European Communication Summit 2016
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Transcript of European Communication Summit 2016
PROGRAMME
WWW.COMMUN ICAT ION-SUMMIT . EU
JULY 7/8BRUSSELS
#ecs16
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THE SHORTLIST – CAST YOUR VOTE!COMMUNICATIONS TEAM OF THE YEAR “COMPANY”
COMMUNICATIONS TEAM OF THE YEAR “ASSOCIATION NGO”
YOUNG COMMUNICATOR OF THE YEAR
J E L E N A V A S I L E V O N U R C I N A R P A T R I C I A S C H I E L
VOTE UNTIL THURSDAY 17.00 IN THE SUMMIT APP!
CELEBRATING 10 YEARS OF EACD
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SUMMIT APP
LOCATIONSSQUARE BRUSSELS MEETING CENTRERue Mont des ArtsB-1000 Brussels
HÔTEL DE LA POSTERue Picard 7B-1000 Brussels
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S I M P L E , F A ST A N D H E L P F U L
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SUMMIT DAY ONE: THURSDAY, JULY 7TH
Room: 211Room: 201 Room: 202 Room: 216Room: Gold Hall
Room: 206Room: 204
Room: 204 Room: 206
Room: 204 Room: 206 Room: 213 Room: 214
Room: 213Room: 211 Room: 214
11.00-12.00 PANEL 1 SIMULTANEOUS PROGRAMME
15.15-16.15 PANEL 2 SIMULTANEOUS PROGRAMME
WELCOME BY Karin Helmstaedt, Moderator and Herbert Heitmann, President, EACD
DOORS OPEN
09.30-09.45
08.30-09.30
The Effects of Digitalisation on Communications
10.30-11.00
12.00-13.15
16.15-16.40 COFFEE BREAK
STORYTELLINGFOR LEADERS Tia Viering & Allison Lightwine Novartis
SCIENCE COMMUNICA-TION _ BRIDGING THE KNOWLEDGE GAPDarren McGarry European Commission
STAKEHOLDER RELA-TIONS AS BUSINESS ROUTINEGil Messing Strauss Group
TRADE NEGOTIATORS _ WILL THEY EVER LEARN Bernard Kuiten WTO
POLITICAL & PUBLIC AFFAIRS
COMMUNICATION FOR FINANCE AND BRAND David Thomas Deutsche Börse
LEVERAGING A 10-YEAR ANNIVERSARY TO BUILD CORPORATE REPUTATIONStacey Minton Celgene
COMMUNICATIONSTRATEGY
MEASURING SOCIAL MEDIA-MOVING BEYOND AWARENESSAna Adi Quadriga University Berlin
Please note this session taking place digitally.
Tweet your questions @ana_adi mentioning #smmeasure #ecs16
PEER 2 PEER
BIG DATA IN COMMUNI-CATIONS: TRENDS AND APPLICATIONSAnsgar Zerfass University of Leipzig and BI Norwegian Business School, Oslo
Christof E. EhrhartDeutsche Post DHL
Ralph TenchLeeds Metropolitan University
Dejan VercicUniversity of Ljubljana
ECM 2016
EXPERT SESSIONEXPERT SESSION
EXPERT SESSION
ADVANTAGE WOMEN Elaine CameronBurson-Marsteller EMEA
THE PURPOSE AND SOCIETAL VALUE OF BUSINESS Alan VanderMolen WE Communications
REPUTATION GOVERNANCE _ A BOARDROOM CHALLENGEKerstin Liehr-Gobbers & Jonathan ChandlerReputationInc
WHAT HAPPENS WHEN IT ALL GOES WRONG?Julian Boulding thenetworkone
Montieth Illingworth Montieth & Company
THE SEVEN SINS: WHY CHANGE CAMPAIGNS OFTEN DELIVER ANYTHING BUT CHANGENick AndrewsFleishmanHillard
STORYTELLING
