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COMPANY OVERVIEW AND CAPABILITIES

March 2015

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EUROMONITOR INTERNATIONAL

Global provider of Strategic Market Intelligence

Over 40 years researching and reporting on market activity

1000+ analysts in 80 countries

Consumer and B2B Market Coverage

Subscription services and consulting solutions

Eleven regional offices in key global economies

EUROMONITOR INTERNATIONAL OVERVIEW London

Singapore

Shanghai

Dubai

Vilnius

Cape Town

Santiago

Tokyo

Sydney

Chicago

Bangalore

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SYNDICATED AND CONSULTING BASED SOLUTIONSEUROMONITOR INTERNATIONAL OVERVIEW

Euromonitor provides market intelligence through syndicated systems and custom solutions

Highly customizable approach

Research conducted by local analyst in over 80 countries

Global market research database providing statistics, analysis, and reports, on industries, countries and consumers worldwide

Web-based access

Euromonitor

Market Intelligence Solutions

Consulting

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Modeling/Analytics

Trade Interviews

Site Visits and Store Audits

Secondary Research

CONSULTING GROUP

METHODOLOGY

Passport

Passport

Deliver cross country comparisons of category sizes and growth rates

Ascertain leading competitors at the country, regional and global level

Provide current and historic sales by channel and report on retailing trends

Identify key trends and drivers impacting the category

Secondary Research

Discover and report on existing products and services

Provide a broad overview of current and evolving cultural, societal and market conditions

Identify trends and unmet needs that could inform the development of new products and/or services

Site Visits and Store Audits

Identify and rank the leading manufactures and brands within a given category in a select set of countries

Provide insight into product positioning and messaging strategies of leading manufacturers

Understand the relationship between positioning and sales within the local market

Determine channels of distribution by product type and manufacturer

Understand and report on product claims, products by benefit area, price tiers, product format and ingredients

Trade Interviews

Determine the market size and growth of a category or categories in a select set of countries

Ascertain market share and position of the leading manufacturers and brands, develop competitive profiles, and provide insight into the overall competitive environment

Determine channel splits and understanding of distribution dynamics

Provide market drivers and trends shaping the sector and insight into consumer behavior

Modeling/Analytics

Dynamic sales forecasts to inform production planning

Portfolio optimization via substitute and cross-elasticity of demand analysis

Set pricing in line with income and price elasticity of demand

Adjust marketing expenditures in line with sales uplift

The consulting team leverages a variety of research approaches and sources to develop highly customizable solutions

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CONSULTING GROUP

CAPABILITIESThrough a wide range of research and analysis services, Euromonitor creates customized solutions that addresses each client’s specific needs

Category Competition Channel Product

• Size (unit/$)• Growth • Segmentation• Forecasting• Drivers• Trends

• Share• Positioning• Product Claims• Win/Loss

Analysis• SWOT Analysis• Sales Force

Analysis • Production

Capabilities• Channels• Global reach• Portfolio• Pricing

• Sales (unit/$)• Growth• Positioning• Pricing• Internet• Direct Selling• Private Label

• Claims• Pricing• Positioning• Packaging• Ingredients• Flavors• Pack sizes• Evolution• Regional/local

preferences

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SAMPLE PROJECTSCONSULTING GROUP

Overview of the Consumer Appliances Sector in Canada– High-level overview of the Refrigerator, Laundry, Microwave and Cooking Appliances sector in

Canada for a leading manufacturer of durable goods using Passport and internal sources

Evolution of Asian Hair Care Habits, Markets and Trends– Compilation and analysis of emerging hair care and fashions trends in Asian for a major CPG

company using Passport, secondary research, internal and external interviews and site visits

Market Entry Strategy and Scorecard Development in India– Identification of market and channel strategies that have been successfully employed within the

Indian market and development of a road map and detailed scorecard for benchmarking purposes

Channel Analysis of the Food Waste Disposal Market in Brazil– Comprehensive overview of the food waste disposal category with a strong focus on channels

for a manufacturer looking to change the company’s distribution strategy

Landscape Analysis of the Soccer Industry in Mexico– In-depth study of soccer in Mexico, including infrastructure, micro drivers, and macro/social

drivers

Identification of Potential Acquisition Targets in Brazil– Identification and profiling of aluminum extruders in Brazil for the world’s largest extruder seeking

expansion into South America

Scenario Analysis and Forecasting Model for Hospital Beds and Other Capital Purchases– Robust analysis tool developed using different econometric and advanced modeling techniques

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THANK YOU FOR LISTENINGThomas PorterInternational Business Development Executive312.922.8290Thomas.Porter@euromonitor.com