Ethos Interactive Services Rev2
-
Upload
bassam-alhakim -
Category
Documents
-
view
687 -
download
0
Transcript of Ethos Interactive Services Rev2
Copyright2006‐2009EthoskmsLLC
COMPANY PROF I L E
Subsidiaryof
WhatWeDo
Crea+ve
WebDevelopment&DesignClientServicesInteracDonDesignCopywriDngMulDmediaandFlashInformaDonArchitectureUsabilityAnalysisStandardsCompliance
e‐Adver+sing
SearchEnginesOpDmizaDonOnlineAdverDsing&Pay‐Per‐ClickSocialMediaEmail&SMSMarkeDng
Conversion
AcquisiDonConceptsBrandLoyaltyPlansRetenDonToolsLeadGeneraDoneCRMProgramManagementMarkeDngDatabases
./TechnologyWebsiteContentManagement
E‐commercePlaRormsCustomerRelaDonshipManagementCampaignTrackingandManagement
VisitorAnalyDcsSystems
e‐Adver+sing|OurTac+cs
SearchEnginesOp+miza+on(SEO)Getrankedinthemosttrustedtop10posiDonsonsearchengines.AVractprospectsintargetedciDes,regionsandstates.
OnlineAdver+sing&Pay‐Per‐Click(PPC)GetthebestdemographicmixwiththehighestROIon local and internaDonalportals.Discoverthe best performing keywords by tesDng andadapDngfast.
>>MediaPlanningandBuying
SocialMediaSocialSearch|PressReleaseOpDmizaDon|SocialPR
EnjoytopposiDonsandtoprankingsbycombiningthepowerofPRwithsearchandsocialmedia.EngagedigitalInfluencerstopostblogsandcomments.
Email&SMSMarke+ngStrategy,bestpracDces,creaDveservicesandtechnologytocreatepredictablesuccesspriortoyourfirstadsend.
e‐Adver+sing|SearchEngineOp+miza+onMostTrustedLisDngs
KeywordSelecDon&RefinementPickingtherightkeywordsisthestarDngpointofaneffecDveorganicSEOprogram.
SearchEngineCopyCopywriterscarefullycra_themessagesthatappearonsearchengineresults.
SEORankingFactorsWearRullycombineavarietyofon‐siteandoff‐sitetacDcstoaVaintopposiDons.
ReporDng&AnalyDcsWeprovideyouwiththereportsandtoolsyouneedtomeasuretheimpactandROIofyoursearchinvestment.
FindoutwhereyoutargetcustomersspendthereDmeonline
e‐Adver+sing|BannerAds&Pay‐Per‐Click(PPC)SmartspendingIncreaseROI
Mass10
PotenDalSegments
NarrowedTargetSegments
Bestvalueperclick
AdverDsingCreaDveMatchingyourbudgetandtargetwiththebestpossiblemediamixavailable.
AccountManagementDay‐to‐dayaccountmanagementwillmakethedifferencebetweenonlineadverDsingmoneywellspent,andinvestmentwithnorealreturn
ReporDng&AnalyDcsWedelivermetrics‐basedreporDngtotrackyourcampaign'sROIperformance.Ourteamwillhelpyouinterprettheo_en‐daunDngstaDsDcs
MediaPlanningandBuyingNegoDatethebestdealintermsofBilling:(Monthly,Pay‐per‐click,Pay‐per‐view)PosiDon:(Upper,Skyscraper,Pop‐up,etc.)SecDon:(HomePage,sportspage,health,etc.)TimingWeightTargetCountries
e‐Adver+sing|SocialMediaOp+miza+on(SMO)Howtoridetheweb'sleadingedge
Conversion|OurTac+cs
AnalyzeWebsiteUsability.TrafficAnalysis.BenchmarkingCustomerBehavior.ClickPaths
EngageWeMakesurethateveryinteracDonacrossalltouchpointsisaposiDveexperiencebyimprovingthecopy,navigaDon,funcDonalityandbrandimpactofyourwebsite.
RetainWehelpyoushowyourcustomershowmuchyoucare.WeuseintuiDvewayslikesurveys,newsleVers,giveawaysandloyaltyprogramstokeepyourcustomerscomingback.
AcquireTrustElements|LookandFeel|SellingProposiDon|OffPageFactorsWehelpyouAcquirecustomersinformaDonbyusingsmartbrandedentertainment,editorialcontent,dataandinteracDvepromoDons.
Conversion|Analyze
TrafficGeographic
ClickPathsandGoalsCrossReportandDrillDown
Conversion|Engage
IntuiDve&CreaDveDesignthatfitsthetargetsegments
LocalizedexperienceinLanguages,contentandvisuals
WorksonAlltypesofcomputers
Contentisrich&fitincontext
EasyfastnavigaDon
Websitegoeswithyoueverywhere
StandardsforanEngagingExperience RichandOp+mizedExperience
Conversion|Acquire
LandingPagesOpDmizaDon
CallstoacDon
Specialoffers
ContentOpennessInternalNavigaDon
TrustElements
Surveys&FocusGroups
Tac+cs Incen+ves
SmartBrandedEntertainment
Editorialcontent
InteracDvepromoDons
Conversion|Retain
Keep‐In–TouchAlerts|ProacDveFollow‐ups|PeriodicalnewsleVers|e‐cards|SocialChannels|RSS|Podcasts
ListenSurveys|Polls
RewardLoyaltyprograms|BeVerterms|Exclusivepreviews
SocializeSocialnetworking|Blogs|Forums|Comments
Come‐backIncen+vesGiveaways
RelaDonshipMarkeDngmeansdevelopinglong‐termrelaDonshipswithcustomersthroughcreaDve,engagingplaRorms.
NorthAmericaEthosKMSLLC548MarketSt#22915SanFrancisco,California94104POBox7775#22915SanFrancisco,California94120‐7775Toll‐Free(onlyinsideUS):888‐3846756888‐ETHOSKM
MiddleEastandNorthAfricaEthosSARLBerytechCenter,MkallesPoBox11‐7503RiadelSolhBeirut11072240LebanonBeirut,LebanonTEL:961(4)530495
EuropeReportEdgeP.O.box92200210BoulevardBineau,NeuillysurSeineParis,FranceTel:+33(9)54054492