EMPLOYEE ENGAGE-MENT: FIVE BARRIERS TO ENGAGEMENT AND HOW THEY CAN BE OVERCOME Louise Wadman Llyods Banking Group
CHANGE: THE NEW NORMAL, OR STILL SOMETHING SPECIAL?Minna AilaNokia
WE HAVE A DIGITAL STRATEGY: NOW WHAT? Aurelie ValtatEuropean Commission
INCREASING THE EFFICIENCY OF PR AGENCIES THROUGH MEASUREMENT, MO-TIVATION AND BEST PRACTICE SHARINGThierry NicoletSchneider Electric
SOCIAL MEDIA INTELLIGENCE: LOOKING BEYOND THE GATEKEEPERSChristopher HaspergLinkfluence
STILL HUMAN: EFFECTIVE COMMUNICATION IN A DATA-DRIVEN WORLD Petra Mašínová NEWTON Media Group
INTERNAL COMMUNICATIONS
CHANGE & CRISISCOMMUNICATIONS SOCIAL MEDIA PEER 2 PEER EXPERT SESSION
EXPERT SESSION EXPERT SESSION EXPERT SESSION EXPERT SESSION
EXPERT SESSIONEXPERT SESSION EXPERT SESSION
09.45-10.15 KEYNOTE
Matt PeacockVodafone
COFFEE BREAK
LUNCH
16.45-17.20 KEYNOTE
True Artificial Intelligence will Change Everything
Doors open: 19.00
Jürgen SchmidhuberSwiss AI Lab IDSIA
Günther OettingerEuropean Commissioner for Digital Economy and SocietyEuropean Commissioner for Digital Economy and Society
Jürgen Schmidhuber
Vodafone
A Conditional Acceptance?
Room: Gold Hall
Room: Gold Hall
Room: Gold Hall
Room: Gold Hall
Room: 202Room: Gold Hall Room: 201 Room: 216
13.30-15.00 MAIN SESSION I
SHUTTLE: Busses from the Square leave at 18.45 and 19.00 – busses back to the Square go at 23.00 and midnight.
YOUNG COMMUNICATORS AWARD
BODY ACTIVATION (GOLD HALL)
10.15-10.30
13.15-13.30
John MorrisonIHRB
Craig WinnekerPolitico
Daniel GrotzkyRoche
DIGITAL DISRUPTION BECOMES BUSINESS AS USUALAndy WoodFreestyle Interactive
‘WE’RE NOT DOING THIS ON PURPOSE’Tom Robinson & James Brock Addison Group
WHAT‘S YOUR CEO’S PERSPECTIVE ON COMMUNICATIONS? VMA GROUP RESEARCH ANSWERS THAT QUESTIONWillem de Ruijter VMA Group
DEBUNKING ‘DIGITAL FIRST’ MYTHS Ian Howlett & Dan Cowley Conran Design Group
SUMMIT DAY TWO: FRIDAY, JULY 8TH
Room: 202
Room: Gold Hall Room: 202Room: 201 Room: 206Room: 204
Room: 201Room: Gold Hall Room: 216 Room: 204 Room: 214Room: 213Room: 206 Room: 211
11.45-12.45 PANEL 3 SIMULTANEOUS PROGRAMME
12.45-13.45
11.15-11.45
14.45-15.15
EMPLOYEES AS COM-MUNICATORS _ HOW LINKEDIN TRANSFORMS B2B COMMUNICATIONSHubert Callay d'Amato Mazars Group
PEER 2 PEER EXPERT SESSIONEXPERT SESSIONEXPERT SESSION EXPERT SESSION
TRIBAL RELATIONS: HOW OUR UNDERSTAN-DING OF TRUST WILL CHANGE AMIDST THE FAILURES OF POLITICAL COMMUNICATIONSMazen NahawiCARMA
EXPERT SESSION
HOW COMMUNICATIONS PROFESSIONALS CAN FOSTER PARTNERSHIPS AND CO-CREATE WITH STAKEHOLDERS IN THE AGE OF SDGS AND COP21Sonia Ruiz NOIMA
DSM SCIENCE CAN CHANGE THE WORLD: CREATING MOVEMENT THROUGH POWERFUL STORYTELLING Inge MassenRoyal DSM
WHY CSR MATTERS _ CREATING A BRIDGE BETWEEN SOCIETAL ISSUES AND YOUR BUSINESSKathleen NoonanMicrosoft
TRADE OR AID: WHAT WILL LIFT BILLIONS OF PEOPLE OUT OF POVERTY AND HOW? Anna Hagemann RiseFroosh AB
