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AUSTRALIAN BEVERAGES COUNCIL

HEALTH & NUTRITION CLAIMS SEMINAR

WHAT CONSUMERS WANT: GLOBAL TRENDS IN

HEALTH AND WELLNESSSYDNEY, MARCH 2013

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APPENDIX:

EUROMONITOR INTERNATIONAL RESEARCH DEFINITIONS

Please note: The following slides provide a brief review of Euromonitor

International research defintions

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3EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

Carbonates

Concentrates

Fruit/vegetable juice

Bottled water

Sports/energy drinks

RTD Tea

RTD Coffee

Asian speciality drinks

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4EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Non-alcoholic drinks into which carbon dioxide gas has been dissolved

• Aggregation of (whether regular or low calorie):

• Cola carbonates

• Non-cola carbonates

• Includes both sweetened and/or carbonates containing artificial sweeteners

Carbonates

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5EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Aggregation of:

• Liquid concentrates

• Powder concentrates

• RTD concentrates volumes are calculated by applying an average conversion ratio for each country to “as sold” liquid and powder volumes

Concentrates

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6EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Includes only still drinks

• Excludes juice flavoured milk drinks and fruit shakes, unless milk component minimal

• Aggregation of

• 100% juice

• Nectars (25-99% juice content)

• Juice drinks (up to 24% juice content)

• Fruit-flavoured drinks

• Includes fruit flavoured non-alcoholic mixers (classified by juice content)

Fruit/vegetable juice

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7EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Includes sparkling water, spring water and purified/table water

• Aggregation of

• still bottled water

• carbonated bottled water

• flavoured bottled water

• functional bottled water

Bottled water

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8EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Includes isotonic, hypotonic and hypertonic sports drinks.

Sports drinks

• Functional drinks designed to boost energy levels

• Usually contain high levels of caffeine and the amino acid taurine

• Other ingredients associated with stimulating properties are also commonly used, e.g. guarana and ginseng

Energy drinks

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9EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Ready-to-drink tea

• Aggregation of:

• Carbonated RTD tea

• Still RTD tea

RTD tea

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10EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Ready-to-drink coffee

• Includes packaged ready-to-drink coffee, which is consumed either hot or cold

• Excludes coffee flavoured milk drinks

RTD coffee

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11EUROMONITOR: SOFT DRINKS COVERAGEWHAT CONSUMERS WANT: GLOBAL TRENDS IN HEALTH AND WELLNESS

• Traditional drinks or national specialities commonly found in Asia

• Aggregation of:

• Asian still RTD tea

• Cereal-pulse based

• Asian juice drinks

• Other Asian speciality drinks

Asian speciality drinks