, where one of the main tasks was to prepare the UN Climate Confer-ence in Copenhagen in December 2009.

Prior to that she was the youngest Danish MP ever in 1984, she became the first spokesperson for the Conservative People’s Party before she left politics for journalism. She worked for the Danish national news-paper Berlingske Tidende,became head of the news bulletin service Radioavisen at the Danish Broadcasting Corporation and wrote for the Danish national daily newspaper Politiken to name but a few of her career steps. Apart from working as a politician and journalist, Connie Hedegaard has sat on a number of committees and boards and has received various prizes for her involvement in and contributions to social debate. Connie Hedegaard lives in Brussels and in Hellerup, Denmark with her husband, Jacob, and their two sons.

Karin Helmstaedt ModeratorDeutsche Welle TVKarin Helmstaedt is one of the hosts of eu-romaxx – Lifestyle Europe, Deutsche Welle-TV’s daily life and style magazine show. She began her career as a journalist, freelancing as a translator and presenter at sporting events. Karin reported extensively on doping in the former East Germany, and in 1997 co-produced the prize-winning documentary Staatsgeheimnis Kinderdoping for German public television. Her subsequent work on the subject brought her to Berlin in 1998, where she continued freelance writing for newspapers and magazines, and contributed to a book. She also joined DW-TV as a News Translator and Speaker, and became a Pre-senter of Germany Today in 1999. Karin is a Canadian native with a German father and a Canadian mother, and represented Canada’s national swim team.

Frank HilgenfeldHead of Communications, SpokesmanEmmvee Photovoltaics GmbHFrank Hilgenfeld is responsible for the communication of a global manufacturer of photovoltaic modules. Before joining the company in 2010, he was in charge of com-munication and media relation for a number of companies, Federal Ministries and associations in Germany, the United States, Nepal and Great Britain. Frank also worked as a journalist and still is lecturer of journal-ism and media economy. He is a trained PR consultant and has studied in Münster, Newcastle upon Tyne (BA) and London (MA). He cuurently lives in Berlin.

Hans KoelemanDirector of Corporate Communications, KPN Royal Dutch TelecomHans Koeleman has been the Director of Corporate Communications at KPN Royal Dutch Telecom since 2007. Prior to taking this position, he held various key positions in the communications field in different sec-tors, such as retail (Ahold, Albert Heijn) and financial services (Delta Lloyd NV). Hans has studied Dutch Language and Literature, holds an MA in Business Communication and Public Relations, an MBA and a Master’s in Corporate Communication. He has also been active as guest lecturer at various universities and education programs in communications. He is Regional Coordinator for the EACD in the Netherlands, member of the Board of Logeion, the Dutch Associa-tion of Communication Professionals and member of the Board of Esprix, a leading award for Dutch Marketing Communication Campaigns.

Bernard KuitenHead of External RelationsWorld Trade OrganizationBernard Kuiten is Head of External Relations for the World Trade Organization since 2009. He oversees relations with business, civil society, parliamentarians and other interna-tional organizations. Previously at WTO, he was responsible for civil society relations and communication. Bernard has also worked as a trade negotiator for both the Netherlands and the EU. He holds a master degree in international economics from the Katholieke Universiteit Brabant, Tilburg. He lives and works in Switzerland since 1999.

Melissa LamsonFounderLamson Consulting LLCFor nearly two decades, Melissa has worked on projects in over 40 countries across a wide range of industries. Her expertise is in global diversity, intercultural management and developing global mindset. Melissa’s clients have included 3M, Cisco, Commerz-bank, L’Oreal, Lufthansa, and SAP. She has recently finished her third book, Why [Some] European Companies Fail in the US Market, And How Yours Can Succeed (Due out May 2013). Melissa has lived in Mexico, Spain, France, and Germany, and currently resides in Scottsdale, Arizona, USA. The Wall Street Journal called Melissa, „An award-win-ning consultant, with an award-winning personality!“

Marie Terese LetorneyFounder/Managing DirectorAsk Your VoiceMarie Terese Letorney, Founder/Manag-ing Director of Ask your Voice, is an opera singer with over 20 years of experience singing on renowned European operatic and concert stages and obtained a masters in Management. With this unique combination, Marie developed her innovative method Ask your Voice for all languages which is crea-tive, effective and of high quality to assist the professional “to optimise their Voice” and “enhance their Persona” to their fullest capacity. Numerous seminars and master classes have been presented in various international corporations, institutions, universities and associations including the European Commission and European Parlia-ment receiving positive and winning results.

