eTravel 2011 - Victoria Delany - TripAdvisor

19
Understanding The Changing European Online Travel Consumer Tuesday, June 7, 2022

description

 

Transcript of eTravel 2011 - Victoria Delany - TripAdvisor

  • 1. Understanding The Changing European Online Travel Consumer
    8 June 2011

2. The Past
2
3. 1991
360 million people online
3
8 June 2011
4. 2011
8 June 2011
4
5. The Present
5
6. 2011
2 billion users now on-line worldwide
8 June 2011
6
7. 2011
A brave new age
8 June 2011
7
The internet
Cloud computing
3G mobiles
Social Networking
iPhone
iPad
Android mobiles
Apps
Facebook
Twitter
Power of the People
8. Where does TripAdvisor fit in?
TripAdvisor was founded in February 2000 as an unbiased resource to research and
plan all aspects of travel
8 June 2011
8
9. Europe
13.7m
North
America
12.3m
Middle East
&
Africa
1.9m
APAC
6.5m
LATAM
2.3m
Where are they?
TripAdvisor is the Worlds largest travel site with 36.7m Unique Users
8 June 2011
9
Comscore March 2011
10. TripAdvisor Worldwide
The worlds biggest travel website
8 June 2011
10
Comscore March 2011
TripAdvisor is:
+12% larger than Expedia
+22% larger than Yahoo Travel
11. Who are our users?
8 June 2011
11
Europa TGINet20101R1 EU Market
An up market, older audience
House Hold Income
5k-20k
20k-35k
+55k
35k-55k
Male 46%Female54%
12. The Future
12
13. TripAdvisor Working With Facebook
8 June 2011
13
+5m monthly active users
+2.3 billionpins!
+5m new pins every day
14. The Modern Mobile Traveller
8 June 2011
14
Inspiration
Return
&Review
Mobile
Functionality
Research & Planning
Pre Travel
Website
Usage
Booking
Travelling
In Destination
Pre Travel
15. Mobile
Augmented Reality
8 June 2011
15
Best Travel App
at the inaugural
Carphone Warehouse
Appys Awards
16. Streetview
8 June 2011
16
17. By 2012 Online is expected to represent over
60% of all travel transactions in Europe
8 June 2011
17
JPMorgan and company reports, "Nothing But Net," January 5, 2009
Online is now a dominant player in every travel companies revenue stream
18. What Does This All Mean?
8 June 2011
18
The commercial market is becoming more competitive
Travellers want to see more UGC, Reviews & Opinions

  • It Inspires, Answers Questions & gives confidence

Travellers love holidays and will continue to travel even when they experience economic difficulties
Mobile is growing and looks to eventually replicate user patterns on computers
The wisdom of friends will grow and helps travellers gain further trusted advice that might not be on the web
Further change will occur and new technology will come but it does not always have to be that complicated The Traveller is the key!
19. 19
8 June 2011