EUROPEAN CERTIFIED · Study 2016 of PPAI* for the success of a promotional product: Reach, Recall,...
Transcript of EUROPEAN CERTIFIED · Study 2016 of PPAI* for the success of a promotional product: Reach, Recall,...
promotion
www.psiproductfinder.de
You find all suppliers with
certificates from page 19
www.psi-awards.de
EUROPEAN SUPPLIERSTOP
SUPPLIERFINDER
2/2017
CERTIFIED
www.elasto.de
1
Inhalt / Content
„Gut zu wissen“, Trends & Brands, Fokus Thema, Business Partner 2-12„Good to know“, Trends & Brands, Focus Theme, Business Partner
TOP 110 Lieferanten im PSI Netzwerk 13-18TOP 110 Suppliers of the PSI Network
19-40List of certificates with suppliersS
You are looking for suppliers whichis the quality of their products above all else? Here you can find a selection of responsible suppliers in the PSI network.
W 85-110Promotional product groups
You will find promo-tional products concisely and clearly in their product groups. It‘s so simple: breakfast boards can be found under kitchen items, blinkies under buttons and parking discs under car accessories. Once you’ve found the number, go to: Product groups with suppliers.
PSI PLANET TEXTILES 111-120Product Groups with
Suppliers of the Apparel & Textiles Segment.
211-422Alphabetical list of suppliers
Here you can find suppliers, alpha-betically sorted, that you found in „Product categories with suppliers“, for example suppliers of parking discs. You‘ll also find other contact information in case you only know the name of a supplier. And the PSI number.
Membership Numbers-
If as a distributor you know only the membership num-ber of a supplier, then here you will find the names of the suppliers based on membership numbers in ascen-ding order. The contact details of this supplier can then be found under „7“ „Alphabetical list of suppliers“.
Kontakte / Imprint
123
5
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8
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Product groups with suppliers
Here you will find all the suppliers for the examples above: Suppliers of breakfast boards under number: 138006, suppliers of blinkies under 400001 and suppliers of parking discs under 013016. There you will then find all the suppliers within this product group.
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41-84Brands
You are looking for a brand but do not know to which company it belongs? Here you will find a list of brands in addition with the com-pany information.
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29393.53million
559559
1.8 trillion
euros was spent in the firsthalf of 2017 by the compa-ny ranked number oneamong the top 20 adverti-sers in Germany. Unfortuna-tely, the amount spent on promotional products was not mentioned on the stati-sta.com statistics portal.
billion US dollars will be spent on advertising worldwide, accor-ding to Zenith’s Advertising Expenditure Forecast.
US dollars is the estimated turnover of the global textile industry, according to Issue 3-4/2017 of the magazine “textile network”. A large sales market, as the PSI demonstrates each year. More than one-third of the visitors are attracted by textile promotional products.
pages are covered by “Branchenwissen kompakt (Compact Industry Knowledge)”. The most comprehensive certificate over-rrview for the promotional product indus-try is published by PSI. It assists compa-nies in acquiring certificates for their sustainability strategies.
5,2This indicator reflects the current eco-
nomic, political and social situation of the
advertising sector, according to ZAW
(Central Association of the German Ad-
vertising Industry). The scale ranges from
1 to 8 (excellent). The mood in the pro-
motional product sector is also optimistic.
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Good to know
* All figures on this page are taken from the PPAI 2016 Consumer Study.
1st place
Five
Eight out of ten
3outof4
went intergenerationally (millennials, gen-eration X, baby boomers, silent generation)to the promotional product for the mosteffective advertising channel. Opinions dif-fered for places 2 to 5.
decisive R factors have been identified by the Consumer Study 2016 of PPAI* for the success of a promotionalproduct: Reach, Recall, Resonance, Reaction, Relativity.
consumers said they had shown interest in a brand after re-ceiving a promotional product from the brand.
of the men surveyed (23 per cent) can imagine keeping a promotional product for eleven years and longer. For 22 per cent of the women, up to ten years is conceivable.
respondents (71 per cent) were “happy” to re-ceive a promotional product. When asked why one keeps a promotional product, 85 per cent replied, “because it is useful”. This puts func-tionality way ahead of entertainment (44 per cent) and design (43 per cent).
per cent of therespondents indi-cated that theyremember at leastone brand from
which they received a promotional product (unaided survey). At least a quarter could even recall the ad-vertising message on the product.