Katharina LangeDeputy Head of Social MediaDeutsche Bahn GroupKatharina Junge works as Deputy Head of Social Media at Deutsche Bahn Group since 2012. Prior to her current role she held several communication related position at DB AG. Throughout her career, she has worked in journalism and public relations in different institutions in Germany and abroad. She studied communication science, politi-cal science and economics at Universitat Pompeu Fabra in Barcelona and Westfälische Wilhelms-Universität in Münster. Junge lives and works in Berlin.

Mark LangendorfHead of Strategic Planning Department of Corporate CommunicationsSiemens AGProf. Dr. Marc Langendorf currently heads the Strategic Planning Department of Corporate Communications at Siemens AG. Previously he was responsible for the Business and Financial Press of the Siemens Corporation


in Washington D.C. and before that of the Siemens AG in Munich. Prior to his move to the communications department of the elec-tronics company he worked for Dow Jones publishing and reported for the Wall Street Journal as a journalist amongst other things. He started his career as an editor at the news agengcy “vwd Vereinigte Wirtschaftsdienste”. Prof. Dr. Marc Langendorf teaches PR and Communication Management at the Munich Campus of the MHMK since the winter term 2012/13. He studied Business Economics at the University of Siegen, Economics at the Université de Bourgogne and graduated at the Friedrich-Alexander-Universität Erlangen-Nuremberg with a business degree. He got his PHD in 2006 with his thesis „Concepts and support systems for the integrated cus-tomizing in the production and distribution of financial information.”

Philip LynchDirector, Media Evaluation Kantar MediaAs media evaluation director at Kantar Media, Philip leads evaluation of mainstream media in the UK and international markets. Philip is also engaged with managing media convergence and works with Kantar Media ‚s social media analytics specialists to develop new resources and methodologies for online and social media analysis.

Judith MagyarStrategic Communications DirectorSAPJudith Magyar is responsible for develop-ing and implementing communications programs to support leadership development at SAP. Previously, she managed integrated communications for various SAP leaders including executive board members and regional presidents. An American based at the company’s headquarters in Walldorf, Germany, Judith grew up in Brazil and frequently visits family in Budapest. Judith blogs on a variety of topics such as con-nected cars, smart cities, and strategic communications.

Andre ManningVice President & Global Head of External CommunicationsPhilipsAndre Manning is an experienced com-munications leader who has held various international communications leadership po-sitions within Philips, for which he has been based in Prague, New York, Andover and Amsterdam. He is currently Vice President and Global Head of Corporate Communica-tions at Royal Philips Electronics.

Ian McNairnDirector Innovation and Social CollaborationIBMIan McNairn is the Program Director In-novation & Social Collaboration in WW Business Integration in the IBM CIO‘s Office. He is a catalyst between innovators and implementers, facilitating the flow of ideas, best practices, standards and leadership and is an evangelist in the social software, collaboration and knowledge management arenas, regularly chairing and presenting at conferences around the world. Ian has lectured on knowledge management, innova-tion, collaboration and social computing at the Universities of Cambridge, Birmingham, Sheffield, Surrey, Glasgow, Warwick, West-minster, the Chalmers University, Sweden and the IMD Business School, Lausanne

Stacey MintonPublic Relations DirectorCelgene InternationalStacey Minton heads communications and public relations for Celgene in Europe, based in Boudry, Switzerland. Celgene is a biopharmaceutical company with a focus on meeting the needs of people living with rare diseases. Prior to her current role, she held communications roles at Merck Serono, including leading global employee commu-nications and management communications for the 13-member executive board. Stacey has spent the majority of her communica-tions career in healthcare and has worked in nearly every facet of communications, on both the agency side and in-house.

Thierry NicoletSenior Vice President Press RelationsSchneider Electric FranceWith 20 years of PR experience, Thierry Nicolet leads press relations activities in over 45 countries by setting up and analysing key performance indicators, engineering global robust processes and by providing guidelines, assistance and needed coaching. Career paths have lead him to European marcom, product management and PR worldwide.

Margaret O’DonnellHead of DigitalBritish Red CrossMargaret O’Donnell is Head of Digital at the British Red Cross in London charged with implementing the vision of being “digital by default, user-centred by design”. She started her career in the technology sector working for Psion, the UK handheld computer manu-facturer, making her leap into the non-profit sector just before the dot.com bubble burst. Margaret is intrigued by online user behav-iour and what that reveals about people’s motivations and beliefs. We may know what their user journey looks like, but do we understand why and how we can turn online interactions in to real-life transactions?

