Ethos interactive services_rev6
15
Profile A li*le about us
-
Upload
ethos-interact -
Category
Business
-
view
121 -
download
0
description
Transcript of Ethos interactive services_rev6
Profile A li*le about us
Ethos Middle East
Beirut
Jeddah Riyadh
Dubai
4 Offices 40 Employees 10 million people come into contact with one of our solutions every month
Digital Agency Services What We Do Crea:ve and innova:ve ideas to inspire ac:on through knowledge and insights. A li,le about us Ethos creates digital marke:ng and technology applica:ons across all interac:ve channels for major global and na:onal brands. Our services include Digital Strategic Planning, Digital Brand Pla8orms, Online Adver<sing, Online Performance Marke<ng, Search Engine Marke<ng and Social Media Marke<ng.
Our Work
What We Do
Digital Brand Pla8orms Web | Mobile | Gaming | Interac<ve
Online Adver<sing
Online Performance Marke<ng Conversion Tac:cs Acquisi:on Concepts Landing Pages op:miza:on Analy:cs and Repor:ng eCRM Program Management
Social Media Social Media Presence Social Influence Marke:ng Press Release Op:miza:on
Digital Strategy Online Communica:on Strategy User Research & Segmenta:on Industry Trends and Analysis
Informa:on Architecture User Experience Design Site Design and Development Web Applica:on Development Project Management Website Content Management Systems Micro-‐sites, Social Portals & e-‐Commerce
Online Media Planning & Buying Search Engines Marke:ng Crea:ve (Banners, Rich Media, Video & Text) Direct Email & SMS Marke:ng
Online Adver<sing|Our Tac<cs
Search Engines Op<miza<on (SEO) Get ranked in the most trusted top 10 posi:ons on search engines. A*ract prospects in targeted ci:es, regions and states.
Online Adver<sing & Pay-‐Per-‐Click(PPC) Get the best demographic mix with the highest ROI on local and interna:onal portals. Discover the best performing keywords by tes:ng and adap:ng fast.
>> Media Planning and Buying
Social Media Social Search |Press Release Op:miza:on | Social PR Enjoy top posi:ons and top rankings by combining the power of PR with search and social media. Engage digital Influencers to post blogs and comments. Email & SMS Marke<ng Strategy, best prac:ces, crea:ve services and technology to create predictable success prior to your first ad send.
e-‐Adver<sing|Search Engine Op<miza<on
Most Trusted Lis:ngs
Keyword Selec:on & Refinement Picking the right keywords is the star:ng point of an effec:ve organic SEO program.
Search Engine Copy Copywriters carefully cra] the messages that appear on search engine results.
SEO Ranking Factors We ar_ully combine a variety of on-‐site and off-‐site tac:cs to a*ain top posi:ons.
Repor:ng & Analy:cs We provide you with the reports and tools you need to measure the impact and ROI of your search investment.
Find out where you target customers spend there :me online
e-‐Adver<sing| Banner Ads & Pay-‐Per-‐Click (PPC) Smart spending Increase ROI
Mass 10
Poten:al Segments
Narrowed Target Segments
Best value per click
Adver:sing Crea:ve Matching your budget and target with the best possible media mix available. Account Management Day-‐to-‐day account management will make the difference between online adver:sing money well spent, and investment with no real return
Repor:ng & Analy:cs We deliver metrics-‐based repor:ng to track your campaign's ROI performance. Our team will help you interpret the o]en-‐daun:ng sta:s:cs
Media Planning and Buying Nego:ate the best deal in terms of Billing: (Monthly, Pay-‐per-‐click, Pay-‐per-‐view) Posi:on: (Upper, Skyscraper, Pop-‐up, etc.) Sec:on: (Home Page, sports page, health, etc.) Timing Weight Target Countries
e-‐Adver<sing| Social Media Op<miza<on (SMO)
How to ride the web's leading edge
Conversion|Our Tac<cs Analyze Website Usability . Traffic Analysis . Benchmarking Customer Behavior . Click Paths
Engage We Make sure that every interac:on across all touch points is a posi:ve experience by improving the copy, naviga:on, func:onality and brand impact of your website.
Retain We help you show your customers how much you care. We use intui:ve ways like surveys, newsle*ers, giveaways and loyalty programs to keep your customers coming back.
Acquire Trust Elements | Look and Feel | Selling Proposi:on |Off Page Factors We help you Acquire customers informa:on by using smart branded entertainment, editorial content, data and interac:ve promo:ons.
Online Performance Marke<ng Op:mizing Conversion Across Mul:ple Channels
Internet Traffic Sales Inquiries
Landing Pages & Forms Sales
1 2 3 4
Media Selec:on Media Planning Ad Crea:vity Campaign Tracking tools
Landing Pages Op:miza:on User Journey op:miza:on Visitor Analy:cs Incen:ve Driven Ac:ons
Sales Readiness
Crowd Visitor Member Customer
Digital CRM Lead Priori:zing and Rou:ng Professional and Timed Reply
Conversion| Analyze
Traffic Geographic
Click Paths and Goals Cross Report and Drill Down
Conversion| Engage
Intui:ve & Crea:ve Design that fits the target segments
Localized experience in Languages, content and visuals
Works on All types of computers
Content is rich & fit in context
Easy fast naviga:on
Website goes with you everywhere
Standards for an Engaging Experience Rich and Op<mized Experience
Conversion| Acquire
Landing Pages Op:miza:on Calls to ac:on Special offers Content Openness Internal Naviga:on Trust Elements Surveys & Focus Groups
Tac<cs Incen<ves Smart
Branded Entertainment
Editorial content
Interac:ve promo:ons
Conversion| Retain
Keep-‐In –Touch Alerts | Proac:ve Follow-‐ups | Periodical newsle*ers | e-‐cards | Social Channels | RSS | Podcasts Listen Surveys | Polls Reward Loyalty programs | Be*er terms | Exclusive previews Socialize Social networking | Blogs | Forums | Comments Come-‐back Incen<ves Giveaways
Rela:onship Marke:ng means developing long-‐term rela:onships with customers through crea:ve, engaging pla_orms.
Thank You Ethos Interac:ve Middle East and North Africa SADA bldg 2, Olaya Street Riyadh, Saudi Arabia Phone: +966 (1) 461 0529 Fax: +966 (1) 466 0502 [email protected] www.ethosinteract.com
