Etsy handbook

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Etsy Introduction Page 1 Etsy What is Etsy? Etsy is an online market for handmade products, vintage items and crafting supplies. You can buy or sell items on Etsy from the same account. When you set up a seller’s account on Etsy, you are given express instructions on what you can and cannot sell on Etsy. For crafters, it is very nice to have an outlet to sell your crafts and supplies where you don’t have to compete with cheap, mass produced products and materials.

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Introduction to Etsy sales platform

Transcript of Etsy handbook

Page 1: Etsy handbook

Etsy Introduction ♥ Page 1

Etsy

What is Etsy?

Etsy is an online market for handmade products, vintage items and crafting supplies. You can buy or

sell items on Etsy from the same account. When you set up a seller’s account on Etsy, you are given

express instructions on what you can and cannot sell on Etsy.

For crafters, it is very nice to have an outlet to sell your crafts and supplies where you don’t have to

compete with cheap, mass produced products and materials.

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Setting up your Seller Account

If you don’t have an account, you’ll need to Register. Start by going to the Etsy website at:

http://www.etsy.com/. On the left side of the title bar, you need to click on the Register button to get

started setting up your account.

You will need to enter the following information to set up your account. Go ahead and write in your

information here so you will have it for future reference.

First Name: ____________________________________________________________________

Last Name: ____________________________________________________________________

Male Female Rather Not Say

Email: ________________________________________________________________________

Password: _____________________________________________________________________

Confirm Password: ______________________________________________________________

Username: ____________________________________________________________________

When you have entered all your information, click on the Register button to continue.

Be sure to use an email address that you can access right away. Etsy will send you a confirmation

email that you must take action on before your account is activated.

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After you submit your registration information, you get the following message (or at least something

similar with your name and email address):

You will need to go to your email account and find the email from Etsy.

Your message may look different, depending on what email host you use. No matter what email host

you use, the message from Etsy should have the Confirm Your Account button. Click on it.

Clicking on the Confirm Your Account button will open an internet page with the following message

(or something similar).

Now your account is active and you can begin to setup your sellers account.

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Setting up Your Sellers Account

While you’re still on the Confirmation Page, click on the Sell link in the top left corner of the page.

The next page you see will show you a lot of information about selling on Etsy.

Make sure what you plan to sell fits into the accepted categories. Read some of the additional

information if you want. When you’re ready, click on the Sell on Etsy button in the upper right part of

your screen.

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The Seller Wizard will walk you through setting up your seller account.

The first question wants to know what currency you will use in your shop.

Make the appropriate selection. Here, I’m going to click on Yes.

Now, you will be asked to enter your shop name. This is the name you give your shop. It can be

different than your username.

Click on the Enter Your Shop Name link to get started.

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I chose to name my shop the same as my username. But you can choose any name you want. If you

choose a name that is already in use by someone else, you will get a message telling you so and

asking you to choose another name.

Once you choose a name that is not already in use, you will get be able to click the Save button to

move forward with your Shop setup. You can change your shop name later, so don’t get too hung

up on naming your shop now.

When you’re ready to move on, click the Save button.

Etsy wants you to list your first item now. If you’re not ready to list an item yet, go ahead and continue

on with setting up your shop information, profile and preferences.

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Listing Your First Item

Now it’s time to list your first item. Click on the List an Item link to get started.

In the List an Item section, you will need (and want) to add a lot of information about your item to list.

Use this worksheet to gather information about your item to list before you actually list it. Etsy gives

you a drop down menu for a lot of the questions.

Who made it: Who made the item you are selling?

What is it: You will need to select from one of the many categories listed in the drop down

Photos: You can add up to 5 photos

Item Title: Try to be descriptive with your title so people can find it easily

Description: Try to answer any questions you would ask if you were interested in this item.

Shop Section: Optional. Helps you organize the items in your shop.

Recipient: Choose an intended recipient from the drop down. Recipient is optional.

Occasion: Choose an occasion your item is intended for. Occasion is optional.

Style: Choose up to two styles if appropriate.

Tags: Add up to 13 tags to your item. These help people find your items.

Materials: What is your item made out of?

Price: What are you asking for the item?

Quantity: How many do you have to sell?

Shipping: After you select where your item is shipping from, you will be asked to enter

additional information about shipping charges and options.

Once all your information has been entered, you can preview the listing and make any modifications

and adjustments you think are needed before posting your item for sale.

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Get Paid

Next is the Get Paid section of the Seller Setup. Here, you will indicate how you want to be paid

for your sales.

Once you have selected a payment method, the Save button is activated. Click it.

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Billing

Now you need to enter how you will pay Etsy. Don’t worry, Etsy doesn’t charge your card at

random. You can set up auto payments for any listing fees you incur on a monthly basis. But you can

also opt to issue payments manually.

Pay attention to the notes on the right side of the screen. These give you additional information

about fees and billing.

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Finish Your Setup

We still have some setup to do. Click on the links on the left side of your Preview page to enter the

data as requested.

Adding shop sections will help shoppers find what they’re looking for in your store. It is

recommended to use shop sections with at least 5 different sections.

Add profile picture. Some people put a picture of what they’re selling in their profile picture. I

don’t know about you, but I’d rather see who I’m buying from. It is recommended by Etsy that you

put a picture of yourself in the profile picture to appear more friendly and personable to your buyers.

Add location. Sometimes, shoppers like to purchase from local artists and crafters. So, putting your

location can only help your sales. You don’t have to put your specific location. You can just put the

general area or even just the state.

Add shop policies. It’s a good idea to enter policies such as returns, custom orders and other

policies so shoppers know in advance what to expect from your shop.

When you have your shop all set up, you can preview what it looks like to other users.