Marc PfitzerManaging DirectorFSGMarc builds on 20 years of experience as advisor to executives in the private and so-cial sector to help surface new insights and collaborative efforts against our global chal-lenges. Marc has overseen over 70 projects for FSG touching on strategy, programme and organisational design, issue research and evaluation. Marc leads FSG’s corporate Creating Shared Value practice and has led all of the firm’s work in Europe to date. He has presented at dozens of conferences and written on numerous subjects spanning corporate social investment, agricultural development, performance measurement in the social arena, and the mechanics of collaboration. Marc heads FSG’s Geneva office, and engages directly with many of the office’s projects and field trips. Prior to FSG, Marc served as Principal at The Boston Con-sulting Group (BCG) based in Zürich. Prior to BCG and during his studies, he worked at the World Economic Forum.

Olga PodoinitsynaGlobal Head of Communications & MarketingVTB CapitalOlga Podoinitsyna is a Member of the Board and Global Head of Communications and Marketing at VTB Capital. She leads the bank’s communications and marketing

strategy development and implementation, focusing on regional development in Europe, Asia, the Middle East and the Americas. Prior to joining VTB Capital, Olga Podoinit-syna spent eight years at Deutsche Bank as Head of PR, Communications and Marketing Russia and CIS. She also held roles at PriceWaterhouse and Burson Marsteller. Olga has received significant awards for her communications work. She has a Master’s Degree in Russian Language and Literature from the Moscow Pedagogical University, she also has Diploma in Economics.

Regina Pinna-MarfurtManaging Directorthe Executive MScom program at the USI Università della Svizzera italiana Regina Pinna-Marfurt is the Managing Director of the Executive MScom program at the USI Università della Svizzera italiana in Lugano. Prior to joining the USI, she worked as an independent PR consultant with a leading Swiss communication agency. She has over 10 years of experience in Corporate Communications and Media Relations in the IT industry, and her other assignments have included working as a marketing and sales manager for a telecommunication company, as publisher of the Swiss women’s magazine “Annabelle” and as product manager at Credit Suisse. She studied German Literature and the Science of Communication at the University of Bern. In 2000, she graduated from USI and holds a MSc in Communica-tions Management.

Mireille Van PollaertManager Vlaamse InfolijnFlemish InfolineMireille Van Pollaert has been professionally involved with integrated information since 1980. She began her career at the Council of Europe, where she took part in the design and development of a European database for scientific sports research. After that, she started working for the Flemish Government, notably at Bloso, the Flemish sport agency, where she, among other things, founded the Flemish High Performance Sports Agency and the Ombudsman for Elite Sports Unit. Almost 10 years later, she joined the Flemish Ombudsman Service. Analysis of complaints filed with the Ombudsman indicated that people needed one single point of contact for government information. When the Flemish government decided to establish such a point of contact, she was put in charge. It was the starting point of the Vlaamse Infolijn (Flemish Infoline), which for the past 14 years has been the first contact point for citizens and businesses searching for government information

Andrea PoloCommunication DirectorImmobiliare.itAndrea Polo is the Communication Director for Immobiliare.it, where he is the head of all aspects of communication at both Immobil-iare.it and Facile.it. He began his career in communications at Gruppo Editoriale Giunti in Florence, before moving in 1999 to lead the marketing of Gruppo Editoriale Giunti in Milan. In 2000 he joined eBay Italy where he was responsible for communications and marketing in different categories. By the end of 2003 he was directing the group’s external communications. The campaigns created and executed by Andrea received several awards including the European Best Event Award and five European Excellence Awards.

Tore PrangVice President Communication Strategy and Strategic AirbusTore Prang is Vice President Communica-tion Strategy and Strategic Programmes at Airbus Headquarters in Toulouse, France. In this role he is in charge of protecting and developing the Airbus brand and to develop long term branding strategies. He also oversees the company’s global advertising activities, Airbus’ social media channels and the communication teams of Airbus in the Americas, Asia and the Middle East. In his previous missions, Tore worked in various communications functions at Airbus and was strongly involved building the A380 suc-cess-story. Tore holds a MSc in Economics from the University of Hamburg.

Miriam RoemersDirector of Communications & Public Relations European Association of Public BanksSince January 2012 Miriam Roemers has been Director of Communications and Public Relations at the European Association of Public Banks (EAPB). Before that, she was Public Relations Manager (May 2002-December 2011) at the same association. She holds a Master of Arts in Germanic Philology, a post-graduate qualification in Educational Sciences and completed a busi-ness administration programme. She started her career in the commercial department of a Japanese multinational, moved on to an American e-commerce company and was also language lecturer at the Chamber of Commerce, VIZO and the University of Ant-werp (ICTL). She is a member, amongst oth-ers, of the Brussels Chamber of Commerce, the Corporate Communications Community (formerly Belgian Public Relations Centre), of Rotary International and is senator of Junior Chamber International. She also is the Head of the Working Group Finance and Insurance of the European Association of Communication Directors (EACD).

