Marketing To The 5 SensesPresented by:

Chris Piper, Sensory Brand Strategist Twitter: #speakpromo

First Things First!

• Promotional Products: usually imprinted with a company’s name, logo or message. The use of decorative articles of merchandise that are used in marketing and communication programs.

• Experiential Marketing: a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand

• Multi-Sensory Marketing: Offer the potential to create the most binding form of engagement between brand on consumer

GOAL of the 3 combined?

To build a loyal relationship over long period of time!

PROMOTIONAL PRODUCTS

Do You Remember?• How a yellow wrist band raised awareness and

money for cancer research?

• That t-shirt you stood in line to get at the radio station?

• The mug you use, with the name of your favorite specialty shop where you buy your morning coffee?

• When one fast food restaurant sold out of kid’s meals because of a bean bag toy?

82.6%of people can

recall the company

and brand on their

promotional

product

INTERACTIVE SESSION

WHATCH YA GOT?

WHERE DID YA GET IT?

WHY DO YA LIKE ABOUT IT?

HOW LONG HAVE YA HAD IT?

The Power of Promotional Products

Traditional MarketingPromotional products

generate a

15%-50%

greater recall rate than other major media.

:30 Seconds

7 Words

:10 Seconds

:60 Seconds

15 minutes

140 characters

Leveraging the Senses

A lot of companies are not doing a very good job of leveraging and embedding the senses into the marketing and building of their brand.

“Why not link the senses together whenever relevant?”

https://youtu.be/lbCMt8Qe2yo

INTERACTIVE SESSION

BRAND SENSE CHALLENGE

SMELL

• Smell is the sense that creates the most powerful impression in your brain!

So, the next time your prospectivecustomer enjoys the scent of freshmorning coffee (or tea) rising out of their mug – make sure YOUR LOGO is on it!

When you see…

SEE = Motivates Action

A promotional products is a personalized gift that engages your audience in such a way that they’ll actually see and rememberit!

Sense of Taste

Edible promotional products are used by over 75% of the *Fortune 100 because of their effectiveness increating memorable experiences for the end-user.

*100 largest public and privately-held companies in the United States.

Sense of Hearing

MP3 Players, iPods, Headphones, Blu-Tooth Speakers& Download cards

Are all great examples of promotional products that Utilize sound to engage your audience in a way that’smore memorable than any radio commercial. (Plus, repeated engagements at no extra cost

Sense of Touch

Promotional Products are tangible – You can hold them in your hands and you can feel them.

The Promotional Product DifferenceFeel

Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear, and touch.

Promotional Products are a Sensory Medium

Looks great

Tastes Sweet

Sounds Good

Smells Nice

“Brands will have to stand out, beat

their chests, assert uniqueness, and

establish

their identities as never before”

-Martin Lindstrom, Brand Sense