GREEN IT AMSTERDAM: THE REGIONAL INDUS-TRY LEAD COMMUNITY EFFORT TO TURN AND INDUSTRY‘S FOOTPRINT INTO IMPACTMaikel BouriciusGreen IT Amsterdam
POLITICAL & PUBLIC AFFAIRS
HOW TO DISRUPT THE CORPORATE COMMUNICA-TION ENVIRONMENT AND WHY IT MATTERSJudith MagyarSAP
CONNECTING KPN TO DUTCH SOCIETYHans Koelemans & Marion KremerKPN
COMMUNICATIONSTRATEGY
NEVER UNDERESTIMATE THE IMPACT OFAMBASSADORSHIP Patrick De Pauw Social Seeder
EXPERT SESSIONSTORYTELLING
M&A CASE STUDY: FROM INTEGRATION THROUGH TO BUSINESS AS USUALSuzy Cross and Gordon Dowall-PotterKier Group
CRISIS COMMUNICA-TIONS 2.0 IN AVIATION AND TOURISMMartin RieckenTUI Group
Changing the Perceptions of Public-Private CooperationOliver Cann WEF
HOW TO FIT SOCIAL MEDIA IN YOUR COMMS STRATEGY Isaac GribergGAVI
TWO CULTURES BRIDGED BY DATA ANALYTICSInge Wallage, IWAThomas Stoeckle LexisNexis BIS
NAVIGATING SOCIAL ACCEPTANCE: WHERE DO I START?Jérémie Guillerme & Sallie Pilot Black Sun Stakeholder Communications
MAXIMISING THE IMPACT OF CROSS- BORDER GLOBAL COMMUNICATIONSLouise Tings-tröm & Teresa Wincrantz Chandos Communications
FROM TRANSLATION TO LOCALISATION TO TRANSCREATIONRussell Goldsmith Conversis
INTERNALCOMMUNICATIONS
CHANGE & CRISIS COMMUNICATIONSSOCIAL MEDIA EXPERT SESSION
WELCOME BY Herbert Heitmann, President, EACD
DOORS OPEN
09.15-09.30
08.00-09.15
The Multidisciplinary Responsibility
Leadership in Communications. A cross-border look at the trans-formation of our function.
COFFEE BREAK
COFFEE BREAK
LUNCH
13.45-14.45 PANEL 4 SIMULTANEOUS PROGRAMME
BRAND TRANSFORMA-TION IN A CHANGING ORGANISATION AND DIGITAL CONTEXTNanne BosING
Marc CloostermanVIM Group
15.15-16.00 DISCUSSION Review, Status Quo & Outlook
Ana PalacioCouncil of State of Spain
10.15-11.15 MAIN SESSION II
STORYTELLING
POLITICAL & PUBLIC AFFAIRS
COMMUNICATION STRATEGY
INTERNAL COMMUNICATIONS
CHANGE & CRISIS COMMUNICATIONS
SOCIAL MEDIA & ONLINE COMMUNITY
EXPERT SESSIONS
K E Y
Room: Gold Hall
Room: Gold Hall
Room: Gold Hall
Room: Gold Hall
09.30-10.15 KEYNOTE
BODY ACTIVATION (GOLD HALL)08.15-09.00
Richard MarshallKorn Ferry
Gizem WeggemansEgon Zehnder
Luca BiondolilloMSC Cruises
SUMMIT HIGHLIGHTS
MAIN SESSION I
A Conditional Acceptance?
KEYNOTE
The Multidisciplinary Responsibility
KEYNOTE
The effect of digitalisation on communications
KEYNOTE
True Artificial Intelligence will Change Everything
MAIN SESSION
The Changing Profile of the Communicator
Due to the ongoing debate over the role of companies in the wider society, achieving social acceptance is vital to ensuring the ability to operate. But what does this license look like in 2016? How is it defined, who gets to decide its parameters and how should it be communicated? This session will include different perspectives on the social license to operate and the input of communications professionals.