Xavier RousselMarketing & Communication DirectorDole Fresh Fruit EuropeXavier Roussel is Marketing and Commu-nication Director at Dole Fresh Fruit Europe in Hamburg since 2010. He has 20 years of experience in the fruit industry and worked for the last 15 years at Dole Fresh Fruit Europe, the European division of Dole Food Company in various marketing and general management positions in Spain, France and Belgium.

Prof. Dr. Betteke van RulerProfessorUniversity of AmsterdamBetteke van Ruler is professor emerita in Communication Science and Corporate Communication at the University of Am-sterdam. Her research focuses on trends in communicatin management, on the practice of communication management and its professionalization, on the influence of public relations on journalism and the mediatization of organizations, and on the organization of the communication of the organization. She is a noted consultant on questions of professionalism of the communication field in the Netherlands and Flanders. Van Ruler was Chair of the Department of Communica-tion Science of the University of Amsterdam, she is Past President of the European Public Relations Education and Research Associa-

Speakers


tion (EUPRERA) and Past Chair of the Public Relations Division of the International Com-munication Association (ICA). She is pub-lished in numerous journals. Her most recent books are in Dutch, called Communication NOW and With an eye on communication. She works on an English book on Reflective Communication Management, together with prof.dr. Dejan Verčič. One of her European publications is Public Relations and Com-munication Management in Europe, edited in conjunction with Dejan Verčič in 2005. This book contains a nation-by-nation introduction of public relations in 29 European countries and presents an overview of the state of the art of public relations in Europe. More recent publications are Van Ruler, Verčič and Verčič (eds.), Public Relations Metrics, Research and Evaluation; Ihlen, Van Ruler, Frediksson (eds.), Public Relations and Social Theory, Key Figures and Concepts; Zerfass, Van Ruler, Sriramesh (eds.), Public Relations Research, European and International Perspectives and Innovations.

Christoph RustManager, European Product PRHonda Motor Europe LtdChristoph Rust is an engineer by education, who started his professional career in the automotive supplier industry. He has been with Honda for 16 years of which eight have been in the current position. He transformed the traditional PR approach of Honda on a European level into an integrated approach including a focus on lifestyle media and social media.

Caroline SaprielManaging DirectorCS&A International Risk & Crisis ManagementCaroline Sapriel is the founder and manag-ing director of CS&A, a specialist risk, crisis and business continuity management consulting firm with global operations. For over 20 years, Caroline has been directly involved in helping organizations anticipate, detect, prevent and mitigate crises across industry sectors internationally. She is a regular speaker at international conferences and is regularly published in books and professional journals on the subject of risk and crisis management. Caroline Sapriel is recognized as a leader in her profession and acknowledged for her ability to provide customized, results-driven counsel at the highest level.

Ulf SantjerDirector Corporate CommunicationsPumaUlf Santjer has been Director of Corporate Communications at Sportlifestyle company PUMA SE since 2011. Prior to his current role, he held several communications related positions at PUMA, such as Public Relations Manager and Deputy Head of Marketing at PUMA Germany. Before joining PUMA, he worked as a journalist and has been continuously engaged as visiting lecturer in the field of Corporate Communications and Sports Management at the Universities of Heidelberg and Leipzig.

Thomas Schultz-JagowSenior Director od Campaigns and Com-municationsAmnesty InternationalThomas Schultz-Jagow leads on an inte-grated strategy for the movement’s global campaigns and communications including

responsibilities for editorial, media and digital communications. Thomas is a key spokesperson on campaigns and the Amnesty International movement.He previously worked at Oxfam GB, where he held the roles of Director of Campaigns and Director of Communications. Prior to Oxfam, Thomas was Director of Communications at the International Secretariat of WWF (World Wildlife Fund) and held senior campaigns and communications roles at WWF Germany, Greenpeace International and Greenpeace Germany. He holds degrees in Political Sci-ence and History.

Susan SheehanSenior Vice President of CommunicationsNokiaSusan Johannsen Sheehan is Senior Vice President of Communications for Nokia where she is responsible for leading the company’s overall communications efforts. Prior to joining Nokia, Susan worked for a number of years in public relations agencies in the United States, and started her career as a journalist for a daily newspaper. Susan enjoys running marathons and running after her two children.

Birgitte Jespersen SkadeDirector, Group MarketingBerendsen plcBirgitte is head of marketing and com-munication at Berendsen, Europe’s largest provider of textile services. She is pas-sionate about employer engagement and believes that the more you understand the business you are a part of the more dedi-cated you become in achieving its goals. Birgitte has previously been employed in the mobile telecommunications and insurance industries where her focus, as at Berendsen, has always been on achieving excellence in customer service.

