ETSITgroup. Basic Information wide range wide range well-designed well-designed functional home...
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Transcript of ETSITgroup. Basic Information wide range wide range well-designed well-designed functional home...
ETSITgroupETSITgroup
Basic InformationBasic Information
wide rangewide range well-designedwell-designed functional functional
home home furnishing furnishing products products
low prices low prices
LocationLocation
44 countries around the world 44 countries around the world
SizeSize
41 trading service offices in 30 countries41 trading service offices in 30 countries about 1,380 suppliers in 54 countriesabout 1,380 suppliers in 54 countries
HistoryHistory story begins in 1926 in Swedenstory begins in 1926 in Sweden
1960s-1970s concept starts to 1960s-1970s concept starts to take shape take shape
1980s IKEA expands dramatically 1980s IKEA expands dramatically into new markets such as USA, into new markets such as USA, Italy, France and the UK Italy, France and the UK
1990s Children's IKEA is 1990s Children's IKEA is introduced introduced
2000s expand to Japan and 2000s expand to Japan and Russia, environmental productsRussia, environmental products
CompetitorsCompetitors
Some in each Some in each countrycountry
MOBLERONE, MOBLERONE, MUEBLES LA MUEBLES LA FÁBRICA, ART FÁBRICA, ART MOBEL in MOBEL in SpainSpain
Business sectorBusiness sector
Wood-based furniture and wooden componentsWood-based furniture and wooden components
Furniture Furniture designed to be designed to be
assembled by the assembled by the consumer consumer
reduce costs (shipped reduce costs (shipped unassembled, …)unassembled, …)
flat-pack distribution flat-pack distribution methods allow for easier methods allow for easier transport via public transport via public transport from the store transport from the store to a customer's home to a customer's home
Manufacturing Manufacturing largely manufactured in developing countrieslargely manufactured in developing countries
little production actually takes place in Sweden little production actually takes place in Sweden
most of its products, the final assembly is performed most of its products, the final assembly is performed by the end-user (consumer)by the end-user (consumer)
Product namesProduct namesOrigen in SweedenOrigen in Sweeden
DUKTIG (meaning: good, well-DUKTIG (meaning: good, well-behaved) is a line of children's behaved) is a line of children's toystoys
BILLY (a Swedish masculine BILLY (a Swedish masculine name) is a popular shelfname) is a popular shelf
DINERA (meaning: (to) dine) for DINERA (meaning: (to) dine) for tablewaretableware
KASSETT (meaning: cassette) for KASSETT (meaning: cassette) for media storage.media storage.
SKÄRPT (meaning: sharp or SKÄRPT (meaning: sharp or clever) is a line of kitchen knives clever) is a line of kitchen knives
Good design and Good design and functionfunction
good designgood design good function good function right qualityright quality affordable priceaffordable price
not easy combiningnot easy combining
constantly looking constantly looking for for smart solutionssmart solutions to meet our to meet our customers needs. customers needs.
Pareto PrinciplePareto Principle
80-20 rule or the law of the vital few80-20 rule or the law of the vital few
an observation that 80% of the effects an observation that 80% of the effects come from 20% of the causes come from 20% of the causes
Use of Pareto PrincipleUse of Pareto Principle sales sales
calculating all calculating all discretionary discretionary expensesexpenses
quality and process quality and process improvement projects improvement projects
comparing the comparing the recourses required to recourses required to accomplish each (time, accomplish each (time, money…) with the money…) with the benefits gainedbenefits gained
FlowchartFlowchart picture of the picture of the
separate steps of separate steps of process in process in sequential order sequential order
the process the process described can be a described can be a manufacturing manufacturing process, an process, an administrative or administrative or service process, a service process, a project plan project plan
Cause and Effect DiagramCause and Effect Diagram
the fishbone diagram identifies many the fishbone diagram identifies many possible causes for an effect or problempossible causes for an effect or problem
used to find problem sources or solutions used to find problem sources or solutions
Product-focused strategyProduct-focused strategy plants producing the products plants producing the products
are organized by product are organized by product
high volumes of Ikea products high volumes of Ikea products produced to be sold in stores produced to be sold in stores worldwide (large quantities, worldwide (large quantities, little variety)little variety)
low product flexibility low product flexibility
high equipment utilization high equipment utilization
Analysis and Design questionsAnalysis and Design questions Is the process designed to achieve Is the process designed to achieve competitive advantage in terms of competitive advantage in terms of differentiation, response, or low cost?differentiation, response, or low cost?
designed to achieve designed to achieve competitive competitive advantage in low advantage in low costcost
saving money in saving money in packaging productspackaging products
Does the process eliminate steps that Does the process eliminate steps that do not add value? do not add value?
creating a component of the creating a component of the product that has a dual product that has a dual purposepurpose
eliminated a packaging step eliminated a packaging step that did not increase the that did not increase the value of the productvalue of the product
using the lampshade as part using the lampshade as part of the processing and of the processing and packaging steppackaging step
cut out additional costs such cut out additional costs such as purchasing packaging as purchasing packaging materialmaterial
Will the process win orders? Will the process win orders?
possibly new process will possibly new process will be popular among those be popular among those with an environmental with an environmental concernconcern
becoming increasingly becoming increasingly important in this day and important in this day and age for companies to be age for companies to be socially responsible by socially responsible by reducing waste and reducing waste and energy consumptionenergy consumption
new process will new process will potentially increase the potentially increase the social value of the social value of the companycompany
Tech sideTech side a lot of technical tools to design a lot of technical tools to design
and manufacture each productand manufacture each product
Design Technology Computer-Design Technology Computer-Aided Design (CAD)Aided Design (CAD)
Robots: perform monotonous and Robots: perform monotonous and dangerous tasks and move wood, dangerous tasks and move wood, what is really heavywhat is really heavy
Automated Storage and Retrieval Automated Storage and Retrieval Systems (ASRSs: These systems Systems (ASRSs: These systems are found in inventory and test are found in inventory and test areas of each storeareas of each store
Possibilities of InternetPossibilities of Internet good channel to show our productsgood channel to show our products
not possible to carry out a purchase from homenot possible to carry out a purchase from home
lot of items whose size is very large and the costs of lot of items whose size is very large and the costs of transport could rise a lottransport could rise a lot
in the future a lot of little size products without post in the future a lot of little size products without post costscosts
www.ikea.es
TwitterTwitter great tool for providing IKEA great tool for providing IKEA
with ongoing tools, resources with ongoing tools, resources and tips on IKEA’s company of and tips on IKEA’s company of expertise expertise
quickly finding vendors, quickly finding vendors, employees, tech help and employees, tech help and partners that match IKEA partners that match IKEA company company
tracking all kinds of shipments tracking all kinds of shipments with several different shipping with several different shipping companies companies
asking what products clients asking what products clients like, recommending new like, recommending new products, inviting to the products, inviting to the company upcoming events company upcoming events
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