eTravel - citizenM Hotels - Lennert de Jong
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hotel industry in 2020 a personal view of @citizenlennert
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Transcript of eTravel - citizenM Hotels - Lennert de Jong
In an email to Tnooz, travel
technology consultant Robert
Cole frames the challenges
facing major hotel groups in an
OTA world with one core
question. So the burning
question is:
what is most
powerful – brand
or distribution?
1. before simple world
9 brands 17 brands 8 brands
2. then from single branded to multi branded
3. now introduction of booking brands
11 brands
where is the loyalty of the guest?
prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels
but it doesn’t have to hurt!
prediction number 3 priceline, google or alibaba/apple have become the sole marketing platform for hotels