Gunhild A. StordalenCEO & FounderGreeNudgeGunhild A. Stordalen is the CEO and Founder of the environmental organisation GreeN-udge. Gunhild also serves on the board of the European Climate Foundation, is a board member for the Zero Emission Resource Organization, and is a major driving force behind the Zero Emission Conference, which is Scandinavia’s largest climate conference. Recently, at the ReSource 2012 Conference at Oxford University, Gunhild, in cooperation with Smiths Schools of Enterprises and the Environment and The Rotschild Foundation, gathered 250 of the world’s most powerful businessmen, government officials and scientists, including Bill Clinton and Sir David Attenborough. Listed on Kapital’s 100 most powerful Norwegian women, Gunhild was among the guests to Al Gore’s Climate Reality Expedition to the Antarctica last winter. Recently, Gunhild was invited to sit on the Norwegian Environment Minister’s advisory council on sustainable urbanization and city planning.

Aurelie ValtatOnline Communications ManagerCouncil of the European UnionAurelie Valtat drives the digital communica-tion strategy of the Council of the European Union. She is also President of the Belgian chapter of IABC, the International Association of Business Communicators. Before joining the European institutions, she was the online

communications manager at EUROCONTROL, the European air traffic management agency. She also has previous experience in lobbying, cultural heritage management (at UNESCO’s World Heritage Centre), internal and external communications, and as a freelance journal-ist.

Dejan VercicProfessorUniversity of LjubljanaDejan Verčič (Ph.D. London School of Eco-nomics, 2000) is Professor at the University of Ljubljana. His most recent books are Culture and Public Relations (2012) and The Global Public Relations Handbook (2009). In 2001 he was awarded the Alan Campbell-Johnson Medal for outstanding service to international public relations by the UK Chartered Institute of Public Relations (of which he is a Fellow). Prof. Verčič served, inter alia, as the chairman of the Research Committee of the IABC Research Foundation and as the President of the European Public Relations Education and Research Associa-tion (EUPRERA).

Tom VeseyEuropean Chief ExecutiveCARMA InternationalTom Vesey has worked in London, Singa-pore, Edinburgh and Paris during his career in communications. The two major focuses have been driving growth in the businesses in which he has worked and building international brands. Roles include leading businesses in advertising, Public Relations, as well as in brand management. Tom set up CARMA Europe in 2000 and it has grown to be a leading, international news analysis business in Europe serving clients globally. Given the increasing importance of Reputa-tion in assessing corporate risks, he created RiiЯ (Risk to Reputation) in 2010.

Dr Piet VerheuvenSenior Lecturer & ResearcherASCoRDr Piet Verhoeven is a senior lecturer and a researcher at the Amsterdam School of Communication Research (ASCoR) at the depar tment of Communication Science of the University of Amsterdam. His research involves topics such as corporations in the media, the framing of issues in the media and the consequences for knowledge levels of individuals and society. Verhoeven star ted his career as a Scientific Researcher following several positions in corporate communications, including a role in which he coordinated the strategic rebranding of Amsterdam Schiphol airpor t into an international brand.

Anne VillemoesHead of CommunicationsDanish CrownAnne Villemoes has spent the last years changing the reputation of one the largest companies in Denmark. Prior to that she has worked as special advisor for the Minister for Food, Agriculture and Fisher-ies and as Head of Press for the Danish Consumer Council. She has a background as a journalist in TV and for the largest national newspaper in Denmark.

Inge WallageCommunications Director, Greenpeace InternationalInge Wallage has been Communications

Director for Greenpeace International since March 2009, and is responsible for campaigning and organisational communi-cations. Her 20-year professional experience includes international organisational communications, strategic media relations, crisis/issues management, PR events, speakers’ management, internal com-munications and brand management. Inge worked for Motorola, Plilips Electronics, P&O Nedlloyd and Statoil and led the Dutch branch of Burson-Marsteller: Inge thrives on contributing to change through communica-tions, loves connecting with people and always has a novel with her.

Tom WatsonProfessor of Public RelationsBournemouth UniversityTom Watson is Professor of Public Relations in The Media School at Bournemouth Uni-versity, UK. Before entering academic life, Tom’s career covered journalism and public relations in Australia, the UK and interna-tionally. He ran a successful public relations consultancy in England for 18 years and was chairman of the UK’s Public Relations Consultants Association (PRCA) from 2000 to 2002. Tom is a Fellow of the Chartered Institute of Public Relations and Founding Fellow of the PRCA. He also researches and writes on the history of public relations and established the International History of Pub-lic Relations Conference in 2010. With Paul Noble, he wrote Evaluating Public Relations which was published in 2005 by Kogan Page and has been translated into Russian, Korean and Japanese. A revised third edition will be published later this year.