A quarter
833
Good to know
Nimble fingers or cognitive transfer performance? Keyboard or pen and
writing pad? In the case of the latter two, handwritten notes promote an
understanding of complex contexts. This is what the US psychologist
Pam Mueller (Princeton University), together with her colleague Daniel
Oppenheimer (University of California), have experimentally proven
(“The Pen is Mightier Than the Keyboard: Advantages of Longhand Over
Laptop Note Taking”. In: Psychological Science). They showed 15-
minute video presentations to 67 students and
noticed that the test persons who were equipped
with a pen and notepad were able to reproduce
complex relationships better. They did not simply
make notes word for word, but wrote down the
essential information in their own words.
Interesting to know
Notebook with pop art motifs
Lediberg GmbH
www.lediberg.de
PSI 42438
LL
wwww
44
Electra with 360-degree laser engraving
The Pen Warehouse
www.pens.co.uk
PSI 46120
Being quick is not always
effi cient. Anyone who can
quickly type on a keyboard has
an advantage in terms of time.
On the other hand, according to
experts, notes taken with a pen
and notepad train one’s memory
and creativity – even more with
creative products which remain
in one’s memory.
Elegant Ezekiel set
Reda a. s.
www.reda.info
PSI 46051
e
Bein
ffieffi c
cciquic
aaan a
OOn t
Trends & Brands
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XD-Apparel jackets are made from recycled
polyester obtained from empty plastic beverage
bottles. A study of the life cycle of materials and
products comparing recycled to standard polyester
revealed that recycled polyester leaves a smaller
ecological footprint.
Sustainably chic
XINDAO B. V.
www.xindao.com
PSI 42772
3 factsabout PET
The plastic material polyethylene terephthalate, or PET for short,
celebrated its 75th birthday in 2016. Originally developed as an
alternative to the production of textile fibres, the material is now
one of the most important in the packaging and textile industry.1
A good 16 million tonnes of PET bottles are put into circulation
worldwide.2. A total of 477,000 tonnes of PET bottles were filled
in Germany in 2015.3
A study4 found that in 2015 just under 93.5 per cent of all PET
bottles were recycled. The rate for disposable PET bottles was
even higher at 97.9 per cent.
1source: kunststoffverpackungen.de,
2source: sz-magazin.sueddeutsche.de, „Sehr leerreich“,
3source: recyclingnews.info,
4„Emergence and recycling of PET beverage bottles in Germany
2015“ by the Gesellschaft für Verpackungsmarktforschung commissioned by Forum PET in
the IK Industrievereinigung Kunststoffverpackungen e. V.
How does a PET bottle become a sustainable promotional product?
To make the uma rPET PEN, old PET bottles
are collected, washed and crushed to a uni-
form size. These small granules called pel-
lets are then heated and melted. The materi-
al is re-shaped, creating a new product.
Sustainable rPET PEN
uma Schreibgeräte
www.uma-pen.com
PSI 41848
Trends & Brands
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A ball of nature
Die Stadtgärtner
www.diestadtgaertner.de
PSI 49090
MANUKAU garden tools set
ECTS GmbH
refl ects.de
2487
In the ranking list of Trends 2017, “urban gardening” is at the very top. In fact, more and more people are finding pleasure when gardening in the city. What is readily con-
sidered to be a hype, howev-er, is by no means a hip idea of the 21st century, but rath-er a return to an old form of
self-sufficiency.
Chocolate gardener pack
MemorySweets GmbH
www.memorysweets.com
PSI 49727
“Urban gardening” may sometimes be spatially limited, but certainly not in terms of fantasy. There is always enough space for a walnut-sized ball of earth, clay and various seeds to enjoy flora. Certainly with the right garden tools set. In addition, garde-ning can also be sweetened in other ways.
What previous generations
already knew ...
If you look back in the history books more than two centuries ago,
you will fi nd examples of gardening in cities. This was due not
least to a lack of transport. Carts and horse carriages alone were
not suffi cient to supply the ever-growing urban population with
food from afar. In Paris at the end of the 19th century, 8,500
self-employed gardeners cultivated approximately 1,400 hectares
in the gardens of Le Marais, one sixth of the city’s area. Their
annual yield: 100,000 tons of food (fruit and vegetables) for the
then 1.1 million inhabitants of the Seine metropolis. (cf. www.welt.
de: “How urban gardening helps in underprivileged districts”).
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Trends & Brands
sg-footprints.com
Fokus
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Good quality, poor quality: surely no one can claim to have never made this assessment. Everyone talks about quality and has an opinion on it. But what does quality actually mean? We decided to get to the bottom of this question by taking an in-depth look at promotional textiles.
TEXTILE EXPERTISE FOR PROMOTIONAL PRODUCT PROFESSIONALS
is not simplyuality
QUALITY
Focus