J O H N M O R R I S O N , Executive Director, Institute for Human Rights // M A T T P E A C O C K , Group Director Corporate Affairs, Vodafone Group // C R A I G W I N N E K E R , News Editor, Politico //D A N I E L G R O T Z K Y , Head of Brand and Reputation Management, Roche
How can a global rule of law be enforced? How can we secure hu-man rights, democratic values and an open society? Ana Palacio, Member of the Spanish Council of State, Honorary Co-Chair of the World Justice Project, former Minister of Foreign Affairs in Spain and former Vice President of the World Bank Group, will share her vast political expertise and point out the centrality of synergising politics, jurisdiction, development and communications in order to achieve social acceptance.
A N A P A L A C I O
Member, Council of State of Spain; Former Minister of Foreign Affairs, Spain; Former Vice-President, World Bank Group
There remains little doubt that digitalisation is a modern day phenomenon. Günther Oettinger, Commissioner for Digital Economy & Society, will reflect in his keynote speech on the commission’s ambitious steps towards a connected digital single market that breaks down national silos and the effects on the business and communications landscape.
G Ü N T H E R O E T T I N G E R
European Commissioner for Digital Economy and SocietyEuropean Commission
Our deep learning artificial neural networks have won numerous contests in pattern recognition and machine learning. They are now widely used by the world’s most valuable public companies. I will discuss latest state-of-the-art results in numerous applications, and outline how AI will transform every aspect of our civilisation.
J Ü R G E N S C H M I D H U B E R
Co-Director Swiss AI Lab IDSIA
Without a doubt, we witness a new era of corporate communications. Social media, 24/7 hyperconnectivity and vanishing boundaries have exploded the old model. Stakeholders are formulating new demands calling for authentic and continuous two-way conversations. Communicators have to evolve and adapt to this new environment. Yet, the skills required to master the new environment are far from simple. Join our expert session and hear from the leading minds in recruiting how they define the perfect communicator and how the industry can develop future leadership talent.
G I Z E M W E G G E M A N S
Global Head, Communications and Public Affairs Practice, Egon Zehnder
R I C H A R D M A R S H A L L
Global Managing Director, Corporate Affairs Practice, Korn Ferry
L U C A B I O N D O L I L L O
Chief Communications Officer, MSC Cruises
DAY ONE13.30 – 15.00
DAY TWO9.30 – 10.15
DAY ONE16.45 – 17.20
DAY TWO10.15 – 11.15
DAY ONE09.45 – 10.15
FLOOR PLAN
SECOND FLOOR(BREAK-OUT ROOMS)
Info
Boo
th
Main Entrance (Access via staircase or lift in “glass cube”)
Gold Hall
Lunch Buffet
Garden
WCWC
Main Networking Area
(ACCESS TO BREAK-OUT ROOMS VIA STAIRS)
*CHECK-IN AND WARDROBE ARE LOCATED ON THE GROUND FLOOR
300
312311
206
204202
201A / 201B
213215
216214
212211/
MAIN FLOOR(SERVICE DESK, MAIN HALL, CATERING)
CoD
i Lou
nge
HOSTS
PARTNERS
The European Association of Communication Directors (EACD) was found-
ed in Brussels in 2006 and now has over 2,300 members from over
40 countries. It is the leading networkf or in-house communication
professionals from all fi elds and industries across Europe. Under the
motto “Shared Experiences, Shared Vision”, the Association meets
the needs of communication professionals working internationally,
and provides them with support in the face of the exciting new chal-
lenges they deal with in the global arena. The EACD aims to create
innovative forums for knowledge-sharing and peer-debate amongst
Europe’s communication community off ering trainings, peer-de-
bates, workshops and networking events on both a regional and a
continental basis. Further, the EACD provides publications and infor-
mation refl ecting the cutting-edge developments.
Communication Director is the maga-
zine for corporate communications
and public relations in Europe. Pub-
lished quarterly, the magazine doc-
uments opinions on important stra-
tegic questions in communication,
discovers transnational develop-
ments and discusses their relevance
from a European perspective. In
addition, Communication Director
presents current studies and news,
as well as introducing communica-
tion experts representing the inter-
nationalisation of the profession.
The European Association of Communication Directors would like to thank its partners.
EXECUTIVE S
EARCH
WWW.COMMUN ICAT ION-SUMMIT . EU