Stefanie Wettberg Vice President Corporate Communications BASF GroupStefanie Wettberg studied economics at the University of Heidelberg, Germany, where she also worked as an academic assistant before receiving a doctorate in economics. She joined the Treasury department of BASF in Ludwigshafen, Germany, in 2003. From 2005 until 2009, she was the executive staff to BASF’s CFO. At the beginning of 2009 Stefanie transferred to Belgium as Vice President Finance & Controlling of BASF Antwerpen N.V. Since February 2011, she has been Vice President Corporate Commu-nications responsible for Media Relations, Events, Publications, Global Online and Employee Communications.

Ansgar ZerfaßProfessor of Communication ManagementUniversität LeipzigProf Dr Ansgar Zerfass is Professor of Communication Management at the Uni-versity of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is author and editor of 30 books and numerous articles on corporate com-munication and holds a university degree and doctorate in business administration and a postdoctoral lecture qualification in communication science. Before joining academia, he worked for more than ten years in management positions at various companies and institutions. Zerfass is also executive director of EUPRERA, the European Public Relations Education and Research Association, and lead researcher for the European Communication Monitor.

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The SqUARE is located in the vibrant Mont des Arts cultural quarter in the heart of Brussels. The venue opened in September 2009, SqUARE is an inspiring venue for the 2013 Summit:

The SqUARErue Mont des ArtsB-1000 Brussels, Belgium

SquARE

Contact

European Communication Summit

37, Square de Meeûs, B-1000 BrusselsTel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92

[email protected] www.communication-summit.eu

Located nearby to the European Head-quarteres, Brussels’ Albert Hall will be the venue for our European Communication Award 2013, as well as our Gala celebrati-on into the night afterwards.

Albert Hall ComplexChausée de Wavre 649-651B-1040 Brussels, Belgium

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Services

Discounted prices

Members of the European Association of

Communication Directors (EACD) and individuals

applying for EACD membership at the time of the

registration receive a discount on the registration

fee. The participant’s individual membership will

be verified with the EACD. All discounted prices

are valid only if the amount invoiced is received

within the time stated on the invoice.

Filming and photography

Please be aware that some of the sessions and

events during the conference will be filmed and

photographed. Participants who do not wish

to be filmed or photographed should warn the

organisation in advance. Films and photographs

will be available at www.communication-summit.

eu, and a link will be sent to all participants.

Participants can request the removal of a picture

or video segment in which they are portrayed at

any given time.

Cancellation

If a previous booking is cancelled and no re-

placement participant can be found, the following

cancellation charges will be incurred:

* Cancellation 31 days or more before the event

takes place: no charge

* Cancellation between 14 days and 31 days

before the event takes place: 50% of total price

* Cancellation less than 14 days before the event

takes place: 100% of total price

* Cancellations have to be made in a written form.

Cancellation and programme changes

The hosts reserve the right to cancel or to

reschedule the location or time, or to arrange a

substitute speaker, if this is absolutely necessary

due to an unforeseen problem with the speaker,

or other unforeseen reasons which are out of

the control of the the organisers. In these cases,

the hosts are not required to compensate travel

or accommodation costs, loss of working time,

or other damages, and in other cases only when

there is gross negligence. If relocation is not

reasonably possible for the participant, then (s)he

is entitled to cancel the booking immediately and

free of charge.

Place of jurisdiction: Berlin, Germany.

Organisation: Helios Media GmbH

Terms & Conditions

Contact

Vanessa EggertEACD Coordinator

dennis SchultzParticipant Management

norman WittigPartnerManagement

Locations

Sebastian langProgramme Coordinator

Accomodation during the Summit You can find a list of recommended hotels on the Summit website under „Accomoda-tion“. These can be booked for the period of the event at a reduced fee.

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Table of Contents

PAge

3PAge

6PAge

18PAge

20PAge

36PAge

38Speakers

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42Service NetworkingProgramme

OverviewReview

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22European

CommunicationAward


Welcomefrom

EACDPresident Herbert

Heitmann

MorningOpening Keynote 25

Main Session II 26

Best Cases & Workshops 27

Peer-to-peer Sessions 29

Programme | Day Two

AfternoonSkills Lab 30

Best Cases 31

EACD General Assembly 33

MorningWelcome & Opening Keynote 9

Best Cases 11



Programme | Day One


Main Session I 17


MAIN SESSIONS

KEyNOTES BEST CASES & WOrKSHOpS

pEEr-TO-pEEr SESSIONS

I N T e R N A T I O N A L C O N F e R e N C e F O R C O R P O R A T e C O M M U N I C A T I O N A N D P U B L I C R e L A T I O N S 4 44 3 T h e e U R O P e A N C O M M U N I C A T I O N S U M M I T

Partners

ApCO Worldwide47 Rue Montoyer 5th Floor1000 Brussels BelgiumTel.: +32 (0) 2 645 9811www.apcoworldwide.com

Headquarters Worldwide: Washington, DCHeadquarters Europe: BrusselsEuropean CEO: Brad StaplesEuropean Locations: Berlin, Bonn, Brussels, Istanbul, London, Moscow, Paris, Rome, Warsaw

Headquarters: New York, United StatesCEO and President, Europe: Robert PhillipsLocations: Abu Dhabi, Amsterdam, Barcelona, Berlin, Brussels, Dubai, Dublin, Frankfurt, Hamburg, London,Madrid, Milan, Munich, Moscow, Paris, Rome, Stock-holm, Warsaw, Zürich

Headquarters: London, United KingdomCEO: Pete PedersenEuropean Locations: Amsterdam, Astana, Baku, Bar-celona, Belgrade, Berlin, Birmingham, Bratislava, Bris-tol, Brussels, Bucharest, Budapest, Cardiff, Dublin,Düsseldorf, Edinburgh, Frankfurt, Geneva, Gothen-burg, Hamburg, Istanbul, Kyiv, Leeds, Lisbon, Ljublja-na, London (Soho / Victoria) Madrid, Malmö, Milan, Minsk, Moscow, Munich, Paris, Prague, Riga, Rome, Sarajevo, Seville, Sofia, Southampton, Stockholm, Tal-linn, Vienna, Vilnius, Warsaw, Zagreb, Zurich

EdelmanSouthside, 105 Victoria StreetLondon SW1E 6QTUnited KingdomTel.: +44 (0) 20 3047 2000www.edelman.com

GraylingPortland HouseBressenden PlaceSW1E 5BH LondonUnited KingdomTel.: +44 (0) 207 932 1850www.grayling.com

Headquarters: London, United KingdomChief Executive: Tom Vesey

CArMA International LtdRoyal Victoria Patriotic BuildingJohn Archer WayLondon, SW18 3SXUnited KingdomTel: +44 (0) 20 8877 3314www.carma.com

Reputation CentreHeadquarters: London, United KingdomManaging Director: Milorad Ajder

Ipsos MOrI79–81 Borough RoadLondon, SE1 1FYUnited KingdomTel.: +44 (0) 207 347 3000www.ipsos-mori.com/reputation

The European Communication Summit 2013 is hosted by the European Association of Communication Directors (EACD) and Communication Director Magazine. The hosts gratefully thank the following partners for their support:

Kantar Media60 avenue du Général de GaullePuteaux92046 Paris La DéfenseFranceTel.: +33 (0) 147 671 700www.kantarmedia.com

Headquarters: Paris, FranceCEO: Jean-Michel PortierLocations: Dublin, Hamburg, London, Madrid, Mos-cow, Paris, Boston, Shanghai

Headquarters: Lugano, SwitzerlandManaging Director: Regina Pinna-Marfurt, Communication Management l Executive Education

Headquarters Worldwide/Europe: London, United KingdomCEO: Marc CloostermanEuropean Locations: London, Amsterdam, Hamburg, Copenhagen, Madrid

USI Università della Svizzera italiana Communication Management l Executive EducationVia Giuseppe Buffi 13CH-6900 Lugano / SwitzerlandTel.: +41 58 666 42 80www.mscom.usi.ch

VIM Group Brand Implementation7-10 Adam StreetThe StrandLondon WC2N 6AAUnited KingdomTel.: +44 (0) 20 36 08 61 70www.vim-group.com

Headquarters : London, United KingdomEuropean CEO: Carl RadleyEuropean Location: Birmingham, United Kingdom

radley yeldar24 Charlotte RoadLondon, EC2A 3PB United KingdomTel: +44 (0) 20 7033 0700www.ry.com

Headquarters: Berlin, GermanyPresident: Prof. Peter Voß

Quadriga Universityof Applied SciencesWerderscher Markt 1310117 BerlinGermanyTel: +49 (0) 30 4472 9400www.quadriga.eu

R e g i s t e R N o w

+ + + V a l u e - a d d e d C o m m u n i C a t i o n s + + +

R e g i s t e R n o w ! COMMUNICATIONE U R O P E A N

S U M M I T

T h e I N T e R N A T I O N A L C O N F e R e N C e F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

Fax +32 (0)2 219 22 92

EUrOpEAN COMMUNICATION SUMMITSqUARE dE MEEûS 37 | B -1000 BRUSSElS | TEl +32 (0)2 219 22 90 | FAx +32 (0)2 219 22 92 | [email protected]

www.cOMMUNIcATION-SUMMIT.EU

I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I am not a member of the european Association of Communication Directors and do not wish to apply for membership this time. Conference fee: 1,920 Euro*

I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I would like to become a full member of the european Association of Communication Directors (membership fee 140 euro** per year) and hereby officially apply for full membership. Conference fee: 960 Euro*

I am a full member of the european Association of Communication Directors. Conference fee: 960 Euro*

I will not be able to attend the european Communication Summit 2013.

I will not be able to attend the european Communication Summit 2013 but I would like tobecome a full member of the european Association of Communication Directors (annualmembership fee: 140 euro**) and hereby officially apply for membership.

I would like to attend the European Communication Summit on June 27th and June 28th, 2013 in Brussels.

d at e

PlEASE FIll IN:***

b i l l i n g a d d r e s s o f f i c e h o m e

OFFIcE AddRESS STREET

POSTcOdE, c ITy

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SURNAME, F IRST NAME

dATE OF BIRTh

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POSIT ION

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OFFIcE TElEPhONE OFF IcE TElEFAx

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* Included in the participant’s fee is access to all parts of the conference Programmee as well as to the evening reception “european Communication Award”. Prices do not include VAT.** excl. VAT; please see conditions of membership on www.eacd-online.eu; please note that the annual membership fee of 140 euro is not included in the conference fee of 920 euro.*** All fields are mandatory


S U M M I T 2 0 1 3I N T E R N A T I O N A L C O N F E R E N C E F O R C O R P O R A T E C O M M U N I C A T I O N A N D P U B L I C R E L A T I O N S

Tore prangAirbus

Xavier rousseldole Fresh Fruit Europe

Alex AikenUK government

Catherine Alexandredelhaize

Susan SheehanNokia

Lisa Boch-AndersenMicrosoft

philippe Borremans Van Marcke group

Jackie Brock-DoylelOcOg

Melissa FlemingUNhcR

Connie HedegaardEuropean commission

Ian McNairnIBM

Marc pfitzerFSg

Marie-Gabrielly CajolyAddax Pertroleum

Laurent FreixeNestlé

pierre GoadhSBc Bank

Judith MagyarSAP

Inge Wallagegreenpeace

Hans KoelemanKPN Royal dutch Telecom

Bernard Kuitenworld Trade Organisation

Stacey Mintoncelgene International

Thierry NicoletSchneider Electric France

Marie Terese LetorneyAsk your Voice

Melissa Lamsonlamson consulting llc

Annabelle AtchisonMicrosoft

Anthony Gooch Galvez OEcd

Herbert HeitmannEAcd

Gunhild A. StordalengreeNudge

Aurelie Valtatcouncil of the European Union

Thomas Schultz-JagowAmnesty International

Ulf SantjerPuma

Christoph rusthonda Motor Europe ltd

Mireille Van pollaertFlemish Infoline

Mark Arisdiageo

Dejan VercicUniversity of ljubljana

Anne Villemoesdanish crown

Andrea poloImmobiliare.it

Stefanie WettbergBASF SE

regine Coqueran-GelinAlcatel-lucent

Dr. piet VerhoevenAScoR

Olga podoinitsynaVTB capital

Katharina Jungedeutsche Bahn group

Klaus FridorfNordea

Michele GalenNovartis

Tracy Corriganwall Street Journal Europe

Frank HilgenfeldEmmvee Photovoltaics

Ansgar ZerfaßUniversität leipzig

Harald Händelcity of Eberswalde

Betteke Van rulerUniversity of Amsterdam

marc kloostermanVIM


Margaret O’DonnellBritish Red cross

Tom WatsonBournemouth University

– INTErNAL COMMUNICATION– SOCIAL MEDIA & ONLINE COMMUNICATION– CrISIS COMMUNICATION

– MEDIA rELATIONS & CAMpAIGNS– CHANGE COMMUNICATION

– COMMUNICATION STrATEGy– pUBLIC AFFAIrS & pOLITICAL COMMUNICATIONS

– rEpUTATION MANAGEMENT

topics include

T h E E U R O P E A N C O M M U N I C A T I O N S U M M I T 2 0 1 3 I S h O S T E D B y

CommuniCation DireCtorM a g a z i n e f o r C o r p o r a t e C o m m u n i c a t i o n s a n d P u b l i c R e l a t i o n s

Mark LangendorfSiemens Ag

JUNe 27 & 28, 2013 · BRUsseLsUPDAte

WWW.COMMUNICATION-SUMMIT.EUWWW.COMMUNICATION-SUMMIT.EU

“ t h e s t a t e o f t h e a r t i n C o m m u n i C a t i o n s a n d l e a d e r s h i p ”

European Communication Summit Brochure 2013

Documents

Transcript of European Communication Summit Brochure 2013